Cultural Treasures Bidbook 2.0

SHARE, INTERACT, RESPECT,CONNECT
GET FAMILIAR WITH ALL CULTURES AND THEIR TREASURES

Bidbook version
20.3.2012
By Marco de Groen

=
Cultural Treasures is an online platform that allows users to post and share
manners of their own and of other cultures with users from all over the world.
It can be useful to know about manners when you are travelling, doing
business abroad or are researching different cultures.
The platform transcends existing references on manners because it does not
only describe manners generically. It gives deep insights in the contexts and
practical use of manners and related manners. Therefore by using this
platform you will never act inappropriate when dealing with other cultures.

1

Manners?
What are manners and how are they
connected to culture?
In this small infographic I would like to show
you how everything is linked together.

Key factors in manners are:

•Country
•Region
•Ethnicity
•Religion
•Traditions

Connected to theme are also the job function
of a person and the age of a person.
These key factors together are the culture of
a person.

Which means that manners and culture are
joined in each other.
2

Scope
The platform will be a cross media tool that allows people worldwide to
understand each other better but also to get more interaction between each
other.

Target group
Chinese people and Dutch people

Target group motivation
Chinese people: worldwide, many traditions and manners, biggest import and export country
Personal motivation: My wife is Chinese

Dutch people: strategic position in Europe, economically strong, experienced traders
Personal motivation: My own Dutch roots

3

Super short introduction
•An online platform that will open a door to information that has never been seen or published before!
•Insight information about manners
•User generated content
•Content provided by experts and professionals but also people from different layers in society
•This content will be stored in a way that it can eventually be moulded easily into several mediums
•This thanks to the way each post is tagged with information provided by each user
•Users from the same or from a different cultures can interact with each other on the community
•Thanks to this interaction the users will get more respect and understanding for each other
•Users will be able to find and build up a network for both personal and business use

Why this platform?
•Manners from different cultures have never been shared along with the interesting insights
•These insights are only known by people who are very familiar with the culture or raised in it
•There is a strong need for more deeper and detailed information about manners
•Key factors in this information are: Country, Region, Ethnic group, Religion, Job function and age
•These key factors make it very hard to map and list the manners in a linear way, this platform can!
•There seems to be a strong need for a community about manners where people can interact
•More understanding and respect for different cultures, and a network private and business
4

The platform, what?
•Online! In the shape of a responsive website
•Post a question or a manner, done by users
•A club (the users) of selected professionals, experts, students, business people, travellers, culture freaks
•Together they share, interact and make content which only they can use!
•The platform will become an community and online meeting point
•A database will store all information by tags given by the users
•The information can be used for anything, articles, mails, books, projects, study, infographics and more!
•Look for contacts and work, people always need advice, translators, experts, meetings and workshops

The platform, online
•Online you can connect with people all over the world
•Connection is made quite easy
•The boundaries for visitors are low, so it is very easy to visit
•Privacy is no problem on this platform
•Easy to connect to social media
•One central place online
•Log in can be done by PC, smart phone and tablets

5

This platform rules because:
•It is online so easy to access anywhere!
•People form different social layers can interact, which is crucial for good info.
•Its not a one way train, information is shared, discussed and commented
•The users know what they are talking about, only people with the right knowledge
•The platform is connected closely to social media, its of this modern time
•Young and old people can be connected, which is good for the future
•The manners can be mapped and structured thanks to the tags, this is unique
•Privacy is respected and will be protected
•Users need to be somebody or have a goal to be on the platform

6

Who? The stakeholders (users)
•Professionals
•Experts
•Business people (in Holland and China)
•Travellers/Tourists
•Students (international students)
•Cultural interested people
•Investors and sponsors

What is in it for them? In general
• Unique content supplied, ranked, shared and discussed by the users themselves
• Tagged and mapped content which makes it very easy to use the content
• Content with a very high amusement factor but also easy to learn and understand
• One central point where people can share and gather for manners
• Respect and understanding between different cultures
• Enrich themselves
• Build up a network with contacts
• Get content which is reliable
• Create a cultural heritage for themselves and other generations
• Be able to use the content and create new products of it
only they can since they are the users (they have the privilege)
7

What is in it for them? Each group
Target groups
•Professionals: Job possibilities, Networking, Be able to distinct themselves

