The deck from the first CRO meetup in Bucharest - funnel optimization
Prezentarea de la primul Conversion Rate Optimization Meetup Bucharest - 18 august 2015
Cum sa vinzi de 3x mai mult facand un singur lucruGomag
Afli cum sa folosesti sondajele pentru a primi raspunsuri reale, cu adevarat folositoare, direct de la clienti
Descoperi instrumentele pe care le vei utiliza apoi pentru a recupera banii investiti in trafic
Primesti sfaturi, idei, exemple de bune practici si studii de caz in folosirea chestionarelor si moduri de aplicare a raspunsurilor pentru o strategie mai buna de marketing si vanzare
Bonus: Primesti o fisa personalizata ce iti va simplifica treaba, pe care o poti utiliza imediat pentru a pune in aplicare informatiile descoperite la webinar.
Evenimentul se adreseaza atat antreprenorilor cu experienta in comertul online, care au deja una sau mai multe afaceri precum si celor incepatori, care tocmai si-au lansat un site. Pentru acestia, webinarul este astfel structurat incat sa descopere metodele de acces in mintea clientilor, pentru a formula abordari cat mai atragatoare.
Cum sa construiesti un model de Business CastigatorGomag
In momentul in care iti proiectezi propriul model de business, obtii si un plan de afaceri sustenabil, firma ta este mai organizata, gata sa iasa in intampinarea nevoilor clientilor si sa ii impresioneze, pentru a se transforma, in timp, intr-un brand.
Inscrie-te acum la Academia de eCommerce si asigura-te ca esti prezent la eveniment, deoarece ti-am pregatit un dosar bonus cu toate materialele de care ai nevoie pentru crearea modelului tau de business, pe care il primesc doar participantii.
Pentru ca fara un model de business puternic, sansele ca ideea ta de afacere sa reuseasca pe termen lung scad drastic. Iar daca vrei sa fii si tu un antreprenor inteligent, trebuie sa te asiguri ca faci toti pasii necesari pentru succesul afacerii tale.
Primul pas este tocmai crearea unui model de business propriu, pe baza caruia incepi intregul proces de constructie, lansare si crestere a firmei tale.
Seteaza funnel-uri si obiective pentru a-ti creste rata de conversie. Totul despre eCommerce Tracking - Claudiu Murariu, Web Marketing Specialist GECAD ePayment
Cum sa vinzi de 3x mai mult facand un singur lucruGomag
Afli cum sa folosesti sondajele pentru a primi raspunsuri reale, cu adevarat folositoare, direct de la clienti
Descoperi instrumentele pe care le vei utiliza apoi pentru a recupera banii investiti in trafic
Primesti sfaturi, idei, exemple de bune practici si studii de caz in folosirea chestionarelor si moduri de aplicare a raspunsurilor pentru o strategie mai buna de marketing si vanzare
Bonus: Primesti o fisa personalizata ce iti va simplifica treaba, pe care o poti utiliza imediat pentru a pune in aplicare informatiile descoperite la webinar.
Evenimentul se adreseaza atat antreprenorilor cu experienta in comertul online, care au deja una sau mai multe afaceri precum si celor incepatori, care tocmai si-au lansat un site. Pentru acestia, webinarul este astfel structurat incat sa descopere metodele de acces in mintea clientilor, pentru a formula abordari cat mai atragatoare.
Cum sa construiesti un model de Business CastigatorGomag
In momentul in care iti proiectezi propriul model de business, obtii si un plan de afaceri sustenabil, firma ta este mai organizata, gata sa iasa in intampinarea nevoilor clientilor si sa ii impresioneze, pentru a se transforma, in timp, intr-un brand.
Inscrie-te acum la Academia de eCommerce si asigura-te ca esti prezent la eveniment, deoarece ti-am pregatit un dosar bonus cu toate materialele de care ai nevoie pentru crearea modelului tau de business, pe care il primesc doar participantii.
Pentru ca fara un model de business puternic, sansele ca ideea ta de afacere sa reuseasca pe termen lung scad drastic. Iar daca vrei sa fii si tu un antreprenor inteligent, trebuie sa te asiguri ca faci toti pasii necesari pentru succesul afacerii tale.
Primul pas este tocmai crearea unui model de business propriu, pe baza caruia incepi intregul proces de constructie, lansare si crestere a firmei tale.
