This presentation contaions information about Italy. History, tourist places, important cities, business culture, culture, art, places to visit, cuisine, fashion. All about Italy.

1. Italy
An emphasis on Culture

3. Map of Italy

4. Emblem of Italy

5. Introduction
Capital – Rome
Official Language - Italian
Total Area - 301,338 km sq.
Population - 60,813,326 (2011)
GDP - $1.834 trillion (2012)
Currency – Euro
President - Giorgio Napolitano
Ranked as the world's 24th mostdeveloped country

12. History

13. Civilization And Invasion
• The migrations of Indo-European peoples into
Italy begun in 2000 B.C.
• The Etruscan civilization dominated from
about the 9th century B.C. till 3rd century B.C.
• By 264 B.C., all Italy south of Cisalpine Gaul was
under the leadership of Rome.
• They ruled for next 7 centuries and therefore
the history of Italy is largely the history of
Rome.

14. Early Modern Period
• The Black Death pandemic in 1348 left its mark
on Italy by killing one third of the population.
• Following the Italian Wars (1494 to 1559), Italy
saw a long period of relative peace under
• 1. Habsburg Spain (1559 to 1713)
• 2. Habsburg Austria (1713 to 1796)
• During 1800s, Italy was unified by Napoléon,
who crowned himself as the King in 1805.

15. During
th
19
Century
• But with the Congress of Vienna in 1815,
Austria once again became the dominant
power in a disunited Italy.
• Austrian armies crushed Italian uprisings in
1820–1821 and 1831.
• In 1830s, Giuseppe Mazzini, a brilliant liberal
nationalist, organized the Resurrection, which
laid the foundation for Italian unity.

16. Unification
of Italy
• Victor Emmanuel II, king
of Sardinia, was
proclaimed king of Italy
in 1861.
• With this, Italy was
united on 17th March,
1861.

17. During the World Wars
• In 1915, Italy entered the war on the side of the Allies
but obtained less territory than it expected in the
postwar settlement.
• Benito Mussolini, a former Socialist, organized
discontented Italians in 1919 into the Fascist Party to
“rescue Italy from Bolshevism.”
• On Oct 28, 1922 he became the prime minister and
transformed Italy into a dictatorship
• He allied himself with Adolf Hitler in the Rome-Berlin
Axis in 1936.
• When the Allies invaded Italy in 1943, Mussolini's
dictatorship collapsed.

18. • Finally on 2nd June 1946,
Italy became a Republic.
The
Republic Of
Italy
• Italy became an integral
member of NATO and
the European Economic
Community.
• Italy adopted the euro as
its currency in Jan 1999.
• Today, Italy has a
parliamentary
government based on a
proportional voting
system.

19. BENVENUTI IN
ITALIA
LE ARTI FAMOSI D’ITALIA

42. DOING BUSINESS
IN ITALY

43. North vs South
Wide cultural gap
between:
oNorthern people
- cold
- rushed
oSouthern people
- warm
- easy-going
…because of…

44. …historical
reasons
• Italy is a very young
country (unification:
17th of march 1861)
• During the 19th century
Italy was divided in
two parts:
• the Spanish in the South
• the French and Austrians in
the North

45. Business background
• Big percentage of small and medium sized, family-run
businesses.
• Larger companies are still controlled in large part by single
families (Fiat, Benetton etc.)
• The idea of an enterprise being an arrangement of strongly felt
relationships
• Long-standing affiliations – old society
• -Regionalism - one of the least mobile management populations
• High degree of hierarchy – usually old man (wisdom)
• The number of women and young in senior management
positions is quite small.
That’s it because of…

46. … Catholicism and Vatican
The values of Catholicism in Business
Culture:
• sense of family
• Paternalism
• dignity of the person
• confidence in the others
• respect for the elderly

47. Business Etiquette
• Indirect
• Fond of behavioral formulas
• Stylish
• Talkative
• Warm and tactile
• Easy-going
• Convinced (proud)

48. Behavioral Formals
• Good manners and courtesy are prized qualities in Italy
• Italians rate considerateness above behavioral formulas
• In the presentation: shaking always the right hand
absolutely on your feet.
• When meeting and departing always shake hands
• The guest seats always before the host
• Women enter inside the places always before men

49. Italian dress code
• the importance of appearance in Italy
should not be taken lightly otherwise
people think you neglect yourself as
your work.
• Importance for the accessories
(watch, pen, jewels…)
• women visiting Italy might be surprised
to hear compliments made to them on
their appearance. (Such comments are
not considered politically incorrect in
Italy.)

50. Italian communication
style
• BODY LANGUAGE:
• little personal space is left between people
• a lot of body language also during a simple
conversation  Italian like this kind of
communication
• After doing business in Italy for a period of
time and building relationships do not be
surprised if you are embraced

51. Concept of Time
• Italians are usually relaxed
• If you are late of 10 minutes,
don’t worry this will not have
any negative consequences
• However punctuality is
always welcome.
• Pay attention to the daily
schedule:
• breakfast (around 8 a.m.)
• lunch (around 1 p.m.)
• dinner (8 p.m.)

52. Italian Meetings and Negotiations
• The best time for meetings is between 10 - 11 a.m. and after 3 p.m.
• Avoid August as most businesses will run on skeleton staff due to holidays
• Try to make presentation less heavy is possible in Italian business life
• Meeting are really caoticnever follow the schedule
people
arrive late
people
Answer the phone
At the beginning of a meeting avoid
business and concentrate on some
small talk. Topics of discussion could
include Italian culture, food, wine
and football
Negotiations can be slow.
Demonstrating a sense of urgency is

53. :
Italian Entertaining
-Hospitality
very
Invitations to lunch and dinner are to be
expected
Bring always a present…wine is
welcome
-Dining does have certain protocol:
- the host always pays
- keep your knife in the right hand
and fork in the left
- do not answer phone calls at the
table
- don’t put the elbow over the
table
- drinking wine and water in the
right glass

54. Free Day and Festivity
• Days in which is better not to organize work
meeting:
Saturday and Sunday
August
All the catholic festivities (Easter, Christmas, all
saints, etc…)
25th April: national party
1st may: feast of the workers
2nd June: feast of the republic

55. • They're both in the Eurasian continent
• Indians and Italians both love food and
celebration
• They're both young nation states
• They're both ancient civilizations
• They’re both democratic
• Both a five letter words
• Both start with an I
• Both words contain an a

56. Difference
• Italy is in Europe while India is in Asia
• Italians have varying hair colors while Indians just have
black hair

57. Italian Inventions
• Ambulance the first ambulance service (horse drawn carts) was
instituted in 1244 in Florence by a pious organization known as
"Arciconfraternita della Misericordia"
• Bicycle. Leonardo da Vinci had designed a bicycle, which has now
been constructed and is functional
• Dictionary first dictionary widely diffused and translated in multiple
languages invented by Ambrogio Calepino in 1502.
• Eyeglasses invented by Salvino Armati in 1280
• Highway, first Autostrada built in 1921
• Nuclear reactor, first artificial reactor built by Enrico Fermi in 1942
• Radio, first long-range transmission by Guglielmo Marconi in 1895
• Typewriter first practical and perfectly working typewriter invented
by Pellegrino Turri in 1808
• University. The University of Bologna was founded in 1083 and is still
operating to this day.
• Disco music was pioneered by Italian Composer Giorgio Moroder in
1972

58. Thank
You !
Presentation By :
Ayush Parekh
Sunny Waugh
Sampurna Chawdhary
Suchit Chauhan