The document discusses corporate social responsibility (CSR) and its importance for businesses. It provides definitions of CSR and ethics, noting that CSR involves how businesses negotiate their role in society. Reasons for CSR include growing consumer and investor expectations, legislation around sustainability, and globalization promoting best practices. The document also discusses CSR frameworks like the Plan-Do-Check-Act method and outlines benefits to businesses like attracting employees, enhancing innovation, and building positive relations with governments and NGOs. Specific examples of CSR programs from companies like Tapal and The Body Shop are provided.

1. Presenters
Fayaz hussain chandio
Salman ali memon
Geeta lalwani

2. • I believe in trying to get a balance between
individual freedom on the one hand and
social responsibility on the other.
Chris Patten
• It's a full on job just looking for human social
responsibility.
Colin Greenwood

3. Why CSR?
• Consumers & investors: growing expectation
for organizations
• Consumer awareness: ‘Green’ and ‘Ethical’
consumerism
• Legislation: Sustainability, Codes of Practice
• Globalization: Adoption of ‘Best Practice’,

4. Definitions and Relationships
• Corporate social responsibility (CSR) is the
process by which businesses negotiate their
role in society
• In the business world, ethics is the study of
morally appropriate behaviors and decisions,
examining what "should be done”

6. • It is important to note that Friedman is not saying
that managers ought to maximize profits even it is
done in an unethical way.
• . Business managers ought to follow the law and
they ought to obey the ethical customs embedded
in society.

7. CSR in practices
With more then 51% of Pakistan’s
population illiterate and
government expenditure on
education only 2.3% of GDP, the
team at Tapal feel that there is an
intense need for private, socially
active institutions to contribute
towards raising the education
standard by establishing quality
schools.

8. Corporate Citizenship Model
• Consistently satisfactory
• Sustainable economic performance
• Ethical actions
• Behavior.

9. CSR Management:
Plan, Do, Check, Act method
Plan
• Consult stakeholders
• Establish code of
conduct
• Set targets
Do
• Establish management
systems and personnel
• Promote code
compliance
Check
• Measure progress
• Audit
• Report
Act
• Corrective action
• Reform of systems

10. why CSR programs are good for
business?
• Help attract and retain members
• Enhance innovation in the sector
• Build positive government and NGO relations
• . Help identify industry priorities:
• Fulfill association goals:
• Enhance employee recruitment and retention

11. Making ‘green’ fashionable: The Body
Shop
• They were one of the first companies to
publish a full report on their CSR initiatives
• They beliefs on environmental protection,
animal rights, community trade and human
rights.
• The Body Shop is famous for its anti-animal
testing stance.

12. Concepts of CSR
CSR (Carol, 1979)
Firms have responsibilities to societies including economic, legal,
ethical and discretionary (or philanthropic).
- See also DE George (1999) on the “Myth of the Amoral Firm”
Social Contract (Donaldson, 1982; Donaldson and
Dunfee, 1999) – There is a tacit social contract between
the firm and society; the contract bestows certain rights
in exchange for certain responsibilities.
Stakeholder Theory (Freeman, 1984) – A stakeholder is “any
group or individual who can affect or is affected by the
achievement of an organization's purpose.” Argues that it is in
the company’s strategic interest to respect the interests of all
its stakeholders.

13. Types of Social Responsibility
• Responsibility towards Society. Carrying on business with moral&
ethical standards. Prevention of environmental pollution. Minimizing
natural imbalance. Contributing towards the development of social health,
education
• Responsibility towards Government. Obey rules & regulations.
Regular payment of taxes. Cooperating with the Govt to promote social
values
• Responsibility towards Shareholders. To ensure a reasonable rate
of return over time. To work for the survival & the growth of the concern.
• Responsibility towards Employee. To provide a healthy working
environment. To grant regular & fair wages. To provide welfare services

14. Need for Corporate Social
Responsibility
• To reduce the social cost.
• To enhance the performance of employees.
• It leads to industrial peace.
• It improves the public image.
• Can generate more profit.
• To provide moral justification.
• It satisfies the stakeholders.

15. Benefits of CSR