2. Company overview
Benify is a global leader headquartered in
Stockholm, Sweden that offers a total
compensa on and benefits management
and communica on solu on to
employers of all sizes. Our cloud based
portal is used by more than 700
companies and their 800,000 employees
worldwide to improve administra on and
importantly, employer branding and
employee engagement.
The Benify solu on enables employers
to manage, tailor, and communicate
compensa on and benefit packages,
offers, and messages. It helps their
employees understand and appreciate
their total reward and to par cipate in
the organiza ons' ac vi es and overall
culture. The innova ve technology and
flexible design reduces the
administra ve burden of human
resource related tasks; facilitates
compliance and repor ng securely; and
increases employee engagement,
sa sfac on, and loyalty.
We started Benify in 2004 with the idea
that it should be easy for our clients to
make it, 'Great at Work.' Some said we
set out to do the impossible, but we had
the idea that technology can make
compensa on and benefits easy,
accessible, and efficient. We had to
reimagine everything from pricing, to
how technology interacts with the H in
HR. Ten years later, Benify is recognized
as one of Europe's fastest growing
companies, and it con nues to grow
globally. We now have over 300
employees in nine offices across Europe
and have 28 percent revenue growth
year on year. We are proud of our high
client reten on rate of 97% and owe our
success to the quality and flexibility of
our innova ve product and the drive
and dedica on of our energe c
employees.
Objec ves
In order to engage and retain our
workforce which has been doubling
each year, we realized we had to
ar culate and communicate our unique
culture to current employees and
especially to new employees at head
office and in global offices. We wanted
to keep our DNA intact and to ensure
that as we grew and spread across
loca ons, we would not lose the fun,
crea ve, and energe c personality that
we know is responsible for our success
as a company.
Challenges
As a growing IT company, we naturally
a ract ambi ous and energe c
employees who appreciate our
innova ve product and share in our
vision of making it 'Great at Work' for
companies worldwide. However, we
1
Benify strengthening its
own employer branding
via its own product
3. could not put our finger on what our
employees had in common nor on what
kept them united in championing our
cause. We did have an idea but we
wanted to be sure.
This was cri cal to understand in order
to maintain the quality of our recruits
and to ensure we retain this talent. Two
years ago, as we reached new heights in
market share and talent acquisi on, we
realized we had to 'press pause' and
take some me to be introspec ve. In
short, we needed to clearly state and
then communicate to our employees in
head office and in region offices what is
special about working at Benify. We
knew this step would help us when
speaking to candidates and new
employees.
What we did
We conducted our own employer brand
assessment and designed a survey
which was administered to a cross
sec on of employees. The group of
twenty who took the in-depth survey
included long term and newly hired
managers and non-managers. We also
interviewed five key clients to obtain
their impression about Benify and its
value proposi on to gain a view 'from
the outside.' Our research was led by
marke ng and involved a cross-
func onal team in reviewing the
responses.
Ques ons gathered impressions about
the company's essence included:
• Can you describe Benify in three
words? In a sentence? In 30
seconds?
• What is unique about Benify?
• What is a typical Benify employee?
• Why should anyone work at Benify?
Ques ons which also gathered input
about the company's product and
services included:
• What does Benify offer our clients?
• What kind of company buys our
product?
• How does our product make the
company feel?
• What are the main values we create
for our clients?
We looked at the answers and
descrip ons to look for themes in what
the company offers internally (culture,
workplace, atmosphere) and externally
(product and service). We also looked at
the 'hows,' to assess the a tudes
expressed in the internal and external
transac ons:
• How do employees func on with
each other and with clients?
• How do employees interact with
each other and with clients?
• How does Benify treat its employees
and its clients?
We then sorted the descrip ons used to
categorise them. What we found did not
surprise us. Overwhelmingly, as a
company, Benify: Shows Love and Thinks
Ahead and Exceeds Expecta ons in
designing, implemen ng, delivering,
and servicing a client. Similarly, a Benify
employee: Shows Love in how he or she
interacts with colleagues and with
clients; he or she Thinks Ahead when
planning and execu ng on projects; and
he or she Exceeds Expecta ons to
deliver the very best outcomes both
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4. internally and externally. We already
knew the Benify culture was marked by
energy, crea vity, ambi on, and respect.
