Nowadays, many thesis and work have been done about luxury fashion but none had shown the best practices that luxury fashion brands must adapt to become more sustainable and have a positive impact on society as industry leaders and influencers.
Through my researches and interviews, I have discovered that fashion is the second most polluting industry in the world after oil and gas. The actual production model used in luxury fashion is linear causing huge environmental and social impacts due to the extraction of a large number of natural resources to produce luxury fashion items that end up in incineration or landfill after use. Luxury fashion brands have the chance to be positioned as industry leaders and to have an important influential impact on the rest of the fashion industry.
Thus through this thesis, I answered the following problematic: “How luxury fashion brands can adopt a sustainable approach and act as leaders of global fashion sustainable change through their online communication by targeting younger generations?”
To answer this problematic, I have provided a framework for luxury fashion actors to take initiatives by adopting more sustainable practices in their production and distribution models. The solutions shared with luxury fashion brands to become more sustainable were about the change from a linear production model to vertical integration for better control of their supply chain and the adoption of a circular value chain that would permit to achieve of a zero-waste design process. Disruptive innovations about sustainability in the luxury fashion industry have also been provided to help luxury fashion brands to take innovative actions. It has been shown that thanks to the adoption of more sustainable and ethical practices, luxury fashion brands would increase their competitive advantage, productivity, profitability, reduce their global costs and could accelerate a transition towards a more sustainable fashion thanks to their power of influence that would cause a global shift of the industry.
After analyzing in which ways luxury fashion brands (LFB) could become more sustainable. The thesis has searched how LFB could talk about sustainability in their communication to address millennials and generation Z which are the consumers who will purchase the most luxury in 2020 without being perceived as greenwashing. Based on a poll survey on younger generations and the case study of Stella McCartney communication best practices, recommendations about sustainable omnichannel messages strategy in luxury fashion has been addressed.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
A brief but sufficient information of NYKAA (the leading cosmetics and lifestyle brand founded by FALGUNI NAYAR), from the initial level to becoming the biggest lifestyle brand of india.
How FALGUNI NAYAR went on to become the second richest women in india. Recently IPO of NYKAA was also launched.
www.brand-camp.com What is a brand? This presentation busts the misconceptions around what a brand actually is and outlines how to build a remarkable brand.
Nowadays, many thesis and work have been done about luxury fashion but none had shown the best practices that luxury fashion brands must adapt to become more sustainable and have a positive impact on society as industry leaders and influencers.
Through my researches and interviews, I have discovered that fashion is the second most polluting industry in the world after oil and gas. The actual production model used in luxury fashion is linear causing huge environmental and social impacts due to the extraction of a large number of natural resources to produce luxury fashion items that end up in incineration or landfill after use. Luxury fashion brands have the chance to be positioned as industry leaders and to have an important influential impact on the rest of the fashion industry.
Thus through this thesis, I answered the following problematic: “How luxury fashion brands can adopt a sustainable approach and act as leaders of global fashion sustainable change through their online communication by targeting younger generations?”
To answer this problematic, I have provided a framework for luxury fashion actors to take initiatives by adopting more sustainable practices in their production and distribution models. The solutions shared with luxury fashion brands to become more sustainable were about the change from a linear production model to vertical integration for better control of their supply chain and the adoption of a circular value chain that would permit to achieve of a zero-waste design process. Disruptive innovations about sustainability in the luxury fashion industry have also been provided to help luxury fashion brands to take innovative actions. It has been shown that thanks to the adoption of more sustainable and ethical practices, luxury fashion brands would increase their competitive advantage, productivity, profitability, reduce their global costs and could accelerate a transition towards a more sustainable fashion thanks to their power of influence that would cause a global shift of the industry.
