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ProjectAVA
BrandAlignment Proposal
Having come across Next Galaxy and its amazing technology
through my work with 50/50 Global Muzik I felt a calling to be
an ambassador for the ‘age of innovation’. This breakthrough
will lead to a major change in the way we interact with
technology and the world around us, it far exceeds
anything we have ever done before.
Competition in business is of the old paradigm, we have come
to a point in human evolution where we need to lay down our
swords and work together to co-create a future that we can all
be proud of. In our move towards an enlightened civilisation
we must look outside our current reality and strive to create a
new world that represents the very best of the human spirit.
Unity is essential for the dawn of this new age, the brands of
the future will align together for a shared purpose or common
goal that benefits humanity.
The key driving force that aligns both Next Galaxy Corp and
Virgin is innovation, it is crucial that we continue to challenge
the status quo so that we can shape and mould the world
around us for the benefit of all.
Next Galaxy Corp brings community and commerce together,
as a collective of partners we can merge the traditions of the
present with the unlimited possibilities of the future.
We are about to take a quantum leap into a world of
inter-connectedness, are you ready to co-create the next
human experience?
Charlotte Mills
Managing Director | Sym Brand Consultancy
Executive of Corporate Partnerships | 50/50 Global Muzik
Email: brandmanager@5050globalmuzik.com
Telephone: +44 7779261777
We do things best when we do them together, brand alignments are the partnerships
of the future.
Sym Brand Consultancy in conjunction with 50/50 Global
Muzik proudly presents ‘AVA’ a partnership between NGC and
Virgin that will totally transform the brand experience.
This partnership makes perfect sense. Mary and Richard
have a similar energy and the two combined would create a
positive dynamic, the partnership will be a catalyst for a
remarkable change in the way human beings experience
the Virgin brand.
By utilising futuristic technology CEEK is the perfect platform
for fully immersing your customers in the Virgin experience
We really need to get to the core of ‘why’ because why
gives something ‘meaning’ and meaning gives something
‘purpose’. Creating real value is crucial because everything
in the future will be based upon meaning and purpose, the
brands who embrace this ethos will be the ones that
continually evolve.
Aligning together for a shared purpose this vast network of
pioneers and innovators will create new experiences that will
lead to massive global changes and a shift in human
consciousness.
Project name: Ava
Mission: To revolutionise the way Virgin does business
Purpose: Co-creating a better future through innovation
A quote of renowned innovation and media guru Don
Tapscott springs to mind;
“Collaboration is important not just because it’s a better way
to learn. The spirit of collaboration is penetrating every institu-
tion and all of our lives. So learning to collaborate is part of
equipping yourself for effectiveness, problem solving, inno-
vation and life-long learning in an ever-changing networked
economy”.
The purpose of this document is to collectively lay down the
foundation for what could be a very lucrative and mutually
beneficial partnership between NGC and Virgin.
This partnership has the opportunity to create commercial
abundance and market leadership without any need
for competing via the art of collaboration.
The Ceek platform has the potential to transform the way the
Virgin Group does business there are many commercial
avenues to explore.
This would be a global first and a beautiful example of
brands collaborating to manifest the age of innovation. It
would be the clincher that makes the partnership package
incredibly attractive by offering a very rewarding incentive
that will further strengthen brand loyalty and trust.
NextGalaxyisleading the development of
innovativeAugmented and fully Immersive
VirtualRealitytechnology and content
solutionsforconsumers.
Among Mary Spio’s many accomplishments, she is best known for creating and holding
patents on the technology used to digitally release feature films.
Mary and her team at Boeing worked with LucasFilms to be the first to digitally distribute
major motion pictures over satellite. Since then, the platform is an accepted, cost saving,
modern alternative used for scores of high-grossing blockbusters. Eventually, the technology
was sold as an industry partner for over a billion dollars.
Mary is on the USA Today panel of CEOs, Presidents, Founders, and Chairmen where she
advises on leadership trends a few times a year. In addition she is also named alongside
Oprah in NBC News and theGRIO’s 100 History makers in the making.
