Having come across Next Galaxy and its amazing technology through my work with 50/50 Global Muzik I felt a calling to be an ambassador for the ‘age of innovation’. This breakthrough will lead to a major change in the way we interact with technology and the world around us, it far exceeds anything we have ever done before.
Draft documents and proposal originally sent via email on 11/06/14.
Competition in business is of the old paradigm, we have come to a point in human evolution where we need to lay down our swords and work together to co-create a future that we can all be proud of. In our move towards an enlightened civilisation
we must look outside our current reality and strive to create a new world that
represents the very best of the human spirit.
Unity is essential for the dawn of this new age, the brands of the future will align together for a shared purpose or common goal that benefits humanity.The key driving force that aligns both Next Galaxy Corp and Virgin is innovation, it is crucial that we continue to challenge the status quo so that we can shape and mould the world
around us for the benefit of all. Next Galaxy Corp brings community and commerce together, as a collective of partners we can merge the traditions of the present with the unlimited possibilities of the future. We are about to take a quantum leap into a world of
inter-connectedness, are you ready to co-create the next
human experience?
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
Social, digital campaign and agency partnership v2 Daniel Cheetham
This document provides information about a global brand activation company and the services it provides. It summarizes recent projects delivered for various brand clients across different industries. The company works with brands to develop creative digital solutions, social media campaigns, games, and other engaging content. It aims to ensure brand consistency across channels and territories while reducing costs and timescales for clients.
The document provides a recap of key themes and announcements from the 2017 NewFronts event, including a focus on brand safety, live streaming investments from Twitter and Hulu, virtual and augmented reality storytelling, social platforms as the new TV, and increased spending on original digital video content. New programming slates and partnerships were announced by New York Times, AwesomenessTV, Twitter, Disney, Defy Media, Conde Nast, PopSugar, Refinery29, Hulu, Hearst, TimeInc, and YouTube.
The document provides an overview of Unit 1 Presentation by Caleb Browning covering several topics:
1. An agency profile of AMV BBDO, including its ownership structure and operation model. It is one of the largest agencies globally and created successful campaigns like "You're not you when you're hungry" for Snickers.
2. A print case study on WPP creating black and white newspaper advertisements for a Turkish appliance brand focusing on environmental messages using imagery of a whale.
3. Audience research on Snickers advertisements shown to different age groups, finding younger audiences responded more positively while older groups found the ads intimidating and not leaving a positive brand image.
4. An analysis of distribution
hub.branded Media Pack_PDFversion below 3mbJames Evans
Hub.branded is a company that specializes in celebrity endorsement and branded content marketing. They have longstanding relationships with celebrities and influencers that provide clients with unique access and engagement opportunities. Hub.branded can help clients with full-service content creation and production or can assist at various stages of the process. They have experience placing branded content in various digital and print media outlets. One of their campaigns for SEAT involved engaging father and son celebrities Larry and George Lamb for a road trip campaign across the UK to promote the new SEAT Ibiza model.
1) Several quotes discuss the challenges of integrating new technologies like virtual reality and measuring their impact on creativity and audiences.
2) Many quotes focus on the need for diversity, inclusion, and addressing issues like the gender wage gap in the advertising industry.
3) Many discuss the changing nature of entertainment and how brands can integrate into content in the digital age through partnerships with celebrities, influencers, and creating their own media companies.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
Social, digital campaign and agency partnership v2 Daniel Cheetham
This document provides information about a global brand activation company and the services it provides. It summarizes recent projects delivered for various brand clients across different industries. The company works with brands to develop creative digital solutions, social media campaigns, games, and other engaging content. It aims to ensure brand consistency across channels and territories while reducing costs and timescales for clients.
The document provides a recap of key themes and announcements from the 2017 NewFronts event, including a focus on brand safety, live streaming investments from Twitter and Hulu, virtual and augmented reality storytelling, social platforms as the new TV, and increased spending on original digital video content. New programming slates and partnerships were announced by New York Times, AwesomenessTV, Twitter, Disney, Defy Media, Conde Nast, PopSugar, Refinery29, Hulu, Hearst, TimeInc, and YouTube.
The document provides an overview of Unit 1 Presentation by Caleb Browning covering several topics:
1. An agency profile of AMV BBDO, including its ownership structure and operation model. It is one of the largest agencies globally and created successful campaigns like "You're not you when you're hungry" for Snickers.
2. A print case study on WPP creating black and white newspaper advertisements for a Turkish appliance brand focusing on environmental messages using imagery of a whale.
3. Audience research on Snickers advertisements shown to different age groups, finding younger audiences responded more positively while older groups found the ads intimidating and not leaving a positive brand image.
4. An analysis of distribution
hub.branded Media Pack_PDFversion below 3mbJames Evans
Hub.branded is a company that specializes in celebrity endorsement and branded content marketing. They have longstanding relationships with celebrities and influencers that provide clients with unique access and engagement opportunities. Hub.branded can help clients with full-service content creation and production or can assist at various stages of the process. They have experience placing branded content in various digital and print media outlets. One of their campaigns for SEAT involved engaging father and son celebrities Larry and George Lamb for a road trip campaign across the UK to promote the new SEAT Ibiza model.
