Appeared on CommunicAsia 2015 Day 4 Daily.

1. #4, Friday 5 June 2015 Day 1 to 3 CommunicAsia visitors: 19,909, Overseas visitors: 46%
live update at www.telecomasia.net
Don Sambandaraksa
Asia’s telecoms regulators are develop-
ing a variety of strategies to narrow the
broadband digital divide, but with vary-
ing success as policies collide with street-
level realities.
Speaking at the CommunicAsia2015
Summit, Arvind Kumar, advisor to the
Telecom Regulatory Authority of India
(TRAI), described the regulator’s inter-
vention to save the stalled fixed-line busi-
ness (in the hopes of kickstarting fixed
broadband) by exempting fixed-line pro-
viders from termination fees so they can
offer unlimited calling bundles.
“This may mean a short-term reduc-
tion in revenue, but it means saving the
subscriber and the long-term health of
the fixed-line network,” he said.
However, Arvind admitted that one
of India’s greatest challenges in develop-
ing the fixed-broadband market is right-
of-way problems.
“The central government cannot in-
tervene with the local government, and
in many cases the cost of right-of-way is
one thousand times the actual cost of lay-
ing fiber,” he said.
Another challenge, he added, is the
Continued page 14 ...
John C. Tanner
There is a significant opportunity for
FTTx rollouts in emerging markets, but
only if government regulators shape up
their policies and stop protecting in-
cumbents.
That’s according to Benoit Felten,
chief research officer at Diffraction
Analysis, who kicked off the Broadband
Access track of the CommunicAsia2015
Summit on Thursday saying that there
are already some examples of FTTx suc-
cess in emerging markets, despite more
attention being lavished on mobile as an
access technology.
But for many emerging markets, he
warned, the overall fixed broadband op-
portunity is hindered by complex poli-
cies, unnecessary regulatory hurdles and
discriminatory practices designed to pro-
tect the incumbent, such as high transit
costs and rights-of-way regulations.
“Rights-of-way regulations are a ma-
jor barrier in many emerging markets,
making it nearly impossible for anyone
other the incumbent to deploy fiber,” he
said.
“In order to unlock this opportunity,
we don’t need public money so much
as we need enlightened government in-
volvement.”
The big challenge, of course, is how
to convince governments and regulators
to back this view – especially if the plan
involves public money for facilitating
broadband backbone infrastructure.
Felten said that there is growing
awareness among policymakers of the
potential value of fixed broadband,
but enormous hurdles remain in many
emerging markets.
“How do you unleash that value in
the face of opposition from the incum-
bents and other parties who see it as
threatening their turf? Incumbents in
Continued page 10 ...
PREPARETOLAUNCH:Booth assistants Evangeline Gay (left) and Stella Yeo display the E653 LTE
dual-SIM smartphone from Shanghai-based OEM Phicomm. Later in the day after our photographer
was unavailable, Phicomm launched the P660, a new midrange dual-SIM LTE smartphone running
Android 4.4 that features a 64-bit 1.5GHz Qualcomm Snapdragon 615 octacore processor, a 13MP
rear camera and 5MP front camera (with multi-face detection and HDR features). Booth: 1B3-01
Broadband policies often struggle
with reality: officials
FTTx goldmine in emerging markets
hindered by regulators, incumbents
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many emerging markets are still locked
in monopoly thinking – they don’t real-
ize that what you’re proposing is not tak-
ing away their slice of the pie so much as
growing the pie.”
Felten said that the industry “has to
accept that existing players are no longer
fit to invest in infrastructure. They are
too focused on the short term. These are
broadband infrastructure projects we’re
talking about, it’s a platform that will
last 40 years. It may be bleak for the first
five, so of course it will look weak if you
analyze a 40-year plan with short-term
thinking.”
That’s why policymakers are wrong
to assume that the incumbent should
be the one to take the lead in building
broadband infrastructure, he added.
“That’s not the way to go – we need inde-
pendent pure infrastructure players who
are happy with a 15-year plan, whether
it happens with public funding or not.”
Felten cited Hong Kong Broadband
Network (HKBN) as an example of a suc-
cessful long-term play.