After analyzing in which ways luxury fashion brands (LFB) could become more sustainable. The thesis has searched how LFB could talk about sustainability in their communication to address millennials and generation Z which are the consumers who will purchase the most luxury in 2020 without being perceived as greenwashing. Based on a poll survey on younger generations and the case study of Stella McCartney communication best practices, recommendations about sustainable omnichannel messages strategy in luxury fashion has been addressed.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
A brief but sufficient information of NYKAA (the leading cosmetics and lifestyle brand founded by FALGUNI NAYAR), from the initial level to becoming the biggest lifestyle brand of india.
How FALGUNI NAYAR went on to become the second richest women in india. Recently IPO of NYKAA was also launched.
www.brand-camp.com What is a brand? This presentation busts the misconceptions around what a brand actually is and outlines how to build a remarkable brand.
A digital marketing strategy presentation for an Indian cement brand. Objectives: to improve brand recall and perception. Combine a CSR initiative within the online engagement model.
THIS PRESENTATION IS TO BE PRESENTED ON THE TOPIC OF BRAND AWARENESS. THE CONTENTS ARE TO IN THE COMPANIES SCENARIO. HOW THE COMPANY IS TO BE IN THE MARKET FOR EACH OF THEIR PRODUCTS OF KSDL
Success Journey of Huda Beauty.
This presentation will cover the introduction, evaluation, product line, social media reach, competitor anaylsis, revenue, csr and awards of Huda Beauty.
Digital Advertising in India and disruptive trendsRedSeer
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in India is expected to become 2.5X in the next five years to USD 21 Bn.
At the centre of this digital shift is the user-generated content and influencer ecosystems that can drive highly targeted advertising. This strong ecosystem of ~2.5 to 3 million creators is expected to drive marketing spending of $2.8Bn- $3.5Bn by 2028.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!
L'Oreal Brandstorm 2020 quest was to build "Build a plastic-less future in the beauty industry"
This project allowed our team to achieve the Politecnico di Milano final round.
A digital marketing strategy presentation for an Indian cement brand. Objectives: to improve brand recall and perception. Combine a CSR initiative within the online engagement model.
THIS PRESENTATION IS TO BE PRESENTED ON THE TOPIC OF BRAND AWARENESS. THE CONTENTS ARE TO IN THE COMPANIES SCENARIO. HOW THE COMPANY IS TO BE IN THE MARKET FOR EACH OF THEIR PRODUCTS OF KSDL
Success Journey of Huda Beauty.
This presentation will cover the introduction, evaluation, product line, social media reach, competitor anaylsis, revenue, csr and awards of Huda Beauty.
Digital Advertising in India and disruptive trendsRedSeer
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in India is expected to become 2.5X in the next five years to USD 21 Bn.
At the centre of this digital shift is the user-generated content and influencer ecosystems that can drive highly targeted advertising. This strong ecosystem of ~2.5 to 3 million creators is expected to drive marketing spending of $2.8Bn- $3.5Bn by 2028.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!
L'Oreal Brandstorm 2020 quest was to build "Build a plastic-less future in the beauty industry"
This project allowed our team to achieve the Politecnico di Milano final round.
Substance151 is a strategic brand communications firm for organizations on the edge of evolution – whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a stronger, more relevant brand. Our expertise includes every step of the branding process – from strategy through design, across print and digital media, and covering all aspects of marketing communications.
Do you know that the lowest-ranking employees in a business can lose more customers than can be gained by the highest-ranking employees. That is why we care.. Our “Four” strategic talent development approaches are base on global best practices and our understanding in your business. I would be very happy to share with you on how our 12 customized and ready-to-use tools to create a talented workforce can give the direct benefits to your business.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Coolest Companies Based in the Bay Area O.C. Tanner
Part of the Coolest Companies to Work For award series. The top companies within the Bay Area are were selected, and here we highlight some of the great things about them.
Growing your business requires investment—but with so many competing priorities, where should you focus your time, money and expertise?
Start with a resource you already have that can drive both profitability and customer satisfaction: your employees.
Studies have proven that companies with engaged employees had 2.6 times the earning per share growth of companies with below average employee engagement and 86% higher success rates on customer metrics.