Seteaza funnel-uri si obiective pentru a-ti creste rata de conversie. Totul despre eCommerce Tracking - Claudiu Murariu, Web Marketing Specialist GECAD ePayment
Cum sa valorifici Top 10 Trends in ecommerce - TeCOMM 30 Oct 2014Radu Vilceanu
Rezumat pentru 10 trenduri majore identificate in comertul electronic Romanesc, de catre Radu Vilceanu, CEO ContentSpeed, pe baza experientei obtinute prin implementarea magazinelor online precum: QuickMobile, DRESSBOX, ZorileStore, IL Passo, Chicco, Panasonic, Hotpoint sau Austral.
BrandedClick: Un instrument puternic pentru interactiunea cu consumatorii, cu scopul promovarii, al colectarii de informatii si al cresterii vanzarilor cu costuri de marketing optime.
“Ce produce cu adevarat valoarea economica a unui produs – lipsa sau abundenta?“. In cazul afacerilor online, raspunsul se gaseste in ABUNDENTA, adica cu cat sunt mai multe noduri (utilizatori), cu atat afacerea are premisele mai bune. Daca socotim cea mai simpla derivata, aceea ca valoarea retelei este data de numarul de utilizatori la patrat atunci constatam o crestere exponentiala a valorii la cresterea numarului de utilizatori.
10 sfaturi despre optimizarea conversiilor magazinelor online din fashionLiviu Taloi
Recomandari cu privire la cresterea ratei de conversie, optimizarea conversiilor pentru magazinele online din industria de fashion.
Prezentare sustinuta in data de 7 septembrie 2011 in cadrul intalnirii 2parale de la Bucharest Hubb.
Cum sa valorifici Top 10 Trends in ecommerce - TeCOMM 30 Oct 2014Radu Vilceanu
Rezumat pentru 10 trenduri majore identificate in comertul electronic Romanesc, de catre Radu Vilceanu, CEO ContentSpeed, pe baza experientei obtinute prin implementarea magazinelor online precum: QuickMobile, DRESSBOX, ZorileStore, IL Passo, Chicco, Panasonic, Hotpoint sau Austral.
BrandedClick: Un instrument puternic pentru interactiunea cu consumatorii, cu scopul promovarii, al colectarii de informatii si al cresterii vanzarilor cu costuri de marketing optime.
“Ce produce cu adevarat valoarea economica a unui produs – lipsa sau abundenta?“. In cazul afacerilor online, raspunsul se gaseste in ABUNDENTA, adica cu cat sunt mai multe noduri (utilizatori), cu atat afacerea are premisele mai bune. Daca socotim cea mai simpla derivata, aceea ca valoarea retelei este data de numarul de utilizatori la patrat atunci constatam o crestere exponentiala a valorii la cresterea numarului de utilizatori.
10 sfaturi despre optimizarea conversiilor magazinelor online din fashionLiviu Taloi
Recomandari cu privire la cresterea ratei de conversie, optimizarea conversiilor pentru magazinele online din industria de fashion.
Prezentare sustinuta in data de 7 septembrie 2011 in cadrul intalnirii 2parale de la Bucharest Hubb.
MarketingInDirect.ro Prezentare automatizare marketing (sept 2017)Alexandru Rada
Seductia Influentatorilor vs Marketing Automatizat. Ce se poate automatiza intr-un magazin online. Atragere, conversie si retinerea clientilor pentru cresterea vanzarilor si a ratei de conversie.
Search Engine Optimization e aproape o filosofie prin care contentul pe care îl creezi ajunge mai ușor la consumator. Ce secrete ascunde un SEO ninja? Află de la Alina Hasnaș, CEO Seolitte.com!
11 metode de crestere a vanzarilor Business to Business (B2B) folosind o solu...Allen Nedelcu
Cuprins: Managementul Oportunitatilor de Vanzare
Cum obtinem Controlul Fortei de Vanzari B2B?
Evaluarea Obiectiva a Reprezentantilor de Vanzari
Cum calculam automat costul de achizitie a clientilor
Avantajele integrarii ERP & CRM
Licentierea solutiei CRM
Un instrument puternic pentru interactiunea cu consumatorii, cu scopul promovarii, al colectarii de informatii si al cresterii vanzarilor cu costuri de marketing optime.
www.brandedclick.ro
How to increase CLV & decrease CAC - Valentin Radu Valentin Radu
No doubt about it: CLV is the north star metric of any retailer.
However, it is also one of the most misunderstood, neglected, and ignored KPI.
As we're collectively saying RIP to cookies, there are 3 jobs to be done by eCommerce leaders:
1. Nail acquisition:
Acquire the right customers at a decent CAC
2. Nail conversion:
Ethically convert customers by matching them with the right products, using the right narrative
3. Nail retention:
Onboard and nurture the right customers so that you make them come back and promote you
All of these 3 activities fall into a broader methodology, called Customer Value Optimization
Customer Experience in eCommerce: Net Promoter ScoreValentin Radu
There is one metric that gives you a lot of hints about how was your customers' experience with your store and that is NPS.
