The document discusses how digital communications needs to evolve by focusing on culture over content. It argues that creating a community of authentic storytellers who provide meaningful value will help organizations thrive in today's transparent digital world. The document suggests organizations need to focus on authenticity, empowerment, and creating a culture where small actions that challenge the status quo can lead to big changes.
The One Hour Digital Transformation ProgrammeMax St John
This is a one hour workshop delivered for the Chartered Institute of Housing's "Housing Goes Digital" #hgd14 conference. If you'd like to hear more about it, get in touch with me via Twitter @maxwellstjohn
Presentation by Simon Davies, Molly Flatt and James Allan at Wildscreen 2010.
Explaining the basic principles of making film content successful online.
Discover Your Hidden Engagement Pyramid – Barbara Christensen, Percolator Con...NetSquared Vancouver
An engagement framework ensures you’re spending the right amount of time on the right people. Building it usually involves lots of strategy work to define your Theory of Change, audiences, and levels, plus finding the best technology track it all. Haven't yet embarked on this epic journey to being more effective organizers and fundraisers? You'd be amazed what you've already accomplished without ever having uttered the words "engagement pyramid". Let's uncover the maps you already have, clear away the mists of technical uncertainty, and help you lead the way to your hidden engagement pyramid.
BARBARA CHRISTENSEN, SENIOR PROJECT MANAGER at Percolator Consulting
Linkedin: https://www.linkedin.com/in/gardengnome/
Barbara has spent 20 years on the digital side of a nonprofit—CRM wrangling; digital organizing, fundraising, and communications; and IT and user support (and often all of those jobs at once). Her favorite campaign win was turning out hundreds of happy commenters to dull wildlife commission meetings for months. At Percolator, she empowers clients to sync their technology to their mission and is practically giddy about engagement. She believes profoundly in goals over gadgets, loves smashing bugs of the technical persuasion, and will talk to you about bats and/or chickens for far too long if you let her.
Digital Teams in 2018: The New Landscape of Digital Engagement – Jason MogusNetSquared Vancouver
The state of digital teams inside our nonprofits often reflects deeper issues of culture and structure and how well adapted our institutions are to today's communications landscape. So what's going on with digital teams today? What team structures, roles, and behaviours are producing the best outcomes? Are we getting better at cross-silo and cross-channel communications? Are we set up to really deliver on the promise of digital engagement?
Jason Mogus - Digital Teams in 2018: The new landscape of digital engagement
Principal Strategist at NetChange Consulting
Linkedin: https://www.linkedin.com/in/jasonmogus/
Bio
advocacy campaign and organizational change consultant
been doing digital transformation for 22 years, his firm celebrates 25 years this summer
helped shape some of today's most successful campaigns including tar sands / pipeline work, australia's biggest campaign, $10 a day childcare in BC
What's interesting: lives on an island, is an obsessive walker; if you call him you'll likely hear the leaves crunching under feet
Secret skill: weird sound effects and made up songs for his 8 year old
The One Hour Digital Transformation ProgrammeMax St John
This is a one hour workshop delivered for the Chartered Institute of Housing's "Housing Goes Digital" #hgd14 conference. If you'd like to hear more about it, get in touch with me via Twitter @maxwellstjohn
Presentation by Simon Davies, Molly Flatt and James Allan at Wildscreen 2010.
Explaining the basic principles of making film content successful online.
Discover Your Hidden Engagement Pyramid – Barbara Christensen, Percolator Con...NetSquared Vancouver
An engagement framework ensures you’re spending the right amount of time on the right people. Building it usually involves lots of strategy work to define your Theory of Change, audiences, and levels, plus finding the best technology track it all. Haven't yet embarked on this epic journey to being more effective organizers and fundraisers? You'd be amazed what you've already accomplished without ever having uttered the words "engagement pyramid". Let's uncover the maps you already have, clear away the mists of technical uncertainty, and help you lead the way to your hidden engagement pyramid.
