The document analyzes two crowdfunding campaigns. The first was for a national K9 memorial in the UK to honor police dogs. It aimed to raise £635 but achieved £6,024 through rewards related to dogs. The video quality was low but it attracted donors due to its cause. The second campaign was for an electric longboard but only offered purchasing the board as a reward. It aimed to raise €77,500 but only achieved €3 likely because electric longboards were not a novel product.

1. CROWDFUNDING
ANALYSIS CAMPAIGN
By: Samuel Tobon

2. THE TWO PROJECTS WE WILL BE
ANALYZING :
National k9 Memorial to
recognise Police Dogs
Zagadunga electric
longboard

3. National k9 Memorial to
recognise Police Dogs
• There are so many service dogs around the world
who spend there whole lives helping out.
• The goal of the project is to raise money for a more
suitable sculpture for the service dogs in the UK

4. INFO
• Link:
https://www.indiegogo.com/projec
ts/national-k9-memorial-to-
recognise-police-dogs-
community/x/18034482#/
• Focus: Animal Rights
• Goal: £635
• Actual: £6,024
• Type of Entrepreneurship: Social
Entrepreneurship

5. REWARDS
• Things I liked:
• Rewards were related: The rewards
they were offering was things that
had to do with dogs. Like leashes and
paw shaped pins, or shirts with dogs
on them
• Variety: The had a large variety of
options to give to their backers. This
shows originality, and confidence
of success

6. VIDEO: DISLIKES
• The video that was presented
had low quality footage/
images, so it seems to have
been put together last second
or not very carefully.
• Not very descriptive of the
purpose of the campaign, and
seemed to have ended before
we understood what their
solution to the problem was

7. SUCCESS!
• Overall the success of this project
comes from the broad audience
they can attract. There is a huge
amount of people who own dogs,
that will want this statue to be put
up.
• Despite their unprofessional video,
they are able to offer a very good
variety of rewards, specially
rewards that people are interested
in, are simple and still original.

8. ZAGADUNGA ELECTRIC LONGBOARD
• Electric Longboard that is powerful, fast and at an
acceptable price.
• Developed by engineers, techies and boarders.

9. INFO
• Link:
https://www.indiegogo.com/projects/zagad
unga-electric-longboard/x/18034482#/
• Focus: Sports
• Goal: €77,500
• Actual: €3
• Type of Entrepreneurship: Regular
entrepreneurship

10. REWARDS
• The only real rewards was a shirt if
you wanted to donate € 25
• The rest was to basically pay for a
board, so it wasn’t really
supporting their idea but just to buy
the board.

11. VIDEO
• Very high quality video.
• Well done, original footage and
a lot of effort was put into it.
• We were given a clear reason
of why it was created, we
understood was the purpose
and what to expect if we
bought the board.

12. FAILURE
• This project failed because it wasn’t presenting something
totally new. It looked like a regular electric longboard. It
was built up with all the talk, but in the long (no pun
intended) run its like all the other boards in the market.

13. LINKS
• https://pixabay.com/en/soldier-dog-companion-service-919202/
• https://pixabay.com/en/dog-trainer-silhouettes-sunset-659856/
• https://pixabay.com/en/german-shepherd-dog-canine-working-900220/
• https://pixabay.com/en/service-dog-dog-golden-retriever-2098366/
• https://pixabay.com/en/technology-gadgets-videography-sony-2608148/
• https://pixabay.com/en/rottweiler-puppy-dog-background-869014/
• https://pixabay.com/en/human-a-adult-road-man-longboard-3104534/
• https://pixabay.com/en/skateboard-slide-longboard-woman-1870053/
• https://pixabay.com/en/longboard-longboarder-goat-balance-1058428
• https://pixabay.com/en/skateboarding-outdoor-sport-skater-70725/
• https://pixabay.com/en/girl-longboard-break-chilling-1209333/
• https://pixabay.com/en/sony-camera-lens-equipment-2993046/