MarySpio | Next Galaxy CEO & Founder
Mary has workedwithover200LeadingRetailers,RadioStationGroups,MicrosoftXBOX,TiVO,ibuneNewsCompany,CocaCola,Toyotaandmuchmore.
Next Galaxy is leading the creation and distribution of virtual
reality entertainment experiences ...
Welcome to the Social Virtual Reality Revolution, we proudly present
to you CEEK ...
Weneed to insert a custom image forVirginsowecan
sellinthe potential.Avatar of Richard andafemaleflight
attendant.Can Mary assist then i can dropintodecks.
A fully immersive and interactive social content distribution platform for accessing virtual
reality experiences.
Whether you are shopping online, booking
your next vacation or watching your favourite
Hollywood blockbuster CEEK can take you
there in a fully immersive way to make sure
you don’t just see it – you become a part of it!
We strive to create the communal experience of
attending live events, such as concerts, sporting
events or business conferences through Virtual
and Augmented Reality.
Wearebuildingthemeetingplacesof thefuture
Are you ready to join us?
NextGalaxy’sCEEKplatformis very exciting,allowing your customerstoexperienceyourbrandin
theirownuniqueway.
Using the OCULUS RIFT and other Virtual Reality Head Mounted
Displays users will be able to:
•	Experience their next Virgin holiday
•	Purchase Virgin products, services and merchandise
•	Buy products direct from sponsors and affiliates
•	Connect with other Virgin fans across the globe
https://www.youtube.com/watch?v=xhbFDMdTFis
CEEKpresentstheopportunityfordramaticallyincreasingsalesandbrandloyalty
CREATECUSTOMGRAPHICFORVIRGIN
VirginResort360resortview,bookyournextholiday,etc
Pleaseprovidesowehaveacustompresentation.
QwespleaseliaisewithMary
With thetechnology and content,NGCaresteppingin andfillingthegaps  intheConsumerVirtual
Realitymarketplace,positioning the company to be a major driverinthemainstreamadoptionof
ConsumerVirtualReality.
Next Galaxy’spassionisbuildingandlaunching
the next generationof market–basedsolutionsto
push emergingtechnologiestoitsouterlimit.
Our corporateculturequalityisnotanaccident;it
is always theresultof highintention,sincereeffort,
intelligent directionandskillfulexecution.
Togetherwecanchangethe way that consumers interact withtechnology,wecancreatelarger
marketsharesandwinmore fan loyalty by harnessing the powerof virtualrealityexperiences.
Socialmediaisevolving,CEEKcreates real-time multi-user virtualenvironmentsandoffersa
newperspectivefromanall new world of commercial possibilities.
CEEKbringscommunityandcommercetogether.TogetherVirgin
andNGCcanmergethetraditionsof thepresent with the unlimited
possibilitiesof thefuture.
Opportunities
Connect with the heartsandmindsof Virgincustomersaroundtheworld
withthis futuristic,ground-breakingtechnology;
•	Unrivalled audienceengagement
•	Attract millions of subscribers
•	Strengthen brand andfanloyalty
•	Radically boost salesandmerchandising
•	Pay-per-view optionsavailablefororiginalcontent
•	Re-package and sellexistingmaterial
•	Enhance your endorsementpotential
•	Revenue share opportunities
NGC&Virgin:BrandAlignment
BrandAlignment
Humanity needs innovators, pioneers, trend breakers
and change makers. Together with our shared values we
can bring forth into reality a new world that represents
the very best of the human spirit.
This partnership will revolutionise the way Virgin does
business and change the way we interact with technology.
It will set a global precadent for embracing VR and AR
technologies as a part of our everyday lives.
Key alignment:
INNOVATION
Shared purpose
Nuturing the human spirit
Making the world a better place.
Unlocking new worlds
PROJECT AVA
It is time to align with a sense of purpose for the benefit of all. Here at sym it is our goal to bring together community centric brands to
co-create a future we can all be proud of. As a race we are making a transition into the age of innovation where we all strive to be the
best that we can be. For us, for our planet and generations of humanity to come.
Virgin Next Galaxy
Virgin has continued to approach industries in new
and exciting ways.