2. O3b Networks has signed a
deal to provide trunking servic-
es to SpeedCast for its customer
Christmas Island Internet Ad-
ministration Limited (CIIA),
the only ISP on Christmas Is-
land.
Under the agreement,
SpeedCast will provide CIIA
with broadband internet con-
nectivity, enabling what it says
is “the first broadband Internet
access experienced on the is-
land.”
Up to this point, communi-
ty-owned, non-profit CIIA has
been relying on geostationary
satellite connectivity (also pro-
vided by SpeedCast) for inter-
net access,
Using O3b’s broadband-
enabled MEO satellites will re-
duce latency, increase internet
speed and improve voice and
video quality.
CIIA will use O3b’s IP
trunking solution, O3bTrunk,
that boosts existing link capaci-
ties to rival the throughput and
latency of terrestrial fiber, while
avoiding the prohibitive cost of
laying an undersea cable to the
APNIC is at CommunicA-
sia2015 to highlight oncoming
IPv4 exhaustion. Their target
audience: telcos and broadband
ISPs who must begin their IPv6
transition, as well as large cor-
porates.
Vivek Nigam, member ser-
vices manager at APNIC, said
that many corporates may not re-
alize the benefits of having their
own portable IP addresses and
how they can implement load
island, said Imran Malik, VP
Asia for O3b Networks.
“Because Christmas Island
does not have an undersea ca-
ble, but relies completely on
satellite for communication,
only O3b can provide the
throughput needed to bring
true broadband to subscribers,”
Malik said.
SpeedCast CEO Pierre-Jean
Beylier said the company an-
ticipates “a dramatic improve-
ment in performance with a
threefold increase in capacity
and a 75% reduction in latency.”
The SpeedCast/CIIA win is
the latest feather in O3b’s cap,
which has signed up around
25 active customers to date
– half of them in Asia, which
accounts for 40% of O3b’s busi-
ness, according to O3b CEO
Steve Collar.
“That’s pretty good after just
nine months of commercial
service,” Collar said.
Collar told the Show Daily
that business is so good his
firm’s next immediate step is to
“get approval to buy more satel-
lites. The demand is incredibly
balancing and multi-home their
IP blocks.
“Our role is the even distri-
bution of IP and AS numbers,
and to explain to people how
our membership works,” said
Nigam.
Paul Wilson, director-general
of APNIC, said that the current
rate of IPv4 depletion will reach a
critical turning point shortly.
ARIN, APNIC’s North
American counterpart, has al-
strong, we’re ahead of our plan
and we see that we’re going to
run out of capacity if we don’t
build more.”
One key factor behind that
demand, Collar explained, is
that once a customer gets con-
nected in a given market, de-
mand for more capacity esca-
lates pretty quickly.
“In East Timor, for example,
our customer there started off
with 200 Mbps, which was what
they had over GEO, and it was
stable for a couple of years, but
now they’ve already increased
that to 650 Mbps – a threefold
increase – because of demand
from their users. They like that
their service isn’t limited by the
600-ms latency that you get
with GEOsat, so it’s a better ex-
perience. And we’re seeing that
pattern in other markets we’ve
gone into.”
O3b currently has 12 satel-
lites in orbit. Collar says he will
look to order another eight in
the relative short term. 3
O3b: L3, Heliconia 3401B
SpeedCast: Booth 1U2-01
ready run out of IPv4 numbers
and Wilson expects that one day
– probably in weeks – the day
will arrive when they will just say
“no” to requests for the wait-list.
IPv4 numbers won’t run out but
will move to a secondary transfer
market. Prices will quickly rise
to the point where the cost of
addresses will be a major factor
to anyone rolling out a new net-
work, according to APNIC. 3
Booth BN5-01
SEA, Oceania smartphone subs pegged to
triple by 2020
Smartphone subscriptions in South East Asia and Oceania are
on track to triple by 2020 as mobile traffic in the region expands
ninefold, according to Ericsson’s latest Mobility Report.The company
forecasts that by 2020 smartphone subscriptions in the region will
grow to 800 million, with LTE constituting nearly 25% of mobile
subscriptions and 3G accounting for 70%.Total mobile data traffic is
meanwhile predicted to climb to three exabytes per month. During
the first quarter of 2015, Myanmar, Indonesia, Bangladesh and
Vietnam ranked among the top countries globally for mobile net
additions.
India’s SSTL looking to jump from 2G to 4G
India’s Systema Shyam Teleservices (SSTL) is seeking to transition
from 2G CDMA technology to LTE, and is aiming to negotiate 4G
spectrum sharing arrangements once the government publishes its
rules on spectrum sharing and trading. SSTL CEO Dmitry Shukov told
the Economic Times that the timing of the company’s transition to
4G will hinge on factors including the new spectrum sharing policy
and the government’s new M&A policy. Sistema Shyam is the Indian
subsidiary of Russia’s Sistema, and operates services under the MTS
India brand.
Liberty Telecoms may lease towers
The Philippines’ Liberty Telecoms Holdings is evaluating whether to
lease out some of its telecom assets, including its towers, to raise
funds to its existing operations. The company is exploring ways
to generate new revenue streams and maximize its existing telco
assets, and leasing out towers is one scenario being considered,
Liberty Telecoms CEO Bienvenido Bañas told ABS-CBN News. Liberty
Telecoms recently emerged from a court-ordered debt rehabilitation
program following the suspension of its operations in 2005 due to a
lack of capital.The rehabilitation program was completed 20 months
ahead of schedule.
Globe taps Aviat for LTE expansion
Globe Telecom has contracted Aviat Networks to supply equipment
for the Philippine operator’s aggressive LTE footprint expansion.
Under the deal, Aviat will provide its microwave networking
technology to help Globe increase the capacity of its backhaul
network. Globe is using TDD and FDD access technologies with the
network rollout, and deploying both LTE and LTE-Advanced. Globe
chief technical advisor Robert Tan said the LTE rollout will allow the
operator to “continue to empower our almost 50 million mobile
customers with their unique digital lifestyle.”
Telenor to switch off 3G before 2G
Telenor has revealed plans to switch off its 3G network in Norway
in 2020, but keep its 2G network operational until at least 2025.
Speaking at the company’s investor day, CTO Magnus Zetterberg
revealed that the company thinks it’s preferable to retain 2G rather
than 3G because devices today all are still embedded with 2G, and
2G technology is still important for applications including M2M. By
contrast 4G is rapidly overtaking 3G as the preferred mobile data
standard in Norway, now accounting for 60% of mobile data traffic.
The operator also aims to expand its LTE network to cover 99% of
the population by the end of 2016.
SpeedCast taps O3b to boost
broadband for Christmas Islands
APNIC talks IPv4 depletion and IPv6
replacement
OVERNIGHT wIRE
5 JunE 2015
LATEST NEWS 3
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GROUP PUBLISHER Gigi Chan, EDITOR Stefan Hammond
JOURNALISTS John C.Tanner, Don Sambandaraksa, Fiona Chau
ART DIRECTOR Dick wong
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3. Telcos constantly seek to expand their
income base as traditional revenue
sources dwindle. This obsession to iden-
tify new opportunities has driven some
telcos onto the turf of credit card com-
panies, banks, and insurers.
When Canada’s largest telco, Rogers
Communications, decided to enter the
local credit card market in 2013, it did so
knowing that business is dominated by
large institutions – including six banks,
two retailers, and financial services sub-
sidiaries.
Rogers had 9.4 million mobile sub-
scribers in Q2 2013, a cable TV net-
work with 2.2 million subscribers, and
1.9 million Internet customers. Market
researcher Catalyst estimates the Cana-
dian smartphone market grew 24% with
a penetration of 68% in 2014. Christie
Christelis of Technology Strategies Inter-
national was quoted by Mobile Payments
Today: “Even a two percent increase in
mobile, TV and Internet subscribers
from marketing the [credit] card would
be very profitable for Rogers.”
WhiletheverdictonRogers’creditcard
business is still uncertain, other telcos are
making their own foray into a payments
market valued by McKinsey at $2.3 trillion
by 2018. The growth of the smartphone
market raises great interest as retailers dis-
cover the power of social media to convert
consumers into customers.
In Asia, where mobile growth far ex-
ceeds industry expectations, there’s op-
portunity for governments and regula-
tors to finally bring financial inclusion to
Asia’s unbanked individuals and SMEs
– who for a variety of reasons are unable
to use local banking services.
Takehiko Nakao, president of the
Asian Development Bank, wrote in an
article on emergingmarkets.org that
only 27% of people in developing Asia
are banked, 10% below the global me-
dian. In Cambodia, fewer than 5% of
people have bank accounts.
Only a third of developing Asia’s
companies have a line of credit or loan
from a financial institution, and 16% of
companies don’t have a checking or sav-
ings account.
Michael Yeo, senior market analyst at
IDC Financial Insights, says telcos have
become alternatives in places where
the existing financial infrastructure is
viewed as deficient in terms of services
provided. “Telcos have [begun] offering
money remittance and deposits to those
who are unable to access a bank, and by
offering services superior in convenience
to banks’ existing offerings. The main
pull factor for using telcos has always
been the simplicity of getting started: A
mobile phone has generally been all that
is needed in terms of equipment.”
With only 5,000 bank branches serv-
ing a rural population of 851 million
Vodafone launched its M-Pesa mobile
banking service in 2013 aimed squarely
at India’s 700 million unbanked. Car-
ried out in partnership with ICICI Bank,
Phase One will serve 220 million people
in India’s eastern areas, where 8,300 M-
Pesa agents will help promote the service
and assist users.
“This market is still at a nascent
stage,” says Yeo. “While efforts to launch
mobile money systems in the region
have met with some success, they’re
limited to users with one specific telco
subscription partnered with one spe-
cific bank – which narrows the potential
userbase. Recent efforts put great em-
phasis on cooperation between telcos
and banks for brand-agnostic solutions
which are more likely to reach critical
mass,” said Yeo.
India will be the market to watch as
Bharti Airtel recently applied for a spe-
cial banking license there. Further de-
velopments in the Philippines and Indo-
nesia will also be interesting as these are
prime markets for mobile payments.
The Philippines with its strong cul-
ture of using mobile phones for pay-
ments should be able to make the crosso-
ver relatively easily. According to Nakao,
the number of e-money accounts (which
provide holders with access to a stored
value of “electronic money”) in the Phil-
ippines grew by a third over two years to
27 million in 2013. 3
Respondents who used mobile ‘money’
apps to check bank balances and make
online purchases
Source: Deloitte Global Mobile Consumer Survey
Allan Tan
Bank your money with
your favorite telco
5 JunE 2015
OPINION4
STAT SNAP

