3. Subject:- Principle of Management
Topic:- CSR activities by Cadbury
Prepared by
Name Roll No
Dhaval Jivani 36
Sunil Bhuva 11
Gunjan Kukadiya 47
Dhaval Mandavia 50
Mehul Katariya 40
Guided by:- Prof. Sandhya Harkawat
Submitted On:- 20th SEP,2013
4. Corporate Social Responsibilities
An obligation, beyond that required by the law and
economics, for a firm to pursue long term goals that are
good for society .
The continuing commitment by business to behave
ethically and contribute to economic development
while improving the quality of life of the workforce and
their families as well as that of the local community
and society at large.
About how a company manages its business process to
produce an overall positive impact on society.
5. About the company
Cadbury is a global confectionery and beverage manufacturer having its
presence in more than 200 countries world wide.
The company started its operations in india in 1948 and is the leading
manufacturer with 70% volume share of the chocolate market.
In india, cadbury began its operation in 1948 by importing chocolates.
The company is also a key player in malted food drinks and sugar
confectionery.
The company after becoming a founder member of BCF embarked upon
social and community development initiatives and attaches a lot of
importance to social development initiatives.
Core purpose “creating brands people love”
6. Cadbury Products
The market major of Chocolates offers the following
products in the market:-
Chocolates like Cadbury dairy milk, perk,
celebrations, temptations, five star, éclairs, gems,
fruit & nut, Cadbury crackle and many more…..
Snacks like Cadbury bytes
Beverages like Bournvita,
Cadbury delight
Candy like Cadbury halls
Gums like Bubbaloo
7.
8. What cadbury believes:-
Corporate Social Responsibility (CSR) is at the heart of
our success.
At Cadbury India we have always believed that good
values and good business go hand in hand.
It's part of our heritage and the way we do things today.
CSR is about growing our business responsibly.
9. Migratory birds stop over at
Bangalore factory
Water is a precious resources. As part of cadbury india‟s
effort to continuously increase water conservation cadbury.
Bangalore factory has constructed a check dam to store the
rainwater. This dam not only acts as a major ground water
replenishing source for the bore wells in the factories and
surrounding community, but is also a stopover location for
some of the migratory birds.
10.
11. Pioneering cocoa cultivation in india
Since 1974 cadbury has pioneered the development of
cocoa cultivation in india. For over two have worked
with the kerala agriculture university to undertake
cocoa research and released hybirds that improve the
cocoa yield.
cadbury efforts have increased cocoa productivity and
touched the lives of thousands of farmers.
12.
13. Bangalore factory: the sun shines at night
Sun shine now lights the pathways on streets out side cadbury
Bangalore factory at night…… Rising energy costs. And 300 sunny
days a year, inspired the factory to install 28 solar powered
streetlights.
It will reduce annual carbon dioxide (a major greenhouse gas)
emission by ten tonnes, playing a part in the effort to reduce global
warming.
In appreciation of cadbury commitment to implement environment
friendly initiatives, the Karnataka State Pollution Control Board has
honoured the Bangalore factory with the Parisara Premi (Preserve of
the Environment) Awarded for the second year in a row.
14.
15.
16. Non-formal school set up by cadbury for children of
migrant workers in Baddi
The efforts of the Baddi factory team over 50 children of
migrant workers living in and around cadbury Baddi
factory will now have daily access to non-formal
education. Cadbury has set up a non formal school as
part of cadbury commitment to create prosperous,
inclusive and healthy communities.
This is the first phase of project SAHYOG an 18 month
project which commenced in January this year in
partnership with an NGO RUCHI. the project reaches out
to over 400 poor & marginalised families in sandholi
village near cadbury Baddi factory and apart from
education .
17.
18. Gurikha Project
in 1999, we community initiative
programme under the banner:
Nutrition, Malanpur factory
(MP)
As a result ,we focused on
healthcare and education in the
nearby village of gurikha.
A nursery school was started and
key improvements were made in
the primary school.
19.
20. The consolation and a bit of lateral thinking led to some
real social improvements:
fresh drinking water from a new village pump, a doctor „s
clinic, vet services for milk producing animals and fruit
trees for each household to plant during the monsoons.
They also helped increased attendance in school.
In 2005, the education programme supported the in
empowermentSpecial focus was given to the rights and
contribution of girls and to the counteraction of female in
fanticle through a variety of initiatives.
21. DearCadbury.com :
DearCadbury.com Cadbury launched a corporate social
responsibility Web site called DearCadbury.com, which
provides consumers information on ethical sourcing,
responsible consumption and the environment.
The site features Cadbury’s 2007/08 Corporate
Responsibility and Sustainability report, which revealed
that the company has reduced carbon emissions almost 4
% to date; Cadbury aimed for a 10 % reduction by 2010.
As part of Cadbury’s “Purple Goes Green” program, the
company committed to a 50 % absolute reduction in
carbon emissions by 2020.
Cadbury also reported that it has met its 2007 goal of
reducing water use by 10 %.
