The document discusses how organizations need to adapt to operate effectively in real-time culture. It argues that institutions that are hierarchical, bureaucratic, and distrustful struggle in this new environment, while those that are trusting, agile, informal, and collaborative can thrive. Specifically, successful organizations operate with a shared responsibility and real-time decision making through a culture of trust; have the ability to improvise and respond quickly to changing information; take an informal approach that encourages creativity; and collaborate by tapping collective contributions.

1. Charity Marketing in a Real Time world Martin Thomas @crowdsurfing

3. Acceleration of News Agenda 1952 Lynmouth flood disaster 1988 Piper Alpha explosion May 2008 Sichuan Earthquake Jan 2009 Hudson River plane crash Spring 2011 Live blogging during Arab Spring 2 days 1 hour 30 minutes Real Time Real Time+

5. Crisis Management in Real Time

11. Nordstrom Revisited “ Prescriptive rules have the effect of infantilising staff & make it harder for them to adapt to different situations. This goes as much for digital communications as for selling socks … Like the Nordstrom handbook we’re trusting staff to follow the spirit, not just the letter, of our guidelines” Meg Pickard, writing about The Guardian’s new social media guidelines, November 2010

12. How to Build an Empire “ Presumed Competence”

13. Accepting, Anticipating & Even Leveraging Mistakes

18. Loose, informal alliances

20. @crowdsurfing Get your organisation & culture right … & the social media will look after itself