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5. 5 JunE 2015
NEWS & ANALYSIS 5
Mark Newman,
Ovum Telecoms & Media
The telco industry tends to focus on the
consumer market for digital services
and applications. But as ICPs build out
their networks to better deliver their
own services, they become a growing
influence on the future direction of tel-
ecoms networks and technology.
Will future telecoms networks look
Yesterday at CommunicAsia2015, Pana-
sonic launched a rugged handheld tablet
designed specifically for mission-critical
mobile workers in Asia Pacific.
The Android-powered Toughpad
FZ-X1 is fully sealed against dust and is
submersible in up to 1.5 meters of wa-
ter for up to 30 minutes, and boasts an
operating temperature range of -20°C
to +60°C. It is also tested for resistance
to impact, shock, vibration, altitude and
extreme humidity.
Other key features include 14-hour
hot-swappable batteries, a built-in bar-
code scanner and sunlight-readable HD
touchscreens that work even in pouring
rain. The device offers optional voice
connectivity, a micro-SIM slot, and 4G
LTE/3G data.
“With the expanding mobile work-
force and growing infrastructure in-
Global Invacom Group has announced
plans to acquire Skyware Global, a US-
based manufacturer of satellite terminals
manufacturer, for US$11.6 million.
Global Invacom will be issuing ap-
proximately US$6.6 million in treasury
shares and entering into a cash earn-out
model to pay Skyware up to a maximum
of US$5 million. The transaction, Global
Invacom’s largest to date, is pending for
regulatory approval.
The acquisition will see Global In-
vacom add Skyware as its US manufac-
turing presence to its existing satcomms
production footprint in Asia (China and
Malaysia) and Europe (UK and Israel).
North Carolina-based Skyware devel-
ops, designs and manufacturers Very
Small Aperture Terminals (VSAT).
Following the acquisition, Global
Invacom will be the world’s only full-
service outdoor unit supplier, providing
an extensive portfolio of products from
antennas and electronics to accessories.
The companies will target geogra-
phies include pockets of South America
and Europe and large areas of emerging
markets where connectivity often relies
on high-speed internet being delivered
via satellite, instead of fiber or cable.
Post-acquisition, Global Invacom
will seek to improve Skyware’s internal
efficiencies at a time when a major cus-
tomer is expected to launch two new sat-
ellites in 2016, which will lift the demand
for VSAT terminals. 3
Booth: 1V3-01
more like Internet companies’ net-
works? What about the commercial re-
lationship between telcos and Internet
companies in terms of the buying and
selling of network capabilities and tech-
nology?
The telecoms industry tries in vain
to play catch up with the giants of the
Internet. Will attempts to follow their
network strategies suffer the same fate
as their attempts to replicate the ser-
vestments across Asia, organizations of
all sizes are evaluating their enterprise
mobility strategy to ensure their mobile
workers are equipped with the right de-
vices to consistently get connected to se-
cured data,” said Soh Peng Kiat, general
manager of Toughbook Solutions Team
at Panasonic System Solutions Asia Pa-
cific.
vices that they offer?
There’s no suggestion that any play-
ers other than telecoms operators will
own and manage the wholesale and
public telecoms network on which the
Internet operates.
Many telcos believe they need to
embrace their role as video distribution
networks. But operators have had lit-
tle success in developing “video” capa-
bilities in the network they can resell to
Telco versus Internet:
the battleground shifts to the network
Panasonic’s Toughpad: for a
mission-critical mobile workforce
Global Invacom to
acquire US
satellite terminals
maker Skyware
As well as the Toughpad FZ-X1, Pa-
nasonic also launched at CommunicA-
sia six other new products and solutions
ranging from data storage and mobile
surveillance solutions to professional
broadcast video equipment and 4K+
projectors, targeting government and
enterprise in Asia Pacific. 3
Booth: BB3-12
third parties.
In the enterprise cloud services
market, telecoms operators are just one
of the players (including Internet com-
panies, IT services companies, carrier-
neutral providers, and enterprises) jos-
tling for market dominance.
Telecomsoperatorsattempttofollow
the lead of Amazon, with its $5 billion
enterprise cloud services business.
Building a business case between the
enterprise services business and the
telecoms network is one of the big
challenges for operators as they develop
strategies for technologies like SDN and
NFV.
Many technology vendors are turn-
ing to Internet companies or enterprises
for future growth. Telco capex globally
will grow by just 1% per year over the
next five years. while that for ICPs will
grow by 17% per year between 2013 and
2019, according to Ovum’s latest fore-
casts. 3
Mark Newman is chief research
officer for Ovum Telecoms & Media

6. Source: GFK point-of-sales (POS)
Source: Infonetics Research
Global smartphone sales exceeded $96
billion in the first three months of this
year – a new record for Q1, according to
the latest figures from GfK.
Unit sales increased by 7% year-on-
year to 309.7 million, but this was down
from growth of 19% annually in Q4
2014.
GfK said the slowdown was caused
by a decline in the demand for smart-
phones in China and developed Asia,
down 14% and 5% respectively.
Smartphone sales value in West-
ern Europe fell for the first time in Q1,
down a percentage point to $12.4 bil-
lion, dragged down by Spain and France.
Central and Eastern Europe also saw a
bigger decline, with sales down 13%
year-on-year to $3.4 billion.
In the quarter, 4G unit share sur-
passed 50% of global smartphone de-
mand for the first time. China saw the
greatest 4G share increase in the three
month period – up 16% points to 73%,
from 57% last quarter.3
Global smartphone sales top
$96b in Q1
Smartphone sales: Q1 2014 vs Q1 2015
100G will make up 95% of telecom optical transceiver
transmission capacity by 2019
Cloud IaaS revenue to grow to $16.5b
in 2015
Telecom optics market set to drop in 2015
China Mobile lifts small cells market
5 JunE 2015
BRIEFS6
The market for cloud infrastructure as a
service (IaaS) is in a state of upheaval, as
many service providers are shifting their
strategies after failing to gain enough mar-
ket traction, according to Gartner.
In 2015, global spending on IaaS will
reach nearly $16.5 billion, an increase of
32.8% from last year.
During the 2014 to 2019 timeframe,
Gartner forecast the market will grow at a
compound annual growth rate (CAGR) at
29.1%.
Gartner vice president and distin-
guished analyst Lydia Leong says the IaaS
solution ecosystem is rapidly consolidating
around a small number of market leaders.
“The sky is not falling — customers
are getting great value out of cloud IaaS —
but the competitive landscape is shifting,”
Leong says. “Few providers have the finan-
cial resources to invest in being broadly
competitive in the cloud IaaS market.”
That said, buyers need to be extremely
cautious when selecting providers; ask spe-
cific and detailed questions about the pro-
vider’s roadmap for the service, and seek
contractual commitments that do not per-
mit the provider to modify substantially or
to discontinue the offering without at least
12 months’ notice, Leong urges.
In terms of market share, it is domi-
nated by only a few global providers —
most notably Amazon Web Services, but
increasingly also Microsoft Azure and
Google Compute Engine. Between them,
these three providers comprise the major-
ity of workloads running in public cloud
IaaS in 2015, Gartner notes. 3
The global market for 10-, 40- and 100-Gi-
gabit optical transceivers sold to telecom
service providers dropped to $762 million
in 2014, a 7% falloff from 2013’s $820 mil-
lion, according to IHS Infonetics.
Theresearchfirmsaysthedeclineisen-
tirely a result of vertically-integrated 100G
network equipment manufacturers dis-
placing shipments of 10G and 40G telecom
optical modules.
The market isn’t expected to see a re-
versal until 2016, when CFP2-ACO so-
lutions hit the market, followed by non-
coherent 80km solutions, IHS Infonetics
predicts.
Despite the overall decline, 100G
WDM transceiver shipments however
surged in 2014, owing to huge growth from
Huawei and sizable shipments from Alca-
tel-Lucent, Ciena, Cisco and Infinera.
These five vendors control 84% of the
100G coherent market, preventing a ma-
terial incursion by standalone component
vendors and suppressing revenue growth
for standalone optical modules
Additionally telecom 10G is beginning
a long decline after an epic 15-year run,
with tunable and non-tunable interfaces
down on a year-over-year basis.
The surge in 100G is slowing consump-
tion of 10G WDM interfaces, something
that will only accelerate once 100G ship-
ments reach greater volume in the metro
in 2016.
Meanwhile 40G telecom module and
network equipment manufacturer ship-
ments are vaporizing; shipments outside
China are essentially over, and deploy-
ments are capped even within China, the
report says. 3
The small cell market grew 42% year-
over-year in 2014 to $866 million, ac-
cording to IHS Infonetics.
Infonetics/IHS predicts the market
will grow at a 20% CAGR from 2014 to
2019, when it will hit $2.2 billion.
In 2014, unit shipments spiked 73%
from the prior year, thanks largely to
China Mobile’s massive rollout of micro-
cells.
Outside China the small cell market
is still moving at a modest pace, the re-
search firm says.
“Many service providers have revis-
ited their initial small cell rollout plans
and are projecting much more con-
servative scales and timeframes as they
refocus on adding new sectors to their
macro network before rolling out small
cells,” says Richard Webb, directing ana-
lyst for mobile backhaul and small cells
at IHS Infonetics .
Suburban, rural and remote small
cells comprised the lion’s share of unit
shipments worldwide in 2014, while in-
door small cells accounted for a third of
unit shipments, driven by the need to
improve coverage in enterprise buildings
and public venues.
The indoor small cell segment is
expected to move rapidly toward com-
moditization as volumes rise and service
providers seek plug-and-play form fac-
tors.3