BARBARA CHRISTENSEN, SENIOR PROJECT MANAGER at Percolator Consulting
Linkedin: https://www.linkedin.com/in/gardengnome/
Barbara has spent 20 years on the digital side of a nonprofit—CRM wrangling; digital organizing, fundraising, and communications; and IT and user support (and often all of those jobs at once). Her favorite campaign win was turning out hundreds of happy commenters to dull wildlife commission meetings for months. At Percolator, she empowers clients to sync their technology to their mission and is practically giddy about engagement. She believes profoundly in goals over gadgets, loves smashing bugs of the technical persuasion, and will talk to you about bats and/or chickens for far too long if you let her.
Digital Teams in 2018: The New Landscape of Digital Engagement – Jason MogusNetSquared Vancouver
The state of digital teams inside our nonprofits often reflects deeper issues of culture and structure and how well adapted our institutions are to today's communications landscape. So what's going on with digital teams today? What team structures, roles, and behaviours are producing the best outcomes? Are we getting better at cross-silo and cross-channel communications? Are we set up to really deliver on the promise of digital engagement?
Jason Mogus - Digital Teams in 2018: The new landscape of digital engagement
Principal Strategist at NetChange Consulting
Linkedin: https://www.linkedin.com/in/jasonmogus/
Bio
advocacy campaign and organizational change consultant
been doing digital transformation for 22 years, his firm celebrates 25 years this summer
helped shape some of today's most successful campaigns including tar sands / pipeline work, australia's biggest campaign, $10 a day childcare in BC
What's interesting: lives on an island, is an obsessive walker; if you call him you'll likely hear the leaves crunching under feet
Secret skill: weird sound effects and made up songs for his 8 year old
Re-imagining your Impact: Using Design, Measurement and TransparencySustainable Brands
Taking learnings all the way from the ground of top tech companies to the research in academia, we'll explore new ways to realize, measure and share your impact holistically for your people and the people you serve.
From Teams to Tribes: Creating a one team culture - #DOES15Em Campbell-Pretty
“Birds flock, fish school, people “tribe”.” – David Logan
People naturally form tribes. It is just what we do. However, not all tribes are equally effective. Just like with regular teams it is the culture of the tribe that dictates its effectiveness. When it comes to succeeding with DevOps in the enterprise context it is necessary to think beyond the individual development and operations teams to all the teams involved in enhancing and maintaining the value stream, the entire tribe. When we launch DevOps initiatives we can get so focused on improving technical practices and how individual roles will change that we can easily forget to help the teams involved bond, foster a sense of belonging, shape their values and instil respect for one another. Succeeding with DevOps in the enterprise context requires explicitly creating and sustaining these attributes, building a culture beyond team’s individual identity to create a sense of tribal unity. In this session, Em will share with you her experiences and proven techniques for helping teams become effective and unified tribes.
Presented at the DevOps Enterprise Summit, 19th October 2015.
You can access a video of the presentation at: http://bit.ly/DOES15_Tribes
"Break The Ice” in a crowd of large scale events, conventions or festivals. This app takes your profile and preferences and helps you find people you want to meet. Vendors could wear wearable beacons but for the public there would be no need for beacons, as this peer to peer app transforms your phone into homing devices alerting you when you are within range of your desired target. As you get closer, the app displays distances and handy factoids of each other making introductions easy & fun.
Presentation at Mastering SAP in Melbourne (May 2017).
People naturally form tribes. It is just what we do. When we bring together teams to work in a department, or on a program or product this team of teams will become a tribe. However, not all tribes are equally effective. Just like with regular teams it is the culture of the tribe that dictates its effectiveness.
When we look to improve the performance of these teams of teams, we often get so focused on improving technical skills and individual performance that we can easily forget to help the teams involved bond, foster a sense of belonging, shape their values and instil respect for one another. To maximise the effectiveness of any team of teams, we need to take the time to build a culture beyond the team’s individual identity to create a sense of tribal unity.
Based on her debut book, Tribal Unity: Getting from Teams to Tribes by Creating a One Team Culture, Em Campbell-Pretty will share the proven patterns she has been successfully applying in the field over the past five years. Peppered with tales from the trenches this session will be full of practical ideas to help you lead a team of teams towards tribal unity.
