This document discusses CRM rules and provides tips for using CRM. It asks several questions about communication requirements including which mediums are used, fees for incomplete communication, and timelines to respond to requests. Rejecting requests and timelines for contacting companies after confirmation are also addressed. Tips for CRM usage include differentiating corporate from non-corporate contacts and stages of contact from initial call through contracting and resignation. The document stresses following CRM rules and tips like maintaining a united front, communicating across teams, using advanced search, and filling CRM for planning and evaluation.