7. VARIOUS ACTIVITIES @

8. Morgan Mullooly, Analysys Mason
The government of India published its
draft policy report “National Telecom
M2M Roadmap” in January 2015, which
recognizes the potential of machine-to-
machine (M2M) to transform various
industrial sectors, citizen and consumer
experiences. The draft report represents
the foundation for future M2M policy
making. This comment examines some
of the policy directions proposed in the
draft report.
The roadmap outlines the ways that
India’s national government can influ-
ence the development of M2M in the
country. It suggests that publicly funded,
large-scale investment projects (referred
to as ‘megaprojects’), in combination
with policies that support local technol-
ogy development, will invigorate M2M
supply and demand in India (see Fig-
ure 1). There are parallels with the UK
government’s report on the Internet of
Things (IoT), which recommends that
the government use its buying power to
drive development of the IoT.
The roadmap may act as a catalyst
for the growth of M2M usage in India.
The main challenge will be to determine
how to effectively involve the private sec-
tor in order to ensure the success of this
initiative. Business viability is of para-
mount importance – without this, the
private sector will not participate in any
significant way.
India has been slow to adopt M2M
technologies in comparison to other
BRIC markets. China has the largest
M2M market worldwide, and Brazil and
Russia have both experienced signifi-
cant M2M deployment in certain sec-
tors, such as fleet management and asset
tracking.
There are several factors that have
limited the growth of M2M in the In-
dian market. Affordability is one of the
main barriers for many enterprises, par-
ticularly because of the large number of
SMEs in the country. This, in combina-
tion with extremely low labor costs, has
undermined the business case for M2M
deployment in a number of important
sectors.
The roadmap signals a new, concert-
ed approach to the M2M opportunity in
India, and its government is now begin-
ning to foster the country’s position at
the forefront of this sector.
The draft report calls for greater co-
ordination on M2M between Indian
ministries and stakeholders. Several
M2M initiatives have been undertaken
in India within the last few years, but
the approach has remained highly frag-
mented and isolated in some sectors.
The roadmap provides necessary clarity
on how M2M adoption can be enabled,
The South Asian giant prepares for M2M transformation
India’s national M2M policy roadmap
5 JunE 2015
ANALYST VIEW8
Source: Analysy Mason
Analysys Mason’s interpretation of the strategic and enabling pillars of India’s draft National Telecom M2M Roadmap

9. 5 JunE 2015
ANALYST VIEW 9
and accelerated, in the country in order
to establish India as a leading country
for M2M adoption.
The report proposes the formation of
a governmental body that will be respon-
sible for interministerial coordination to
fully capture the overlapping policy re-
quirements from various M2M sectors.
The report also calls for Indian compa-
nies to establish an M2M stakeholder fo-
rum, similar to Germany’s Industrie 4.0,
which was established for the advance-
ment of the country’s Industrial Internet.
The Indian authorities are adopting a
top-down approach to M2M policy. The
roadmap describes a top-down approach
to M2M, and suggests that publicly
funded M2M megaprojects and technol-
ogy enablement policies will invigorate
M2M supply and demand in India.
Several M2M megaprojects have
already been announced by the Indian
government. These projects are expected
to play a significant role in boosting the
Indian economy.
• Smart cities: The Ministry of Urban
Development has proposed the de-
velopment of 100 “smart cities”
• Smart grids: The Ministry of Power
has established 14 “smart grid” pi-
lots, and each has an average cus-
tomer base of approximately 20,000
users
• Automated emergency assistance:
The Ministry of Road Transport and
Highways requires that all commer-
cial passenger vehicles that have a
seating capacity of 22 people or more
must be equipped with GPS and
emergency call technology. It it is ex-
pected that further projects like this
will be developed.
The report also argues that national
security and law enforcement should be
a focal point for M2M regulation in In-
dia. However, these arguments are not
explored in this comment.
One of the objectives for the Indian
government is to ensure that M2M is
made available in rural areas. The com-
pletion of the National Optical Fibre
Network (NOFN) will act as a robust
support for communication services –
including M2M services – in rural areas,
according to the report.
The draft report also states that
M2M mobile virtual network operators
(MVNOs) have had an impact on the
M2M market in other countries, such
as Brazil. These MVNOs have been suc-
cessful in bringing M2M to smaller en-
terprises.
MVNOs are not permitted in In-
dia at present. However, the Telecom
Regulatory Authority of India (TRAI)
is currently developing its position on
MVNOs, and this report suggests that
M2M MVNOs are viewed favorably by
the Indian government.
The roadmap notes a number of
further M2M-specific technology ena-
blement issues that will need to be ad-
dressed by the regulatory authorities in
India, including spectrum requirements,
frequency ranges for power-line com-
munication (PLC) and a numbering
plan for M2M.
The report notes that M2M adoption
is hampered in India because the cost of
hardware and deployment sensors often
results in a “high opex to ARPU ratio
imposing questions on affordability of
M2M deployment.. The report also states
that this can be addressed “if indigenous
manufacturing takes place in India.”
M2M hardware components are or-
dinarily imported into India. However,
India has a preferential market access
(PMA) policy for domestic telecoms
equipment manufacturers. This policy
requires that a certain percentage of tel-
ecoms equipment for public contracts
must be procured from local manufac-
turers. The draft report notes that M2M-
specific hardware can be brought into
the PMA framework.3
Morgan Mullooly is an analyst at
Analysys Mason