It is without a doubt the only brand to make finance
and banking, attractive and fun.
Virgin bravely took on the major flight providers as the
challenger, and not only won, but changed the whole
experience of commercial aviation.
Next Galaxy Corp shares the same ethos, to innovate,
to dare to be different. Using virtual and augmented
realities, it would completely change the playing
field of how we experience everyday life.
From the way we experience entertainment, to how
we watch sports, to how we shop, to how we
communicate, how we learn and many other
aspects of modern life.
A vision with limitless possibilities
Ceek is a truly unique platform, giving the ability to entertain, shop, train, teach, and much more. It is bridging the
very promising present with the amazing future, giving Virgin a distinct advantage in its current market places, but
also opportunities to revolutionise the way that we do business now and in the future.
Virgin has the unique opportunity to be the very first
provider to introduce virtual and augmented realities
as inflight entertainment.
It is quite simply a ground-breaking experience, the
days of watching your football play from a third per-
son perspective are over. There’s no need to view
your favourite artist from the crowd, you can literally
be on the stage with them, thanks to the new Ceek
technology from Next Galaxy Corp.
How would Virgin benefit from partnering with Next Galaxy?
It is a completely new, fully immersive experience that will offer your customers the ability
to connect with your brand in unique ways.
How would Next Galaxy Corp’s Ceek be used across Virgin?
Inflight entertainment
The benefit of the technology is that it is a truly personal experience. Each
device could be tailored to the customer. Passengers could be personally
be addressed by an VR avatar of the company founder, Sir Richard Branson.
For Virgin flyers, this would be a personal experience that would bring them
value converting to further brand loyalty and contentment.
The customer will be amazed at the selection of media available, with a truly
staggering library of films, television shows, games and music accessible in
an instant. Passengers using the Ceek service would be able to watch
Formula One as though they were the driver, watch artists from the stage
and be part of the entertainment experience.
Imagine the customer being able to order drinks and refreshments via the
platform. It would be a welcoming benefit to the staff, stock taking and the
customer. The platform could also be used as an online duty free store,
helping travellers get the best tax-free deals, allowing them to have a great
selection, which they can pick up once they land at their destination.
With an initial pilot on selected Virgin flight routes it could be rolled out
across Virgin Atlantic, Virgin Ariways, AirAsiaX, Virgin America, Virgin
Australia, Virgin Samoa and Little Red, making it a truly unique global
experience.
Commercial space travel has been the subject of sci-fi for decades, an idea once thought to be inconceivable, but Virgin
has truly raised the bar and defied expectation. The thought of going into space is a thing of dreams, and Virgin has the
chance to make many dreams a reality. For those unable to afford space travel, the Ceek platform would be able to give
everyone the opportunity to experience space on Virgin Galactic.
Imagine a virtual trip around space ... Using cameras above shuttles and footage from
satellites, Virgin customers can experience what it feels like to go Galactic.
Holidays are sold by recommendation. Be it through friends or
family, or reviews on sites such as TripAdvisor. The holiday industry
has come a long way since the glossy brochure, though with
platforms such as Youtube, the traditional forms of advertising
holidays still serve their purpose.
Ceek offers the next step in holiday retail. What if people could
experience their future holiday destination from a first person
perspective?
The interactive platform offers the limitless possibilities of virtual
and augmented tours around holiday destinations, attractions and
hotels, giving them a ‘try before you buy’ opportunity.
This service could be offered via:
Virgin Media, Inflight for people to pre book their holiday (or
even create sales leads) on the return flight when they are still
in ‘holiday-mode’ after enjoying their vacation.
Combining services from Virgin Airways, Virgin Hotels and
Virgin Trains, partnering with Ceek would help ensure that
customers were Virgin loyal.
Going on holiday is an amazing adventure. So many things to
do and see. For the customer, they are likely to be overwhelmed
with sales touts at their destination, selling them packages and
day deals that don’t always go to plan or offer the best price.
Virgin is a brand that is loved, trusted and recommended.
Using the technology of Ceek, Virgin could offer the customers
virtual tours of days out at their destination, prior to their arrival.
