This the presentation slide for the research paper for course LE 4000 (English for Academic Writing). Te main purpose of this paper is to show the ability of the students to write an academic research paper where the topics are chosen randomly by the students.

1. CROSS-CULTURAL MANAGEMENT
SHOULD BE CONSIDERED IN FAST
FOOD RESTAURANT OPERATION
Prepared by:
Afifah Nabilah
Ainulfitriah

2. INTRODUCTION
• Issue/Trend
• Statistics
• Definition of terms
• Characteristics
• Thesis statement

3. IMPROVE NEW PRODUCT
DEVELOPMENT
• Localization strategy to penetrate new market
• Standardization strategy for low production
cost
• Cultural adaptation is needed to improve their
new product development

4. IMPROVE SERVICE QUALITY
• Low context and high context culture.
• Focus on the type of food that they offer than
focusing on the best service quality that they
may provide.
• Cultural adaptation should be considered to
improve fast food restaurants’ service quality
as well as their product quality.

5. ENHANCE THE BRAND MANAGEMENT
STRATEGIES
• Supporting views
• Opposing views
• Reflective statement

6. CONCLUSION
• better chance to improve the new product
development, provide a better service quality
to their customers and construct an effective
brand management strategy
• humans are created differently so that each of
them may learn each other’s culture and
preferences.
• Implement the cross-cultural management