In our latest white paper, learn the four key requirements of effective employee engagement and how treating your employees like customers can improve your business.
InstructionsFor this week’s assignment, you will synthesize the .docxdirkrplav
Instructions
For this week’s assignment, you will synthesize the most relevant information in the situation below, and present a solution in your own words, using your own analysis. You will not use all of the information included in the scenario. Remember it is not appropriate to cut and paste entire sections from the situation to substitute for your own analysis.
The objective of the assignment is to organize your message in a way that will be most effective in persuading the Chief Executive Officer (CEO) to take action.
Situation: Convincing the CEO to Approve a Public Relations Plan
You are the director of public relations for Easy to Be Green, the innovative new company that helps homeowners, businesses, and municipalities become more environmentally friendly. The company has been active in environmental issues in the community since its founding a few years ago and generally has good community relations. Recently EBG’s director of research, who is strongly opinionated about environmental issues, spoke in public about the environmental practices of some local companies who employ many people in the community. Lately, you’ve found that some of your local contacts seem a little less interested in EBG’s public relations initiatives, and there has even been a small drop in sales. There may be no connections between these events, but you want to be proactive about the company’s community relations.
You also want to protect the company against charges of hypocrisy. The other day you as walked through the parking lot, it occurred to you that the majority of the employees drive SUVs, pick-ups, and other kinds of gas guzzlers. This includes the CEO, whose family car is a luxury sedan. The company’s delivery and service vans are also not the most environmentally-friendly vehicles.
After a little research, you come up with a tentative plan. You have learned that a local hybrid car dealership has been offering an interesting deal. Employees of companies that buy hybrids as company vehicles can get discounts when they buy hybrids for themselves. You think that the company should consider purchasing a couple of hybrid vans and encourage employees to buy hybrids for themselves by offering substantial rebates for these purchases. You want to get the CEO’s approval before you pursue this idea any further. You anticipate that he will have significant resistance. The company vehicles are not due for replacement, and the rebates to employees could add up to quite a lot if many employees take up the offer. On the other hand, if only a few employees take up the offer, a significant environmental initiative will seem like a failure. The CEO is a risk-taker in terms of business initiatives but tends to be conservative in management practices. He might also be a little defensive about the hybrid promotion plan because of his own vehicle choices.
You feel strongly that the potential benefits of this plan—in long-term savings on gas, in goo.
In April 2020, Upwork published our first ever Annual Impact Report—articulating Upwork’s approach to assessing and managing critical environment, societal, and corporate governance focus areas while demonstrating our commitment to creating economic opportunities so people have better lives.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Leadership Ethics and Change, Purpose to Impact Plan
Cultural Diagnosis of Adobe
1.
2. Corporate culture is the backbone of any successful company. In
2016, computer software company, Adobe, was recognised in
Fortune Magazine’s ‘100 Best Companies to Work For’, for the
16th time.
Founded by John Warnock and Charles Geschke, computer
scientists from Xerox Palo Alto Research Center (PARC), Adobe
Systems Inc. started in a small office in Silicon Valley, 1983.
Stemming from research related to computer graphics systems and
printing, the pair went on to revolutionise multimedia software,
changing visual communication forever.
3. Adobe Systems, Inc. provides top
class digital media and digital
marketing solutions through its four
segments. The segments are Digital
Media, Print and Publishing, and
Digital Marketing. Adobe’s Digital
Media segment offers cloud and
creative services where users
download and install new versions of
products. The Print and Publishing
segment offer legacy services and
products for technical document
printing, high-end printing, eLearning
solutions, and web application
development. The Digital Marketing
segment provides solutions in cross-
channel campaign management,
social marketing, analytics, media
optimization, targeting, and digital
experience management.
