The document discusses strategies for eCommerce growth. It notes that acquiring new customers is increasingly expensive, and that the common formula of focusing only on traffic and conversions is outdated. The key to sustainable growth is optimizing customer value by increasing retention, average order value, and purchase frequency. The actual growth formula centers around maximizing lifetime customer value relative to acquisition costs.

1. The eCommerce Growth Formula
Omniconvert Customer Value Optimization Academy, 2021

2. In business, we look for strategies, fast fixes, to
get the shortest answer to the eternal question
we’re asking ourselves:
How can I get more results with less effort?
Omniconvert Customer Value Optimization Academy, 2021

3. The common growth eCommerce formula
Omniconvert Customer Value Optimization Academy, 2021

4. It takes more than eggs to do an
omelette
Omniconvert Customer Value Optimization Academy, 2021

5. The common growth eCommerce formula
Omniconvert Customer Value Optimization Academy, 2021

6. I will
Never come
Back!
What’s the use of acquiring
customers that never come
back?
Omniconvert Customer Value Optimization Academy, 2021

7. Monitor how your customers feel rather than
your website traffic
Omniconvert Customer Value Optimization Academy, 2021

8. 95%
of our purchase decision making takes place subconsciously
Gerald Zaltman (Harvard Business School Professor)
Omniconvert Customer Value Optimization Academy, 2021

9. Omniconvert Customer Value Optimization Academy, 2021

10. There Are Only Three Ways To Grow Any Business
1. Increase the number of clients
2. Increase the average transaction per customer
3. Get each customer to buy from you more often
Jay Abraham
1
2
3
Overused
& not moving
the needle on
the long run
Omniconvert Customer Value Optimization Academy, 2021

11. The actual growth eCommerce formula
Omniconvert Customer Value Optimization Academy, 2021

12. 93%
Omniconvert Customer Value Optimization Academy, 2021

13. The average customer retention
for eCommerce companies
Source: Reveal eCommerce Benchmark, 2021
23%
Omniconvert Customer Value Optimization Academy, 2021

14. On www.store.com you can
order 5 pairs of glasses at
your choice to try at home.
Wow!
Omniconvert Customer Value Optimization Academy, 2021

15. Rewarding experience make
customers loyal.
Omniconvert Customer Value Optimization Academy, 2021

16. *Source: Wordstream state of Facebook Advertising, eMarketer and Statista
Acquiring customers is more
expensive than ever
Since 2013, Facebook CPC has grown 8 times,
while retail eCommerce sales worldwide have
increased by 158% Retail eCommerce Sales worldwide 2013 -2018 (158% growth)
Average Facebook CPC 2013 - 2018 (800% growth)
More customers: Traffic
Omniconvert Customer Value Optimization Academy, 2021

17. Omniconvert Customer Value Optimization Academy, 2021

18. The actual growth eCommerce formula
Omniconvert Customer Value Optimization Academy, 2021

19. Traffic & conversion rate are undeniably vital.
But you need more than those to make a healthy eCommerce thrive.
Omniconvert Customer Value Optimization Academy, 2021

20. Profit-oriented
Market-share driven
Omniconvert Customer Value Optimization Academy, 2021

21. 3:1
Lifetime value
Acquisition cost
Omniconvert Customer Value Optimization Academy, 2021

22. s
Krassimir Stankov: The BFASHION story
Omniconvert Customer Value Optimization Academy, 2021

23. If you want to expand your
eCommerce horizons,
sign up for the Customer
Value Optimization Course.
cvoacademy@omniconvert.com
Omniconvert Customer Value Optimization Academy, 2021
Enroll in the course