Blazon's slide deck detailing their 'Crowdfunding for Innovation' solution.

1. Premium PR, Marketing & Digital Advertising

2. Who are we?
Blazon is an international Premium Digital Crowdfunding Agency for hardware, product and corporate innovation.
We specialise in crowdfunding campaigns, robotics, blockchain, and equity crowdfunding campaigns, and our track record
proves it.
Our crowdfunding clients have raised over $20m on Indiegogo and Kickstarter, and our blockchain Clients have raised over
$100M.

3. Track Record
Crowdfunding
campaigns completed.
Over $15 Million in funds
Raised
Over 1 billion Impressions
gained
50 20M 1BCrowdfunding
campaigns completed

4. Crowdfunding is changing how entrepreneurs bring new products to market. It has allowed thousands of innovating entrepreneurs to raise money,
build brand awareness, and join a broader conversation with large numbers of potential backers, all while still in the product development process.
Examples of crowdfunded products like Oculus Rift, a virtual-reality gaming headset that raised $2.4 million via crowdfunding. Oculus VR was later
acquired by Facebook Inc. for $2 billion.
Crowdfunding is now no longer just about raising funds. It has grown into an active community of early adopters, tech enthusiasts and
innovative startups. This presents an opportunity to align with tech innovation by engaging with this community through product plays, entering a
previously unexplored space, testing new markets, gaining valuable press coverage in niche publications and gaining new customers who have
previously not engaged with the brand.
Adage: Big Brands Explore Crowdfunding https://adage.com/article/cmo-strategy/big-brands-crowdfund-products/315235/
Brands such as the ones highlighted below have woken up to this opportunity and Blazon have helped first movers in this space.
BlazonCrowdfundingForBrandsInnovationOffering

5. To best position ourselves as the go-to agency for crowdfunding innovation, we have been chosen to partner with both leading crowdfunding
platforms, Kickstarter and Indiegogo, and a number of core leaders and service companies in the crowdfunding space, giving us the best resources
available to deliver our campaigns.
OurPartners

6. AnatomyOfA
Crowdfunding
Campaign
Pre-Campaign (8-24 Weeks)
The goal for a successful pre-campaign is to generate leads, interest
and gain valuable feedback on which marketing techniques convert
into the most leads. Pre-Campaign leads are generated through
Facebook, Instagram and Google Ads, with assistance from press and
blog articles.
Campaign Launch Period (One Week)
The most important day for any crowdfunding campaign is the crucial
launch day, where we discover how many leads convert into sales, and
how many press outlets cover the campaign. Through pre-campaign
lead generation, we are able to estimate these conversion numbers,
and set the goal amount to our estimated ROI.
Live Crowdfunding Campaign (4-8 Weeks)
Throughout the campaign, the focus is on continued Ad campaigns,
with continued press pitching to increase exposure. Our ads generally
see a 7-10x ROI during this period.
Crowdfunding campaigns are split into three key
sections: Pre-campaign, Campaign launch,
Live campaign.

7. Blazon Crowdfunding
Campaign
Blazon Ideation CampaignBlazon Full Campaign
Taking a pre-existing Innovation
product to market via Indiegogo
or Kickstarter
Full PR, Advertising, Campaign
Creation - working with internal
team
Pre-Campaign to test the market
and discover the product value
Taking one or more pre-existing
Innovation products to market via
Indiegogo or Kickstarter
Full PR, Advertising, Campaign
Creation, Design, Copy
Pre-Campaign to test and discover
the product to take to market.
Work internally to create and
ideate an innovation product to
bring to Crowdfunding.
Full PR, Advertising, Campaign
Creation, Design, Copy and/or
working with internal team.
Multiple Pre-Campaign tests to
discover the product to take to
market.
The3BlazonCampaignOptions
Our options are split into workloads and active involvement in the development process, depending on how far down the line an idea is. We can get
involved anywhere from assisting with the ideation, to launching a campaign-ready product, either working with in-house teams, or finding solutions
externally.

8. Client Name: Absolut (Pernod
Ricard)
The Challenge: Blazon were
tasked with launching an
innovation play out of the
Absolut Art Labs at Absolut
Vodka. The vision was to
market their top-received
innovation project, an art
hanger from Swedish Designer
Alexander Lervik: Hangsmart.
Results: Blazon and Absolut
launched their innovation in
May 2017, after a strong pre-
campaign, to huge praise from
the Kickstarter community, and
the press.
Absolut were delighted with the
press and notoriety received
from a fresh, unexplored
market. Publications such as
Hypebeast and High Snobiety
were previously unexplored
territory for Absolut/Pernod
Ricard, and the crowdfunding
solution gave them a route to
this fresh market.
Performance Metrics:
$75,000 raised. 5,000+ units sold.
Key Press: CNBC, Uncrate, Highsnobiety, Fast
Company, Elle, Hypebeast.
Media impressions: 1,000,000+
Funding raised: 933 backers pledged $75,516 to help bring
this project to life.
Hangsmart
Case study:

9. Performance Metrics:
$407,853,000 raised. 7000+ units sold.
Key Press: Forbes, New York Times, Insider,
Refinery 29, WWD, Fast Company.
Media impressions: 1,500,000+
3,507 backers pledged $407,853 to help bring this project to life.
Case study: Client Name: Evelyn & Bobbie
The Challenge: Successfully
launch a Bra on a usually Male-
dominated platform
(Kickstarter 70% Men, 30%
Women), and hit funding goals
of $100K+.
Results: Blazon built out the
entire campaign strategy fo
Evelyn & Bobbie, including the
full pre-campaign & during-
campaign Digital Advertising,
PR, Marketing and lead the
team for copy and design
changes throughout.
Evelyn & Bobbie ended on a
$400K+ raise, gaining press
coverage across a wide range of
Fashion, Tech and Mainstream
Media channels, including the
New York Times.