A ‘try before you buy’. The customer could even order trips
and excursions while they’re en route using Ceek, and have
everything waiting when they get there, purchasing through
Virgin and its trusted affiliates. It ensures the customer always
gets value for money and a truly rewarding experience.
Partnering with Ceek and Next Galaxy Corp, Virgin has the
potential to raise the game with rivals such as BT and Sky.
Even with new television technologies, the viewer still
watches from a restricted perspective.
The next step in entertainment experience is completely
revolutionary. Using Ceek’s immersive technology, the viewer
can watch their favourite football game from a variety of
angles, such as the goal mouths, corner flags, the VIP box,
all the stands and even with the use of miniature cameras,
from the perspective of the players.
The same goes for NASCAR or Formula One racing. The
viewer can watch the race from the perspective of the driver
and almost be part of the actual race. The possibilities are
endless. A partnership with Ceek will give Virgin Media the
opportunity for customers to choose their own TV
experiences. No longer will people squabble for the remote.
Rather than sublicense services to other channels Virgin could
create its own TV network offering completely different
perspectives unseen on television to date. With Virgin Media
using CEEK’s AR and VR experiences the sky really is the limit.
As well as entertainment, the Ceek platform has an excellent
ability to be able to teach and assist people with their medical
issues. Using augmented realities, adapted programmes using the
Ceek platform has the ability to treat those with conditions such as
anxiety, depression and Post-Traumatic Stress Disorder to list a few.
Using the immersive nature of the technology, it is also an effective
medium to help teach future medical professionals, for example
giving new doctors in training a detailed, close-up exploration of
the human anatomy or practice performing surgery.
The V-Festival can become the first global festival, reaching
audiences far and wide via virtual reality. There’s nothing quite
like getting a front row seat, or standing at the front watching your
favourite band. With Ceek, the V-Festival can expand it’s audience
exclusively to Virgin Media customers, giving them ultimate access
with multiple camera views that they can switch to in real time, and
enjoy the festival from the comfort of their own home. The service
could be reserved for Virgin Media subscribers, or pay per view.
In addition, the Ceek technology utilizes real time tagging, tags
such as fashion accessories adorned by artists, music being played
or other commodities, that links to online stores will be displayed
for customers to make purchases. It is the next step in entertain-
ment and retail, and combined with Virgin, it would be a retail
platform like none other.
Could you imagine being shown around some of the
premier facilities Virgin has to offer by none other than
its founder?
People follow Virgin for a number of reasons; the trust,
the impeccable service, the good value. The best reason
people love the brand is ultimately Sir Richard Branson,
an icon of our times of achieving dreams and a person
that despite his success, remains humble and down to
earth.
Having Sir Richard guide users around the more exclusive
facilities will give Virgin that extra personal approach,
keeping the direct bond with the customer. It will be
more than a lifestyle brand, but a brand of humanity.
A tour with the owner would also give people the drive
to choose Virgin for their dreams holidays, their honey-
moons, their special occasions, and make the brand part
of their own personal celebrations.
‘Try before you buy’ VR service, 360 personalised tours, a fully immersive experience
unique to Virgin users.
The banking industry really has changed since its conception.
With today’s internet technology, millions worldwide enjoy the
convenience of conducting their financial affairs online.
Virgin Money could be the first company to create a new
way of banking online. Using augmented and virtual realities,
Ceek and Virgin partnered would create a real banking
experience, in the virtual world.
Not only would they be able to conduct transfers, direct debits and
apply for various credits, but they would be able to speak to a
representative.
It could be the replacement of call centres, using virtual reality for
people to deal with people directly, face-to-face, from the
convenience of one’s own home.
There is no doubt that Virgin and its involvement with OneWeb will
revolutionise Internet services forever.
It is truly innovative. Partnering with Ceek, the combination of the
technologies would transform retail, gaming, social media commu-
nication and much more. It is a real glimpse into the future, making
the things we’ve seen in Hollywood movies through CGI a
believable and tangible reality.
Rather than sitting in front of a computer typing into a small blue
box, people will be able to chat with their friends from across the
world in the same room together thanks to AR.