1) Several quotes discuss the challenges of integrating new technologies like virtual reality and measuring their impact on creativity and audiences.
2) Many quotes focus on the need for diversity, inclusion, and addressing issues like the gender wage gap in the advertising industry.
3) Many discuss the changing nature of entertainment and how brands can integrate into content in the digital age through partnerships with celebrities, influencers, and creating their own media companies.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
GoPro started in 2004 when founder Nick Woodman created an action camera to capture people's active moments. It has since grown into a billion dollar company through innovative products, storytelling, and engaging customers. GoPro transformed the camera industry and helped popularize the sharing of photos and videos online. While very successful initially as a private startup, GoPro has struggled since becoming a public company in 2014 and its stock price has fallen. It continues developing new camera models and striving to serve adventure seekers.
This document discusses various experiential marketing techniques used by brands, including projection mapping, RFID, virtual and augmented reality, wearable technology, and interactive photo activations. It provides examples of how brands have incorporated these technologies and interactive elements into events, retail spaces, festivals, and other venues to creatively engage audiences. The key aspects covered include capturing consumer data, creating shareable experiences, extending brand interactions beyond events, and making experiences personalized.
The days of 'launch and leave' are coming to an end. Now advertising must be thought of as improvisation; campaigns are evolving creatures which must be monitored and tailored as they unfold, otherwise they cease to be relevant.
Real time reaction is now essential – reacting and evolving in response to consumer feedback means campaigns can maximise opportunities to engage with consumers and allow them to become a real part of campaigns. Historically advertising agencies have been built to deliver at the 'Speed of Production'. Leo Rayman explains why this needs to change so that they operate at the 'Speed of Culture'. This implies big changes to the culture, skillsets, processes and structures of agencies.
Voici une partie de ma présentation "Innovation Collaborative & Crowdsourcing" faite le 19 mars 2014 chez BEL Group. Il ne s'agit que d'extraits car je réserve l'ensemble de la présentation aux personnes présentes à ce jour.
N'hésitez pas à me contacter pour des présentations similaires au sein de votre entreprise. Envoyez-moi un mail ou rendez-vous sur www.yannigroth.com
How do you respond to the new normal? What kind of innovation is relevant and viable in time of crisis and after crisis? Find out and learn with us these inspiring business case studies responding to change.
Ogilvy Labs conducted "Semesters of Learning" every 6 months from 2007-2016 where they focused their research efforts, events, and partnerships on an emerging topic. This document provides summaries of each semester's focus, key activities conducted by Ogilvy Labs, and resulting client projects and campaigns that helped generate revenue, build relationships, and enhance Ogilvy's reputation in the innovation space.
Ignition is a creative agency that specializes in developing innovative ideas to help brands stand out. They believe ideas should come first and then find the best way to present them, unlike agencies constrained by predictable media choices. Their campaigns have a qualitative understanding of target consumers and effective strategic and tactical execution. Ignition has worked with many large, successful global brands across various industries and is based in Richmond, Melbourne.
This document provides a summary of a magazine issue from grow, a creative advertising agency in Qatar. It includes articles on combating human trafficking, trends in social media usage, and how companies must change with the times to survive. The issue highlights grow's work on a conference about human trafficking and discusses challenges local companies face in differentiating themselves as the market changes in Qatar. It argues that companies should focus on building their brand and communicating value rather than just price to succeed with new consumers.
Cannes lions awards 2014 trends and implicationsLeslie Turley
This document summarizes key digital marketing trends from 2014, highlighting examples of award-winning campaigns. The trends discussed include using technology to benefit consumers, presenting data as creative works, crafting campaigns to subvert expectations and garner advocacy, targeting individuals with personalized experiences, and inspiring wonder through simplicity. Brands are advised to think about how to deliver on promises through technology, share insights through data, inspire different emotions, and facilitate consumer interactions at scale.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
The document summarizes the re-branding of PTI Cymru Ltd to Traveline Cymru. There was confusion between the two brands, with PTI Cymru Ltd being more industry-facing and Traveline Cymru being customer-facing. The re-branding process included developing a new logo, website, stationery, and marketing materials featuring the Traveline Cymru brand. Research like focus groups provided positive feedback on the new brand. While challenging internally, the re-branding was deemed a success with customers and partners congratulating Traveline Cymru on the change.
The document summarizes key quotes and insights from presentations at the 2010 Cannes Lions International Advertising Festival. Some of the notable points included: the importance of listening to social media feedback; how recommendations overtake brand loyalty; the need for agencies to reinvent themselves for the digital world; and how the best innovations come from unexpected places. The festival talks highlighted major shifts towards personalized and transparent marketing enabled by new technologies and changing consumer attitudes.
Mike is a South Florida radio personality known as "Mobile Mike" who promotes businesses through unique vehicles and events. He got his start in radio in the 1990s and now runs a large promotional business using a tour bus, vehicles, planes, and more. Mobile Mike supports many community organizations through fundraising events and his foundation. He has found innovative ways to advertise locally like through water billboards, aerial banners, and a catering truck.