•Experts: Job possibilities, More knowledge, Networking, Be able to distinct themselves

•Business people: Job possibilities, Networking, Job possibilities, Interesting data

•Travellers/Tourists: Share experiences, Gain information, Find contacts

•Students (international students): Gain information, Adapt faster to study country

•Cultural interested people: Share experiences, Get more understanding

Partners
•Investors and sponsors: Get useful data, Be able to advertise more specific
8

Why post?
•Create a cultural heritage
•Be part of the select club that can use the information but also can learn from each other
•Build up a network and identify yourself
•Enrich yourself and others
•Make people aware of the power and use that are connected to manners
•Change peoples insights and state of mind towards each other
•Improve communication, respect and understanding for each other
•Find people with the same interests

Eventual outcome by posting
•Users can promote themselves and show their knowledge
•Only the users can make use of the shared content and its information, they have a privilege
•Users from Holland and China can interact to clear out questions and problems
•New relations,work and business can be started and made on the platform
•Information out of different social layers will give a very detailed and valuable perspective
•Networks can be shared and used from each other
•A club/community will be formed which allows users to enrich each other in many ways
•A bridge will be build between countries and their culture

9

So how does it all connect?
•On the next page you will see a conceptual model
•Please read form left to right and from up to down
•Questions? Then please ask at Twitter or info@marcodegroen.com

10

QUESTION
A USER POSTS A MESSAGE ABOUT MANNERS
CONCEPTUAL MODEL

Post/Type message Message must be manner
or tradition related
Man or Woman

User uses... For the post

Selected by himself -Stories Post needs
from his own background
-Experiences content and context
Connected to or someone else his background
Family and friends -Education Is connected to
-Way he is raised Consists
Might include
of

LTURE N T ENT
CU CO NTEXT
Register/Log in

Info connected
FIRST
CO
Register/Log in -Actions
-Country Post may consist of
to user profile

FIRST -Culture
Text, Photo’s or Video’s -Language
-Region -Time
Traditions Join or help -Objects
and -Ethnicity to create FILLED IN BY USER -History
-Job function
Manners -Religion community -Location
-Behavior
-Age -Circumstances
BY POSTING Data connected to -Environment
-Job each post -Language
-Contacts Will structure
-Work and map posts

TAGS/ I N
-At home
-Opportunities
TA
-At work
-Insight information Find and connect to
other users of different

NETWORK -Username
N I TY/ G
DA
cultures or the same

FO
MU
-Age SOCIAL MEDIA
R -Job function
M

-Country In user
OU

CRUCIAL
CO

-Learn
Have the opportunity for:
-Region account NEEDED
and each
P

Understanding -Ethnic group DATA
and
-Share
-Interaction post All combined together =
-Comment -Religion
Respect Unique data and information
-Discuss -Catagory
-Content
Insight information
-Eating
-Greeting
Usefull and
-Entering House Data can be reshared
-Unique information usable for Catagory subjects
-Manners
-Gathered
-Heritage of culture in different new shapes like:
Cultural interested people -Etc. -Ranked
-Valuable information Students A book
-Shared
Business people An application
Tourists Thanks to users -Discussed
Stakeholders -Feedback A website
Experts and community
Investors -Mapped Articles
People in different social layers INFORMATION AVAILABLE -Structured E-mails
can give useful various information ONLY FOR USERS -Tagged Social Media
Suppliers
11

Website prototype, look and feel
•On the next page you will see some screens of the website
•First you will see the homepage, latest page, and a manner page
•Questions? Then please ask at Twitter or info@marcodegroen.com

12

HOMEPAGE
LANGUAGE: ENGLISH

TYPE A TITLE...

SIGN UP TYPE YOUR MANNER, TRADITION OR ETIQUETTE HERE... (MAX. 100 WORDS)

LOGIN
COUNTRY REGION MEDIA TAGS
USER: MARCO DE GROEN
POST!

SHARE WHAT MEMBERS
SAY:
INTERACT PLAY INTRO Marco de Groen, Holland
“Lorem ipsum dolor sit

RESPECT amet, vitae elit dui, facilisis
vel dapibus a cursus
pede ut.”