Learn more about Customer Experience and how to apply the NPS in any eCommerce store by signing up our Customer Value Optimization course https://academy.omniconvert.com/courses/cvo-course
Some of your products affect your business more than you think. Find out how to optimize your product assortment.
Learn more about product optimization and how to apply it in any eCommerce store by signing up to our Customer Value Optimization course https://academy.omniconvert.com/courses/cvo-course
Why Customer Lifetime Value matters in eCommerceValentin Radu
Where is eCommerce heading right now? It seems like the old formula of e-commerce growth is broken. Discover what are the metrics that already make a difference in eCommerce and will count in the future.
Expand your eCommerce horizons by joining our Customer Value Optimization course https://academy.omniconvert.com/courses/cvo-course
Do you want to segment customers by their purchase history and relevancy? Then, RFM segmentation is for you.
If you want to learn even more about the RFM segmentation, sign up for the Customer Value Optimization course https://academy.omniconvert.com/courses/cvo-course
E commerce strategy during covid 19 downturn - B2C Growth Summit by GMCValentin Radu
As the whole world is affected by uncertainty, there are still some learnings from the previous downturns.
What are these learnings and how we can apply them to craft a dynamic strategy that takes into account the psychographic segmentation and behavior insights?
How To Web Valentin Radu - Lessons Learned in Getting Our Ideal Customers & K...Valentin Radu
Ignaz Semmelweis & the germs theory: how we decreased our churn by 89% by focusing on what matters in a SaaS company.
From all targets, all markets to our ICP, this is our 3-years journey and 5 of the lessons learned along the way.
The king is dead! Long live the... God? Customer-centricity is becoming a must!Valentin Radu
He knows more about your products than you do. He connects instantly with all the other customers. If he’s not pleased, he can pretty much do anything to send a company into oblivion.
RIP, Thomas Cook.
Omnipotent, omniscient, omnipresent. The customer is not the king anymore. He is more like a God.
In this incredibly demanding, competitive and connected market, we need to understand our customers better than ever.
In this session, I am offering you the means to understand and please the eCommerce God.
You don’t need offerings.
You just need the right offers.
How customer experience will look in an ai driven era - innowaveValentin Radu
They have all the data. But companies keep on ignoring their customers. The companies that will be able to use AI to unify the data and adapt the treatment they offer to each individual, on all the channels, according to the customer expectation, will be the ones thriving and surviving.
RIP Thomas Cook.
5 maladii ale magazinelor de comert electronic - Valentin Radu Gpec 2019Valentin Radu
Ca si oamenii, companiile sufera.
Cateodata, in tacere, fara sa le vada nici chiar creatorii lor.
Dupa 13 ani de comert electronic, am identificat cateva dintre aceste boli.
Simptomele nu sunt tot una cu cauzele, iar preventia e mai buna decat vindecarea.
Cognitive biases & machine learning in eCommerce OptimizationValentin Radu
The human brain has around 103 cognitive biases.
After a deep analysis of 41k A/B testing experiments made in the last 6 years, we have identified the most impactful 12 cognitive biases in eCommerce and we have built a product to address them through machine learning.
Meet Automated by Omniconvert:
https://www.omniconvert.com
Drive growth for SaaS through LinkedIn HTW 2018Valentin Radu
SaaS is not an easy game, as companies spend $1.18 to generate $1 in revenue.
In this presentation, I address the acquisition problem by comparing Linkedin Organic with Linkedin Outreach against other channels and disclosing the method to use this to generate growth for SaaS
Customer Journey Optimization - GpEC Summit 2018 PresentationValentin Radu
We're close to live in the experience economy.
But people are still forgetting that we buy emotions, not goods.
In this presentation, I've come up with great customer experience stories, the difference between a standard customer journey and a well-staged customer journey + a bonus regarding how to identify the true loving customers and how to deliver them a great customer journey.
What's being hidden in your Magento - MeetMagento Cluj 2018Valentin Radu
Time and time again, we discover that eCommerce growth is a question of retention, not of acquisition.
But still, 90% of the marketing efforts are towards acquisition, while new customers generate less than 10% of the total margin.
In this presentation that I've held at Meet Magento, I've focused my attention on the untapped opportunity of retention rate optimization, by using the RFM segmentation.
That helps eCommerce managers in 5 different ways:
1. Know your ideal customer profile
Why?
