Amul is an Indian dairy cooperative based in Anand, Gujarat that was founded in 1946. It is managed by the Gujarat Cooperative Milk Marketing Federation, which is jointly owned by 3.6 million milk producers. Amul spurred India's White Revolution and is now the largest food brand in India with annual revenues of $1 billion. Dr. Verghese Kurien is credited with Amul's success as the founder-chairman of GCMMF for over 30 years. Amul engages in various CSR initiatives like reconstructing schools damaged in earthquakes and conducting large-scale tree planting drives.

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2. Subject
Enterprise Analysis Desk Research
Presented By
Ruchira Yadav
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3.  Pritam Gandhi
 Bhagwat Dingare
 Tejashree Dhiwar
 Ruchira Yadav
 Yogesh Padmawar
 Pratik Ghatge
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4.  Introduction
 History
 Key-People
 Vision-Mission
 CEO
 MD
 Members Of Board Of Directors
 CSR Initiatives
 Conclusion
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5.  Amul is an Indian dairy cooperative, based at Anand in
the state of Gujarat, India.[2] The word amul (अमूल) is
derived from the Sanskrit word amulya (अमूल्य), meaning
rare, valuable .[3] The co-operative was initially referred
to as Anand Milk Federation Union Limited hence the
name AMUL.
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6.  Type – co-operative
 Founded in – 1946
 Headquarters – Anand ,India
 Industry – dairy
 Key people - Gujarat Cooperative Milk Marketing
Federation Ltd. (GCMMF)
 Products - milk and related product
 Revenue - $ 1 billion
 Employee – 2.41 million milk producer
 Slogan – The Taste Of India..
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7. The Birth of Amul
 It all began when milk became a symbol of protest
 Founded in 1946 to stop the exploitation by middlemen
 Inspired by the freedom movement
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8.  Formed in 1946, it is a brand managed by a cooperative
body, the Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF), which today is jointly owned
by 3.6 million milk producers in Gujarat.[4]
 Amul spurred India's White Revolution, which made the
country the world's largest producer of milk and milk
products.[5] In the process Amul became the largest food
brand in India and has ventured into markets overseas.
 Dr. Verghese Kurien, founder-chairman of the GCMMF
for more than 30 years (1973–2006), is credited with the
success of Amul.[6]
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9.  The GCMMF is the largest food products
marketing organisation of India. It is the apex
organization of the dairy cooperatives of
Gujarat.
 It is the exclusive marketing organization for
products under the brand name of Amul and
Sagar.[15]
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10.  Over the last five and a half decades, dairy cooperatives in
Gujarat have created an economic network that links more than
3.1 million village milk products with millions of consumers in
India.
 Gujarat Cooperative Milk Marketing Federation Ltd.
(GCMMF), is India's largest food product marketing organisation
with annual turnover (2014-15) US$ 3.4 billion. Its daily milk
procurement is approx 14.85 million lit per day from 18,536
village milk cooperative societies, 17 member unions covering
31 districts, and 3.37 million milk producer members.
 More than 70% of the members are small or marginal farmers
and landless labourers including a sizeable population of tribal
folk and people belonging to the scheduled castes.
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11. Amul’s vision is to provide more and more satisfaction
to the farmers, employees and distributers
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12.  Mission…… We at GCMMF (Gujarat Co-operative
milk Marketing Federation) endeavor to satisfy the
taste and nutritional requirements of the customers of
the world, through excellence in marketing by our
committed team. Through co-operative networking,
we are committed to offering quality products that
provide best value for money.”
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13. Dr. Verghese Kurien,
founder-chairman of the
GCMMF for more than 30
years (1973–2006), is
credited with the success of
Amul.