CONNECT. Marco de Groen, Holland
Cultural Treasures is an amet, vitae elit dui, facilisis
online platform that pede ut.”
allows users to post and
Marco de Groen, Holland
share manners of their “Lorem ipsum dolor sit
own and of other cultures amet, vitae elit dui, facilisis
with users from all over pede ut.”
the world.
JOIN NOW, ITS FREE amet, vitae elit dui, facilisis
pede ut.”
BROWSE MANNERS MANNERS COMMUNITY USAGE
amet, vitae elit dui, facilisis
pede ut.”

BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES

Manner Help About us
Follow us on Twitter
Question Guidelines Contact
Community Terms of use Publications
Follow us on Facebook
Search Privacy policy News

© 2012 CULTURAL TREASURES
Read out blog
13

LATEST PAGE
LANGUAGE: ENGLISH

Everything Catagory Country Region

Manners
Questions

Bearclaw in the freezer M What to wear? Q
I heard that hotel owners in China, Shanghai keep a real bearclaw
hidden in the freezer. This so the owner of the hotel can give the claw 10
Comments
Some colors have different meanings for Hokkien. The most familiar one
is red which symbolizes prosperity/luck. This is important to remember 10
Comments
as a gift to an important guest. This because the bearclaw stands for when publishing or designing products. Black is a big taboo color
power and respect, and it is the most precious gift you can give to
someone else. 15
Shares
because it is connected to funerals and bad luck. Try to avoid wearing
black especially completely black outfits during celebration days like
15
Chinese New Year, Birthdays and Weddings. Shares

4
Marco de Groen Comment Share Map Add Tags Rank
Tags Marco de Groen Comment Share Map Add Tags Rank 4
Tags

How to say hello in China? Q
Leave some food behind M
Bow to say hellow and goodbye, say “Ni Hao”. To be super polite ask if
10
they have already eaten. If they haven’t then invite them for a meal to
make a great impression. Shake hands and bow is both accepted. Comments
Cleaning your plate is fine but don’t clean the plate where the dishes
are being serve on. Leave a bit to on the plate to show some modesty. 10
Comments
Bowing in general is a sign of respect. Many older Chinese lower their Also on a day like Chinese New Year leaving a bit behind means you
eyes during the greeting.
15
Shares
have an extra spiritual food reserve through out the year.
15
Shares

Marco de Groen Comment Share Map Add Tags Rank 4
Tags
Tags

Leave some food behind M Rude to touch M
Comments
It is not appropriate to touch Hokkiens on their shoulder, also don’t touch
them in any other way. This strongly applies to all Chinese in general, it 10
Also on a day like Chinese New Year leaving a bit behind means you is a big offense to tap/touch someone on the shoulder. It is said that by Comments
15
Shares
touch/tapping someone’s shoulder, you would put out one of three holy
flames inside the person’s body. This will cause a lot of bad luck to that
15
particular person. Shares

Tags
Tags



Read out blog
14

MANNER PROFILE LANGUAGE: ENGLISH


User: Marco de Groen
M
M
Bearclaw in theBearclaw in the freezer
freezer What to wear? 10 Comments
Q
hidden in hotel can give the the Comments
10
I heard that hotel owners in China, Shanghai keep a real bearclaw colors have different meanings for Hokkien. The most familiar one
I heard that hotel owners in China, Shanghai keep a real bearclaw Some
the claw 15
hidden in the freezer. This so the owner of thethe freezer. This soclawowner of the hotel can giveis red which symbolizes prosperity/luck. This is important to remember 10
Comments
as a gift the bearclaw stands for when publishing or designing products. Black is a big taboo color
as a gift to an important guest. This becauseto an important guest. This because the bearclaw stands for Shares

someone else. someone else. Shares
15 because it is connected to funerals and bad luck. Try to avoid wearing
power and respect, and it is the most precious gift you can give to most precious gift you can give to
power and respect, and it is the
4
15
Chinese New Year, Birthdays and Weddings.
Tags Shares

4
Marco de Groen Comment
Most popular location
Share Map Add Tags Rank
Tags Marco de Groen Media
Comment Share Map Add Tags Rank 4
Tags

