Social_Media_Content_Project.pdf

Your Academic

Advisory Consultory

to help you find your

ideal International

College.

VALUEPROPOSITION
Edumedia Partners performs the search
and choice of your International House of
Studies in an agile and effective way with
technological tools that filter and compare
more than 1,500 programs from Canada,
USA, New Zealand, Australia and the United
Kingdom, contrasting advantages and
benefits through webinars specialized in
collaboration with the most prestigious
Colleges and Universities in the world.

The Story Behind Our Business
Background Progress Now
David Moreno as Edumedia CEO
was always involved with clients
which offered a differentiated
added value to the Education field,
but it wasn´t until his wife, María
Teresa Vega, was enrolled at BYU
Worlwide Pathway that they
discovered the education
possibilities were endless.
María Teresa wanted to pursue an
international specialization
therefore in her search for
International Colleges and
Universities, as an Edumedia
Consultor, became a recruitment
partner with a Canadian Startup.
Edumedia wants to export
talents to the world and let
them know their strengths,
personal gifts, abilities, and
personal background would
lead them to get their
professional and academic
goals fulfilled.

MEET OUR TEAM
Team Manager Strategy

Specialist
Project

Manager
Content

Specialist

Campaign

Objectives
Target Audience
Benchmark
Message & Tone Budget Schedule

Campaign Objectives
01 Increase social media

brand awareness 02
Ensure social media

brand consistency

across all platforms.
03
Increase web traffic
by creating a Blog

Section.
04
Increase

engagement

making use of

community brand

building elements.

Competitive Advantage
Academic Counseling

includes Paper

Reuierements

Preparation Services
Absence of

broken links
TOEFL Preparation

Test
Blog Section

Updated

TARGET AUDIENCE
The target audience primarily aims

to young people who are at least 18

years old, who want to study abroad

through a international study

program to obtain more job

opportunities in the future. Theyare

proficient English Speaker with a B2

to C1 level according to the

Common European Framework.

These people have just graduated

from high school.

CAROL
Age: 17
Location: Lima- Perú
Occupation: High School
Graduated
Level: Mid-level
"Woofit helped me ensure daily
walks and meet my dog's
exercise needs."
DESCRIPTION
Carol has lived her entire life

in Lima and has always

wanted to study abroad. She

has just finished high school

and wants to pursue a

Bachelor's in Business

Administration.
PERSONAL

CHARACTERISTICS
Creative
Outgoing
Busy
Organized
Competitive
HOBBIES AND

INTERESTS
Reading
Drawing
Playing games
Cooking
Listening to music
BUYING ROLES
Decision maker
GOALS
To help his dog lose

weight steadily
To prevent

overdoing dog treats
CHALLENGES
Upgrade her English

Skills from a B2 to a C1.
Defeat homesick

feelings and cultural

shock.
BUYER'S JOURNEY
(Awareness, consideration,

purchase, advocacy)
NEEDS
Having an international

academic experience.
Choosing the ideal

college that fits her

profile and budget.
SOURCES OF INFO
Social Media
Search Engine
Friends and

family

CUSTOMER

JOURNEY MAP
SWIM
WADE DIVE
User

Goal
User

Flow
User Pain

Points
Work to

be Done
C/M
Carol has to decide among a
vast range of options an
international college.
Carol goes to Google search
engine and digits "study abroad
advising consultory"
She discovers Edumedia Partners
but notice that webpage lacks of
other resources such as a
Blogging section
The arrange of a new blogging
must be set up with a marketing
campaign execution.
Carol starts looking to other

companies expecting to have a

free consultation.
Carol looks for high-ranked

pages and starts browsing its

content.
She feels overwhelmed for

finding a lot of information.
With many Call to Action.
More post consistency

highlighting the Free

Consultation benefit would place

Edumedia as a trusted brand.
Carol comes back to

Edumedia Partner and books

her appointment.
Carol starts researching

about Edumedia Partners

social media channels.
Edumedia SM channels

cover posts related to

another product: a social

emotional learning

platform.
Brand consistency and a

content calendar must be

applied among all SM

platforms

Message & Tone
The adjectives that would describe the

desired feeling, look and approach are

professionalism and trust.

Informational is another adjective that

fairly describes the approach

Edumedia uses in each of its posts.
Since we are going to be using the utility content

engagement strategy, each copy must be detailed and

truthful, also each one needs to convey the feeling of

professionalism, trust and needs to be informational.