Using this technology, it will completely revolutionize the film
industry. Imagine a film premier released and streamed worldwide
at the same time. Rather than buy tickets, the user could pay via a
subscription or Pay As You Go via Ceek, and sit in the comfort of
their own home watching the latest and biggest blockbusters.
It would be an earth-sized cinema.
The technology would also improve business communications.
Where some meetings are crucial to do face to face, the Ceek
user would be sitting in a room with their colleagues based in
offices around the world. This would be beneficial for staff
training, conference calls and meetings.
Satellite Internet Constellation
A vision with limitless possibilities
NGC & VIRGIN

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Virtual Reality Partnership Proposal (June 2014) Next Galaxy Corporation & Virgin Group

  • 2. Having come across Next Galaxy and its amazing technology through my work with 50/50 Global Muzik I felt a calling to be an ambassador for the ‘age of innovation’. This breakthrough will lead to a major change in the way we interact with technology and the world around us, it far exceeds anything we have ever done before. Competition in business is of the old paradigm, we have come to a point in human evolution where we need to lay down our swords and work together to co-create a future that we can all be proud of. In our move towards an enlightened civilisation we must look outside our current reality and strive to create a new world that represents the very best of the human spirit. Unity is essential for the dawn of this new age, the brands of the future will align together for a shared purpose or common goal that benefits humanity. The key driving force that aligns both Next Galaxy Corp and Virgin is innovation, it is crucial that we continue to challenge the status quo so that we can shape and mould the world around us for the benefit of all. Next Galaxy Corp brings community and commerce together, as a collective of partners we can merge the traditions of the present with the unlimited possibilities of the future. We are about to take a quantum leap into a world of inter-connectedness, are you ready to co-create the next human experience? Charlotte Mills Managing Director | Sym Brand Consultancy Executive of Corporate Partnerships | 50/50 Global Muzik Email: brandmanager@5050globalmuzik.com Telephone: +44 7779261777 We do things best when we do them together, brand alignments are the partnerships of the future.
  • 3. Sym Brand Consultancy in conjunction with 50/50 Global Muzik proudly presents ‘AVA’ a partnership between NGC and Virgin that will totally transform the brand experience. This partnership makes perfect sense. Mary and Richard have a similar energy and the two combined would create a positive dynamic, the partnership will be a catalyst for a remarkable change in the way human beings experience the Virgin brand. By utilising futuristic technology CEEK is the perfect platform for fully immersing your customers in the Virgin experience We really need to get to the core of ‘why’ because why gives something ‘meaning’ and meaning gives something ‘purpose’. Creating real value is crucial because everything in the future will be based upon meaning and purpose, the brands who embrace this ethos will be the ones that continually evolve. Aligning together for a shared purpose this vast network of pioneers and innovators will create new experiences that will lead to massive global changes and a shift in human consciousness. Project name: Ava Mission: To revolutionise the way Virgin does business Purpose: Co-creating a better future through innovation A quote of renowned innovation and media guru Don Tapscott springs to mind; “Collaboration is important not just because it’s a better way to learn. The spirit of collaboration is penetrating every institu- tion and all of our lives. So learning to collaborate is part of equipping yourself for effectiveness, problem solving, inno- vation and life-long learning in an ever-changing networked economy”. The purpose of this document is to collectively lay down the foundation for what could be a very lucrative and mutually beneficial partnership between NGC and Virgin. This partnership has the opportunity to create commercial abundance and market leadership without any need for competing via the art of collaboration. The Ceek platform has the potential to transform the way the Virgin Group does business there are many commercial avenues to explore. This would be a global first and a beautiful example of brands collaborating to manifest the age of innovation. It would be the clincher that makes the partnership package incredibly attractive by offering a very rewarding incentive that will further strengthen brand loyalty and trust.