This presentation was given at the itSMF Service Management 2015 conference in Sydney on the 20th August 2015.
People naturally form tribes. It is just what we do. However, not all tribes are equally effective. Just like with regular teams it is the culture of the tribe that dictates its effectiveness. When we pull various technology teams to work on a program, product or value stream, they will form a tribe, a team of teams.
When we look to improve the performance of the teams involved in enhancing and maintain a product or value stream, we we often get so focused on improving technical practices and individual performance that we can easily forget to help the teams involved bond, foster a sense of belonging, shape their values and instil respect for one another. To maximise the effectiveness of any team of teams, we need to take the time to build a culture beyond team’s individual identity to create a sense of tribal unity.
John Hagel, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche's Keynote presentaion from Enterprise 2.0 Conference in Boston on June 21, 2011.
The successful transition to Enterprise 2.0 hinges on explicitly tying social software deployments to performance metrics that matter. But these metrics have an even more powerful, second-order effect: they foster passion among participants in ways that accelerate learning and performance improvement. Weaving together performance and passion gives companies a significant advantage in a world of steadily increasing economic pressure.
Living in a world of one-touch seamless experiences is misguiding us and makes us feel falsely comfortable and short-sighted. Purpose-driven brand narratives of authentic brands can help us detect inauthentic brands, by consistently pointing out contradictory beliefs, ideas and values. Brands have become another unifying universal order, after monetary, political and religious ones.
The Library as a gamechanger in times of social crisisLiz McGettigan
TURNING WHISPERS INTO ROARS – THE LIBRARY - THE GAMECHANGER IN TIMES OF SOCIAL CRISIS
As the threat from Covid-19 increased, library services across the world rapidly realigned, this period saw a dramatic transition to online-only provision of library services, operations, access to collections, and audience engagement at an unprecedented speed. This DIGITAL PIVOT provided a shift for us from collections to connections to supporting our communities, their learning, the caring and new programming. It is a unique moment in time for us to explore opportunities and experiences during this period of extraordinary and rapid service realignment. Now is the time to capitalise on how libraries have supported their communities, to build on the success and promotion that the digital pivot provides. The opportunities this has presented for the library’s audience to shift, grow and change, bringing more people into contact with the library, in different ways, and for different purposes.
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Marketing for libraries and other nonprofits cannot be relegated to a marketing department. It can be accomplished everyday by frontline staff through their relationships with the public.
Everyone is looking for the next Tweet heard round the world, magical meme or have-to-have hashtag, but every communication begins simply—with a story. Everyone has a story. Communities come together around shared stories. In this session, Christian Clarke Cásarez from the Austin Independent School District examined how nonprofits are using strategic storytelling to build their communities. She reviewed practical tips to help strengthen your own storytelling through meaningful messages that inform and inspire your communities.
Experiences and outcomes of STORIES.COOP, the first digital campaign to choose the storytelling tradition as a way of communicating the cooperative experience to the general public.
An initiative of ICA (International Co-operative Alliance) and Euricse (European Research Institute on Cooperative and Social Enterprises)
The slideshow has been presented during 2013 ICA general Assembly in Cape Town, 3 nov.
Browse, Connect, Share, Inspire: www.stories.coop
Re-imagining your Impact: Using Design, Measurement and TransparencySustainable Brands
Taking learnings all the way from the ground of top tech companies to the research in academia, we'll explore new ways to realize, measure and share your impact holistically for your people and the people you serve.
