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Italy
Geographic & Demographi c 
Italy is located in Southern of 
Europe and borders with 
Switzerland, France, Austria and 
San Marino 
Lake Garda is the largest of the Italian lakes. 
300,340 km2 : 40% 
are mountains and 
volcanoes, rivers and 
lakes, islands 
Etna, the highest active volcano 
60.4 million, the fourth-largest population in 
the European Union and the 23rd-largest population 
worldwide.
Culture of 
Italy 
Italian culture is one 
of the world's oldest 
cultures and has so 
many differences in 
language, religions, 
cuisine, arts…
Political System 
•Parliamentary Republic 
• 3 Powers: 
the Executive: the Counsel of the 
Ministers 
the Legislative :the Parliament 
(Congress), which is divided in 
Senate and Chamber (the House) 
the Juridical: the Magistrates 
(Judges) 
President Giorgio Napolitano was elected on 
10 May 2006.
Main language and minorities 
Official language: Italian 
 Minorities: German (provincial), 
Slovene(provincial), French (regional) 
Other minorities (11): 
• Sardinian(2.2%) 
• Friulian(0.9%) 
• Occitan(0.3%) 
• Albanian (0.2%) 
• Roma (0.2%) 
• Croat (0.01%) 
• Misunderstandings 
• Misunderstandings 
• Franco-Provencal and 
French (0.2%) 
• Ladin (0.1%) 
• Greek (0.03%) 
• Catalan (0.01%) 
• Croat (0.01%)
Religion 
Christian 80% 
(overwhelmingly 
Roman Catholic with 
very small groups of 
Jehovah's Witnesses 
and Protestants) 
Muslim (about 
800,000 to 1 million) 
Atheist and Agnostic 
20%
Educational 
system 
+ Italy's public education 
is FREE and Italy has 
both public and private 
+It has a five-year 
primary stage and 
an eight-year secondary 
stage 
+After secondary school, 
students have to take 
the final exam called 
Esame di Maturità. 
+Pass the exam choose 
university
Stereotypes
ITALIAN AND SPANISH 
CULTURES ARE RATHER 
SIMILAR NO
Italians eat pasta and pizza all the time 
Kind of yes
ITALIANS DRINK LOTS OF 
COFFEE 
YES
ITALIANS ARE ROMANTIC 
AND PASSIONATE 
YES
ALL ITALIANS ARE 
CONNECTED TO THE MAFIA 
NO
ITALIANS GESTICULATE 
WHILE TALKING 
Kind of yes
ALL CARS IN ITALY ARE 
MAZERATTI AND FERRARI 
NO
ITALIANS ARE NOT THE 
BEST DRIVERS 
Kind of yes
Communication style 
• Greeting - handshake 
• Once a relationship is formed - a kiss on both 
cheeks (even men) in greeting 
• Speak loudly 
• Interruptions are to be expected 
• Silence is rather uncomfortable 
• Eye contact - direct and constant 
• Small personal space 
• Demonstrate emotions (even in a business 
setting)
Smalltalk 
Appropriate topics: 
•Italian history 
•Architecture 
•Art and culture 
•Sports (especially 
football/soccer) 
•Food and wine 
•Current events 
•Families 
Topics to avoid: 
•Religion, the Vatican and its 
policies 
•Politics, taxes 
•World War II 
•Criticizing the Italian 
culture (even if your Italian 
counterparts are doing so) 
•Mafia 
•Personal questions 
•Income
Gestures 
Sign language is rich in 
“expressions” 
•grouping all fingers’ tips 
together against the 
thumb and waving the 
hand back and forth 
•pointing the index and 
little fingers downwards 
to shape two “horns” 
•Hand Gestures in Italy
Food Pear Pasta or Ravioli di 
Pera 
Truffle or Tartufo 
Angry Sauce or Sugo all'arrabbiata 
Fried Olives or Olive all'Ascolana 
Cheese 
Pizza
Drinks 
Coffee 
Juice 
Liqueurs 
Wine Iced Tea
Arts 
• International art scene from the 19th century 
• Major artistic centers include: 
 Rome 
 Florence 
 Venice 
 Milan 
 Naples 
 Turin
Family 
“ A family who eats together stays together” 
1960 2014
Dress Code 
• Known to be the prime concern 
• Elegant accessories crucial for both men 
and women 
BBuussiinneessss 
• Dark-colored conservative business suits 
for men 
• Business suits and conservative dresses 
for women 
PPaarrttiieess 
• Stylish clothes that are rather formal
WWoorrkkiinngg HHoouurrss 
• 8 am to 1pm and then 3pm to 7pm 
– With approximately two hours of break 
• Total working time of 48hours/week (Inclusive of 
overtime) 
• Rest of 11 hours for every 24 hours 
• Paid leave of not less than 4 weeks/year 
PPuunnccttuuaalliittyy 
• Not a priority 
• Work plan not taken too strictly 
• Usually multi-task
Gifts 
BBuussiinneessss 
• Not common 
• Only after a trusted relationship is established 
• Not too expensive 
FFaammiillyy LLuunncchh//DDiinnnneerr 
• Do not turn up empty-handed 
• Chocolates, Pastries, Wine, Flowers
Equality 
• Very low gender equality 
– Ranked 71st in Global Gender Gap Report 2013 
– Worst country in EU 
• Income, positions
Business Negotiations 
• North Italians are direct and value time as money 
• South Italians are more relaxed and like to get to 
know the people they are working with 
• Usually prolonged 
• Prefer doing business with higher ranked people 
• High-pressure sales tactics are not used 
• Following commitments are very critical
THANK YOU FOR YOUR 
ATTENTION

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Culture Profile - Italy

  • 2. Geographic & Demographi c Italy is located in Southern of Europe and borders with Switzerland, France, Austria and San Marino Lake Garda is the largest of the Italian lakes. 300,340 km2 : 40% are mountains and volcanoes, rivers and lakes, islands Etna, the highest active volcano 60.4 million, the fourth-largest population in the European Union and the 23rd-largest population worldwide.
