The 5 Metrics for Growing 
Your Team Effectively 
Steve 
McKenzie 
VP 
Sales, 
InsightSquared 
Sales 
Hackers 
Series 
November 
2014
Steve McKenzie 
VP Sales, InsightSquared 
Head of European Sales, VP Strategic Accounts at Mimecast 
Passionate about small businesses 
MBA from University of Cape Town
What are the 5 Key Metrics for Growing Your Team? 
Lead 
Trajectory 
Lead 
to 
Opportunity 
Conversion 
Rate 
Sales 
AcBviBes 
RaBos 
Pipeline 
Inflow 
and 
OuGlow 
Bookings 
Bookings 
Bookings
Lead Trajectory and MQL Growth
Are We Growing our MQL Number?
Lead to Opportunity Conversion Rate Over Time
Where do Unqualified Leads Fall out of our Sales 
Funnel?
Call to Connect Ratio and Meeting to Deal Ratio
Is My Sales Team Working the Phones Effectively?
Pipeline Inflow/ Outflow
Are We Winning More Than We Lose?
Analyze Your Bookings
Is Your Team Converting Opportunities into Deals?
Free Sales Tools 
InsightSquared.com/free
Thank You! 
Questions? steve@insightsquared.com 
Twitter: @stevemckenzie72 
Website: www.insightsquared.com

The 5 Metrics for Growing Your Team Effectively