Corporate Social Responsibility (CSR) refers to businesses operating ethically and sustainably to improve lives and society. Businesses need to be socially responsible for long term survival, public expectations, goodwill, laws and regulations, and a better operating environment. CSR models include Ackerman's awareness-planning-implementation stages and Carroll's economic-legal-ethical-discretionary responsibilities. CSR levels range from social opposition to social contribution. Main social responsibilities of businesses are to generate profit, employment, utilize resources, provide quality products and protect the environment. In India, companies like NTPC, BPCL, ACC, and Infosys demonstrate CSR through practices like community development, village adoption programs, education/health initiatives

1. Corporate Social Responsibility

2. CSR - Definition The commitment of businesses to behave ethically and contribute to sustainable economic development by working with all relevant stakeholders to improve their lives in ways that are good for business and society at large. Management is responsible to the organization itself and to all the interest groups with which it interacts

3. Why Businesses need to be socially responsible Long term survival Public Expectation Goodwill Govt. Laws and Regulations Better environment to operate Keep the balance (Give and Take)

4. Ackerman’s model of SR Awareness stage Planning and action stage Implementation stage

5. Carroll’s model Economic responsibilities Legal responsibilities Ethical responsibilities Discretionary responsibilities

6. Levels of CSR Level of CSR Social Contribution Social Response Social Obligation Social Opposition

7. Main Social Responsibilities of Business Organizations To make profit To generate employment Optimum utilization of resources To provide quality products To protect the environment To provide good quality of life To safeguard Health Fair Trade Practices Development of the Nation Fulfill all the duties expected

8. CSR and India NTPC To lead in R & R practices Promote energy conservation practices To develop committed Human Resources 0.5% of profits set aside for community development

9. BPCL Adopted 37 villages in India Programme for vocational training and agricultural innovations ACC Setting up schools, colleges, health centres and co-operative societies to improve the quality of life in rural areas.

10. Infosys First company in India to prepare its accounts in compliance with the US accounting norms. Honest and ethical conduct Infosys foundation

11. Thank You