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14.  Born -26 November 1921
Calicut, Madras Presidency,British India
(now Kozhikode, Kerala)
 Died -9 September 2012 (aged 90)
Nadiad, Gujarat,
 "Milkman of India“
 Occupation : Founder of Amul – NDDB, Institute of Rural Management
Anand,Ex-Chairman -GCMMF
 Known forWidely acclaimed as the "Father of the White revolution" in
India[1]
 Awards
World Food Prize (1989)
Padma Vibhushan (1999)
Padma Bhushan (1966)
Padma Shri (1965)
Ramon Magsaysay Award(1963) 2/27/2016 14

15.  Jetha Patel serves as
Chairman of Sabar Dairy.
Jetha Patel serves as
Director of Gujarat
Cooperative Milk
Marketing Federation.
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16.  R. S. Sodhi Appointed as Managing Director
of GCMMF Ltd.Anand, Gujarat, IndiaShri
R. S. Sodhi, 52, has been appointed as
Managing Director of Gujarat Co-operative
Milk Marketing Federation Limited, Anand
which is India's largest food company with
annual turnover of approximately Rs. 9000
crores.
 An alumni of the 1st batch of the Institute of
Rural Management, Anand & B. E. (Agri.)
from Udaipur, he has been associated with
GCMMF since last 29 years.
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17.  Shri Sodhi has a rich experience in dairy sector and has
handled various responsibilities in Marketing, Sales,
HR & Co-operative Development functions of
GCMMF.
 He has been worked as In-charge Managing Director of
GCMMF and has given 26% growth in turnover during
his tenure.
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18. • Corporate social responsibility (CSR) has been defined as the
commitment of business to contribute to sustainable economic
development working with employees, their families, the local
community, and society at large to improve their quality of
life, in ways that are both good for business and good for
development.´
• To meet with the CSR it is expected that a business in its entire
procurement-production-processing-marketing chain should
focus on human development involving the producer,
the worker, the supplier, the consumer, the civil society, and
the environment.
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19.  Amul Relief Trust
 Tree Plantation
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20.  A devastating earthquake (Richter scale – 7.9) hit Gujarat on 26th
January 2001. The epicentre of the quake was located in Kutch
district. It caused death of thousands of people, tens of thousands
were injured, hundreds of thousands were rendered homeless and
damage of billions of Rupees was done.
 GCMMF formed a specific organization named "Amul Relief
Trust" (ART) under the Chairmanship of Dr. V. Kurien in 2001
with a donation of Rs. 50 Millions for reconstruction of the school
buildings damaged in the 2001 earthquake in the Kutch area.
 The Trust reconstructed 6 schools damaged by the above earthquake
at a cost of Rs. 41.1 millions in Kutch area. Four of these schools
started re-functioning from the last two academic sessions and the
other two schools from the current session.
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21.  A school reconstructed by
Amul Relief Trust in the
earthquake affected Ratadia
Village in Mundra Taluka of
Gujarat.
Amul Relief Trust
 A school reconstructed by Amul
Relief Trust in the earthquake
affected Devpar Village in
Mandvi Taluka of Gujarat
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22.  A school reconstructed
by Amul Relief Trust in
the earthquake affected
Toda Village in Mundra
Taluka of Gujarat
 A school reconstructed
by Amul Relief Trust in
the earthquake affected
Kathada Village in
Mandvi Taluka of
Gujarat
Amul Relief Trust
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23. • The milk producer of Gujarat dairy
cooperatives are conducting mass tree
plantation drive every year on
independence day for last three years.
• The idea is “one member five tree
(2009).
• The entire plantation activity is
coordinated at all the three tiers of
Anand pattern – at village, district and
state level dairy cooperatives.
• Amul Coops plant more than 311.98
lakhs trees
GREEN GUJARAT TREE
PLANTATION CAMPAIGN
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24. CSR – Others activities
 Encourages woman to participate in dairy co-op
societies .
 To develop and enhance leadership skill and qualities
among women.
 Amul’s member unions organized three self managing
leadership workshop at PRAJAPITA,
BRAHMAKUMARIS, MOUNT ABU,
 3100 women participated in this programme.
 Organization of AMUL YATRA in Anand.
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