Budget
$400: Content

Marketing

Specialist

(Blogs, Copy,

Updated Web

Information)
$300: Video

Content

Marketing

Specialist:

Brand

Awareness
Videos.
Bonus:
Annually

Fee
$100:

GoDaddy

Payment

Domain
$200:

Marketing

Analytics

Specialist: KPI

Monitoring

Purposes
$400
$300
$200

CONTENT
E D U M E D I A P A R T N E R - 2 0 2 2
SCOPE OF THE GUIDELINES
Design Elements Analysis
Current Status Website Audit
Facebook Audit
LinkedIn Audit
Instagram Audit
Logo Audit
01
02
03
04
05
06

Call to Action
Finally, for copy purposes, we use keywords to make us

more reachable in the web universe.
Caption and relevant

keywords
Visual Element
Truthful information is sought by

eliciting topics from the audience´s

interest. This data will be condensed

into short catchy phrases to place in

on the graphic design pieces where we

will mainly maintain brand consistency

through its blue characteristic color.

Finally, for copy purposes, we use

keywords to make us more reachable

in the web universe.

Hashtags
Design Elements of Content Analysis
Design Elements:

Multi Channel

Platform Analysis
Edumedia's website is informative since you can learn about
the programs they offer in detail. Likewise, you can ask for
advice where the brand helps you find the perfect program
for a specific profile. And, Edumedia tries to convince
potential clients through small fragments on the web where
people can see the advantages of studying through them or
the advantages of studying in a certain country.
Website

On Facebook, Edumedia’s communication is aimed at young
people (persona) and their parents. Something that is
important to mention is the webinars, where the client can
have more information about a program or the education in
a certain country.And, in the caption of this type of content,
there is a link, where people have to register to be part of the
webinar, and this strategy is important since with this form
we can have our potential client’s information.
Facebook
Multi Channel

Platform Analysis

On LinkedIn, Edumedia's communication is more formal and
is mostly aimed at professionals, since specialization and
master's programs are offered abroad. And, Edumedia uses
specific hashtags like #canadianmasters #ukmasters
#australiamasters #usmasters.
LinKedIn
Multi Channel

Platform Analysis

The type of content on Instagram is about topics of interest
to the target audience as well as informative, for example,
there are posts about tips and advantages.
LinKedIn
Multi Channel

Platform Analysis

ACADEMIC CONSULTORY
COMPANY
OUR LOGO

Logo

Analysis
Edu ( Education, progress,

personal and community

development)
Edumedia Partners has a clear a
visible logo that was designed many
years ago. I believe this logo even
though its colors are composed of a
standard white and a formal plane
style it equally serves a versatile
purpose since the company can
furtherly make alliances with new
clients in charge of Education
Business and the logo will still
convey the idea of a company which
prioritizes the benefits of the
conjunction among:
Media (techtools, innovation,

techplatforms, digital

revolution)

BRANDCOMMUNITY

BUILDINGELEMENTS
CREED ICONS
. Video Creation of
Student Departure.
. Showcase of
Merchandising articles.
KeyChain Gift for
Baggage.
ICONS
We are the study search
bridge for choosing an
International Study
Program that will
provide an experience of
academic and personal
life to students abroad.
. Welcoming Party
among Freshman and
Senior.
. Sense of belonging
created by acclimatizing
the new students into
the new college
community.

LANGUAGE
We are introducing this suffix into the
Blogging Writing categories in the following
way:
A magazine is a periodical publication, which want
to use the EDU suffix in our communication with
our audience. When users request reports through
our platforms, we wil use phrases like:
"Hola, ¿cómo podemos eduayudarte?" (“Hello, how
can we eduhelp you?
EduTips
EduInsights
EduTopCollegeoftheMonth
EduAssistance
EduGuide

Organizations or characters that consider education a waste of time

and having degrees does not guarantee job stability. For example;
Anti Believers
Bryan Caplan
Caplan analyzes education as a devalued product

by ceasing to be exclusive. He mentioned a

metaphor about a concert that he uses to explain

why university education for all is a problem. If you

are at a show and want to see better, you will stand

up: education works on an individual level. However,

if everyone did the same thing, what would happen

would not be that everyone would have a better view

but that everyone would share the same (bad)

visibility.

Customer
Survey
06
Does the target audience member

understand what the product or service is or

does?
How does it measure up to their

expectations?
What features or services are missing?
Does anything seem out of place or

unnecessary?
How do users feel when using the product or

service?
If users had a magic wand, what would they

change about the product or service?
On a scale of 1–10, how likely or unlikely would

they be to use this product or service?
On a scale of 1–10, how likely or unlikely would

they be to recommend it to a friend?