From Teams to Tribes: Creating a one team culture - #DOES15Em Campbell-Pretty
“Birds flock, fish school, people “tribe”.” – David Logan
People naturally form tribes. It is just what we do. However, not all tribes are equally effective. Just like with regular teams it is the culture of the tribe that dictates its effectiveness. When it comes to succeeding with DevOps in the enterprise context it is necessary to think beyond the individual development and operations teams to all the teams involved in enhancing and maintaining the value stream, the entire tribe. When we launch DevOps initiatives we can get so focused on improving technical practices and how individual roles will change that we can easily forget to help the teams involved bond, foster a sense of belonging, shape their values and instil respect for one another. Succeeding with DevOps in the enterprise context requires explicitly creating and sustaining these attributes, building a culture beyond team’s individual identity to create a sense of tribal unity. In this session, Em will share with you her experiences and proven techniques for helping teams become effective and unified tribes.
Presented at the DevOps Enterprise Summit, 19th October 2015.
You can access a video of the presentation at: http://bit.ly/DOES15_Tribes
"Break The Ice” in a crowd of large scale events, conventions or festivals. This app takes your profile and preferences and helps you find people you want to meet. Vendors could wear wearable beacons but for the public there would be no need for beacons, as this peer to peer app transforms your phone into homing devices alerting you when you are within range of your desired target. As you get closer, the app displays distances and handy factoids of each other making introductions easy & fun.
Presentation at Mastering SAP in Melbourne (May 2017).
People naturally form tribes. It is just what we do. When we bring together teams to work in a department, or on a program or product this team of teams will become a tribe. However, not all tribes are equally effective. Just like with regular teams it is the culture of the tribe that dictates its effectiveness.
When we look to improve the performance of these teams of teams, we often get so focused on improving technical skills and individual performance that we can easily forget to help the teams involved bond, foster a sense of belonging, shape their values and instil respect for one another. To maximise the effectiveness of any team of teams, we need to take the time to build a culture beyond the team’s individual identity to create a sense of tribal unity.
Based on her debut book, Tribal Unity: Getting from Teams to Tribes by Creating a One Team Culture, Em Campbell-Pretty will share the proven patterns she has been successfully applying in the field over the past five years. Peppered with tales from the trenches this session will be full of practical ideas to help you lead a team of teams towards tribal unity.
This presentation was given at the itSMF Service Management 2015 conference in Sydney on the 20th August 2015.
People naturally form tribes. It is just what we do. However, not all tribes are equally effective. Just like with regular teams it is the culture of the tribe that dictates its effectiveness. When we pull various technology teams to work on a program, product or value stream, they will form a tribe, a team of teams.
When we look to improve the performance of the teams involved in enhancing and maintain a product or value stream, we we often get so focused on improving technical practices and individual performance that we can easily forget to help the teams involved bond, foster a sense of belonging, shape their values and instil respect for one another. To maximise the effectiveness of any team of teams, we need to take the time to build a culture beyond team’s individual identity to create a sense of tribal unity.
John Hagel, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche's Keynote presentaion from Enterprise 2.0 Conference in Boston on June 21, 2011.
The successful transition to Enterprise 2.0 hinges on explicitly tying social software deployments to performance metrics that matter. But these metrics have an even more powerful, second-order effect: they foster passion among participants in ways that accelerate learning and performance improvement. Weaving together performance and passion gives companies a significant advantage in a world of steadily increasing economic pressure.
Living in a world of one-touch seamless experiences is misguiding us and makes us feel falsely comfortable and short-sighted. Purpose-driven brand narratives of authentic brands can help us detect inauthentic brands, by consistently pointing out contradictory beliefs, ideas and values. Brands have become another unifying universal order, after monetary, political and religious ones.
The Library as a gamechanger in times of social crisisLiz McGettigan
TURNING WHISPERS INTO ROARS – THE LIBRARY - THE GAMECHANGER IN TIMES OF SOCIAL CRISIS
As the threat from Covid-19 increased, library services across the world rapidly realigned, this period saw a dramatic transition to online-only provision of library services, operations, access to collections, and audience engagement at an unprecedented speed. This DIGITAL PIVOT provided a shift for us from collections to connections to supporting our communities, their learning, the caring and new programming. It is a unique moment in time for us to explore opportunities and experiences during this period of extraordinary and rapid service realignment. Now is the time to capitalise on how libraries have supported their communities, to build on the success and promotion that the digital pivot provides. The opportunities this has presented for the library’s audience to shift, grow and change, bringing more people into contact with the library, in different ways, and for different purposes.
