Csi it2020 presentation by accenture team combined

Smart Cities
CSI - IT 2020
22 January, 2016

2
Smart City
Copyright © 2015 Accenture All rights reserved.
What is a Smart City
• It is a city where Information Technology is the principal infrastructure and
the basis of providing essential service to citizens
• It enhances the quality, performance and interactivity of urban citizens
• Reduces costs and resource consumption
• Improves contact between citizens and governments
Why Smart Cities are required
• By 2050 world’s urban population will double and 70% of world population
will live in cities
• As cities grow the resolution time for grievances will increase
• Use of digital technology & information and communication technologies
(ICT) will aid in providing better quality and performance for citizens
• This governments can engage more effectively and actively with its citizen
How will the citizens be benefitted
• Citizens are able to benefit from a huge range of applications and services that can assist them in many ways, from planning
travel routes to wellness and healthcare monitoring.
• City administrators can harness insights from data across a wide range of public services to help improve their effectiveness.
• City governments will be able to raise funds to be put towards other projects by charging small subscription fees to those
who would like to access high-end datasets.
• Pressure is relieved on the city’s infrastructure as applications and data analysis enables citizens to make smarter decisions
on travel, while governments have more detailed insight upon which to base future investment decisions.

3
Smart City – Overall Market Size
Smart City Growth
• Smart Cities market is to projected to grow from $386.55 billion in 2014 to $1,386.56 billion in 2020, at a CAGR of 20.48%
• European Market constitutes 51% of the total market share
• Latin America and Asia Pacific regions expected to witness high CAGR of 39.41% and 38.14% respectively over the period
2014 to 2020
• The Smart City market size in India will be $45 billion to $50 billion in the next 5 years

4
Smart City – Opportunities
Telecommunications Industry
• Telco’s will play the most important role in Smart Cities
• Internet traffic is expected to quadruple in the next four years
• With over 19 billion connected devices Telco's need to provide a reliable network connectivity
• Telco’s should not limit themselves for providing only networks but positioning themselves as Smart City platform providers
• Telco’s will have to work on new business models to tap this opportunity by extending the platform and networks for Smart
Cities
Electronic and High Tech Industry’s role
• The next big industry opportunity for EHT industry is Smart City
• By 2050, 50 billion devices will be connected to IoT
• With different types of devices, sensors the EHT industry will have a significant growth

5
IoT Trends
What is IoT
The Internet of Things (IoT) is the network of physical objects, devices,
vehicles, buildings and other items which are embedded with electronics,
software, sensors, and network connectivity, which enables these objects to
collect and exchange data.
Market Size
• IoT product and service suppliers will generate incremental revenue
exceeding $300 billion
• Experts predict that by 2020, more than 5 billion people will be connected
and there will be 50 billion IoT devices
IoT Application Areas
• Media
• Environment Monitoring
• Infrastructure management
• Manufacturing
• Energy management
• Medical and healthcare systems
• Building and home automation
• Transportation
IoT Landscape

6
CMT Industry Trends
• 20 years ago 1% of the world population had
cell phones and 11% had fixed line phones
• Today there are 7 billion mobile subscribers
• Mobile broadband has brought high speed data
and internet services to unconnected areas
Top Trends in CMT Industry
• 5G
• Fiber Networks
• SDN and NFV
• IoT
• BigData
• Cybersecurity
• Green Communications
• Smartphones
• Net neutrality and Internet governance
• Molecular Communication
World
Population
7.3 Billion
Growth
Rate
1.1%
Internet
users
3.1 Billion
Growth
Rate
7.9%
Mobile
Users
3.5 Billion
Growth
Rate 5%

7
Resilient & Secure Cities
A Resilient and secure city is the nonstop - always ON city across all dimensions including services,
applications, business support, infrastructure and security
Agile at Scale – Devops
API Based Service Platform Hybrid Cloud Security
Holistic Security Architecture
Software Defined Data Centre
IT as a Service
IT systems Built to survive failure

8
Hybrid Cloud Security
A Resilient Enterprise has to provide Security beyond the enterprise – Social, Mobility, Cloud
Cloud
Business
Partners
Customers/
Citizens
Employees
Contractors
Foundation Security
Threat Management
Application Security
Identity, Access and Entitlement
Management
Data Privacy and Protection
Security Information and Event
Management
Cyber Security Analytics
Governance & Risk Management
Business Services
EnterpriseSecurity
SecurityBroker
Mobile
Social Network
Public Private
Hybrid

Copyright © 2015 Accenture All rights reserved. 10
City Facts
Occupy 3% of the total land surface
Consume 75% of
natural resources
Produce 80% of global
Produce 50% of
global waste

‘Status quo’
Depleted Natural resources – Life at risk
Unstable governments - Overall Economic growth at risk
Unhappy citizens – Peace at risk

State of our cities

What do the city dwellers desire ?

