Taking learnings all the way from the ground of top tech companies to the research in academia, we'll explore new ways to realize, measure and share your impact holistically for your people and the people you serve.

1. Re-imagining your Impact: Using
Design, Measurement and Transparency
Kyla Fullenwider, Imperative
Arthur Woods, Imperative

2. Dar Vanderbeck
Sustainable Brands 2013
re-imagining impact*

3. We enable organizations to discover
and embody their purpose so they can
better serve people and the world.
imperative :

4. Design methods Community
organizing
Emerging research
Our Approach

5. What we do:
grow ideas!
we leverage emerging
research and engage
our community or
academic partnerships
to explore and
accelerate new ideas
for impact.!
design
programs!
we apply design
methods and
community organizing
practice to develop
programs that
discover and create
new sources of value,
deeply engaging
people in the process
and outcomes.!
build tools!
we design accessible
and integrated tools
and frameworks for
organizations to
continuously measure,
create and maximize
positive value.!

6. imperative :

7. imperative :

8. discoveries across industries:
1.!We manage what we measure. And
we largely do not measure what
matters.
2. It’s not just about the user; it is about
hope.
3. Human and social capital is our
greatest untapped resource.
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9. 1) Measuring what matters &
learning to learn...
Requires us to shift
our focus from deficits
to assets.

10. imperative :
Measurement:
At Etsy

11. “Vulnerability is our most accuratemeasurement of courage.”
- Brene Brown

12. 2) The user is just the beginning
Design is always an opportunity
to intentionally create and
contribute.

13. Designing for our Best Selves
imperative :
•! Compassion!
•! Resilience!
•! Grit!
•! Generosity
...to name a
few.

14. imperative :
And we already
know what this
means.

15. 3) Our Organizations, Ourselves
Genuine change does not happen
through a commitment to an idea. It
happens through a commitment to
each other. Through each other, we
create new sources of power.

16. imperative :

17. Leadership is the practice of acceptingresponsibility for enabling others toachieve shared purpose, in the face ofuncertainty.
- Marshall Ganz

18. imperative :
Our Challenge This Week:
Re-create the future of commerce

19. "Yet the gross national product does not allow for the health of our children, the quality of their education,
or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages; the
intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our
courage; neither our wisdom nor our learning; neither our compassion nor our devotion to our country; it
measures everything, in short, except that which makes life worthwhile. And it tells us everything about
America except why we are proud that we are Americans."
– Robert Kennedy, 1968
imperative :

20. Dar Vanderbeck!
dar@imperative.com
Thank you.
imperative.com
@ImperativeLab
imperative :