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Marketing for libraries and other nonprofits cannot be relegated to a marketing department. It can be accomplished everyday by frontline staff through their relationships with the public.
Everyone is looking for the next Tweet heard round the world, magical meme or have-to-have hashtag, but every communication begins simply—with a story. Everyone has a story. Communities come together around shared stories. In this session, Christian Clarke Cásarez from the Austin Independent School District examined how nonprofits are using strategic storytelling to build their communities. She reviewed practical tips to help strengthen your own storytelling through meaningful messages that inform and inspire your communities.
Experiences and outcomes of STORIES.COOP, the first digital campaign to choose the storytelling tradition as a way of communicating the cooperative experience to the general public.
An initiative of ICA (International Co-operative Alliance) and Euricse (European Research Institute on Cooperative and Social Enterprises)
The slideshow has been presented during 2013 ICA general Assembly in Cape Town, 3 nov.
Browse, Connect, Share, Inspire: www.stories.coop
Storytelling gives marketers the opportunity to form real, meaningful human connections with consumers, to inspire people to become genuinely involved with their brands, to become authentically responsive to their participative audiences, and to give consumers the powerful, lasting sense that they have a level of ownership over the brand itself.
We walk around everyday with pre-existing stories that act as filters to what we read, see, hear and smell. We use what we know to make sense of a thing and pass a judgement on whether or not it fits within the narrative we choose to believe. We seek meaning, and much of that meaning is based on what we already know and accept to be true. In this session, participants will learn to use story-based strategy in their organizational analysis to think through and develop appropriate messages that will ring with their audiences. Story-based strategy & analysis helps us understand and more effectively frame narratives that are acceptable and believable to them. It also helps us think about how to challenge and contest narratives that work against our own strategies. This is an introduction to my course on this subject.
How To Tell Your Digital Story: TechSoup Digital Storytelling eventTechSoup
Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.
This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge: http://www.techsoup.org/go/tsdigs
We all share...news, gossip, photos, milestones and brand recommendations. Marketers who understand why people share what they share have a better chance of success. Enjoy this highly entertaining and practical paper from Swystun Communications.
Digital Authenticity Accompanying Living "the good life'.pdfSr Nancy Usselmann
Living in a digital world can challenge our understanding of what it means to be human and lead us to feel lost in a world of angry rants, misinformation, and comparisons. Following Christ promises “the good life” that comes from virtuous living. Examining our own digital media use through Catholic practices will help us to discover balance and hope by being authentic missionary disciples of Christ in the digital age.
Digital Authenticity Accompanying YA to live well with Social Media CCMA.pdfSr Nancy Usselmann
What does it mean to be digitally authentic? This presentation helps adults guide young adults to grow in balance, responsibility, critical engagement, and making space for silence in their digital lives.
Similar to Culture over Content: Rethinking the Role of PR in a Digital World (20)
A talk delivered to Youth to Business, part of AIESEC's International Congress and 65th year celebrations.
What are the challenges and opportunities for Gen Y in creating a better world? How does technological innovation, changing education paradigms and new forms of leadership provide a platform for positive change?
New forms of leadership for a digital worldMax St John
How is the internet shaping business, society and us as individuals? What does that mean for the way we organise ourselves and how we lead? Who are the new leaders in a complex, uncertain and networked world?
I discuss the new networked society, what it means for social business and leadership development, including how harnessing collective intelligence through participatory leadership can help us deal with complex challenges.
A story about the future of housing: relationships with meaningMax St John
A talk given to housing think tank HACT on how housing communities might look and behave in 10 years time, from the impact of technology and network thinking to relationships and shared purpose.
*Narrative in the notes section, all photos courtesy of Flickr users, creative commons licence - see notes for attribution.*
What is participatory leadership and why do we need it, right now?Max St John
[Check the 'notes' tab for the narrative] What is participatory leadership and where did it come from? Why we need to embrace and develop the principles and practices of participatory leadership for our businesses, communities and society.
