1. Amul has undertaken various CSR initiatives focused on community development, healthcare, education, and the environment. 2. Key initiatives include tree plantation which has resulted in over 592 million trees planted, healthcare programs like mobile medical clinics and eye camps, and poverty alleviation programs providing animals and training. 3. Amul also supports education through scholarships, blood donation drives, rural sanitation campaigns building over 14,000 toilets, and disaster relief through its relief trust. The various CSR efforts have had positive impacts on the community and environment.

1. CORPORATE SOCIAL
RESPONSIBILITIES (CSR)
ACTIVITIES OF

2. Why CSR?
• Good relationship with local community eases business
activities.
• This type of engagement with stakeholders creates buyer
awarenessand loyalty.
• Getsthecompany,positivepress coverage.
• Business innovation: Development of new technologies,
materials or processes that reduce water, energy usage or
harmful materials.
• Builds good will of the company.
• Various CSR activities conducted with the help of employees helps in
building their morale and creates a positive environment.
• To give back to the society.

3. C.S.R. Initiatives

4. 1.TREE PLANTATION
AMUL took an oath on 15th August, 2007, after the flag hoisting ceremony, to plant a sapling and
ensure that it grew into a tree.
Farmers have also created nurseries to produce saplings and almost 152 such nurseries
have been created as of date.
Whole dairy cooperative farmers of Gujarat under GCMMF have so far planted 592.1lakh
saplings. Considering 47% survivability (based on post plantation survey data), when the
saplings fully grow up, would provide additional 3,85,9255 ha. of green cover which is
additional 6.42% forest cover for Gujarat.
Yearof tree
plantation(Last 5years
Data)
No. of trees(in
lakhs)
No. of trees
Survived (inlakhs)
Survival
percentag
e
2011 73 34 47
2012 57 26 45
2013 72 34 47
2014 77 36 46
2015 74 34 46

5. of
AIM:
To provide basic healthcare facilities to
villagers.
MODE OFACTION:
• Foundation is run by villagers themselves.
• Foundation has dedicated team of
medical officers and necessary staff.
• Continuous training to village health
workers.
• Large scale implementation of the concept
of
‘Safe Delivery Kit’ for pregnantwomen.
• Organized camps for detection and
improvement
vision of the rural people.
2.TRIBHUVANDAS FOUNDATION

6. 3. SGSY (Swarna jayanthi Gram Swarozgar
Yojana)
AIM:
To bring people in BPL to APL byproviding them
necessary resources to become self employed.
MODE OF ACTION:
• Distributed MILCH animals to 8755
beneficiaries
• Trained 12,647 men and women in dairy
husbandry.
• 56 Bore wells were dug.
• A mobile diagnostic laboratory hasbeen
put into operation.

7. 4.DAIRY DEMONSTRATION FARM
AIM:
Encourage the farmers to use high yielding
scientific methods by providing a
demonstration
MODE OFACTION:
Amul Darshan: Aims at exposing producer
members to various facets of dairy
operations to keep them informed and
aware of the development and adopt to
good management practices in production
of milk.

8. 5.AMUL SCHOLAR
AIM:
To promote education and nurture talent.
MODEOFACTION:
Amul Scholarships:
Encourage outstanding children of farmers.
Amul Scholar Felicitation Program:
To encourage outstanding children of employees.
Amul Vidya Shree & Vidya Bhushan:
To recognize the brilliance of the students across India.

9. 6. BLOOD DONATION
AIM:
To inspire, encourage and initiate humanitarian services
to minimize, alleviate and prevent human suffering at all
times to contribute for “Humanity to Peace”.
MODE OFACTION:
• Amul initiated blood donation campaign in 1987, in
association with Indian Red Cross Society
• Blood donation camps are organized regularly in
rural areas through Village Dairy Co-
operative Societies.
• Similarly camps are organized in Amul Dairy Campus
wherein employees and their family members join in donating
blood.

10. 7.RURAL SANITATION CAMPAIGN
AIM:
No single milk producer shall attend to nature’s call in the open, in order to ensure hygiene
and help women milk producers avoid embarrassment.
Partners in progress
District Rural Development Agency (DRDA)
National Housing Bank, Ahmedabad
Finish Society, New Delhi
14000 toilets constructed in 300 villages
around Anand and Kheda by 2013-14.
Plan on constructing 40-50 thousand toilets
in the coming 5 years.

11. 8.OTHERACTIVTIES
Encourages woman to participate in dairy societies.
To develop and enhance leadership skills and qualities among
women.
Amul’s member unions organized three self managing leadership
workshops at PRAJAPITA, BRAHMAKUMARIS, MT ABU.
3100 women participated in this programme. Organization of
AMUL YATRAinAnand..
AMUL RELIEF TRUST:
A devastating earthquake hit Gujarat on
26th January 2001.
The epicenter of the quake was located in
Kutch district.
It caused death of thousands of people, many
were injured, hundreds of thousands were
rendered homeless and damage of billions of
Rupee was done.