Cannes 2014 Innovation Entries (In Korean) / 칸 2014 이노베이션 부문 주요작Andy Joohyun Lee
Some notable entries and winners from the Innovation Category at Cannes Festival of Creativity 2014. Most;y written in Korean. Videos included.
2014년 칸 국제 광고제 (크리에이티브 페스티벌) 의 이노베이션 부문에서 수상한 주요작품과 수상은 못했지만 의미있던 작품을 뽑아 보았습니다.
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
This document discusses generational targeting and how brands can effectively engage with Generation Z. It notes that Gen Z is the next large generation that will have significant purchasing power. The document examines how Lego and Adidas have adapted their branding strategies to focus on Gen Z by encouraging user-generated content and collaboration. It emphasizes that brands must meet Gen Z where they are in the digital space in order to engage them and build loyalty.
The Marketing Revolution - caused by 3.000.000.000 peopleJoakim Vars Nilsen
Why you and 3.000.000.000 people are the cause of the biggest marketing revolution in 50 years - And how empowering people is the Tour De Force in marketing.
This document provides an overview of TLA, a Vietnam advertising agency established in 2017. It describes TLA's vision to become a top communications agency in Vietnam by 2018. The agency has a small team of 20 people with experience from other agencies. TLA offers a range of services including data, strategy, creativity, technology, execution and optimization. It works with a variety of industry clients and provides case studies on campaigns for clients such as Misfit Wearables, Sunplay Skin Aqua, Vichy, and Vivo.
The document provides background information on Pop2Life, an experiential marketing agency. It summarizes the experience and careers of the key executives in entertainment and marketing. It then outlines Pop2Life's core services which include branded entertainment events using music and pop culture connections, unique experiences, stunts and promotions at major events, and exciting sweepstakes and contests. The document emphasizes Pop2Life's relationships in the music industry and ability to create buzz and engage consumers across multiple platforms.
Souzou is a young design agency passionate about helping clients bring their ideas to life. They work with clients of all sizes from startups to large organizations. Souzou offers graphic design, marketing, digital design, branding, photography, filmmaking and other services to help clients enhance their brands and projects. They have experience helping clients develop globally and rebrand/relaunch. Souzou provides case studies of work they have done for clients in various industries including ecommerce, advertising, travel, publishing, and more.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
Today MI WORLD WIDE Advertising Agency is at the forefront of helping you create ideal brands. MI WORLD WIDE is a Global Brand Culture Marketing Network, building ideal Brands. By fusing culture insights from our BRAND CULTURE PRISM tool and amplifying via Imagery, Engagement, Experiences and Play we help our clients from both advertiser and agency side unleash the potential in their brands.
GoPro started in 2004 when founder Nick Woodman created an action camera to capture people's active moments. It has since grown into a billion dollar company through innovative products, storytelling, and engaging customers. GoPro transformed the camera industry and helped popularize the sharing of photos and videos online. While very successful initially as a private startup, GoPro has struggled since becoming a public company in 2014 and its stock price has fallen. It continues developing new camera models and striving to serve adventure seekers.
This document discusses various experiential marketing techniques used by brands, including projection mapping, RFID, virtual and augmented reality, wearable technology, and interactive photo activations. It provides examples of how brands have incorporated these technologies and interactive elements into events, retail spaces, festivals, and other venues to creatively engage audiences. The key aspects covered include capturing consumer data, creating shareable experiences, extending brand interactions beyond events, and making experiences personalized.
The days of 'launch and leave' are coming to an end. Now advertising must be thought of as improvisation; campaigns are evolving creatures which must be monitored and tailored as they unfold, otherwise they cease to be relevant.
Real time reaction is now essential – reacting and evolving in response to consumer feedback means campaigns can maximise opportunities to engage with consumers and allow them to become a real part of campaigns. Historically advertising agencies have been built to deliver at the 'Speed of Production'. Leo Rayman explains why this needs to change so that they operate at the 'Speed of Culture'. This implies big changes to the culture, skillsets, processes and structures of agencies.
Voici une partie de ma présentation "Innovation Collaborative & Crowdsourcing" faite le 19 mars 2014 chez BEL Group. Il ne s'agit que d'extraits car je réserve l'ensemble de la présentation aux personnes présentes à ce jour.
N'hésitez pas à me contacter pour des présentations similaires au sein de votre entreprise. Envoyez-moi un mail ou rendez-vous sur www.yannigroth.com
How do you respond to the new normal? What kind of innovation is relevant and viable in time of crisis and after crisis? Find out and learn with us these inspiring business case studies responding to change.
Ogilvy Labs conducted "Semesters of Learning" every 6 months from 2007-2016 where they focused their research efforts, events, and partnerships on an emerging topic. This document provides summaries of each semester's focus, key activities conducted by Ogilvy Labs, and resulting client projects and campaigns that helped generate revenue, build relationships, and enhance Ogilvy's reputation in the innovation space.