10
Comments
15
Shares
15
Shares

Tags
Tags

Leave some food behind Tradition
Tag cloud M Status
Rude Director
to touch M
Power 10 Meal
China 10
Cleaning your plate is fine but don’t clean the plate where the dishes It is not appropriate to touch Hokkiens on their shoulder, also don’t touch
are being serve on. Leave a bit to on the plate to show some modesty.
Hospitality
them in any other way. This strongly applies to all Chinese in general, it

Shanghai
Comments Comments
Also on a day like Chinese New Year leaving a bit behind means you is a big offense to tap/touch someone on the shoulder. It is said that by
15 touch/tapping someone’s shoulder, you would put out one of three holy
15
Dinner Status flames inside the person’s body. This will cause a lot of bad luck to that
Shares
illegal
Hotels 4
Respect
Marco de Groen
Chinese
Comment Share Map Add Tags Rank
Owner
Tags
Status de Groen
Marco Mandarin
Comment Share Map Add Tags Rank 4
Tags

Comments
Leave some food behind M Experts on this
Rude to touch M
Cleaning your plate is fine but don’t Maggiethe plate where the dishes I think
clean Slim sounds really good to me
are being serve on. Leave a bit to onwill be trying this one soon onmodesty. Japan.
I the plate to show some my trip to
Comments
10
Marco de Groennot appropriate to touch Hokkiens on their shoulder, also don’t touch
It is Graphic Designer
The Netherlands in any other way. This strongly applies to all Chinese in general, it
them 10
Maggie Slim sounds really good to me I think
15 touch/tapping someone’s shoulder, you would put out one of three holy
Shares Marco de Groen Graphic Designer 15
I will be trying this one soon on my trip to Japan. The Netherlands

Tags
Share Map
Marco de Groen
Add Tags Rank
Comment
Flag
Share
Upload Media
Map Add Tags Rank 4
Tags



Read out blog 15

COMMUNITY PAGE LANGUAGE: ENGLISH

Discussion Jobs Poll Meeting Projects

TYPE A TITLE... MOST POPULAR
Marco de Groen Looking for a translator
TYPE YOUR TEXT HERE... (MAX.200) Comment (2) • 2 hours ago

Comment (2) • 2 hours ago

FILE MANNER QUESTION TAGS
USER: MARCO DE GROEN
POST! Marco de Groen Looking for a translator

I have a hard question Looking for a translator
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas
viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, 10
Comments
Comments
orci volutpat sodales scelerisque, ante lectus dignissim turpis, non orci volutpat sodales scelerisque, ante lectus dignissim turpis, non
fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt
rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa. 15
Shares
Shares

Tags
Tags

Never saw this before How to say hello in China?
Comments
Comments
fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt
rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa.
15
Shares
rhoncus, leo enim eleifend lectus, nec rhoncus velit dui id massa.
15
Shares

Tags
Tags

Chinese are very friendly A new online platform
Comments
Comments
Shares
Shares

Tags
Tags



Read out blog 16

SEARCH
LANGUAGE: ENGLISH


GIVE IT A SHOT... TAGS RANKING MEDIA GO!

Bearclaw in the freezer M What to wear? Q
I heard that hotel owners in China, Shanghai keep a real bearclaw
hidden in the freezer. This so the owner of the hotel can give the claw 10
Comments
Some colors have different meanings for Hokkien. The most familiar one
is red which symbolizes prosperity/luck. This is important to remember 10
Comments
as a gift to an important guest. This because the bearclaw stands for when publishing or designing products. Black is a big taboo color
power and respect, and it is the most precious gift you can give to
someone else. 15
Shares
because it is connected to funerals and bad luck. Try to avoid wearing
15
Chinese New Year, Birthdays and Weddings. Shares

4
Marco de Groen Comment Share Map Add Tags Rank
Tags Marco de Groen Comment Share Map Add Tags Rank 4
Tags

10
Comments
15
Shares
15
Shares

Tags
Tags

Leave some food behind M Rude to touch M
Comments
It is not appropriate to touch Hokkiens on their shoulder, also don’t touch
them in any other way. This strongly applies to all Chinese in general, it 10
15
Shares
touch/tapping someone’s shoulder, you would put out one of three holy
15

Tags
Tags



Read out blog
17

INFORMATION
LANGUAGE: ENGLISH

About us What is Cultural Treasures?
Contact
Publications
About us.
News Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus massa nunc, volutpat ac lobortis
eget, congue sed urna. Maecenas nisl sem, sagittis vitae bibendum et, viverra a nulla. Phasellus adipi-
scing semper dolor, et eleifend urna consectetur eget. Class aptent taciti sociosqu ad litora torquent per
conubia nostra, per inceptos himenaeos.