10. 5 JunE 2015
LATEST NEWS10
TraceSpan Communications
has added a new tool to its prod-
uct line of multi-layer analyzers
that it says can give mobile ser-
vice providers and equipment
manufacturers alike full visibili-
ty into their LTE access network.
Located between a base sta-
tion and its served mobile de-
vices, the LTE-Advanced Xpert
ACANO BQ3-09
ACETECHNOLOGIESC ORP. BG5-07
AFFIRM SOFTWARE GROUP BN2-07
AGILIO SOFT BA4-01
ALLTERCO PTE LTD 3B2-12
ANECSYS PTY LTD BN2-07
APPNEXT 1E2-01
ARBORTECHNOLOGY SINGAPORE PTE LTD 3B4-16
ASR ESOLUTIONS PVT. LTD BH5-03
ATDI BK2-06
ATIC- INFORMATIONTECHNOLOGY & BA4-01
COMMUNICATION ASSOCIATION OF
ROMANIA
BAYANTELECOMMUNICATIONS INC 3A3-01
BITDEFENDER BA4-01
BLUZELLE BH3-01
BRUGPSTECHNOLOGIES SDN. BHD. BF4-01
BUSINESS LOGIC SOFTWARE BA4-01
BYMACHT PTE LTD 3B2-03
CARDASIA SDN BHD BK5-07
CASTPALTECHNOLOGY INC., SHENZHEN 3A3-26
CDN SOFTWARE SOLUTIONS PVT. LTD. BR2-14
CELLWIZE WIRELESSTECHNOLOGIES PTE 3B2-05
CLUB INFO BA4-01
CNBC INTERNATIONAL BP6-01
D. INK PTE LTD 3B4-10
DAEGUNTECH CO., LTD. BY3-04
DAWN COMMUNICATION CO LTD BY2-03
ELECTRONIC MEDIA SERVICES BQ3-11
ELSYS CO LTD BS5-04
FOLEC COMMUNICATIONS (B) SDN BHD BF4-01
FORCE 21 EQUIPMENT PTE LTD 3C6-02
FPT GROUP 3A2-01
GEMINI CAD SYSTEMS BA4-01
GREENSOFT BA4-01
GRIDSTONE BN2-07
HANEL COMPANY LIMITED 3A2-01
HANJIN ELECTRONIC IND CO LTD 3B4-01
HAPPYWORRY BS5-05
HITACHI METALS LTD BK5-08
INDUSTRY CORPORATION BJ2-07
INNOVERDE PTE LTD 3B5-10
INOMIAL - SMILE BILLING BN2-07
INSTITUTE OF HIGH PERFORMANCE BB5-06
COMPUTING, A*STAR
INTELLECT SYSTEMS CO LTD BU6-10
INTRACOM TELECOM 1H4-01
IRIENCE CO., LTD. 1G3-01
JIANGSU JIAHUI PHOTOELECTRIC BS3-10
TECHNOLOGY CO LTD
KINGFISHER INTERNATIONAL PTY LTD BN2-07
KNOSYS - KNOWLEDGE MANAGEMENT BN2-07
PLATFORM
KT CORPORATION 1G3-01
LANGUAGE PARTNER PTY LTD BN2-07
(T/AS ETRANSLATE)
LEBLANC COMMUNICATIONS (M) SDN BHD BP5-01
M2M ONE/M2M CONNECTIVITY BN2-07
MARAIS GROUPE BW3-08
MERCURY CORPORATION 1G3-01
MESSAGEXCHANGE BN2-07
MICROLISTICS PTY LTD BN2-07
MILL SOFTWARE BN2-07
NORWEGIAN MOBILE ASSOCIATION BG5-10
NOVATTI BN2-07
NYP INNOVATIONS SHOWCASE 3C6-20
OMNISCREEN BN2-07
OPTIMA GROUP BA4-01
OPTOTECH PTY LTD BN2-07
PAPERCUT SOFTWARE INTERNATIONAL BN2-07
PTY LTD
PEERCOREIT BN2-07
PHMD PUBLISHING COMPANY BF4-01
POLYCAB BR2-07
PREMIUM RADIUS SDN BHD BG4-01
PRODINF SOFTWARE BA4-01
PROXIMITI PTY LTD BN2-07
QUANTUM INVENTIONS PTE LTD BC5-03
RAI SOFTWARE BA4-01
RINF OUTSOURCING SOLUTIONS BA4-01
RIT TECHNOLOGIES LTD BA3-12
ROCKSPACE LTD 1E2-01
ROM FLUID POWER BA4-01
SHENZHEN EJOINTECHNOLOGY CO LTD 3B2-01
SINGAPORE BUSINESS FEDERATION 1K2-12
SOCIONEXT INC 1A3-04
SOLACE SYSTEMS BJ2-07
STATE GOVERNMENT OF VICTORIA, BN2-07
AUSTRALIA
STONEHENGETELECOM BL3-05
STREAMLINE SOLUTIONS PTY LTD BN2-07
SURVEYMONKEY SINGAPORE PTE LTD 3C6-01
SWINNUS CO LTD BS5-06
TADIRANTELECOM BL4-07
TAPPTITUDE APPS BA4-01
TECH ONE SOLUTIONS SDN BHD BF4-01
TEJAS NETWORKS BR2-12
TELECOM REVIEW 3A5-27 / 1U3-05
TELETIMES INTERNATIONAL 3B3-04
TELRAD NETWORKS BA5-01
TV2U BN2-01
TWO BULLS BN2-07
UNITYHEALTH PTY LTD BN2-07
VIETNAM POST AND 3A2-01
TELECOMMUNICATIONS GROUP (VNPT)
VIETTEL GROUP 3A2-01
VITALITY MEDIA BA4-01
VMS MOBIFONE 3A2-01
VNPT TECHNOLOGY 3A2-01
VTC 3A2-01
WINGARC SINGAPORE PTE LTD 3B4-12
WIT SOFTWARE BA3-10
WPIT BR2-06
YEASTAR BD3-14
ZHUHAI PILOTTECHNOLOGY CO LTD 1P6-01
COMPANY NAME BOOTH NO. COMPANY NAME BOOTH NO. COMPANY NAME BOOTH NO.
analyzer captures uplink/down-
link transmissions and performs
analysis in real-time for a com-
plete view into the elements of
the radio access network.
“The interface between end-
user equipment and the radio
base stations has always been
a blind spot for mobile service
providers and the pain point for
the majority of their service is-
sues,” says Dr Hanan Herzberg,
TraceSpan founder and CEO.
The LTE-Advance Xpert
provides deep visibility with in-
tuitive displays into that space,
enabling operations teams and
developers to identify the root
cause of escalated customer is-
sues without having to know
TraceSpan launches LTE-Advanced Xpert analyzer
ExHIBITORS UPDATE
every detail of the complex LTE
standards.
The LTE-Advanced Xpert
supports Carrier Aggregation
of up to five carriers and up to
8x8 MIMO configurations. The
product supports data capture
through direct wired connectiv-
ity or over-the-air probing in all
standard LTE frequency bands.
Its data analysis capabilities in-
clude network topology, status
alerts, configurable triggers and
events, scheduling maps, stand-
ard procedures tracking and
parsed massages of downlink
and uplink traffic in the various
LTE protocol layers and upper
layers. 3
Booth: 1G3-10
“Broadband policies often struggle with reality: officials” from page 1...
digitalization of cable services who have
the access, but not the licenses or re-
sources, to offer broadband.
Chanuka Wattegama, board director
of the Information and Communication
Technology Agency in Sri Lanka, said
that while his country is ranked 65th in
the network readiness index, the flip side
is that Sri Lanka is well served by many
submarine cable networks. “The technol-
ogy is there, it is just a question of using
it,” he said.
Sri Lanka has a low-cost Wi-Fi pro-
ject that offers the first 100MB for free
each month. Around 40% of users man-
age to stay under the 100MB mark, he
said.
Big operators have embraced the net-
work, with more 1,000 new Wi-Fi hot-
spots set up in areas that were not previ-
ously commercially viable. On the other
hand, smaller players fear the low-cost
Wi-Fi service is a threat to their com-
mercial services.
“Nobody complains when people
move from fixed to mobile but they do
complain about this move from mobile
to fixed,” he said. 3

11. Shanthi Ravindran,
Analysys Mason
Mobile video is becoming the de facto
content consumed on LTE networks.
CSPs need a mobile video monetization
strategy and optimization solutions to
differentiate themselves from aggressive
OTT service providers.
CSPs are not adequately monetizing
mobile video: mobile data revenue is
increasing at a slower rate than mobile
video traffic. This is a missed opportunity
– mobile advertising worldwide was
worth USD25 billion in 2014, but OTT
players dominate.
Mobile CSPs need mobile video
business strategies and monetization and
optimization solutions to differentiate
themselves from OTT players. In this
report, we consider three areas that CSPs
should consider as part of their mobile
video strategy: monetization, technical
solutions and content.
• CSPs must use a balanced ‘push–
pull’ strategy to create and drive the
demand for mobile video services,
which will boost ARPU by up to
40%.
• Mobile content monetization and
optimization solutions require
balanced investments by CSPs and
virtualization.
• CSPs need to ensure that about
10% of their mobile video content
is ‘unique’ in order to attract, retain
and upsell to subscribers.
LTE and smart devices are driving
mobile video consumption and CSPs are
at risk of not being ready to completely
monetize this opportunity.
CSPs’ mobile data revenue is
increasing at a slower rate than mobile
video traffic on their networks. This is a
strong sign that CSPs are not monetizing
mobile video sufficiently.
Mobile video is consuming high-
capacity and low-latency LTE networks
in countries such as Japan, South Korea
and the USA. LTE and LTE-A have led
to a 85% year-on-year growth in mobile
video traffic on LTE networks in South
Korea in 2014.
CSPs formally introduced tiered
pricing, family/shared plans, multiple
devices, zero-rated/sponsored OTT
data/content tariffs, and other policy-
based data monetization services in
2010. Mobile data revenue worldwide
increased at a 21% CAGR between 2010
and 2014, but growth has slowed. We
expect that impact of policy-enabled
data monetization will diminish from
2015, so CSPs need to assert themselves
in the mobile video value chain.
Only 8% of all mobile data traffic was
attributed to video on mobile networks
in 2014. On average worldwide, a
video subscriber consumes over 100GB
of video content monthly on fixed
broadband connections, using mobile
devices primarily for catch-up TV and
on-demand OTT video. OTT players
are investing in mobile video solutions
to strengthen users’ mobile video
experience. Coupled with net neutrality,
mobile CSPs revenue will be limited if
they do not differentiate video and data
traffic tariffs.
Analysys Mason has published
research on this in our report titled
“Mobile content management and
delivery: business and technical
strategies for mobile video.” Again,
the three key areas that CSPs should
consider as part of their overall mobile
video strategy:
Monetization strategies: CSPs need
to understand their position in the
mobile video value chain and how they
can best improve their relevance to their
subscribers, while increasing ARPU
and revenue from partners in the value
chain.
MCMD monetization and
optimization solutions are required
for CSPs to be successful because they
can deliver an enhanced quality of
experience (QoE) for mobile subscribers
and further enhance CSPs’ relevance
and value in the mobile value chain.
CSPs should analyze the mobile video
investments of key OTT players and
the solutions of the main vendors in the
extensive MCMD landscape.
Content: Mobile CSPs need to
acquire or own content in order to
ensure that they are relevant, will attract
and retain a critical mass of subscribers,
can attract mobile content providers and
increase their revenue potential from
content partners. 3
Shanthi Ravindran is a senior
analyst with Analysys Mason
CSPs need mobile video monetization
strategies to fend off OTT
5 JunE 2015
ANALYST VIEW12
Source: Analysys Mason
Requirements for, and potential benefits of, a successful mobile
content management delivery strategy for CSPs