Adobe’s revenue grew
from about $1 billion to $4
billion between 1999 and
2012. As a top American
multinational computer
software company, with a
highly influential
contribution in virtual
communication and
multimedia, 93% of the
company’s current 17,000
employees love their
workplace. And Adobe has
revenue of 7.3 billion USD
in 2017 operating in over
17 different countries.
4. The organizational culture represents the specific pre-
defined policies that provide guidance to the
employees and give a sense of direction. It is a
complex system that comprises the shared beliefs,
values and assumptions, and governs the employees’
behavior within the organization. These underlying
assumptions, beliefs and values contribute to the
unique and distinct psychological and social
environment.
Organizational culture
5. Organizational culture of Adobe
The vision statement of Adobe is brief and to the point. This means that the company has not used
long dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders.
The vision statement should be brief and comprehensive – it should communicate the essence of the
business, and its future plans to help the stakeholders understand its business philosophy and
business strategy.
6. Artefacts of Adobe’s organizational culture
The artefacts form the outermost layer of the organizational culture circle. The artefacts are the tangible and visible aspects of the Adobe’s
organizational culture. Some examples of the artefacts are- open door policy, office layout and official dress code for the employees. The
cultural artefacts of the Adobe are easily observable by the outside world, however they are hard to interpret.
Values within the Adobe’s organizational culture
The core values are not easily observable. The Adobe’s core values are the shared goals, principles and standards. These core values are
accountability, diversity, quality, collaboration, passion, integrity and leadership. The Adobe management understands the importance of
communicating the core values so that each employee could accept and modify the behavior accordingly.
Assumptions within the Adobe’s organizational culture
Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Adobe’s organizational culture. Employees
generally remain unaware of these underlying assumptions, yet they play an important role in formulation of core values and visible behaviors.
7. Adobe attracts creative talent, and a young workforce, corporate philanthropy is a very important aspect of their
organizational culture. They also provide free programs that address employee needs like financial counseling,
reimbursement for continuing education and professional development, and lifelong learning perks like paid sabbaticals (for
every five years of service).
With perks such as onsite cafes, yoga classes for employees, and robust family and healthcare benefits, Adobe rewards
loyalty by addressing the core needs of their employee. In a recent survey, 93% of Adobe employees said that they ‘love’
their workplace.
8. Regular team events, like a speed networking event, encourage employees to get to know one another. A
company-wide community for LGBTQ employees is a place for members of those communities to socialize and
have discussions, and several Adobe employees even contributed videos to the popular “It Gets Better”
movement aimed toward LGBTQ teens.
11. “We’re sincere, trustworthy and reliable”
Adobe are sincere about the products they create and the staff they support. Adobe takes time to listen and care for their
staff aiming to be ethical in all that they do.
Integrity is at the heart of Adobe and they take great pride in their commitment to sincerity and honesty. A strict code of
ethics is upheld by senior officers which ensures full, fair and accurate disclosure of information; as well as ample
opportunity for staff to question and report possible violations of these policies.
Though such a large multinational company, Adobe has created a sincere and reliable level of care for the people who work
for them. Holiday pay, medical insurance, retirement plans and education reimbursement are all part of
employment within Adobe. Culture such as Adobe specific sporting teams, onsite organic cafes and healthy living
allowances allows Adobe to continually recognise the contribution of their staff.
The Adobe Life blog exemplifies this, showcasing remarkable staff feats in their field and the community while providing a
humanising platform where employees can connect and receive company news.
13. “We are committed to creating exceptional experiences that delight our employees and
staff”
Adobe was founded on excellence. Since their development, Adobe have been leaders in the field of digital media and
content, creating industry standard programs from day one.
Adobe Research is a manifestation of Adobe’s motivation to being Exceptional. The program works with some of the world’s
best researchers and top University students to develop ideas and investigations that are at the forefront of computer
science.
As well as Adobe Research, Adobe encourages staff potential through constant learning opportunities. Including education
reimbursement, mentorship opportunities, on-demand online courses and leadership development programs.