  • 3. Culture of Italy Italian culture is one of the world's oldest cultures and has so many differences in language, religions, cuisine, arts…
  • 4. Political System •Parliamentary Republic • 3 Powers: the Executive: the Counsel of the Ministers the Legislative :the Parliament (Congress), which is divided in Senate and Chamber (the House) the Juridical: the Magistrates (Judges) President Giorgio Napolitano was elected on 10 May 2006.
  • 5. Main language and minorities Official language: Italian  Minorities: German (provincial), Slovene(provincial), French (regional) Other minorities (11): • Sardinian(2.2%) • Friulian(0.9%) • Occitan(0.3%) • Albanian (0.2%) • Roma (0.2%) • Croat (0.01%) • Misunderstandings • Misunderstandings • Franco-Provencal and French (0.2%) • Ladin (0.1%) • Greek (0.03%) • Catalan (0.01%) • Croat (0.01%)
  • 6. Religion Christian 80% (overwhelmingly Roman Catholic with very small groups of Jehovah's Witnesses and Protestants) Muslim (about 800,000 to 1 million) Atheist and Agnostic 20%
  • 7. Educational system + Italy's public education is FREE and Italy has both public and private +It has a five-year primary stage and an eight-year secondary stage +After secondary school, students have to take the final exam called Esame di Maturità. +Pass the exam choose university
  • 9. ITALIAN AND SPANISH CULTURES ARE RATHER SIMILAR NO
  • 10. Italians eat pasta and pizza all the time Kind of yes
  • 11. ITALIANS DRINK LOTS OF COFFEE YES
  • 12. ITALIANS ARE ROMANTIC AND PASSIONATE YES
  • 13. ALL ITALIANS ARE CONNECTED TO THE MAFIA NO
  • 14. ITALIANS GESTICULATE WHILE TALKING Kind of yes
  • 15. ALL CARS IN ITALY ARE MAZERATTI AND FERRARI NO
  • 16. ITALIANS ARE NOT THE BEST DRIVERS Kind of yes
  • 17. Communication style • Greeting - handshake • Once a relationship is formed - a kiss on both cheeks (even men) in greeting • Speak loudly • Interruptions are to be expected • Silence is rather uncomfortable • Eye contact - direct and constant • Small personal space • Demonstrate emotions (even in a business setting)
  • 18. Smalltalk Appropriate topics: •Italian history •Architecture •Art and culture •Sports (especially football/soccer) •Food and wine •Current events •Families Topics to avoid: •Religion, the Vatican and its policies •Politics, taxes •World War II •Criticizing the Italian culture (even if your Italian counterparts are doing so) •Mafia •Personal questions •Income
  • 19. Gestures Sign language is rich in “expressions” •grouping all fingers’ tips together against the thumb and waving the hand back and forth •pointing the index and little fingers downwards to shape two “horns” •Hand Gestures in Italy
  • 20. Food Pear Pasta or Ravioli di Pera Truffle or Tartufo Angry Sauce or Sugo all'arrabbiata Fried Olives or Olive all'Ascolana Cheese Pizza
  • 21. Drinks Coffee Juice Liqueurs Wine Iced Tea
  • 22. Arts • International art scene from the 19th century • Major artistic centers include:  Rome  Florence  Venice  Milan  Naples  Turin
  • 23. Family “ A family who eats together stays together” 1960 2014
  • 24. Dress Code • Known to be the prime concern • Elegant accessories crucial for both men and women BBuussiinneessss • Dark-colored conservative business suits for men • Business suits and conservative dresses for women PPaarrttiieess • Stylish clothes that are rather formal
  • 25. WWoorrkkiinngg HHoouurrss • 8 am to 1pm and then 3pm to 7pm – With approximately two hours of break • Total working time of 48hours/week (Inclusive of overtime) • Rest of 11 hours for every 24 hours • Paid leave of not less than 4 weeks/year PPuunnccttuuaalliittyy • Not a priority • Work plan not taken too strictly • Usually multi-task
  • 26. Gifts BBuussiinneessss • Not common • Only after a trusted relationship is established • Not too expensive FFaammiillyy LLuunncchh//DDiinnnneerr • Do not turn up empty-handed • Chocolates, Pastries, Wine, Flowers
  • 27. Equality • Very low gender equality – Ranked 71st in Global Gender Gap Report 2013 – Worst country in EU • Income, positions
  • 28. Business Negotiations • North Italians are direct and value time as money • South Italians are more relaxed and like to get to know the people they are working with • Usually prolonged • Prefer doing business with higher ranked people • High-pressure sales tactics are not used • Following commitments are very critical
  • 29. THANK YOU FOR YOUR ATTENTION