Smart City “Asks”
Reduce resource consumption, Manage waste, Obtain access to services anytime, anywhere

Smart City – Overall Market Size
Smart City Growth
• Smart Cities market is to projected to grow from $386.55 billion in 2014 to $1,386.56 billion in 2020, at a CAGR of 20.48%
• European Market constitutes 51% of the total market share
• Latin America and Asia Pacific regions expected to witness high CAGR of 39.41% and 38.14% respectively over the period 2014 to 2020
• The Smart City market size in India will be $45 billion to $50 billion in the next 5 years

Smart City – How Telco’s can leverage this initiative
Telco’s Role
• Internet traffic is expected to quadruple in the next four years
• With over 19 billion connected devices Telco's need to provide a reliable connectivity and network
intelligence to providing processing real-time data and delivering services to citizens within a city
• Telco’s will have to work on new business models to tap this opportunity by extending the platform and
networks for Smart Cities
• Telco’s should equip themselves with compelling arguments for persuading mayors and city governance bodies to
develop an Intelligent City vision and roadmap for the next decade as a key delivery partner

Smart City – How Electronic High Tech(EHT) Manufacturers and
Media and Entertainment (M&E)
Electronic and High Tech Industry’s role
• The next big industry opportunity for EHT industry is Smart City
• By 2050, 50 billion devices will be connected to IoT
• With different types of devices, sensors the EHT industry will have a significant growth
• Connected Homes, Connected Cars
• Product Engineering
M&E Industry’s role
• Entertainment, Edutainment and Information delivery
• Security: Video Surveillance will be the most demanding aspect of Smart Cities

Client Credentials
Situation
Our client is one of the biggest German regional infrastructure
service provider. It delivers energy (electricity, gas, heat, etc.)
and drinking water to private households, industry, trade and
commerce. The operating model is based on cooperating with
other companies in the region. The company holds a secure
market position and is closely associated with people,
institutions and enterprises in the region. The EU launched a
“Smart City Initiative”, established in the SET-Plan
Client : German Regional Utility
Project : Smart City Project Development
Accenture’s Approach
• We supported our client, one of the largest regional German
utilities and the belonging city by applying for one FP7-funding
from the European Commission under the EU „Smart City
Initiative“. This support was split in two projects:
 Build a European cities consortium in order to apply for
FP7 funds
 Define a high value FP7-call application within the
consortium
• Define outcomes in terms of economic performance, sustainability,
and stakeholder success.
• Deliver rapid change to achieve value in the short and long term.
Results
 Identifying the right EU-call to apply for a city perspective;
supporting the city and our client in establishing a winning
consortium.
 Supporting the city and our client in developing and describing
their local EU-fundable demonstration project; Supporting the
consortium as such to submit a winning proposal.

Client Credentials
Concept
An interactive city guide app.
offered as part of an infotainment
service package or as an
alternative digital advertising
option.
Business Opportunities for
Media Companies
• Offers a potential top-of-mind app in relevant city/cities
for advertisers
• Increases use of Clients’ services by providing
information
and incentives
• Infotainment: Offer value added infotainment services
a to be closed with an in-app transaction
• Revenue Drivers: Transactions and m–commerce
(future phases), Local deals (couponing),
Advertisement and Premium Packages
for dealers
• Simple usability: a single “tap” on relevant content
• Customer data collection and profiling based on travel
services usage
• Easily replicable and scalable
“While social drives engagement
the most common second-screen
activity is search”.
Interactive City Guide App at a glance

Call for Action as a Smart City Dweller
Become
• S – Socially Inclusive
• M – Mental Innovator
• A – Attentive Environmentalist
• R – Responsible Entrepreneur
• T – Technology Enthusiast

Appendix

CMT Industry Trends
• 20 years ago 1% of the world population had cell phones
and 11% had fixed line phones
• Today there are 7 billion mobile subscribers
• Mobile broadband has brought high speed data and
internet services to unconnected areas
World
Population
7.3 Billion
Growth
Rate 1.1%
Internet
users
3.1 Billion
Growth
Rate 7.9%
Mobile
Users
3.5 Billion
Growth
Rate 5%
Top Trends in CMT Industry
• 5G
• Fiber Networks
• SDN and NFV
• IoT
• BigData
• Cybersecurity
• Green Communications
• Smartphones
• Net neutrality and Internet governance
• Molecular Communication
Source : IEEE

IoT Trends
What is IoT
• The Internet of Things (IoT) is the network of physical objects, devices, vehicles,
buildings and other items which are embedded with electronics, software, sensors, and
network connectivity, which enables these objects to collect and exchange data.
Market Size
• IoT product and service suppliers will generate incremental revenue exceeding $300
billion
• Experts predict that by 2020, more than 5 billion people will be connected and there will
be 50 billion IoT devices
IoT Application Areas
• Media
• Environment Monitoring
• Infrastructure management
• Manufacturing
• Energy management
• Medical and healthcare
systems
• Building and home
automation
• Transportation IoT Landscape

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