The document outlines the 7 stages of the sales process: 1. Prospecting - identifying target customers and collecting their details 2. Preparation - researching customers and setting goals for meetings 3. Rapport - building trust and getting customers to talk about themselves by listening and asking questions 4. Qualification - asking questions to determine customer needs and challenges 5. Presentation - providing an overview of products or services to address customer needs 6. Closing - asking for the sale using different closing techniques 7. Handling objections - clarifying concerns, not getting defensive, and providing positive responses