Dimensional Design provides marketing quotes and exercises to energize marketing teams. Some key ideas include: differentiation is critical for survival; marketing is a system that needs fuel; be authentic and ask questions to spark curiosity; evaluate your strategy through whiteboarding exercises; and lead the curve through persistence and listening to customers. The document encourages marketing teams to refine what works, innovate, and design with emotion and the customer's context in mind.

1. DIMENSIONAL DESIGN
O
Energize your Marketing

2. Energize the marketing side of
your brain with a few of
Dimensional Designs’
favorite marketing quotes.

3. Differentiation is Survival…
If you don’t believe it, ask the
companies that closed their doors.

4. Marketing is a system, a system
that can be clogged, choked,
and eventually burned out
if it is not refueled.

5. Be Authentic.

6. Solutions come from answers.
Answers come from questions.
Questions come from curiosity.
Curiosity comes from within.

7. When was the last time you had an
open and honest conversation with
your team about your marketing
strategy?

8. Breakdown your internal needs and
roadblocks that effect your team.

9. Whiteboarding Exercise:
As a team, make a list of every single job position in your
company that represents or impacts the marketing or
company brand.
Now brainstorm on if you are relating your marketing vision
to each and every one of those people. They are critical
implementers.

10. Are you ahead of the curve, behind
the curve, or always chasing the
curve?

11. There’s no genius behind it. It’s
persistence and listening to people.
Craig Newmark

12. It is not the answer that enlightens,
but the question.

13. Your Customer:
Find a topic or question that truly applies to your company,
email it to your team and ask for a reply, then see what
answers you get back. You may be surprised at some of the
responses you get.
Use the WhiteBoard exercises as “conversation starters” for
you and your team. Use one before your next weekly
meeting and see if the creative juices get flowing. You will
be amazed at the results, good or bad.

14. Good design is created with
emotion, but it is implemented
with logic.

15. Failure is the opportunity to begin
again, more intelligently.
Henry Ford

16. Open your eyes… Open your mind.

17. Remember this, only a single
competitor can survive as the
cheapest, the others have to use
branding. The stronger the brand,
the stronger the company.

18. To live a creative life, we must lose
our fear of being wrong.
Joseph Chilton Pearce
Philosopher, Writer

19. Does your company lead or follow?

20. Who is your end user?
Are you sure you really know?

21. Always remember!
What is obvious to you
is not always obvious to your client.

22. Problems that are difficult
in one domain may be trivial to
solve from the perspective of a
different domain.
Karim Lakhani
Harvard Business,
Innovation Studies

23. Name the three features of your
company that are
most important to your client…
Of those which one are you the
best at providing?

24. Refine what works and jettison
what doesn’t.

25. Innovation is what gives traction in
the marketplace.
Marty Neumeier

26. Always design a thing by considering it
in its next larger context-
a chair in a room, a room in a house,
a house in an environment,
an environment in a city plan.
Eliel Saarinen,
Industrial Designer/ Architect

27. Our brains are hardwired to notice
what’s different.
Marty Neumeier

28. Evaluate. Execute. Excite.

29. You will either step forward into growth
or will step back into safety.
Abraham Maslow

30. Dimensional Design
3505 Newpoint Place
Suite 400
Lawrenceville, Ga 30043
www.dimensionaldesign.net