Basic concepts, Positioning, Saturation levels, Design considerations, COO effect, Strategic alternatives, Global products and brands, Building brands in International markets, Standardization versus adaptation.
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
Social and cultural Environment - International Business - Manu Melwin Joymanumelwin
The socio-cultural fabric is an important environmental factor that should be analysed while formulating business strategies. The cost of ignoring the customs, traditions, taboos, tastes and preferences, etc., of people could be very high.
corporate governance and role in strategic managementzeba khan
describes the concept of corporate governance along with need and benefits of corporate governance. highlights the role and importance of corporate governance in strategic management.
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
Social and cultural Environment - International Business - Manu Melwin Joymanumelwin
The socio-cultural fabric is an important environmental factor that should be analysed while formulating business strategies. The cost of ignoring the customs, traditions, taboos, tastes and preferences, etc., of people could be very high.
corporate governance and role in strategic managementzeba khan
describes the concept of corporate governance along with need and benefits of corporate governance. highlights the role and importance of corporate governance in strategic management.
International Marketing Management - IntroductionSOMASUNDARAM T
Definition; scope and challenges; difference between international marketing and domestic marketing; the dynamic environment of international trade; transition from domestic to international markets orientation of management and companies; international marketing environment.
Assembling is a compromise between exporting and foreign manufacturing. The firm produces domestically all or most of the components or ingredients of its product and ships them to foreign markets to be put together as a finished product.
> To define globalization and international business and show how they affect each other
> To understand why companies engage in international business and why international business growth has accelerated
> To discuss globalization’s future and the major criticisms of globalization
> To become familiar with different ways in which a company can accomplish its global objectives
> To apply social science disciplines to understanding the differences between international and domestic business
> To define globalization and international business and show how they affect each other
People looking out for International Trade theories, This Porters Diamond will be a useful presentation for you!... If requested on mail i will send you any particular Topic in International Business.
All the Best!
International Marketing Management - IntroductionSOMASUNDARAM T
Definition; scope and challenges; difference between international marketing and domestic marketing; the dynamic environment of international trade; transition from domestic to international markets orientation of management and companies; international marketing environment.
Assembling is a compromise between exporting and foreign manufacturing. The firm produces domestically all or most of the components or ingredients of its product and ships them to foreign markets to be put together as a finished product.
> To define globalization and international business and show how they affect each other
> To understand why companies engage in international business and why international business growth has accelerated
> To discuss globalization’s future and the major criticisms of globalization
> To become familiar with different ways in which a company can accomplish its global objectives
> To apply social science disciplines to understanding the differences between international and domestic business
> To define globalization and international business and show how they affect each other
People looking out for International Trade theories, This Porters Diamond will be a useful presentation for you!... If requested on mail i will send you any particular Topic in International Business.
All the Best!
STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...UOP E Help
University of Phoenix Students focuses on the latest study guide of STR 581 Capstone Final Examination Part Three, STR 581 Capstone Final Examination Part Three Answers, UOP STR 581 Capstone Final Examination Part Three Questions and Answers Free, Capstone STR 581 Final Examination Part Three Week 1-6 Final Exam through by UOP E Help : http://www.uopehelp.com/University-of-phoenix/STR-581-Capstone-Final-Examination-Part-Three-Latest.html
Potential of blockchain into industry 4.0 TechXpla
MGM’s College of Engineering and Technology (MGMCET) at Kamothe, Navi Mumbai has organized a National Conference on theme of “Industry 4.0”.
Dept. of Electronics & Tele communication Engineering, Mechanical Engineering and Computer Engineering jointly organised this.
This is presentation of Blockchain into Industry 4.0
CRM Schedule plan in 16 hours ; CRM or Customer Relationship Management is a strategy for managing an organisation's relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
Market Entry & Expansion Strategies a workshop : Lecture 14; Market Attractiveness: Economic context,
characteristics, opportunities and risks
2. Strategizing for New Market Penetration and Growth
3. Core drivers for market selection
4. Factors to consider when choosing local partners
5. Growth strategies and partnerships for consideration
6. How to boost organisation client base, operation and capital
position
7. Key success factors for market entry
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. High Level Definition
Product management is an organisational lifecycle function within a
company dealing with the planning, forecasting, and production, or
marketing of a product or products at all stages of the product lifecycle.
Similarly, product lifecycle management (PLM) integrates people, data,
processes and business systems. It provides product information for
companies and their extended supply chain enterprise.
