Italy, officially the Republic of Italy, is a culturally rich country with a population of approximately 60 million and a GDP of $1.834 trillion as of 2012. Historically, Italy has gone through significant transformations, from ancient Roman dominance and the Black Death to the rise of Fascism under Mussolini, eventually becoming a republic in 1946. Notable aspects of Italian culture include family-oriented business practices, a unique communication style, and a strong emphasis on traditions and etiquette.

1. Italy
An emphasis on Culture

3. Map of Italy

4. Emblem of Italy

5. Introduction
Capital – Rome
Official Language - Italian
Total Area - 301,338 km sq.
Population - 60,813,326 (2011)
GDP - $1.834 trillion (2012)
Currency – Euro
President - Giorgio Napolitano
Ranked as the world's 24th mostdeveloped country

12. History

13. Civilization And Invasion
• The migrations of Indo-European peoples into
Italy begun in 2000 B.C.
• The Etruscan civilization dominated from
about the 9th century B.C. till 3rd century B.C.
• By 264 B.C., all Italy south of Cisalpine Gaul was
under the leadership of Rome.
• They ruled for next 7 centuries and therefore
the history of Italy is largely the history of
Rome.

14. Early Modern Period
• The Black Death pandemic in 1348 left its mark
on Italy by killing one third of the population.
• Following the Italian Wars (1494 to 1559), Italy
saw a long period of relative peace under
• 1. Habsburg Spain (1559 to 1713)
• 2. Habsburg Austria (1713 to 1796)
• During 1800s, Italy was unified by Napoléon,
who crowned himself as the King in 1805.

15. During
th
19
Century
• But with the Congress of Vienna in 1815,
Austria once again became the dominant
power in a disunited Italy.
• Austrian armies crushed Italian uprisings in
1820–1821 and 1831.
• In 1830s, Giuseppe Mazzini, a brilliant liberal
nationalist, organized the Resurrection, which
laid the foundation for Italian unity.

16. Unification
of Italy
• Victor Emmanuel II, king
of Sardinia, was
proclaimed king of Italy
in 1861.
• With this, Italy was
united on 17th March,
1861.

17. During the World Wars
• In 1915, Italy entered the war on the side of the Allies
but obtained less territory than it expected in the
postwar settlement.
• Benito Mussolini, a former Socialist, organized
discontented Italians in 1919 into the Fascist Party to
“rescue Italy from Bolshevism.”
• On Oct 28, 1922 he became the prime minister and
transformed Italy into a dictatorship
• He allied himself with Adolf Hitler in the Rome-Berlin
Axis in 1936.
• When the Allies invaded Italy in 1943, Mussolini's
dictatorship collapsed.

18. • Finally on 2nd June 1946,
Italy became a Republic.
The
Republic Of
Italy
• Italy became an integral
member of NATO and
the European Economic
Community.
• Italy adopted the euro as
its currency in Jan 1999.
• Today, Italy has a
parliamentary
government based on a
proportional voting
system.

19. BENVENUTI IN
ITALIA
LE ARTI FAMOSI D’ITALIA

42. DOING BUSINESS
IN ITALY

43. North vs South
Wide cultural gap
between:
oNorthern people
- cold
- rushed
oSouthern people
- warm
- easy-going
…because of…

44. …historical
reasons
• Italy is a very young
country (unification:
17th of march 1861)
• During the 19th century
Italy was divided in
two parts:
• the Spanish in the South
• the French and Austrians in
the North

45. Business background
• Big percentage of small and medium sized, family-run
businesses.
• Larger companies are still controlled in large part by single
families (Fiat, Benetton etc.)
• The idea of an enterprise being an arrangement of strongly felt
relationships
• Long-standing affiliations – old society
• -Regionalism - one of the least mobile management populations
• High degree of hierarchy – usually old man (wisdom)
• The number of women and young in senior management
positions is quite small.
That’s it because of…