Help Sed in ligula sed nibh ullamcorper ornare at sed velit. Sed feugiat lectus ut urna dignissim interdum.
Guidelines Vivamus vel ligula vitae dui sodales posuere. Quisque metus turpis, porta vel convallis sit amet, con-
sectetur a lectus.
Terms of use
Privacy policy



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Sex Date of birth
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19

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20

WIREFRAMES

Cultural Treasures (Button)
MANNERS (Button) QUESTION (Button) LATEST (Button) COMMUNITY (Button) SEARCH (Button) LANGUAGE (Button)
Also is the home button
Button to post a manner Button to post a question Button to see latest posts Button to see community Button to make a search Button to choose language
When on other page then Post menu will slide down Post menu will slide down Transfer to new page Transfer to new page Search menu slides down Menu will slide down
home, transfer to home

POST MENU

SIGN IN (Button)
Title text
Button to go to sign in page
Transfer to new page
Text max 100 words
LOGIN (Button)
Button to go to login page COUNTRY REGION MEDIA TAGS
Transfer to new page USER INFO Slide menu will open Slide menu will open Slide menu will open Slide menu will open Button to post manner
to select country to select region to add media to add tags data will go to database

INTRO TEXT VIDEO INTRODUCTION MEMBERS TEXT

JOIN BUTTON (Button)
Button to go to join now
Transfer to new page VIDEO MANNERS VIDEO COMMUNITY VIDEO USAGE

BROWSE MANNER (Button)
Button to go to search page


Manner Help About us Button to social media
Button to social media

Text as button, will transfer to Text as button, will transfer to Text as button, will transfer to Button to social media
information page information page information page

21

WIREFRAMES

Homepage
bottom menu


Sends you Info page Info page Sends you
to the pages (New page) (New page) to social media

Homepage
Top menu

LOGIN (Button) JOIN BUTTON (Button)
BROWSE MANNER (Button) Cultural Treasures (Button)
Button to go to login page Button to go to join now MANNERS (Button) QUESTION (Button) LATEST (Button) COMMUNITY (Button) SEARCH (Button) LANGUAGE (Button)
Button to go to search page Button to post a manner Button to post a question Button to see latest posts Button to see community Button to make a search Button to choose language
Transfer to new page Transfer to new page Also is the home button
Post menu will slide down Post menu will slide down Transfer to new page Transfer to new page Search menu slides down Menu will slide down
When on other page then
SIGN IN (Button)
Button to go to sign in page home, transfer to home

Seach menu Manner post Question post Seach menu Langu. menu
Login page Sign in page Homepage Latest page Community page
(on same page) (on same page) (on same page) (on same page) (on same page)
(New page) (New page) (New page) (New page)
where you are Homepage Homepage where you are where you are

After search After login User data will Manners and Posts in After search After choice
Post will be send Post will be send
manners and transfer to be send to questions community manners and the language
question will apprear to database to database question will apprear will change
Latest page database are shown are shown

Users can add User can post Search data
tags,media, a discussion, is send to
comment etc. job,poll etc. database

All interaction Users can add
data is send to tags,media,
database comment etc.

All interaction
data is send to

Database database

Statistics Infographics Manners and
will be formed will be formed question profiles

22

A POSTED MANNER OR QUESTION HAS THE FOLLOWING OPTIONS
CONCEPTUAL MODEL

Video, Picture, Links
DATABASE

ADD MEDIA

Get Follow manner/question
ADD COMMENT FLAG
interaction and receive updates

MANNER
Facebook
Twitter SHARE
OR RANK Give a point
Linkedin QUESTION
POST Most ranked manner/question
Replies are linked to will become year favorite
manner/question
USER ADD TAGS
Add name tags like:
Religion, Ethnic group, Environment,
Manner/question MAP Job, Language, Locations etc.
linked to his name Add location/add region

23

Cultural Treasures Bidbook 2.0

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