Ignition is a creative agency that specializes in developing innovative ideas to help brands stand out. They believe ideas should come first and then find the best way to present them, unlike agencies constrained by predictable media choices. Their campaigns have a qualitative understanding of target consumers and effective strategic and tactical execution. Ignition has worked with many large, successful global brands across various industries and is based in Richmond, Melbourne.
This document provides a summary of a magazine issue from grow, a creative advertising agency in Qatar. It includes articles on combating human trafficking, trends in social media usage, and how companies must change with the times to survive. The issue highlights grow's work on a conference about human trafficking and discusses challenges local companies face in differentiating themselves as the market changes in Qatar. It argues that companies should focus on building their brand and communicating value rather than just price to succeed with new consumers.
Cannes lions awards 2014 trends and implicationsLeslie Turley
This document summarizes key digital marketing trends from 2014, highlighting examples of award-winning campaigns. The trends discussed include using technology to benefit consumers, presenting data as creative works, crafting campaigns to subvert expectations and garner advocacy, targeting individuals with personalized experiences, and inspiring wonder through simplicity. Brands are advised to think about how to deliver on promises through technology, share insights through data, inspire different emotions, and facilitate consumer interactions at scale.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
The document summarizes the re-branding of PTI Cymru Ltd to Traveline Cymru. There was confusion between the two brands, with PTI Cymru Ltd being more industry-facing and Traveline Cymru being customer-facing. The re-branding process included developing a new logo, website, stationery, and marketing materials featuring the Traveline Cymru brand. Research like focus groups provided positive feedback on the new brand. While challenging internally, the re-branding was deemed a success with customers and partners congratulating Traveline Cymru on the change.
The document summarizes key quotes and insights from presentations at the 2010 Cannes Lions International Advertising Festival. Some of the notable points included: the importance of listening to social media feedback; how recommendations overtake brand loyalty; the need for agencies to reinvent themselves for the digital world; and how the best innovations come from unexpected places. The festival talks highlighted major shifts towards personalized and transparent marketing enabled by new technologies and changing consumer attitudes.
Mike is a South Florida radio personality known as "Mobile Mike" who promotes businesses through unique vehicles and events. He got his start in radio in the 1990s and now runs a large promotional business using a tour bus, vehicles, planes, and more. Mobile Mike supports many community organizations through fundraising events and his foundation. He has found innovative ways to advertise locally like through water billboards, aerial banners, and a catering truck.
Cannes 2014 Innovation Entries (In Korean) / 칸 2014 이노베이션 부문 주요작Andy Joohyun Lee
Some notable entries and winners from the Innovation Category at Cannes Festival of Creativity 2014. Most;y written in Korean. Videos included.
2014년 칸 국제 광고제 (크리에이티브 페스티벌) 의 이노베이션 부문에서 수상한 주요작품과 수상은 못했지만 의미있던 작품을 뽑아 보았습니다.
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
This document discusses generational targeting and how brands can effectively engage with Generation Z. It notes that Gen Z is the next large generation that will have significant purchasing power. The document examines how Lego and Adidas have adapted their branding strategies to focus on Gen Z by encouraging user-generated content and collaboration. It emphasizes that brands must meet Gen Z where they are in the digital space in order to engage them and build loyalty.
The Marketing Revolution - caused by 3.000.000.000 peopleJoakim Vars Nilsen
Why you and 3.000.000.000 people are the cause of the biggest marketing revolution in 50 years - And how empowering people is the Tour De Force in marketing.
This document provides an overview of TLA, a Vietnam advertising agency established in 2017. It describes TLA's vision to become a top communications agency in Vietnam by 2018. The agency has a small team of 20 people with experience from other agencies. TLA offers a range of services including data, strategy, creativity, technology, execution and optimization. It works with a variety of industry clients and provides case studies on campaigns for clients such as Misfit Wearables, Sunplay Skin Aqua, Vichy, and Vivo.
The document provides background information on Pop2Life, an experiential marketing agency. It summarizes the experience and careers of the key executives in entertainment and marketing. It then outlines Pop2Life's core services which include branded entertainment events using music and pop culture connections, unique experiences, stunts and promotions at major events, and exciting sweepstakes and contests. The document emphasizes Pop2Life's relationships in the music industry and ability to create buzz and engage consumers across multiple platforms.
Souzou is a young design agency passionate about helping clients bring their ideas to life. They work with clients of all sizes from startups to large organizations. Souzou offers graphic design, marketing, digital design, branding, photography, filmmaking and other services to help clients enhance their brands and projects. They have experience helping clients develop globally and rebrand/relaunch. Souzou provides case studies of work they have done for clients in various industries including ecommerce, advertising, travel, publishing, and more.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
Today MI WORLD WIDE Advertising Agency is at the forefront of helping you create ideal brands. MI WORLD WIDE is a Global Brand Culture Marketing Network, building ideal Brands. By fusing culture insights from our BRAND CULTURE PRISM tool and amplifying via Imagery, Engagement, Experiences and Play we help our clients from both advertiser and agency side unleash the potential in their brands.