12. atrix Comsec is introducing three innovative solutions in telecom, video
surveillance and access control domain.
In telecom, the Eternity LE – the IP-PBX for large enterprises — is
enhanced to cater the needs of enterprise communication. It is ideal for
medium-sized businesses aspiring to be large organizations with up to 2,000 users.
In video surveillance, the centralized management solution Satatya Samas
promises to ensure enhanced security and improved productivity for enterprises.
In people mobility management, the COSEC ARC is an IP-based access control
panel that have multiple benefits over conventional access control panel in terms of
scalability, flexibility, cost reduction, higher security and reliability.
Matrix is also showcasing IP65, PoE andWi-Fi based door controller- COSECVEGA 3
For more information, visit www.matrixcomsec.com
ellwize is exhibiting its SON solutions, including Value-Driven SON
which can provide operators with new monetization opportunities by
placing the end-customer at the heart of the network optimization.
Operators can also find out how Value-Driven SON provides new
opportunities by delivering better performance on LTE, 3G and 2G
across the Radio Access Network (RAN) for enhanced quality of experience.
Cellwize has been expanding its footprint in Asia as mobile network operators
in the region have turned to SON to strengthen their LTE deployments and boost
network agility.
The company is putting strategic emphasis on the Asia-Pacific region including
recent hires and appointing Olivier Guibert as its new general manager. 3
For more information, visit www.cellwize.com
ith more than half of all customer interactions happening during the
multi-channel journey, Infogix solutions for revenue and customer
lifecycle management allow operators to predict subscribers’ propensity
to buy, churn, or even commit fraud.
Infogix is a pioneer of automated data integrity controls and advanced analytics
that enable enterprises to operate efficiently, minimize risk, maximize revenue and
manage the customer lifecycle.
These solutions promise to easily and non-intrusively integrate into the operator’s
everyday operation.
Infogix partners with global communication service providers to ensure reliable
data integrity controls and dynamic analytics, promising the competitive advantage
needed to gain and keep the customer. 3
For more information, visit www.infogix.com
icrowaveVision is exhibiting its latest innovations in the RF safety.These
include FlashRad, which provides a way of measuring excessive EMF
radiation.
The product monitors frequencies down to 700MHz and detect EMF
levels lower than 0.5V/m.
“With the growing use of mobile wireless technologies, we have also seen a very
much increased awareness by companies towards EMF safety for employees,” said
Joey Zhou, regional sales manager of the EIC division at Microwave Vision.
“With an increased number of test locations, manufacturers and telecom providers
are taking a more proactive approach to EMF Monitoring which is quickly becoming
a standard part of the equipment,” said Zhou. 3
For more information, visit www.microwavevision.com
Booth: BU2-02
Booth: 32B-05 Booth: BJ3-02 (French Pavilion)
Booth: BL2-11
Matrix exhibits telecom, security
solutions
Cellwize demos SON technology
Infogix helps transform data into
action
Microwave Vision showcases RF
safety products
5 June 2014
PRODUCT SHOWCASE 13
onax is delivering complete OTT and multiscreen solutions that gives
any TV operator a low-threshold entry into a world of exciting new
business opportunities.
The solutions Conax GO Live and Conax Xtend Multiscreen are pre-
integrated and highly flexible in deployment, thereby reducing time and
risk related to launching OTT and multiscreen services.
This enables operators to provide a powerful and secure
viewing experience for their subscribers with a minimum of
upfront investments.
The solutions can either build on an existing broadcast
operation, covering all aspects of a complete and fully secure
multiscreen solution or be offered as standalone service
offerings. 3
For more information, visit www.conax.com
Booth: 1H2-14
OTT solutions for every budget
C
altura, which provides video technology
across media, entertainment, enterprise
and education markets, offers any type
of entertainment experience — from
monetizing videos with ads to a full end-
to-end OTT pay TV platform with subscription and
transaction-based models.
Customers include regional broadcasters
MediaCorp and Solar, which selected Kaltura’s
pioneering OTT technology to launch their respective
cloudTV services -Toggle in Singapore and blink in the Philippines, offering customized
viewing experiences and monetization tools across all devices.
With fast deployment across any device, Kaltura’s offering can be tailored to any
business model to optimize revenues. 3
For more information, visit www.kaltura.com
Booth: IC3-07
Monetizing OTT TV and video
K
M W
C
M