10. Media impressions: 1,500,000+
2,125 backers pledged $357,769 to help bring this project to life.
Client Name: Neuroon
The Challenge:
Launch Neuroon’s second version of
their revolutionary smart sleep mask
on Kickstarter.
The challenge included opening new
markets, with the hugely improved
features on the new Neuroon Open
device.
Results:
The first day of the campaign was a
great sign of things to come, with a
huge $100,000 raised within the first
24 hours, continuing the success into
the 30-day campaign with a raise of
over $350k+.
Neuroon’s huge success came from
our extensive pre-campaign activities,
spending valuable time building a
community of backers before the kick-
off day, resulting in a safe and secure
raise.
Case study:
Performance Metrics:
$357,769 raised from over 2000 backers
Key Press: BBC, Techcrunch, Mashable, MIT
Technology Review and The Independent

11. Media impressions: 1,300,000+
1,095 backers pledged $659,700 to help bring this project to life.
Client Name: Buddy
The Challenge:
Paris based Blue Frog Robotics
approached Blazon with their vision to
utilise Crowdfunding to reach an
audience of early adopters and
technology enthusiasts to pre-order
their revolutionary AI household
companion robot: Buddy.
Set to revolutionise the home, and
thrust us into the future - Buddy offered
companionship and AI to children,
elderly and everybody in-between, in
the form of.
Results:
Buddy received extensive global press
coverage via Blazon, including full
features on the BBC, Techcrunch,
Mashable, MIT Technology Review and
The Independent. On his travels, he
event met French President Emmanuel
Macron for a heartwarming moment.
Buddy ended their campaign raising
over $650,000, and subsequently follow-
on venture capital rounds.
Case study:
Performance Metrics:
$659,700 raised. 1,000+ units sold.
Key Press: BBC, Techcrunch, Mashable, MIT
Technology Review and The Independent

12. Media impressions: 1,000,000+
315 backers pledged $118,282 to help bring this project to life.
Client Name: Pillo
The Challenge:
New York based PIllo had been
developing their groundbreaking home
healthcare robot for three years before
strategising a market launch. To test the
market before going mainstream, they
turned to Blazon’s Crowdfunding
solution to reach early adopters.
Pillo’s primary function is to organise
and accurately dispense pills and
medication, coupled with a reminder
app and a virtual doctor, with family-
member recognition software inbuilt.
Results:
Pillo received extensive global press
coverage via Blazon, including full
features on The Daily Mail, Mashable,
Venture Beat, METRO and Design Week.
Pillo shipped their allocated units
needed to test their target markets via
Indiegogo.
Case study: Performance Metrics:
$118,282 raised. 300+ units sold.
Key Press: Futurism, The Daily Mail, Mashable,
Venture Beat and Design Beat.

13. Michael Raven
FOUNDER & MANAGING
DIRECTOR
Besides exiting two startups, Michael has run over fifty agency campaigns across Kickstarter, Indiegogo
and self-launched blockchain campaigns, actively participating in the raising in over $115m for Blazon
clients.
James Ross Treacher
HEAD OF MARKETING &
ADVERTISING
With a wealth of experience in marketing and digital advertising, James built campaigns for Microsoft
Hololens and Investec before joining Blazon.
Damoy Robertson
HEAD OF BUSINESS
DEVELOPMENT &
PRODUCT INNOVATION
Damoy is a Business Development specialist with a key focus on innovation. Damoy has worked with
startups, SMEs and large enterprises to create and implement effective business development solutions
specifically relating to new products.
Omar Nawaz
CLIENT RELATIONS
MANAGER
Omar Nazaz is a current Google Mentor, and has extensive experience working on campaigns with
some of the worlds leading brands including Pepsi, Amazon, Renault & Honda, developing extensive
experience in planning and executing multi-channel marketing campaigns.
Clare Gower HEAD CONTENT MANAGER
Clare is a highly experienced copywriter with a first class degree from Cambridge University. She has
worked extensively across Blazon’s campaigns and for the huge London Unicorn Transferwise.
Daniel Mascarenhas KEY ADVISOR
Daniel is the founder of flyte.se, and has received awards from Cannes Lions, Eurobest and FWA or his
extensive work in the world of Advertising. Daniel is also a Kickstarter Mentor.
Key Team Roster

14. Blazon PR
Floor 3, 86-90 Paul Street - London, England,
EC2A 4NE - United Kingdom
Direct contact - Michael Raven: michael@blazonpr.com
Premium PR, Marketing & Digital Advertising