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdfBusinessBerg
We at The Business Berg found 2immersive4U to be best suited for the cover of our latest edition, “World’s 10 Most Innovative AR/VR Solution Providers 2022.
Read More: https://thebusinessberg.com/worlds-10-most-innovative-ar-vr-solution-providers-2022-june2022/
Most Innovative Companies to Watch in 2022(1)-min.pdfinsightssuccess2
Innovation has become a core driver of growth, performance, and valuation. Managers often misunderstand the difference between a creative team and an innovative team. A creative mindset can lead to a “different” outcome sometimes. Still, an innovative perspective opens the curious doors of the mind every time, resulting in fresh conceptual products every time
Read More: https://www.insightssuccess.com/most-innovative-companies-to-watch-in-2022-june2022/
NewsCred + Getty Images present: The Power of Visual StorytellingJacqueline Polanco
This document discusses the four principles of visual storytelling according to NewsCred and Getty Images: authenticity, sensory, archetype, and relevancy. It provides examples of how brands like Dove and Lean In have effectively used images adhering to these principles in their marketing campaigns. The document also includes tips and key takeaways on how to select images that align with each principle, such as choosing images that feel genuine, engage multiple senses, tap into universal character archetypes, and feature people and situations that are relevant to the target audience.
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
Rightpoint digital experiences portfolioRightpoint
This document summarizes a digital experience design company that brings together strategy, creative, and technology. It has expertise in strategy to ensure objectives are met, creative design that engages users, and integrating advanced technology. It creates various digital experiences like websites, apps, and portals to meet clients' business needs across industries. The company aims to be the most admired in its field by having passionate people who continuously learn and innovate to deliver excellent work.
This document provides information about an agency called Advanced Ideas Studio. It discusses why the agency exists, who the people are that work there, and what types of services they provide. The agency has a passion for ideas and helping ideas come to life through various expertise in technology, campaigns, online platforms, and social media. They have experience developing websites, platforms, and digital campaigns for various clients across different industries.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
The Essential Guide to Marketing in a Digital World - 5thDung Tri
This document provides an introduction and preface to the 5th edition of the textbook "eMarketing: The essential guide to marketing in a digital world". Some key details:
- The preface discusses the evolution of digital marketing and why the textbook changed its subtitle to reflect that digital is now integrated into all aspects of marketing.
- It highlights new chapters added on content strategy and user experience design.
- The preface recognizes the work of the knowledge team in synthesizing agency knowledge into an accessible textbook and keeping it up to date.
- Reviews praise the comprehensive yet practical nature of the textbook in addressing the fast-changing digital landscape.
This document provides information about the 5th edition of the eMarketing textbook. It was written by Rob Stokes and the Minds of Quirk. Some key details include:
- The subtitle was changed to reflect that digital is now integrated into all aspects of marketing rather than being a separate channel.
- Over 1000 academic institutions globally now use the textbook, which is available for free online.
- This edition features expanded chapters on market research, content strategy, user experience design, video marketing and mobile marketing.
- Vouchers for marketing tools and services are included with printed copies to encourage purchasing the physical book.
This document provides an introduction and preface to the 5th edition of the textbook "eMarketing: The essential guide to marketing in a digital world". Some key details:
- The preface discusses the evolution of digital marketing and why the textbook changed its subtitle to reflect that digital is now integrated into all aspects of marketing.
- It highlights new chapters added on content strategy and user experience design.
- The preface recognizes the work of Kat Scholtz and her team in overseeing the production of this 5th edition.
- It includes endorsements from industry professionals praising the comprehensive coverage and insights provided in the textbook.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
www.Starchild.us
Starchild Interactive - portfolio presentation
We merge products and services with a hybrid company business model ( part advertising and marketing agency, part innovation studio, part transmedia design and storytelling ).
www.starchild.us
This document introduces Isobar, a digital agency that uses technology and creative communication to transform business and brands. It discusses how Isobar helps clients address challenges and opportunities by influencing behavioral change through creative ideas and digital technology. Examples of Isobar clients and campaigns are provided.
On Air Collective is an experiential marketing and creative agency that helps brands achieve their goals through original cross-discipline campaigns. They create campaigns that make brands tangible to consumers and build business development strategies. They work with fashion, magazine, skincare, art, food, leisure, luxury, and lifestyle brands. Their services include business development, digital outreach, pop ups and events, culture building, and marketing & PR. They have case studies working with brands like House of Vans, OtterBox, airbnb, Sarah Lai Label, Grana, Midtown, and Little Bao on campaigns, pop ups, exhibitions, and events.
Similar to Virtual Reality Partnership Proposal (June 2014) Next Galaxy Corporation & Virgin Group (20)
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2. Having come across Next Galaxy and its amazing technology
through my work with 50/50 Global Muzik I felt a calling to be
an ambassador for the ‘age of innovation’. This breakthrough
will lead to a major change in the way we interact with
technology and the world around us, it far exceeds
anything we have ever done before.