13. 5 JunE 2015
LATEST ENTERPRISE NEWS14
Tan Wee Kwang
During its annual industry
briefing, the Singapore govern-
ment projected that $1.63 bil-
lion worth of ICT tenders will
be launched in 2015, focusing
on digital services, data ser-
vices and ICT infrastructure.
“There are many ways in which
the Singapore government can
lead the world in terms of in-
novation,” said Jacqueline Poh,
managing director of the IDA.
One example: the OneSer-
vice mobile app, introduced to
provide a convenient way for
the public to provide feedback
on municipal issues. Bringing
together seven government
agencies on one common plat-
form, citizens can snap photos
and send feedback on any mu-
nicipal issue, and the app will
automatically route each feed-
back to the relevant agency. A
geo-tagging function will also
help agencies to identify the ex-
act location and resolve issues
more quickly.
Cybersecurity is another
critical area of focus as Sin-
gapore develops its digital
government. “Cybersecurity,
privacy and data protection
are huge issues we are dealing
with not only in Singapore, but
around the world,” said Poh.
Singpass, a personal iden-
tification system which allows
citizens to access hundreds of
public e-services, will be en-
hanced with stronger security
capabilities, such as two-factor
authentication for e-transac-
tions. For the corporate sector,
a new authentication system
known as Corpass will be rolled
out next year, segregating per-
sonal and corporate login IDs.
It allows companies to manage
employee access to government
e-services, providing greater
data protection, convenience
and control in transactions
with public agencies.
“Corppass is a quantum im-
provement in terms of security
and convenience for compa-
nies,” said Poh. “They no longer
have to rely on that individual
employee who may well leave
them one day and still be able
to access and transact on behalf
of the company they left.”
To build up the govern-
ment’s agile software expertise,
the IDA will be launching a
new Software Design and De-
velopment Centre of Excellence
this year. The research and test-
ing lab will provide facilities for
user research, user experience
testing and consultancy servic-
es to government agencies.
The establishment of the
center signals a change in the
way ICT projects will be pro-
cured by the government. In-
stead of outsourcing entire pro-
jects to vendors, IDA is looking
to build its own internal capa-
bilities and co-source projects
with the industry.
“We do not believe that it
is feasible to have an exten-
sively outsourced approach to
government procurement in
IT,” said Poh. “There is a need
to build a certain amount of
internal capabilities within
the government, to do some
of the architecting, software
engineering and data analyt-
ics work. It is because a digi-
tal government needs to be
nimble, it needs to be citizen-
centric, it needs to be able to
change things quickly.” 3
Singapore earmarks $1.6b in ICT investment for 2015
“FTTx goldmine in emerging markets hindered by regulators, incumbents” from page 1...
“They lost money for the first seven years.
After they broke even, the financial market
looked at them and said what a great business
model. But if investors hadn’t had that kind of
patience, HKBN would have folded,” he said.
“Everyone talked about how [HKBN] was sitting
on a goldmine, but they had to build that gold-
mine. If you don’t want to put that amount of
time and money into it, fine, but don’t block the
people that do.” 3
Singapore-based technology
firm SC SOFT has signed an
agreement with contact center
solution supplier Altitude Soft-
ware to jointly offer customer
interaction management solu-
tions in Asia.
Under the partnership, SC
SOFT will distribute, implement
and provide support of the Al-
titude uCI (Unified Customer
Interaction) contact center
software platform in Singapore,
Indonesia, and Malaysia. The
solution is a modular software
platform that handles all cus-
tomer interactions and unifies
all touch points – in the contact
center and throughout any or-
ganization – the companies said.
The move will help the
two companies tap the boom-
ing Indonesian and Malaysian
markets – where IT spending
Tan Wee Kwang
To meet the challenge of grow-
ing urban populations, cities are
turning to smart technology and
data analytics to optimize their
transport systems. What’s the
future of smart transportation in
Singapore?
ForentrepreneurssuchasAz-
mat Yusuf, founder and CEO of
City Mapper, access to data opens
up a lot of possibilities for inno-
vation. “What is exciting about
this first set of open data is that
it is tracking vehicles and people.
WhatwehaverightnowinSinga-
pore is we know where every sin-
gle train and every single bus is.”
“It can be as simple as telling
someone how to get from A to B,
but you can start to understand
thecity,andbegintooptimizethe
city,” he added.
Liu Feng-Yuan, deputy di-
rector of government analytics
at Singapore’s IDA, is explor-
ing the idea of a shared adaptive
transport service using 20-seater
shuttle buses. Powered by analyt-
ics and mobile technology, it will
allow commuters to book in ad-
vanceandtravelonflexibleroutes
based on available demand.
is forecast to grow at a double
digit rate year-on-year by end-
2015.
Joule Lee, CEO of SC SOFT,
said the partnership with Alti-
tude Software will enable the
firm to deliver a complete and
cost-effective contact center
solution to its customers across
the region.
“The Altitude uCI solution
is an excellent fit to the Asian
market requirements, provid-
ing a lower total cost of own-
ership, as well as the ability to
continuously boost customer
experience and reduce organi-
zations’ operational costs.”
“Developing relationships
with established partners in
fast-growing markets such as
Malaysia, Indonesia and Sin-
gapore is key to our business
strategy,” said Altitude Software
Liu thinks that Singapore is
an ideal place to test out shared
adaptive transport, due to its
high population density, avail-
ability of transport data and
high mobile penetration. He il-
lustrates how existing data has
enabled him to identify clusters
where shared adaptive transport
may be viable:
“One cluster we have picked
up is somewhere in Marine Pa-
rade, and we know from the data
that at Marine Parade, there are
people who get on at these bus
stops – 36 passengers leaving at
about 7:30am. And they end up
at a concentrated stretch along
Marina Bay. So I know there is
existing demand here.
“Why is it that we have fixed
bus routes and fixed journey
times? It’s because we don’t have
the data,” said Liu. In future, with
greater use of data and predictive
analytics, he believes Singapore
can provide more adaptive sys-
tems of transport, with flexible
bus sizes and routes that adapt
to real-time demand. ”You can
think about public transport, or
transport in general, to be a lot
more adaptive, a lot more evolu-
tionary,” he said. 3
CEO Alfredo Redondo. “The
combined solutions and servic-
es from SC SOFT and Altitude
Software will empower organi-
zations to serve their customers
with greater consistency and ef-
ficiency.”
Headquartered in Singa-
pore, SC SOFT provides bank-
ing, transportation and manu-
facturing industries with a wide
range of products – from full
self-service ATM networks, to
automatic fare collection sys-
tems and bicycle rental vending
kiosks.
Altitude Software has over
1,100 customers worldwide
in 80 countries, with special
strength in the CRM service
provider industry and on fi-
nancial services, telecommuni-
cations, and services. 3
Booth BD3-07
Altitude Software, SC SOFT to jointly offer
customer engagement solution in SEA
Adaptive transport: Optimizing
travel with data analytics

14. SimplyTapp, Promptnow and TIS have
collaborated to form the Asian Payments
Cloud initiative, which aims to bring the
first end-to-end, cloud-based payments
solution to the banking and financial
services community in the Asia Pacific.
The offering aims to allow financial
institutions and card issuers to enhance
the experience of customers on Android
smartphones by enabling them to use
their devices for proximity payments
and other real-world transactions. Sev-
eral major banks in the region, including
Thailand’s Siam Commercial Bank, have
begun carrying out pilots of the solution.
Each alliance partner brings specific,
complementary expertise to the offer-
ing. SimplyTapp’s card virtualization and
host-card emulation (HCE) is the un-
derlying technology behind the service;
TIS Inc’s financial-grade data centers
coupled with PromptNow’s implemen-
tation services will allow for simple and
secure integration and deployment of
the technology.
The solution will allow Android us-
ers of participating banks and institu-
tions to use their devices to tap-and-pay
at POS terminals. SimplyTapp’s technol-
ogy hosts a virtual payment card on the
device, essentially eliminating the need
to carry physical cards.
“We believe that HCE and cloud-
based mobile payments have the poten-
tial to disrupt the current environment,”
said Shimmy Thomas, Executive Direc-
tor at Promptnow.
“This form of mobile payments is
the first of its kind in the APAC region,”
said Doug Yeager, SimplyTapp CEO. “It
has the potential to significantly change
the payments landscape for issuers, mer-
chants and consumers alike.”3
Trio comes together for
Asian Payments Cloud
OVERNIGHT wIRE
5 JunE 2015
LATEST ENTERPRISE NEWS 15
CSA launches cloud privacy compliance tool
The Cloud Security Alliance (CSA) has launched a new tool to help cloud customers
evaluate the level of personal data protection offered by different cloud service
advisors. Developed by the CSA’s privacy level agreement (PLA) working group, the PLA
v2 tool provides cloud customers with a mechanism to identify a baseline of mandatory
personal data protection legal requirements across the EU. Cloud providers can also
use the tool as a guideline to help achieve compliance with the EU’s mandatory privacy
legislations and a structured way to disclose the level of protection they offer.
China mass rollouts driving global smart meter market
The smart electricity meter market will continue to expand through to at least 2020,
driven by mass rollouts in China, ABI Research predicts. As of the end of 2014, there
were nearly 210 million smart meters installed worldwide. By 2020, this is expected
to increase to 780 million, with the APAC region accounting for almost 65% of the
global installed base. Europe will be the second biggest market by installed base due
to nationwide rollouts in EU member states, overtaking North America where mass
deployments by large utilities peaked in 2012.
Alibaba may invest in China Business Network
China’s Alibaba reportedly plans to invest over 1 billion yuan ($161.2 million) in China
Business Network, a financial media outlet that is a subsidiary of Shanghai Media
Group. Chinese media have reported that negotiations are underway, and a source
confirmed the discussions to Reuters but did not know the financial details. Alibaba
founder Jack Ma has been seeking to build a range of online services to challenge the
dominance of state-owned banks and other institutions in the sector.
UC Point named Microsoft cloud productivity partner
Unified communications and collaboration (UCC) vendor UC Point has been certified as
a Microsoft cloud productivity partner. UC Point provides cloud-based tools to enable
holistic UCC management as well as project support for customers migrating to Skype
for Business implementations. UC Point’s latest platform is designed to let customers
respond to faults in UCC equipment before they lead to downtimes.The company is also
a Microsoft Gold communications partner.
Mobility, cloud leaving firms exposed to threats
Rising use of enterprise mobility and cloud application adoption is leaving enterprises
vulnerable to cyber threats, according to a report from vendor Allot Communications.
The use of tools including social networking, file sharing, IM and anonymizers is
opening backdoors for hackers to infiltrate the organization, the report shows.
Anonymized traffic was blocked three times more often than overall web traffic, and
instant messaging traffic ten times more, due to malicious content. More than 20% of
blocked malware files were images whose file extensions would be least suspected by
employees, such as .jp or .png, while another 30% were JavaScript files.
PCCW Global, the international operat-
ing division of HKT, said it has acquired
Syntelligence, which owns Voxclever
and Weavesys. The move is aimed at
expanding PCCW Global’s offerings in
unified communications for enterprise
and service providers worldwide.
Voxclever is a UK-hosted Unified
Communications-as-a-Service (UCaaS)
provider, while Weavesys is a software
development business that has devel-
oped advanced service orchestration
platform for unified communications
(UC).
PCCW Global CEO Marc Halbfinger
said the acquisition of the Syntelligence
companies will help accelerate the devel-
opment of PCCW Global’s global UC of-
fering and deliver an easy to use, flexible
self-service model for its customers.
Syntelligence’s service platform de-
livers integrated voice, video and col-
laboration solutions using the flexibility
and agility of the cloud, allowing cus-
tomers to avoid capex-intensive invest-
ments.
With the platform, service provid-
ers can plug in, orchestrate, and manage
best-of-breed UC components, integrat-
ing each element of the service life cycle,
from creation and provisioning, through
to reporting and billing.
Additionally, the platform provides
full automation of all elements from
“lead to cash,” affording service provid-
ers and their enterprise customers com-
plete transparency and control over their
communications services via an intui-
tive multi-tenant customer portal, said
PCCW Global. 3
Booth: 1G4-01
PCCW Global buys Syntelligence
to expand UC offerings