Social Media

Management

Tool

We consider that this tool is very
complete and allows for a better
analysis of what is happening on
Edumedia's social media and
Metricool is friendly and easy to use, if
the business decides to include other
platforms, Metricool can handle with it
since this tool can manage Facebook,
Instagram, web, Youtube, TikTok,
LinkedIn, Pinterest and so on. Even
with practice, workers will become
more knowledgeable about analyzing
social media metrics.
METRICOOL

Metricool gives you demographic information
such as gender, age, country, and cities. So,
with this knowledge, you can notice if you are
engaging the right people. the total of
impressions, engagement, clicks, reactions,
and so on. Then, you can analyze and figure
out which type of post (content, copy, and
call-to-action) work better for your audience
and platforms. And, which ones are less
effective, so it allows you to change the
material you share on social media.
2022 2023 2024 2025
40
30
20
10
0
Metricool Features

11:00 am
1:00 pm
03
Frequency Time
Multi-Channel Strategy
At the beginning, the Facebook and
Instagram platforms should be
prioritized since they are the ones that
are most used by our target audience
and because these social media are
massive, so we will be able to increase
awareness, which is very important since
Edumedia is not yet a recognized brand
in Peru nor in Latin America. However,
other platforms will be used to reinforce
our strategy and to create brand
presence, so that in the near future, we
can be more frequent on them.
Bearing this in mind and considering
the study of the digital marketing
agency Avii Peru (2022), we plan to
have these timing postings:
Social Media
03
Month
Posts per week
Post per week
01
Post per week
02
Video per week
08:00 am
05:30 pm
10:00 am
11:00 pm
Since May
Since May
Since May
Since May
11:00 am
01:00 pm

Presented By : Larana Corporate
www.reallygreatsite.com
Instagram
How is #education in the digital age?.
What are the benefits?.😉
Here we will give you an answer, get
to know our platform for #students
with the Edumedia And Library
#education #learning #school
#motivation #love #students #study
#student #science #covid #children
#india #college #knowledge #teacher
#university #learn #kids #bhfyp
#business #success #instagood
#teaching #community #teachers
#instagram #english #inspiration
#technology

Instagram
Are you looking to obtain university studies
abroad? Whether you are looking to apply for
a Master's or MBA, a Bachelor's degree (4
years), a Diploma (2 years), or a Certificate (1
year) in Canada, the United Kingdom, the USA,
or Australia, we are aware that it is a high-
caliber goal. that implies meticulous and
detailed planning in many aspects. Due to this,
we know that given the vast and wide range of
schools, choosing your House of Studies can
be somewhat tedious and exhausting. That is
why Edumedia Com. offers you the filtering
tools to compare more than 1,500 programs by
costs, area of study, country, and provinces,
providing you with the specific requirements
for each school based on your profile and
academic background. If your goal is to have
the "Study Abroad Experience" do not hesitate
to schedule your first FREE appointment at
https://edumediap.com/
#training #teachersofinstagram #studyabroad
#life ##facts #career # #educationmatters
#educational #nonprofit #fun #follow

Facebook
Objective: We want to communicate
what are the advantages of using our
service compared to the competition, for
them we will use Facebook since it is a
more massive social network, so we will
have greater awareness.
Copy: ¿Qué esperas para empezar tu
experiencia internacional con nosotros?
#EduEmpieza ya!
#Edumedia #Educación #StudyAbroad
#Intercambio
EN: What are you waiting for to start your
international experience with us?
#EduStart now!

Facebook
Objective: We also look for interaction on
our social networks. In this case, by asking
about their preferences, we will be able to
learn more about our audience.
Copy: ¿Eres de los que empieza por lo fácil o
lo difícil? Como sea, igual puedes ser
#EduExcelente.
#Edumedia #Educación #StudyAbroad
#Intercambio
EN: Are you one of those who start with the
easy or the difficult? Anyway, you can still
be #EduExcellent.

Facebook
Objective: Also, it is necessary for
Edumedia to share material of
interest to young people, not just
offer its service directly.
Copy: ¡Compartimos estas becas
contigo! ¿A que país te gustaría ir de
intercambio estudiantil?
#Edumedia #Educación
#StudyAbroad #Intercambio
EN: We share these scholarships with
you! What country would you like to
go to as a student exchange?

hello@reallygreatsite.com
+123-456-7890
123 Anywhere St., Any City
¿EAre you considering studying abroad and want to start crunching the numbers to see how much it will cost you?
Keep reading! Studying abroad is a life-changing opportunity, but it can be expensive. Before making any decision, it is essential
to understand all the costs associated with this endeavor. Today, we'll look at the financial questions international students
should ask themselves when considering studying abroad.
.:::. Financial Questions for International Students .:::.
1. How much will tuition and books cost me?
The cost of tuition and books will vary depending on:
·Program/Course
·Academic institution
·Level of study
·Territory or Province to study
The best way to accurately budget for tuition is to visit the Edumedia Partners search tool platform and search for the tuition
cost for the desired program/course. To determine the cost of your books, you can look up prices on the institution's website or
contact an academic advisor. Then add the estimated cost of your tuition and books and multiply that figure by the length of
your program.
*Tip: If you want to stick to a budget, remember that some books can be bought second-hand or borrowed from a library. Also,
you may be able to rent their textbooks on Amazon.
BLOG