Competition in business is of the old paradigm, we have come
to a point in human evolution where we need to lay down our
swords and work together to co-create a future that we can all
be proud of. In our move towards an enlightened civilisation
we must look outside our current reality and strive to create a
new world that represents the very best of the human spirit.
Unity is essential for the dawn of this new age, the brands of
the future will align together for a shared purpose or common
goal that benefits humanity.
The key driving force that aligns both Next Galaxy Corp and
Virgin is innovation, it is crucial that we continue to challenge
the status quo so that we can shape and mould the world
around us for the benefit of all.
Next Galaxy Corp brings community and commerce together,
as a collective of partners we can merge the traditions of the
present with the unlimited possibilities of the future.
We are about to take a quantum leap into a world of
inter-connectedness, are you ready to co-create the next
human experience?
Charlotte Mills
Managing Director | Sym Brand Consultancy
Executive of Corporate Partnerships | 50/50 Global Muzik
Email: brandmanager@5050globalmuzik.com
Telephone: +44 7779261777
We do things best when we do them together, brand alignments are the partnerships
of the future.
3. Sym Brand Consultancy in conjunction with 50/50 Global
Muzik proudly presents ‘AVA’ a partnership between NGC and
Virgin that will totally transform the brand experience.
This partnership makes perfect sense. Mary and Richard
have a similar energy and the two combined would create a
positive dynamic, the partnership will be a catalyst for a
remarkable change in the way human beings experience
the Virgin brand.
By utilising futuristic technology CEEK is the perfect platform
for fully immersing your customers in the Virgin experience
We really need to get to the core of ‘why’ because why
gives something ‘meaning’ and meaning gives something
‘purpose’. Creating real value is crucial because everything
in the future will be based upon meaning and purpose, the
brands who embrace this ethos will be the ones that
continually evolve.
Aligning together for a shared purpose this vast network of
pioneers and innovators will create new experiences that will
lead to massive global changes and a shift in human
consciousness.
Project name: Ava
Mission: To revolutionise the way Virgin does business
Purpose: Co-creating a better future through innovation
A quote of renowned innovation and media guru Don
Tapscott springs to mind;
“Collaboration is important not just because it’s a better way
to learn. The spirit of collaboration is penetrating every institu-
tion and all of our lives. So learning to collaborate is part of
equipping yourself for effectiveness, problem solving, inno-
vation and life-long learning in an ever-changing networked
economy”.
The purpose of this document is to collectively lay down the
foundation for what could be a very lucrative and mutually
beneficial partnership between NGC and Virgin.
This partnership has the opportunity to create commercial
abundance and market leadership without any need
for competing via the art of collaboration.
The Ceek platform has the potential to transform the way the
Virgin Group does business there are many commercial
avenues to explore.
This would be a global first and a beautiful example of
brands collaborating to manifest the age of innovation. It
would be the clincher that makes the partnership package
incredibly attractive by offering a very rewarding incentive
that will further strengthen brand loyalty and trust.
4. NextGalaxyisleading the development of
innovativeAugmented and fully Immersive
VirtualRealitytechnology and content
solutionsforconsumers.
Among Mary Spio’s many accomplishments, she is best known for creating and holding
patents on the technology used to digitally release feature films.
Mary and her team at Boeing worked with LucasFilms to be the first to digitally distribute
major motion pictures over satellite. Since then, the platform is an accepted, cost saving,
modern alternative used for scores of high-grossing blockbusters. Eventually, the technology
was sold as an industry partner for over a billion dollars.
Mary is on the USA Today panel of CEOs, Presidents, Founders, and Chairmen where she
advises on leadership trends a few times a year. In addition she is also named alongside
Oprah in NBC News and theGRIO’s 100 History makers in the making.
MarySpio | Next Galaxy CEO & Founder
6. Next Galaxy is leading the creation and distribution of virtual
reality entertainment experiences ...
7. Welcome to the Social Virtual Reality Revolution, we proudly present
to you CEEK ...
Weneed to insert a custom image forVirginsowecan
sellinthe potential.Avatar of Richard andafemaleflight
attendant.Can Mary assist then i can dropintodecks.
8. A fully immersive and interactive social content distribution platform for accessing virtual
reality experiences.
9. Whether you are shopping online, booking
your next vacation or watching your favourite
Hollywood blockbuster CEEK can take you
there in a fully immersive way to make sure
you don’t just see it – you become a part of it!
We strive to create the communal experience of
attending live events, such as concerts, sporting
events or business conferences through Virtual
and Augmented Reality.
12. Using the OCULUS RIFT and other Virtual Reality Head Mounted
Displays users will be able to:
• Experience their next Virgin holiday
• Purchase Virgin products, services and merchandise
• Buy products direct from sponsors and affiliates
• Connect with other Virgin fans across the globe
15. With thetechnology and content,NGCaresteppingin andfillingthegaps intheConsumerVirtual
Realitymarketplace,positioning the company to be a major driverinthemainstreamadoptionof
ConsumerVirtualReality.
Next Galaxy’spassionisbuildingandlaunching
the next generationof market–basedsolutionsto
push emergingtechnologiestoitsouterlimit.