15. 5 JunE 2015
VOx POPS16
ArunKrishnaswamy,
APJOEMdirector,Dell:
“CommunicAsia hasn’t lost
its edge – it’s a vital show and
continues to evolve by including
new technologies like the IoT,
big data and analytics.”
CheeSiongLim,CMO,
HuaweiSouthernPacific:
“CommunicAsia2015 is the
perfect showcase for our full
suite of products, especially
Smart City, SD-DC2, Digital
inCloud, Agile Network, Video
Everywhere, and the latest
flagship smartphone: the P8.”
continues to evolve by including
SteveHerbert,ministerfortrainingandskills,governmentofVictoria:
“We’re proud to be showcasing our state’s ICT capabilities at CommunicAsia2015.Victoria has a strategy to help our ICT, med-tech and health techcompanies to become part of global supply chains in knowledge creation,research, product development and commercialization.”
MazlanBinAbbas,
chiefexecutive,Redtone:
“CommunicAsia brings together
companies of all sizes from this region.
Everyone has the opportunity to introduce
their products and services to a bigger
market space. For Redtone, we are
fortunate to introduce our first Internet of
Things product at the regional level.”

17. StephenLuff,directorof
businessdevelopment,
AppearTV:
“CommunicAsia provides an
excellent platform for Appear
TV to meet its SEA and broader
Asia Pacific customer base. The
promotion and venue location is
attractive for vendors, operators
and attendees to meet, educate,
and access multiple technologies.”
5 JunE 2015
VOx POPS 17
ChrisYLim,vicechairmanandCOO/CHO,CDnetworks:
“CommunicAsia is the ideal platform for businesses to network and for us
at CDNetworks to showcase our thought leadership in the CDN space.”
PierreJeanBeylier,CEO,Speedcast:
“CommunicAsia is an event where business gets done – we meet face-to-
face with our customers, suppliers, and business partners.”
VaughanWoods,
VPsales,AsiaPacific,Akamai:
“CommunicAsia2015 demonstrates theincisive ability of technology to better
enable connected cities, governments
and consumers. It’s timely as the
Singapore government prepares to
enter the ‘build’ phase of its Smart
Nation Vision, increasing the need for
real-time visibility and decision-makingcapabilities.”
YauChyongLim,
chiefcommercialofficer,
MEASAT:
“CommunicAsia is the place
for MEASAT to connect with
the industry – to network
with, learn from, and discuss
with our partners and other
professionals.”

18. 5 JunE 2015
SUMMIT18
Highlights for Day Four: Friday, June 5COMMUNICASIA2015 SUMMIT
Workshop 1 – Big Data: GrowingYour Business With Smart Data
5 June 2015, Friday
Level 3, Hibiscus 3706
Connectivity and the digitalisation of information have resulted in gen-
eration of massive amount of data and in 2010, the term “big data” was
coined. IDC valued that the 2014 market for big data at USD16.1 billion
but the truth is the data is worthless if you do not know how to harness
it to your enterprise’s advantage.
So what can big data do? Use it to predict customer’s behaviour, tailor
products to suit his/her preference, increase your revenue by enhanc-
ing customer’s satisfaction. But there are challenges: the lack of stand-
ards, lack of managerial skill with regards to the volume of the data and
privacy issues often hamper the use of big data to its fullest potential.
9.00 Registration
9.20 Opening Remarks
9.30 Developing a Big Data Framework
• Quantifying the resources for big data collection
• Processes/People/Technology
• Dealing with the 5Vs- Volume, Velocity, Variety, Value,
Virtualization
• Measuring and implementing analytics
• Creating a big data culture
10.30 Morning Break and Refreshments
10.45 Cost-Benefit Analysis of Big Data at Enterprises
• What is the impact on your enterprise operations
• Identifying early security and operational issues and
addressing them
• Integrating cost efficient processes and technologies
• Measuring efficiency and improving implementation
11.30 Privacy Concerns of Big Data
12.15 End of Workshop
Workshop 2 – Mobile Marketing: How to Capitalise on the Revenue
Opportunities by Enhanced Digital and Mobile Experiences
5 June 2015, Friday
Level 3, Hibiscus 3704
With omni-present mobile phones, the way you market your products
and services has radically changed. It is now more about content mar-
keting through enhanced customer engagement.The efficiency or lack
of it in content marketing through digital and social media can make
or break a campaign. In this workshop, attendees will learn about how
to devise a suitable content strategy for marketing and implement it
successfully via multiple channels including mobile, social and digital.
This workshop will highlight to you the latest trends and future devel-
opments in mobile, social and digital marketing for course-correcting
the existing mobile marketing plans.
9.00 Registration
9.20 Opening Remarks
9.30 Module 1 - Identifying the Digital Mediascape
Module 2 - Uncovering HyperconnectedTrends
Module 3 - DevelopingYour Digital and Mobile Experience Pro-
grams
10.30 Morning Break and Refreshments
10.45 Module 4 - Understanding Mobile Platforms
Module 5 - Engaging across Social Media
11.45 Open Brainstorming –Turning Over theTime to the Participants
12.15 End of Workshop
Workshop 3 – “Reality Check” on Cyber Security: Moving Beyond
Hype And Devising an Action PlanTo PrepareYour Organization For
Today’sRealThreats
5 June 2015, Friday
Level 3, Hibiscus 3604
With a spate of high profile cyber-attacks taking place globally on com-
panies such as Sony Pictures, JPMorgan, Microsoft Xbox, the black hat
hackers are costing enterprises not only millions of dollars, but are also
making companies lose customer trust and confidence.
The challenge at hand has become enormous with the implementa-
tion of cloud, big data and IoT.The level of vulnerability is much higher
now, and more are at stake.This masterclass will go through the latest
trends in cyber-attacks and highlight what each corporate should have
in place, be in policies, procedures and technologies to ward off such
attacks.
When the participants leave, they will have a toolkit of cost effective
security/resiliency that can be practically applied to their organization.
9.00 Registration
9.20 Opening Remarks
9.30 Module 1: UnderstandingThe Real Cyber SecurityThreat: How
Vulnerable Are We?
• What are the current trends in cybercrimes and cyberphysical
compromises?
• What are the most common lines of attacks?
• How can we minimize and how resilient our systems can be?
• Arming yourself with tools to “rethink” your current security
and risk practices
The objective is to move beyond FUD and have each partici-
pant have key actions they can immediately enact that will
instigate a more effective security posture.
10.30 Morning Break and Refreshments
10.45 Module 2:Top Security Best Practices that will not cost you mil-
lions of dollars
• Providing an introduction to each of these best common
practices (BCPs) and demonstrate how they can be used in
all Internet companies (enterprises, banks, government
organizations, on-line service providers, cloud networks, etc).
• This module will review the tools the top Service Providers
(SPs) in the world have developed.
- These tools, techniques, and practices that are used daily
to mitigate attacks to the network
- These tools mostly use the available infrastructure in ways
that take advantage of existing investments
- Other tools are open source, using the power of collective
action and collaborative code to deploy cost effective tools
that mitigates the risk to the Internet
12.15 End of Workshop
For complete programme, visit www.communicasia.com