  • 4. NextGalaxyisleading the development of innovativeAugmented and fully Immersive VirtualRealitytechnology and content solutionsforconsumers. Among Mary Spio’s many accomplishments, she is best known for creating and holding patents on the technology used to digitally release feature films. Mary and her team at Boeing worked with LucasFilms to be the first to digitally distribute major motion pictures over satellite. Since then, the platform is an accepted, cost saving, modern alternative used for scores of high-grossing blockbusters. Eventually, the technology was sold as an industry partner for over a billion dollars. Mary is on the USA Today panel of CEOs, Presidents, Founders, and Chairmen where she advises on leadership trends a few times a year. In addition she is also named alongside Oprah in NBC News and theGRIO’s 100 History makers in the making. MarySpio | Next Galaxy CEO & Founder
  • 6. Next Galaxy is leading the creation and distribution of virtual reality entertainment experiences ...
  • 7. Welcome to the Social Virtual Reality Revolution, we proudly present to you CEEK ... Weneed to insert a custom image forVirginsowecan sellinthe potential.Avatar of Richard andafemaleflight attendant.Can Mary assist then i can dropintodecks.
  • 8. A fully immersive and interactive social content distribution platform for accessing virtual reality experiences.
  • 9. Whether you are shopping online, booking your next vacation or watching your favourite Hollywood blockbuster CEEK can take you there in a fully immersive way to make sure you don’t just see it – you become a part of it! We strive to create the communal experience of attending live events, such as concerts, sporting events or business conferences through Virtual and Augmented Reality.
  • 11. NextGalaxy’sCEEKplatformis very exciting,allowing your customerstoexperienceyourbrandin theirownuniqueway.
  • 12. Using the OCULUS RIFT and other Virtual Reality Head Mounted Displays users will be able to: • Experience their next Virgin holiday • Purchase Virgin products, services and merchandise • Buy products direct from sponsors and affiliates • Connect with other Virgin fans across the globe
  • 15. With thetechnology and content,NGCaresteppingin andfillingthegaps intheConsumerVirtual Realitymarketplace,positioning the company to be a major driverinthemainstreamadoptionof ConsumerVirtualReality. Next Galaxy’spassionisbuildingandlaunching the next generationof market–basedsolutionsto push emergingtechnologiestoitsouterlimit. Our corporateculturequalityisnotanaccident;it is always theresultof highintention,sincereeffort, intelligent directionandskillfulexecution. Togetherwecanchangethe way that consumers interact withtechnology,wecancreatelarger marketsharesandwinmore fan loyalty by harnessing the powerof virtualrealityexperiences. Socialmediaisevolving,CEEKcreates real-time multi-user virtualenvironmentsandoffersa newperspectivefromanall new world of commercial possibilities.
  • 16.
  • 18. Opportunities Connect with the heartsandmindsof Virgincustomersaroundtheworld withthis futuristic,ground-breakingtechnology; • Unrivalled audienceengagement • Attract millions of subscribers • Strengthen brand andfanloyalty • Radically boost salesandmerchandising • Pay-per-view optionsavailablefororiginalcontent • Re-package and sellexistingmaterial • Enhance your endorsementpotential • Revenue share opportunities
  • 20. BrandAlignment Humanity needs innovators, pioneers, trend breakers and change makers. Together with our shared values we can bring forth into reality a new world that represents the very best of the human spirit. This partnership will revolutionise the way Virgin does business and change the way we interact with technology. It will set a global precadent for embracing VR and AR technologies as a part of our everyday lives. Key alignment: INNOVATION Shared purpose Nuturing the human spirit Making the world a better place. Unlocking new worlds PROJECT AVA It is time to align with a sense of purpose for the benefit of all. Here at sym it is our goal to bring together community centric brands to co-create a future we can all be proud of. As a race we are making a transition into the age of innovation where we all strive to be the best that we can be. For us, for our planet and generations of humanity to come.