Our corporateculturequalityisnotanaccident;it
is always theresultof highintention,sincereeffort,
intelligent directionandskillfulexecution.
Togetherwecanchangethe way that consumers interact withtechnology,wecancreatelarger
marketsharesandwinmore fan loyalty by harnessing the powerof virtualrealityexperiences.
Socialmediaisevolving,CEEKcreates real-time multi-user virtualenvironmentsandoffersa
newperspectivefromanall new world of commercial possibilities.
20. BrandAlignment
Humanity needs innovators, pioneers, trend breakers
and change makers. Together with our shared values we
can bring forth into reality a new world that represents
the very best of the human spirit.
This partnership will revolutionise the way Virgin does
business and change the way we interact with technology.
It will set a global precadent for embracing VR and AR
technologies as a part of our everyday lives.
Key alignment:
INNOVATION
Shared purpose
Nuturing the human spirit
Making the world a better place.
Unlocking new worlds
PROJECT AVA
It is time to align with a sense of purpose for the benefit of all. Here at sym it is our goal to bring together community centric brands to
co-create a future we can all be proud of. As a race we are making a transition into the age of innovation where we all strive to be the
best that we can be. For us, for our planet and generations of humanity to come.
21. Virgin Next Galaxy
Virgin has continued to approach industries in new
and exciting ways.
It is without a doubt the only brand to make finance
and banking, attractive and fun.
Virgin bravely took on the major flight providers as the
challenger, and not only won, but changed the whole
experience of commercial aviation.
Next Galaxy Corp shares the same ethos, to innovate,
to dare to be different. Using virtual and augmented
realities, it would completely change the playing
field of how we experience everyday life.
From the way we experience entertainment, to how
we watch sports, to how we shop, to how we
communicate, how we learn and many other
aspects of modern life.
A vision with limitless possibilities
22. Ceek is a truly unique platform, giving the ability to entertain, shop, train, teach, and much more. It is bridging the
very promising present with the amazing future, giving Virgin a distinct advantage in its current market places, but
also opportunities to revolutionise the way that we do business now and in the future.
Virgin has the unique opportunity to be the very first
provider to introduce virtual and augmented realities
as inflight entertainment.
It is quite simply a ground-breaking experience, the
days of watching your football play from a third per-
son perspective are over. There’s no need to view
your favourite artist from the crowd, you can literally
be on the stage with them, thanks to the new Ceek
technology from Next Galaxy Corp.
How would Virgin benefit from partnering with Next Galaxy?
It is a completely new, fully immersive experience that will offer your customers the ability
to connect with your brand in unique ways.
23. How would Next Galaxy Corp’s Ceek be used across Virgin?
Inflight entertainment
The benefit of the technology is that it is a truly personal experience. Each
device could be tailored to the customer. Passengers could be personally
be addressed by an VR avatar of the company founder, Sir Richard Branson.
For Virgin flyers, this would be a personal experience that would bring them
value converting to further brand loyalty and contentment.
The customer will be amazed at the selection of media available, with a truly
staggering library of films, television shows, games and music accessible in
an instant. Passengers using the Ceek service would be able to watch
Formula One as though they were the driver, watch artists from the stage
and be part of the entertainment experience.
Imagine the customer being able to order drinks and refreshments via the
platform. It would be a welcoming benefit to the staff, stock taking and the
customer. The platform could also be used as an online duty free store,
helping travellers get the best tax-free deals, allowing them to have a great
selection, which they can pick up once they land at their destination.
With an initial pilot on selected Virgin flight routes it could be rolled out
across Virgin Atlantic, Virgin Ariways, AirAsiaX, Virgin America, Virgin
Australia, Virgin Samoa and Little Red, making it a truly unique global
experience.
24. Commercial space travel has been the subject of sci-fi for decades, an idea once thought to be inconceivable, but Virgin
has truly raised the bar and defied expectation. The thought of going into space is a thing of dreams, and Virgin has the
chance to make many dreams a reality. For those unable to afford space travel, the Ceek platform would be able to give
everyone the opportunity to experience space on Virgin Galactic.
Imagine a virtual trip around space ... Using cameras above shuttles and footage from
satellites, Virgin customers can experience what it feels like to go Galactic.
25. Holidays are sold by recommendation. Be it through friends or
family, or reviews on sites such as TripAdvisor. The holiday industry
has come a long way since the glossy brochure, though with
platforms such as Youtube, the traditional forms of advertising
holidays still serve their purpose.
Ceek offers the next step in holiday retail. What if people could
experience their future holiday destination from a first person
perspective?
The interactive platform offers the limitless possibilities of virtual
and augmented tours around holiday destinations, attractions and
hotels, giving them a ‘try before you buy’ opportunity.
This service could be offered via:
Virgin Media, Inflight for people to pre book their holiday (or
even create sales leads) on the return flight when they are still
in ‘holiday-mode’ after enjoying their vacation.
Combining services from Virgin Airways, Virgin Hotels and
Virgin Trains, partnering with Ceek would help ensure that
customers were Virgin loyal.