Accessible training allows staff to continue to reach their full potential and achieve excellence in their field.
Adobe takes time to make sure their brand is always exceptional, fostering a corporate culture that inspires
employees and researchers to strive for excellence.
15. “We are highly creative and strive to connect new ideas with business realties”
Adobe provides staff with endless opportunities to be innovative. They empower their staff to explore new ideas
and provide permission to fail. Through the creation of their award-winning Kickbox program Adobe invests in
their employee’s potential.
Adobe gives any staff member who requests it, a red cardboard box filled with stationary, snacks and
$1,000 prepaid credit card to explore their idea, no questions asked. The man behind the project, Vice
President of Creativity, Mark Randall, describes the initiative as an investment in his people. Around 1,000
employees have taken on the challenge and 23 ideas have already been granted further investment.
The Kickstart box exemplifies Adobe’s core value of Innovation, providing opportunity for company development
by fostering staff’s creative potential.
17. “We are inclusive, open and actively engaged with our customers,
partners, employees and the communities we serve”
Adobe are renowned for their philanthropy and actively encourage company involvement within the community. Matching
employee time and donations to eligible charities and schools as well as contributing products and services to over 15,000
nonprofit organisations around the world.
Adobe provides scholarships and internships to students all over the globe, investing in the next generation of
creatives through programs such as Project 1324 and the Youth Coding Initiative.
Furthermore Adobe promotes inclusivity in everything they do, celebrating a diverse collective of employees. By actively
sponsoring and recruiting within underrepresented minority communities Adobe notes that diversity of ideas, background
and perspectives are one of their most valuable assets.
Adobe’s corporate culture encourages staff and community involvement with world issues through leading by example
and a strong sense of corporate responsibility.
19. “We focus to be as great to work with
As it is to work for”
For years Adobe focused on being a great company to work for and building a strong employee experience. But at the end
of the day, customers actually drive the business, so the company adjusted its focus to be as great to work with as it is to
work for. The two ideas go hand in hand—satisfied and engaged employees are more likely to give their best effort and
represent the brand well, while satisfied customers are happier and easier to work with.
Central to the idea of bringing employees and customers together is to focus on people and make them the core of
the organization’s culture and strategy.
20. Some other Cultural Practices
ADOBE LIFE
To buttress Adobe’s commitment in promoting the lifestyle and quality of corporate culture at the company, events and highlights of the
company’s staff activities are regularly shared using hashtags, #AdobeLife and also published through a magazine. AdobeLife depicts the
human side of the brand while integrating the employee’s personal life with the company.
WORK HARD PLAY HARD
Adobe employees are motivated to achieve outstanding productivity through flexible opportunities for integrating play with their hard work.
Adobe places the need to have fun at the center of its corporate culture in a bid to ease the tension that may be induced by employee’s
desire to meet up with deadlines or discharging job roles as recommended. The slogan is a motivational factor which fetches the quest to do
more into the mind of all employees, having been assured there’s a deserving level of fun to complement every hard work given.
21. Some other Cultural Practices
FREEDOM AND RESPONSIBILITY
Adobe systems do not give in to micromanaging or tracking of employees to ensure they are available during their working hours. Employees
are trusted with the freedom to carry out their responsibilities following the challenges and innovative environment Adobe has already
developed. Hence, discharging credible duties is a cultural practice observed by all the employees.
THE CAREERS WEBSITE
Each of their primary departments has their own sections on the careers website, listing the open roles and providing insight into the
individual team.
THE CHECK IN SYSTEM
In 2012 Adobe did away with the annual performance system which was one of the worst ongoing practice amidst many organizations where
people felt like kids getting graded without a paper and had almost no positive impact. Instead they started a highly valued ‘Check In system’
22.
23. The success achieved by Adobe which is being admired by many
organizations can be seen as a reflection of the company’s
outstanding cultural practices. It’s a message to the growing
companies to insist on solid corporate culture for any campaign to
standout from average to brilliant.