Now, we could summarize and promote
what we are and how we func on both
internally and externally so that we
would not “lose ourselves” as we
con nued to grow globally.
A er we had the results, we did what
we suggest our clients do: we used the
Benify compensa on and benefits portal
to broadcast our culture and the values
we ar culated. With our own tool to
segment and personalize messages, we
were able to reach out to exis ng
employees with reminders and no ces
and to newly recruited employees
during onboarding, training, and
introduc ons. We also painted the three
tenets on the walls in various mee ng
rooms and made them part of our
vocabulary in our outward
communica ons.
What we achieved
We were able to have some proof of
what we intui vely felt defined the
Benify culture. Surveying our own
employees and our clients also signalled
that their input is important and that
their voices count. The pa erns we
uncovered were based on feedback. The
themes were then able to be ar culate
took on a new meaning as they were
authen c and supported by our
research.
Nowadays, our employee portal even
captures how working at Benify is a way
of life, with employees commonly using
the terms “be benified”, “Great at
Work”, as well as using the hashtag
#Benify when they post to their own
networks in social media. A simple
widget in our portal's employee landing
page shows the experience of working
at Benify from the employees'
perspec ves with pictures from: holiday
par es; at-work yoga classes; a er-work
team races and compe ons; client
visits and consulta ons; team lunches;
company celebra ons and conferences;
and ac vi es around our client events,
expos, and networking days. Our portal
also showcases our employees and
points to their successes such as
winning a new client, solving a problem
or a personal achievement such as a
promo on.
With our three tenets of Show Love,
Think Ahead, and Exceed Expecta ons
included in our external
communica ons, candidates and
poten al clients can be er understand
that we are a company of energe c
employees and what we believe in and
deliver on.
The business impact
Our tenets are now inspiring current
and new employees to understand what
makes working at Benify a rewarding
experience. They understand what is
expected of them and know how to act
in regards to each other and to clients.
To exis ng and poten al clients, the
tenets are a promise that the company
stands behind.
Show Love, Think Ahead, and Exceed
Expecta ons are all incorporated into
other offices and we use these tenets to
“brand” ac vi es. For example, when a
customer service representa ve goes
the extra mile to answer a customer's
ques on, we say he or she Shows Love.
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5. When an employee delivers a client
report ahead of schedule, we say he or
she Exceeds Expecta ons. When an
employee completes an implementa on
and allows for addi onal feature
developments, should they ever be
desired, we say that he or she Thinks
Ahead.
Key learnings
As we always say, it just takes some
insight and the right tools to begin an
improvement. We knew we had reached
a cri cal point in our history where we
needed to pause and be introspec ve.
We did exactly what we recommend for
our clients: we conducted an employer
brand evalua on and then used the
Benify compensa on and benefits
solu on to broadcast the results and
implement in our strategy.
We understand how important
employer branding is in terms of
mo va ng current employees and
a rac ng talent we desired. It is also
important in se ng expecta ons and
delivering on promises for employees
and for current and poten al clients.
With our brand essence ar culated by
three tenets:
Show Love, Think Ahead, and Exceed
Expecta ons
we were able to launch a campaign to
communicate our values internally and
externally. Internally, we did this via our
own portal with custom messages,
shared images, and tailored invita ons
and trainings. Externally, we did this by
showcasing examples of how we treat
our clients and poten al clients. Both
have helped with our employer
branding in expressing and eleva ng
what is special about Benify as a
company, as an employer, and as a
global market leader.
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6. 1
Benify is a global leader offering a total compensa on and benefits management and
communica on solu on. Our cloud based portal is used by 700 companies and their 800,000
employees worldwide to improve both employer branding and employee engagement. Our solu on
enables employers to manage, tailor, and communicate compensa on and benefit packages, offers,
and messages. It helps their employees understand and appreciate their total reward and to
par cipate in the organiza ons' ac vi es and overall culture. Our innova ve technology and
flexible design reduces the administra ve burden of HR related tasks; facilitates compliance and
repor ng securely; and increases employee engagement, sa sfac on, and loyalty. Benify makes it
Great at Work for both employers and their employees!
Case study contributor
Benify
Contact person
Samara Johansson
samara.johansson@benify.com
www.benify.com
+46 70 719 48 33