  • 21. Virgin Next Galaxy Virgin has continued to approach industries in new and exciting ways. It is without a doubt the only brand to make finance and banking, attractive and fun. Virgin bravely took on the major flight providers as the challenger, and not only won, but changed the whole experience of commercial aviation. Next Galaxy Corp shares the same ethos, to innovate, to dare to be different. Using virtual and augmented realities, it would completely change the playing field of how we experience everyday life. From the way we experience entertainment, to how we watch sports, to how we shop, to how we communicate, how we learn and many other aspects of modern life. A vision with limitless possibilities
  • 22. Ceek is a truly unique platform, giving the ability to entertain, shop, train, teach, and much more. It is bridging the very promising present with the amazing future, giving Virgin a distinct advantage in its current market places, but also opportunities to revolutionise the way that we do business now and in the future. Virgin has the unique opportunity to be the very first provider to introduce virtual and augmented realities as inflight entertainment. It is quite simply a ground-breaking experience, the days of watching your football play from a third per- son perspective are over. There’s no need to view your favourite artist from the crowd, you can literally be on the stage with them, thanks to the new Ceek technology from Next Galaxy Corp. How would Virgin benefit from partnering with Next Galaxy? It is a completely new, fully immersive experience that will offer your customers the ability to connect with your brand in unique ways.
  • 23. How would Next Galaxy Corp’s Ceek be used across Virgin? Inflight entertainment The benefit of the technology is that it is a truly personal experience. Each device could be tailored to the customer. Passengers could be personally be addressed by an VR avatar of the company founder, Sir Richard Branson. For Virgin flyers, this would be a personal experience that would bring them value converting to further brand loyalty and contentment. The customer will be amazed at the selection of media available, with a truly staggering library of films, television shows, games and music accessible in an instant. Passengers using the Ceek service would be able to watch Formula One as though they were the driver, watch artists from the stage and be part of the entertainment experience. Imagine the customer being able to order drinks and refreshments via the platform. It would be a welcoming benefit to the staff, stock taking and the customer. The platform could also be used as an online duty free store, helping travellers get the best tax-free deals, allowing them to have a great selection, which they can pick up once they land at their destination. With an initial pilot on selected Virgin flight routes it could be rolled out across Virgin Atlantic, Virgin Ariways, AirAsiaX, Virgin America, Virgin Australia, Virgin Samoa and Little Red, making it a truly unique global experience.
  • 24. Commercial space travel has been the subject of sci-fi for decades, an idea once thought to be inconceivable, but Virgin has truly raised the bar and defied expectation. The thought of going into space is a thing of dreams, and Virgin has the chance to make many dreams a reality. For those unable to afford space travel, the Ceek platform would be able to give everyone the opportunity to experience space on Virgin Galactic. Imagine a virtual trip around space ... Using cameras above shuttles and footage from satellites, Virgin customers can experience what it feels like to go Galactic.
  • 25. Holidays are sold by recommendation. Be it through friends or family, or reviews on sites such as TripAdvisor. The holiday industry has come a long way since the glossy brochure, though with platforms such as Youtube, the traditional forms of advertising holidays still serve their purpose. Ceek offers the next step in holiday retail. What if people could experience their future holiday destination from a first person perspective? The interactive platform offers the limitless possibilities of virtual and augmented tours around holiday destinations, attractions and hotels, giving them a ‘try before you buy’ opportunity. This service could be offered via: Virgin Media, Inflight for people to pre book their holiday (or even create sales leads) on the return flight when they are still in ‘holiday-mode’ after enjoying their vacation. Combining services from Virgin Airways, Virgin Hotels and Virgin Trains, partnering with Ceek would help ensure that customers were Virgin loyal.
  • 26. Going on holiday is an amazing adventure. So many things to do and see. For the customer, they are likely to be overwhelmed with sales touts at their destination, selling them packages and day deals that don’t always go to plan or offer the best price. Virgin is a brand that is loved, trusted and recommended. Using the technology of Ceek, Virgin could offer the customers virtual tours of days out at their destination, prior to their arrival. A ‘try before you buy’. The customer could even order trips and excursions while they’re en route using Ceek, and have everything waiting when they get there, purchasing through Virgin and its trusted affiliates. It ensures the customer always gets value for money and a truly rewarding experience.