+123-456-7890
2. How can I find out what scholarships or financial aid are available to me?
Scholarships and financial aid options are great ways to lower the costs of your education. Some of the most common
scholarships to consider are:
·Government funded scholarships
·Institution-specific scholarships
·Merit Scholarships
·Country based scholarships
·Financial scholarships
Do your research to learn about all the financing opportunities available to you. A few hours of work can save you thousands of
dollars in the long run!
3. Do I want to live in a big city or in a smaller community?
Choosing to live in a big city or opting for a smaller town or suburb can significantly affect a student's budget. Larger cities are
generally more expensive. Rent, utilities, and the general cost of living tend to be higher than in a smaller community. In addition
to price, it's important to consider what type of environment is best for you.
*Tip: Consider the cost of daily transportation. If you plan to live in a smaller community and visit the city a lot, you will need to
factor in the cost of frequent travel.
BLOG

+123-456-7890
4. What are my housing options and how much will it cost?
Different types of homes can vary quite a bit in cost. Let's look at some of the most popular options for international students:
·On-campus accommodation -Off-campus housing ·Stay at home
All three have unique benefits and associated costs. On-campus housing is a great option if you're looking to be close to your
classes, services, and other students. Off-campus housing may be a good option if you want privacy and independence. And if
you're considering a homestay, you'll be able to pair up with a local family and live in their home, enjoying social connection as well
as autonomy.
Off-campus housing tends to be the most expensive option, on-campus is usually the most affordable, and homestay is usually
somewhere in between.
5. How much will my living expenses be?
Your living expenses will vary depending on the city in which you study and the type of lifestyle you want to lead while abroad.
When budgeting, consider the following questions:
·How often do you want to go out to restaurants, clubs, cinemas, and bars?
·Do you plan to have a car, a bicycle, or use public transportation?
·How much do you think you will spend on groceries?
·Is a gym membership important to you?
·How much will your phone and utility bill cost?
·Do you plan to live on or off-campus?
After answering these questions, you can start looking for estimates on the associated costs.
BLOG

+123-456-7890
6. How will I receive or send money?
If you need to receive or send money while abroad, it's important to research different bank transfer and funds transfer options online before
you leave your home country. Some of the most popular include:
·MoneyGram International Inc.
·Western Union
·Electronic transfer (if your banking institution offers this service)
Regardless of the money transfer option you choose, it's a good idea to set up your account before your flight or as soon as you arrive in your
destination country.
*Tip: Research a money transfer method that is accepted by the local bank in the city where you are going to study.
7. What will I do if I need emergency funds while studying abroad?
Before you leave for your study abroad destination, make sure you have emergency funds set aside. In case your wallet is stolen or you lose
your phone, it might be a good idea to:
Carry some cash in the currency of your destination country and transfer it from your luggage to a safe as soon as you arrive at your destination
Keep a credit card with your emergency funds in a safe place
Leave emergency money with a family member who can send it to you if requested
Don't let the cost of studying abroad stop you from taking advantage of this exciting opportunity. Preparation is key to making your study
abroad dreams come true, and this is a great place to start!
BLOG

+123-456-7890
E-MAIL
Hi Carol
I hope you enjoyed our 30 minutes induction to improve your search on which will be your chosen

International College according to your profile, background, niche of study and budget.
I’m sure considering all aspects is a priority for you, so I thought I’d send you a Brochure from the Top

5 Canadian Schools we selected during our meeting according to all the criteria and filters from your

election– for you to review. If you’d like any additional information about this 5 Canadian College

Information–, I’d be more than happy to have a quick chat over the phone, Zoom or email.
Just let me know if you have any questions or would like to have a more in- depth conversation. I’m

here whenever you need me.
Best,
Edumedia Partners

YouTube

Video
Copy: ¿Qué esperas para empezar
tu experiencia internacional con
nosotros? En nuestra plataforma
podrás tener más información
personalizada. #EduEmpieza ya!
#Edumedia #Educación
#StudyAbroad #Intercambio
EN: What are you waiting for to
start your international
experience with us? In our
platform you could have more
information#EduStart now!
www.youtube.com/watch?
v=FFxXU2A_84M

THANK YOU
For any questions and concerns, please email
dmoreno@edumedia.com

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