26. Going on holiday is an amazing adventure. So many things to
do and see. For the customer, they are likely to be overwhelmed
with sales touts at their destination, selling them packages and
day deals that don’t always go to plan or offer the best price.
Virgin is a brand that is loved, trusted and recommended.
Using the technology of Ceek, Virgin could offer the customers
virtual tours of days out at their destination, prior to their arrival.
A ‘try before you buy’. The customer could even order trips
and excursions while they’re en route using Ceek, and have
everything waiting when they get there, purchasing through
Virgin and its trusted affiliates. It ensures the customer always
gets value for money and a truly rewarding experience.
27. Partnering with Ceek and Next Galaxy Corp, Virgin has the
potential to raise the game with rivals such as BT and Sky.
Even with new television technologies, the viewer still
watches from a restricted perspective.
The next step in entertainment experience is completely
revolutionary. Using Ceek’s immersive technology, the viewer
can watch their favourite football game from a variety of
angles, such as the goal mouths, corner flags, the VIP box,
all the stands and even with the use of miniature cameras,
from the perspective of the players.
The same goes for NASCAR or Formula One racing. The
viewer can watch the race from the perspective of the driver
and almost be part of the actual race. The possibilities are
endless. A partnership with Ceek will give Virgin Media the
opportunity for customers to choose their own TV
experiences. No longer will people squabble for the remote.
Rather than sublicense services to other channels Virgin could
create its own TV network offering completely different
perspectives unseen on television to date. With Virgin Media
using CEEK’s AR and VR experiences the sky really is the limit.
28. As well as entertainment, the Ceek platform has an excellent
ability to be able to teach and assist people with their medical
issues. Using augmented realities, adapted programmes using the
Ceek platform has the ability to treat those with conditions such as
anxiety, depression and Post-Traumatic Stress Disorder to list a few.
Using the immersive nature of the technology, it is also an effective
medium to help teach future medical professionals, for example
giving new doctors in training a detailed, close-up exploration of
the human anatomy or practice performing surgery.
29. The V-Festival can become the first global festival, reaching
audiences far and wide via virtual reality. There’s nothing quite
like getting a front row seat, or standing at the front watching your
favourite band. With Ceek, the V-Festival can expand it’s audience
exclusively to Virgin Media customers, giving them ultimate access
with multiple camera views that they can switch to in real time, and
enjoy the festival from the comfort of their own home. The service
could be reserved for Virgin Media subscribers, or pay per view.
In addition, the Ceek technology utilizes real time tagging, tags
such as fashion accessories adorned by artists, music being played
or other commodities, that links to online stores will be displayed
for customers to make purchases. It is the next step in entertain-
ment and retail, and combined with Virgin, it would be a retail
platform like none other.
30. Could you imagine being shown around some of the
premier facilities Virgin has to offer by none other than
its founder?
People follow Virgin for a number of reasons; the trust,
the impeccable service, the good value. The best reason
people love the brand is ultimately Sir Richard Branson,
an icon of our times of achieving dreams and a person
that despite his success, remains humble and down to
earth.
Having Sir Richard guide users around the more exclusive
facilities will give Virgin that extra personal approach,
keeping the direct bond with the customer. It will be
more than a lifestyle brand, but a brand of humanity.
A tour with the owner would also give people the drive
to choose Virgin for their dreams holidays, their honey-
moons, their special occasions, and make the brand part
of their own personal celebrations.
‘Try before you buy’ VR service, 360 personalised tours, a fully immersive experience
unique to Virgin users.
31. The banking industry really has changed since its conception.
With today’s internet technology, millions worldwide enjoy the
convenience of conducting their financial affairs online.
Virgin Money could be the first company to create a new
way of banking online. Using augmented and virtual realities,
Ceek and Virgin partnered would create a real banking
experience, in the virtual world.
Not only would they be able to conduct transfers, direct debits and
apply for various credits, but they would be able to speak to a
representative.
It could be the replacement of call centres, using virtual reality for
people to deal with people directly, face-to-face, from the
convenience of one’s own home.
32. There is no doubt that Virgin and its involvement with OneWeb will
revolutionise Internet services forever.
It is truly innovative. Partnering with Ceek, the combination of the
technologies would transform retail, gaming, social media commu-
nication and much more. It is a real glimpse into the future, making
the things we’ve seen in Hollywood movies through CGI a
believable and tangible reality.
Rather than sitting in front of a computer typing into a small blue
box, people will be able to chat with their friends from across the
world in the same room together thanks to AR.
Using this technology, it will completely revolutionize the film
industry. Imagine a film premier released and streamed worldwide
at the same time. Rather than buy tickets, the user could pay via a
subscription or Pay As You Go via Ceek, and sit in the comfort of
their own home watching the latest and biggest blockbusters.
It would be an earth-sized cinema.
The technology would also improve business communications.
Where some meetings are crucial to do face to face, the Ceek
user would be sitting in a room with their colleagues based in
offices around the world. This would be beneficial for staff
training, conference calls and meetings.
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