Effective fundraising requires that there are some communications and organisational principles in place. This presentation gives you the headlines.

1. Communications for fundraising
101

2. 1: Share a Vision
Communication for fundraising is
effective, sustainable and ethical
when it is aligned with mission &
vision…

3. ‘(fundraising) is proclaiming what you believe
in, and proclaiming it in such a way that you
offer the other person an opportunity to
participate in your vision’.
Henri Nouwen

4. 2: Raise your profile
If people don’t know…
how can they care?
And if they don’t care…
why would they give?

5. 3: Be Distinctive

6. 4: Be consistent & …

7. … state the
obvious
(repeatedly)

8. 6: Know your audiences…

9. “We must learn how the tide is
running in peoples minds and float
our messages on the surface”
Drayton Bird

10. … and know how to reach them

11. 7: Move People Emotionally

12. ... by telling
people
stories!

13. 8. Meet people
where they
are

14. so … give supporters what they want to read,
not what you think they should read

15. 9. Always invite a response

16. 10. Be Personal

17. 10: Be Factual

18. 11: Be Visual

19. 12. Integrate Media

20. 13: Get Leadership Support

21. Last:
be open to new
things
Don’t say …
“it won’t
work here”

22. …
… say

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