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Critical Media Literacy
The document discusses the implications of personalized media in our lives and emphasizes the importance of media literacy as a response to the challenges of digital media consumption. It identifies key concepts of media literacy, including representation, media effects, and interpretation, while also highlighting the influence of algorithms on information personalization. Additionally, it addresses the educational value of media literacy in fostering critical thinking and understanding of contemporary propaganda in various contexts.
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Critical Media Literacy
- 1. Renee Hobbs Harrington Schoolof Communication and Media University of Rhode Island USA Email: Hobbs@uri.edu Twitter: @Reneehobbs Web: www.mediaeducationlab.com
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- 5. What are theImplications of our Increasingly Personalized Media Worlds?
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- 9. Heighten Awareness of Media &Technology Use in Daily Life “diary” “fast””
- 10. Media literacy is responsiveto people’s lived experience with digital media, mass media & popular culture RELEVANCE
- 11. MEDIA LITERACY IS…. a type of education designed to protect people from potential harms of media exposure a critique of media’s institutional and social power a social movement empowering people to create media a type of education that advances the capacity for lifelong learning a dimension of democratic citizenship an expanded form of literacy
- 12. October 21 –25, 2019 digital literacy visual literacy information literacy digital citizenship media education
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- 17. Algorithms enable personalizationof information, entertainment & persuasive content
- 19. WILLFUL IGNORANCE? What is consent? Whatdoes it mean to “be informed”? Clicking “I agree” when you don’t understand what you are agreeing to
- 20. PEER-TO-PEER FILE SHARING ThisSession Many different forms of media literacy education are needed to respond to the complex digital environment of today To explore algorithmic personalization, dialectical thinking strategies are effective Critical questions and media analysis activities help to deepen and transform emotional responses to contemporary propaganda
- 21. KeyFive Key Conceptsof Media Literacy
- 22. Representation Media Effects Interpretation &Meaning Semiotics Political Economy KeyFive Key Concepts of Media Literacy
- 26. Turn & Talk Reflectupon and discuss these quotes with your partner
- 27. “Increasingly online, it’sbecoming impossible to escape your own point of view.” -Eli Pariser “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” – Mark Zuckerberg “It will be very hard for people to watch or consume something that has not been tailored for them.” -Eric Schmidt Turn & Talk Reflect upon and discuss these quotes with your partner
- 28. COMPARE & CONTRAST GOOGLESEARCH ENGINE RESULTS PAGES Students share screenshots of search activities using the same keywords on the same day
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- 30. “In mathematics, theart of posing a question must be held of higher value than solving it.” - Georg Cantor, creator of Set Theory (1867)
- 31. Question: Why dothe shoes I was looking at on Zappos follow me from one website to another? Question: Why do some FB friends never show up on my News Feed? Question: Why go Google search results seem so different when I use my Grandma’s computer?
- 33. The Economic Value of “DATAEXHAUST”
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- 37. www.grandparentsofmedialiteracy.com Audiences are atype of commodity that is produced, sold, distributed and consumed. By using media and viewing advertising, workers end up participating in capitalism even when they’re relaxing at home.
- 38. The Product isYou (1999)
- 44. A majority ofstudents ages 14 - 23 prefer learning from YouTube videos over other activities including in-person group activities, learning apps, games, or reading from printed books. SOURCE: Pearson (2018). Beyond millennials: The next generation of learners. Global Research & Insights and Harris Polling.
- 45. Turn & Talk Whatare the potential benefits and harms of YouTube as a tool for learning?
- 47. Dialectics is amethod of philosophical argument that involves some sort of contradictory process between opposing sides. Knowing is something you do, an action that requires heightened self- awareness and reflection. Dialectic reasoning generates contradictions that are replaced but still preserved over time.
- 50. Turn & Talk Shareyour interpretation of this video with the person sitting next to you
- 51. Analyzing Media with the MEDIALITERACY SMARTPHONE
- 52. Instead of miningthe natural landscape, surveillance capitalists extract their raw material from human experience.
- 53. The ability to reliablypredict your behavior is profitable. The ability to reliably control your behavior is a gold mine.
- 54. Companies are investingheavily in facial recognition and sentiment analysis in order to identify people’s emotional responses
- 56. Why are all the Google Appsfor Education offered for free?
- 57. Ed Tech VentureCapital in 2018 K-12 Focus: $511 million Higher Ed Focus: $590 million Total: $1.45 billion
- 58. Propaganda about educational technologyin education
- 59. Turn & Talk Howhave you experienced propaganda about educational technology?
- 61. Hoaxes Parody/Satire ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION RESPOND TO AUDIENCENEEDS KEY FEATURES OF CONTEMPORARY PROPAGANDA
- 62. Hoaxes Parody/Satire ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION RESPOND TO AUDIENCENEEDS KEY FEATURES OF CONTEMPORARY PROPAGANDA
- 63. JOURNALISM AND PUBLIC RELATIONS ADVERTISINGGOVERNMENT AND POLITICS ENTERTAINMENT EDUCATION ACTIVISM
- 65. Teachers need tolearn more about contemporary propaganda and algorithmic personalization in education
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- 72. Learning about GlobalPropaganda Can Activate Intellectual Curiosity
- 73. October 21 –25, 2019 Digital Citizenship & Media Literacy Bill #S2240
- 74. Professor Renee Hobbs HarringtonSchool of Communication and Media University of Rhode Island USA Email: hobbs@uri.edu Twitter: @reneehobbs Web: www.mediaeducationlab.com SLIDES http://bit.ly/hobbsnysca2019