Looking at the key areas of change that organisations need to consider in order to adapt to the new digital and social behaviours of their stakeholders.
Social media and behaviour change: planning and intervention takes a look at the some of the theory and practice of researching and implementing behaviour change campaigns using social media.
Part one is about practical, low cost ways to understand your audience and their behaviour online, and part two looks at case studies in using online communities to support behaviour change, delving a little into how you might apply social marketing theory to a social media campaign.
Trending topics: social media and fundraisingMax St John
What are the current trends around social media and fundraising? How might supporter habits, social media and other technologies affect the future of fundraising within charities?
Put together by Caz Yetman, Beth Granter and Max St John.
Thirty thoughts on current social media best practice, trends and challenges for not-for-profit organisations, from discussions between some of the UK's foremost charities at the Social by the Sea conference.
Virgin Media Pioneers: Building Online Communities and Social Capital Max St John
A five minute presentation first given at the Department for Energy and Climate Change as part of the Meet the Communities event.
The deck gives a quick overview of the Virgin Media Pioneers online community, that I designed at NixonMcInnes using Enterprise UK's social capital , key learnings and successes.
Non-profits and social media: the nows and nextsMax St John
A talk I gave to the Social Innovation and Marketing for Change MBA students at Said Business School, University of Oxford.
For a bit more info, check out the supporting blog entry: http://www.nixonmcinnes.co.uk/2011/06/23/social-media-non-profits-and-the-future
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. “Why creating a community
of storytellers and a culture
of authenticity will make
your life EASY and
AWESOME.”
3.
4.
5.
6.
7. “We believe the internet is
creating a world of transparency
and personal empowerment
where authentic organisations
who create meaningful value
thrive.”
9. 1. How digital comms needs to
evolve
2. Why authenticity and
meaningful value are critical
10. 1. How digital comms needs to
evolve
2. Why authenticity and
meaningful value are critical
3. What this means for your
organisational culture
11. 1. How digital comms needs to
evolve
2. Why authenticity and
meaningful value are critical
3. What this means for your
organisational culture
4. How big change only comes
from small actions
31. Five things to do tomorrow…
1.Run a check-in
2.Talk to someone new
32. Five things to do tomorrow…
1.Run a check-in
2.Talk to someone new
3.Challenge a meeting
33. Five things to do tomorrow…
1.Run a check-in
2.Talk to someone new
3.Challenge a meeting
4.Listen to understand
34. Five things to do tomorrow…
1.Run a check-in
2.Talk to someone new
3.Challenge a meeting
4.Listen to understand
5.Ask: “Why am I doing this?”
35. 1. Digital comms needs to evolve
2. Authenticity and meaningful
value are critical
3. Your organisational culture
probably needs to change
4. Big change only comes from
small actions. From you.
If you’re not acting in line, you’ll get found out.
Our lives as communicators have got much more difficult.
http://www.flickr.com/photos/gsfc/8246892319/sizes/l/
Old model – one-way communication, selective, try to convince.
Then along came the internet, and social platforms.
It doesn’t work
New tools – old model: conversation to persuade.
It doesn’t work
If you’re not acting in line, you’ll get found out.
Our lives as communicators have got much more difficult.
http://www.flickr.com/photos/gsfc/8246892319/sizes/l/
How did that feel?
Who hates networking? Who feels awkward speaking to people they don’t know?
Now you’ve created a connection – you’ve got something to talk about in the coffee break
Now imagine doing this at scale.
It’s about putting the humanity back into business.
1 - Create understanding
Convince
Create dialogue
Persuade
Create resonance
Move
OK, what if we could fix all that, make your job easy and fulfilling, and make you a mega success?
What if your brand built and managed it’s own reputation, through a constant stream of authentic and moving stories?
Easy, let’s change the culture of your organisation.
OK, so it’s not that easy.
But it is that simple.
There are things you can do to develop deeply purposeful stories.
But, it’s a bit overwhelming, right?
So where do you start?
The only place you can. Where you are, with what you have.