Because you segment them with RFM, you can understand the true lovers: survey them and ask their demographics, barriers and reasons to buy from your website
2. Better advertising costs
Why?
Because you understand who’s your ideal customer ans focus on acquiring more relevant customers with more relevant messages and products for them
3. Higher retention rate & customer lifetime value
Why?
Because you understand who to focus at, offer special prices & experiences to who matters and acquire more customers you actually want
4. More relevant products
Why?
Because you find the brands, products and categories that make your customers churn
5. Better customer service
Why?
Because you can understand who matters and provide priority support, better response rates or tailor-made return programmes
Humans are so irrational.
Yes we are.
But how irrational and how can we determine and use the cognitive biases as eCommerce marketers?
See in this presentation:
How to deliver sustainable growth for e commerce websites Digital OlympusValentin Radu
How to deliver sustainable growth for eCommerce websites:
1. Measure the right KPIs
2. Set strategic Objectives
3. Brainstorm and generate strategic initiatives
4. Prioritization
5. Experimentation
How & Why to Make Your Magento eCommerce Customer Centric Valentin Radu
In this talk held at Meet Magento, Valentin Radu, CEO at Omniconvert points out to the hidden leverage of eCommerce growth: retention rate & lifetime value optimization + how to become customer-centric by using RFM segmentation.
More on https://www.omniconvert.com
How & Why to Make Your Magento eCommerce Customer Centric
Cro Meetup Bucharest #1
1.
2. Valentin Radu
> 34 de ani
> Tata de 2, sot de 1 ;)
> Antreprenor din 2001, primul exit in 2004
> Co-fondator al rca-ieftin.ro (leader in asigurari online in .ro)
> fondator si CEO Marketizator (prima platforma de optimizare a ratei de conversie din
Romania)
3. - Prima platforma integrata de optimizare a conversiilor
- AB testing, personalizare si sruvey-uri sub acelasi acoperis
- 29 de tipuri de segmente in engine-ul propriu
- tehnologie Amazon web services
- Prezenta dedicata in 5 tari (Germania, Polonia, Austria, Serbia, Bulgaria, Turcia, Romania)
- >1500 website-uri testeaza cu Marketizator
10. Scanam, facem zoom-in & zoom-out
Ochiul uman nu poate percepe clar decat o mica arie circulara
corespunzatoare zonei de pe retina numita fovee.
In fata unul laptop, aceasta este de ~200 x 150 pixeli inaltime.
11.
12. Pestisorul de mai devreme: 9 secunde.
Oamenii, in 2000: 12 secunde
Oamenii, in 2013: 8 secunde
Capacitatea de mentinere a atentiei concentrate
Sursa: National Center for Biotechnology Information
13. Website de comert electronic:
31,93% dintre vizite au durat sub 10 secunde
14. Concluzie:
Nu poti vedea 2 lucruri in acelasi timp!
Pune cel mai important lucru pe care vrei
sa il comunici primul pe pagina site-ului tau.
15. Pe masura ce creste numarul de optiuni, capacitatea de a face alegeri scade.
Sursa: Barry Schwartz
Detalii: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice
16. 34 link-uri / mare parte din pagina fiind nerelevanta
25. Aici obiectivul este ca
vizitatorii sa ...
intre pe pagina de produs
se aboneze la newsletter
adauge produse in cos
nu abandoneze cosul
revina si sa cumpere
spuna tuturor despre noi
26. CTR on search, category, product
Subscription rate
Add to cart rate
Abandonment rate
LTV, RPR, DBT
NPS
29. Segment Home/LP Categorie Produs Cos
Ce care cauta v v v
Cei care utilizeaza filtre v v
Returning visitors v v v v
Branded traffic v v v v
> 5 pagini v v v v
33. Robert Cialdini
Lucreaza sub acoperire, timp de 3 ani ca simplu
angajat in vanzari de masini, fund-raising si
telemarketing
Apoi scrie “Psihologia persuasiunii. Influenta”,
vanduta in peste 2 milioane de exemplare si ajunge
in top 75 carti inteligente de business, realizat de
Forbes.
In aceasta, releva cele 6 principii de persuasiune
care stau la baza influentei.
Profesor emerit in psihologie si marketing
34. Cele 6 principii ale persuasiunii
Reciprocitatea
Angajamentul si perseverenta
Dovada sociala
Simpatia
Autoritatea
Raritatea
45. Cele 6 principii sunt lucruri de foarte
mult bun-simt. Cheia este sa le
implementezi, testezi si ajustezi in
functie de ce merge pentru site-ul tau.
Daca tu stai, iti sta si norocul, nu?