3. What Product Manager does
The role may consist of product development and product marketing with the objective of
maximizing sales revenues, market share, and profit margins. Product management also
involves elimination decisions. The product manager is often responsible for analyzing
market conditions and defining features or functions of a product and for overseeing the
production of the product. The role of product management spans many activities from
strategic to tactical and varies based on the organizational structure of the company. To
maximize the impact and benefits to an organization, Product management must be an
independent function separate on its own.
While involved with the entire product lifecycle, the product management's main focus is on
driving new product development.
4. Product Management Contd
Depending on the company size and history, product management has a variety of
functions and roles. Sometimes there is a product manager, and sometimes the
role of product manager is shared by other roles. Frequently there is Profit and
Loss (P&L) responsibility as a key metric for evaluating product manager
performance. In some companies, the product management function is the hub of
many other activities around the product. In others, it is one of many things that
need to happen to bring a product to market and actively monitor and manage it
in-market. In very large companies, the product manager may have effective
control over shipment decisions to customers, when system specifications are not
being met.
5. Product Marketing
Product management often serves an inter-disciplinary role, bridging gaps within
the company between teams of different expertise, most notably between
engineering-oriented teams and commercially oriented teams. For example,
product managers often translate business objectives set for a product by
Marketing or Sales into engineering requirements (sometimes called a Technical
Specification). Conversely, they may work to explain the capabilities and
limitations of the finished product back to Marketing and Sales (sometimes called
a Commercial Specification). In most technology companies, most product
managers possess knowledge in business, user experience, software
programming
6. Product Marketing
Product Life Cycle considerations
Product differentiation
Product naming and branding
Product positioning and outbound messaging
Promoting the product externally with press, customers, and partners
Conducting customer feedback and enabling (pre-production, beta software)
Launching new products to market
Monitoring the competition
7. Product Development
Identifying new product candidates
Testing products
Defining product requirements
Determining business-case and feasibility
Gathering the voice of customers
Scoping and defining new products at high level
Evangelizing new products within the company
Building product roadmaps, particularly technology roadmapsEnsuring products
are within optimal price margins and up to specifications
Ensuring products are manufacturable
8. Inbound vs Outbound
Many refer to inbound as product development & outbound product marketing
functions.
Inbound product management is the "radar" of the organization and involves absorbing
information like customer research, competitive intelligence, industry analysis, trends,
economic signals and competitive activity as well as documenting requirements and
setting product strategy.
In comparison, outbound activities are focused on distributing or pushing messages,
training sales people, go to market strategies and communicating messages through
channels like advertising, PR and events.
9.
10.
11. Country-of-origin effect
The country-of-origin effect (COE), also known as the made-in image and the
nationality bias is a psychological effect describing how consumers' attitudes,
perceptions and purchasing decisions are influenced by products' country of origin
labeling ;
Country of origin labelling originated in 1887 when the British government, in an
effort to reduce sales of German and other non-English products to English
consumers, passed a law requiring products manufactured outside England to be
labeled with their country of origin
Discussion : ---
13. Standardisation vs Adaption
In international marketing, companies are involved in making global decisions in one or
more variables of the marketing mix. Product standardization strategy refers to a
uniform representation of all aspects of the product such as the quality, the materials
that had been used, product name and packaging for all markets, regardless of the
location around the world. In the contrast, the most challenging decision that a
company may face in internationalization is the degree of standardization or adaptation
in its operations. The question of standardization or adaptation affects all avenues of a
business’ operations, such as R&D, finance, production, organizational structure,
procurement, and the marketing mix. Whether a company chooses to standardize or
adapt its operations depends on its attitudes toward different cultures.
14. Product standardization
Product standardization is an efficient method to reduce costs and increase
quality. By minimizing the differences in your products, you are able to rapidly
increase production, streamline distribution, decrease raw material costs and
reinforce product branding. The best product standardization strategies allow you
to balance the need for targeted adaptation with the cost savings of
standardization.
Piston industry
Nut & Bolt industry
17. Target Market
Target market involves breaking a market into segments and then concentrating
marketing efforts on one or a few key segments.
Ex: Toothpaste companies mostly focus on the different type of market
segmentation in order to stay ahead of competitors.
18. Package & Design
Changing the packaging of the product could confuse some long time, dedicated
users. Then again a simple change in packaging base on the taste of the market
may help to boost sales of the item in other cases. Certain colours, symbols,
words, and imagery can be offensive or inappropriate in different countries.
Ex: Most of the perfumes, cosmetics, shampoo & soap companies use the
different design & packaging in different countries.