46. … Catholicism and Vatican
The values of Catholicism in Business
Culture:
• sense of family
• Paternalism
• dignity of the person
• confidence in the others
• respect for the elderly

47. Business Etiquette
• Indirect
• Fond of behavioral formulas
• Stylish
• Talkative
• Warm and tactile
• Easy-going
• Convinced (proud)

48. Behavioral Formals
• Good manners and courtesy are prized qualities in Italy
• Italians rate considerateness above behavioral formulas
• In the presentation: shaking always the right hand
absolutely on your feet.
• When meeting and departing always shake hands
• The guest seats always before the host
• Women enter inside the places always before men

49. Italian dress code
• the importance of appearance in Italy
should not be taken lightly otherwise
people think you neglect yourself as
your work.
• Importance for the accessories
(watch, pen, jewels…)
• women visiting Italy might be surprised
to hear compliments made to them on
their appearance. (Such comments are
not considered politically incorrect in
Italy.)

50. Italian communication
style
• BODY LANGUAGE:
• little personal space is left between people
• a lot of body language also during a simple
conversation  Italian like this kind of
communication
• After doing business in Italy for a period of
time and building relationships do not be
surprised if you are embraced

51. Concept of Time
• Italians are usually relaxed
• If you are late of 10 minutes,
don’t worry this will not have
any negative consequences
• However punctuality is
always welcome.
• Pay attention to the daily
schedule:
• breakfast (around 8 a.m.)
• lunch (around 1 p.m.)
• dinner (8 p.m.)

52. Italian Meetings and Negotiations
• The best time for meetings is between 10 - 11 a.m. and after 3 p.m.
• Avoid August as most businesses will run on skeleton staff due to holidays
• Try to make presentation less heavy is possible in Italian business life
• Meeting are really caoticnever follow the schedule
people
arrive late
people
Answer the phone
At the beginning of a meeting avoid
business and concentrate on some
small talk. Topics of discussion could
include Italian culture, food, wine
and football
Negotiations can be slow.
Demonstrating a sense of urgency is

53. :
Italian Entertaining
-Hospitality
very
Invitations to lunch and dinner are to be
expected
Bring always a present…wine is
welcome
-Dining does have certain protocol:
- the host always pays
- keep your knife in the right hand
and fork in the left
- do not answer phone calls at the
table
- don’t put the elbow over the
table
- drinking wine and water in the
right glass

54. Free Day and Festivity
• Days in which is better not to organize work
meeting:
Saturday and Sunday
August
All the catholic festivities (Easter, Christmas, all
saints, etc…)
25th April: national party
1st may: feast of the workers
2nd June: feast of the republic

55. • They're both in the Eurasian continent
• Indians and Italians both love food and
celebration
• They're both young nation states
• They're both ancient civilizations
• They’re both democratic
• Both a five letter words
• Both start with an I
• Both words contain an a

56. Difference
• Italy is in Europe while India is in Asia
• Italians have varying hair colors while Indians just have
black hair

57. Italian Inventions
• Ambulance the first ambulance service (horse drawn carts) was
instituted in 1244 in Florence by a pious organization known as
"Arciconfraternita della Misericordia"
• Bicycle. Leonardo da Vinci had designed a bicycle, which has now
been constructed and is functional
• Dictionary first dictionary widely diffused and translated in multiple
languages invented by Ambrogio Calepino in 1502.
• Eyeglasses invented by Salvino Armati in 1280
• Highway, first Autostrada built in 1921
• Nuclear reactor, first artificial reactor built by Enrico Fermi in 1942
• Radio, first long-range transmission by Guglielmo Marconi in 1895
• Typewriter first practical and perfectly working typewriter invented
by Pellegrino Turri in 1808
• University. The University of Bologna was founded in 1083 and is still
operating to this day.
• Disco music was pioneered by Italian Composer Giorgio Moroder in
1972

58. Thank
You !
Presentation By :
Ayush Parekh
Sunny Waugh
Sampurna Chawdhary
Suchit Chauhan