  • 27. Partnering with Ceek and Next Galaxy Corp, Virgin has the potential to raise the game with rivals such as BT and Sky. Even with new television technologies, the viewer still watches from a restricted perspective. The next step in entertainment experience is completely revolutionary. Using Ceek’s immersive technology, the viewer can watch their favourite football game from a variety of angles, such as the goal mouths, corner flags, the VIP box, all the stands and even with the use of miniature cameras, from the perspective of the players. The same goes for NASCAR or Formula One racing. The viewer can watch the race from the perspective of the driver and almost be part of the actual race. The possibilities are endless. A partnership with Ceek will give Virgin Media the opportunity for customers to choose their own TV experiences. No longer will people squabble for the remote. Rather than sublicense services to other channels Virgin could create its own TV network offering completely different perspectives unseen on television to date. With Virgin Media using CEEK’s AR and VR experiences the sky really is the limit.
  • 28. As well as entertainment, the Ceek platform has an excellent ability to be able to teach and assist people with their medical issues. Using augmented realities, adapted programmes using the Ceek platform has the ability to treat those with conditions such as anxiety, depression and Post-Traumatic Stress Disorder to list a few. Using the immersive nature of the technology, it is also an effective medium to help teach future medical professionals, for example giving new doctors in training a detailed, close-up exploration of the human anatomy or practice performing surgery.
  • 29. The V-Festival can become the first global festival, reaching audiences far and wide via virtual reality. There’s nothing quite like getting a front row seat, or standing at the front watching your favourite band. With Ceek, the V-Festival can expand it’s audience exclusively to Virgin Media customers, giving them ultimate access with multiple camera views that they can switch to in real time, and enjoy the festival from the comfort of their own home. The service could be reserved for Virgin Media subscribers, or pay per view. In addition, the Ceek technology utilizes real time tagging, tags such as fashion accessories adorned by artists, music being played or other commodities, that links to online stores will be displayed for customers to make purchases. It is the next step in entertain- ment and retail, and combined with Virgin, it would be a retail platform like none other.
  • 30. Could you imagine being shown around some of the premier facilities Virgin has to offer by none other than its founder? People follow Virgin for a number of reasons; the trust, the impeccable service, the good value. The best reason people love the brand is ultimately Sir Richard Branson, an icon of our times of achieving dreams and a person that despite his success, remains humble and down to earth. Having Sir Richard guide users around the more exclusive facilities will give Virgin that extra personal approach, keeping the direct bond with the customer. It will be more than a lifestyle brand, but a brand of humanity. A tour with the owner would also give people the drive to choose Virgin for their dreams holidays, their honey- moons, their special occasions, and make the brand part of their own personal celebrations. ‘Try before you buy’ VR service, 360 personalised tours, a fully immersive experience unique to Virgin users.
  • 31. The banking industry really has changed since its conception. With today’s internet technology, millions worldwide enjoy the convenience of conducting their financial affairs online. Virgin Money could be the first company to create a new way of banking online. Using augmented and virtual realities, Ceek and Virgin partnered would create a real banking experience, in the virtual world. Not only would they be able to conduct transfers, direct debits and apply for various credits, but they would be able to speak to a representative. It could be the replacement of call centres, using virtual reality for people to deal with people directly, face-to-face, from the convenience of one’s own home.
  • 32. There is no doubt that Virgin and its involvement with OneWeb will revolutionise Internet services forever. It is truly innovative. Partnering with Ceek, the combination of the technologies would transform retail, gaming, social media commu- nication and much more. It is a real glimpse into the future, making the things we’ve seen in Hollywood movies through CGI a believable and tangible reality. Rather than sitting in front of a computer typing into a small blue box, people will be able to chat with their friends from across the world in the same room together thanks to AR. Using this technology, it will completely revolutionize the film industry. Imagine a film premier released and streamed worldwide at the same time. Rather than buy tickets, the user could pay via a subscription or Pay As You Go via Ceek, and sit in the comfort of their own home watching the latest and biggest blockbusters. It would be an earth-sized cinema. The technology would also improve business communications. Where some meetings are crucial to do face to face, the Ceek user would be sitting in a room with their colleagues based in offices around the world. This would be beneficial for staff training, conference calls and meetings. Satellite Internet Constellation
  • 33. A vision with limitless possibilities NGC & VIRGIN