Young & Free is a movement dedicated to attracting the next generation of credit union members. This presentation is an update on the progress made by early 2010.
Young & Free Challenge Marketing ExplainedTim McAlpine
Tim McAlpine from Currency Marketing presents an update on how credit unions are embracing Young & Free, a Gen Y member attraction program for credit unions. Learn more at http://www.livingyoungandfree.com
Tools for Young Credit Union Professionals 2008Joshua Jones
Tag team presentation with Christopher Morris during the 2008 Louisiana Credit Union League Annual Meeting. Good review of resources available to help young credit union professionals succeed and make a difference.
This was a four-hour workshop presentation delivered by Tim McAlpine at the National Youth Involvement Board 2013 Annual Convention in San Diego on July 29, 2013.
Synopsis: Not only are your credit union members aging, but so are your employees. Learn to connect with young adults and discover what makes Gen Y and Z tick. In this session, Tim McAlpine discusses what young potential members really look for from their financial institution, including which products, services and technology your credit unions needs to remain relevant. This presentation also looks at your credit union staff to figure out how to attract and engage the next generation of leaders. The session is capped off with an in-depth look the Young & Free Marketing Program filled with ideas to inspire your own young adult marketing.
Young & Free Challenge Marketing ExplainedTim McAlpine
Tim McAlpine from Currency Marketing presents an update on how credit unions are embracing Young & Free, a Gen Y member attraction program for credit unions. Learn more at http://www.livingyoungandfree.com
Tools for Young Credit Union Professionals 2008Joshua Jones
Tag team presentation with Christopher Morris during the 2008 Louisiana Credit Union League Annual Meeting. Good review of resources available to help young credit union professionals succeed and make a difference.
This was a four-hour workshop presentation delivered by Tim McAlpine at the National Youth Involvement Board 2013 Annual Convention in San Diego on July 29, 2013.
Synopsis: Not only are your credit union members aging, but so are your employees. Learn to connect with young adults and discover what makes Gen Y and Z tick. In this session, Tim McAlpine discusses what young potential members really look for from their financial institution, including which products, services and technology your credit unions needs to remain relevant. This presentation also looks at your credit union staff to figure out how to attract and engage the next generation of leaders. The session is capped off with an in-depth look the Young & Free Marketing Program filled with ideas to inspire your own young adult marketing.
How to best setup SharePoint 2013, Web Apps, Workflow Manager with PowershellSamuel Zürcher
Learn how to best practice set up SharePoint 2013 with Powershell, and don't Forget the surrounding Systems like Microsoft Web Apps 2013 and Workflow Manager 1.0. Additionally you get some Advice to set up SQL Server 2012 for SharePoint. All is done by Powershell, you get all the Code for the Setup within the Presentation.
Learn how your business can benefit from IBM Blueworks Live. Join us in Dallas Feb 1-4, 2016 for Project Summit Business Analyst World. Register today at http://pmbaconferences.com/dallas.
Here's a quick overview of Credit Unions for anyone who would like to understand this type of financial services firm. Member owned, with products that are typical to banks. Perfect introduction to use for new customers. We can add to or modify this presentation for any credit union that would like a custom version for educating community groups. Contact us 316 680 6482.
How to build an Intranet portal in SharePoint using out of the box featuresGregory Zelfond
This slide deck illustrates how you can use SharePoint to build your organization's Intranet Portal, complete with Project Sites, Department Sites. Document Management Repository, Employee Directory and more.
Philippe Gelis, CEO & Co-Founder of Kantox, talking about the next 10 years in Fintech; A new co-petitive eco-system starts emerging within the financial sector
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the FinTech space. We cover banking tech (security, crm, analytics), payments (pos, money transfer, commerce), cyber currency (blockchain, bitcoin, wallets, cryptocurrency exchanges), business finance (lending, crowdfunding), personal finance (lending, wealth management, mortgage, credit), and alternative cores (banking, insurance).
An overview of SharePoint 2013 productivity features, why productivity is the key to end user adoption issues in SharePoint, and how gamification can further enhance end user engagement, loyalty, and advocacy.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
Slide from my webinar. A walkthru of the Top 10 productivity features in SharePoint 2013. I explain why a productivity focus is important, and compelling reasons to move to SP2013.
An inspiring and entertaining look at the Young & Free young adult marketing program.
Young & Free started as an interesting social media experiment for a mid-sized credit union in Alberta, Canada seeking to attract new young adult members. More than half a decade later, this innovative integrated marketing program has turned into a movement within the credit union movement. There are now more than 100,000 Young & Free members at credit unions in 11 U.S. states and two Canadian provinces. Tim will tell the story of how an interesting idea combined with social media, traditional marketing, grass roots community involvement and hard work have translating into business success with the allusive young adult segment. Learn from firsthand experience and come away with strategies that you can apply to your credit union.
Deck presented during the Havas Media's Meaningful Brands Launching Event at the University of Miami on June 13, 2012.
DOWNLOAD FROM www.havasmediamiami.com
Born in London in the 1960s, planning has struggled to keep pace with the significant changes in consumer behaviors. Here we’ll explore how planning can evolve to make advertising more effective, both now, and into the future.
The vision of advertising driven by savvy “experts” and their big ideas appears as a romantic memory. Increased consumer expectations, forged in yesterday’s mass media world, eclipse the capacity to artfully deliver results. The digitally connected world we find ourselves in brings new media, communications channels, and technology . . . to embrace, not to fear.
Join this engaging conversation to examine how trends in consumer expectations are increasingly matched to trends in media and technology innovation. Culminating in a case study presented by Nick Primola, SVP Citizens Bank, we examine how mathematics and technology are leveraged to define situational success as customers experience the brand, rather than situation comedy.
Co-presented with Kris Wickline at CUNA Mutual's 2008 Discovery Conference, this presentation provides an overview and business case for why credit unions NEED to focus on Gen Y as part of their overall business strategy.
How to best setup SharePoint 2013, Web Apps, Workflow Manager with PowershellSamuel Zürcher
Learn how to best practice set up SharePoint 2013 with Powershell, and don't Forget the surrounding Systems like Microsoft Web Apps 2013 and Workflow Manager 1.0. Additionally you get some Advice to set up SQL Server 2012 for SharePoint. All is done by Powershell, you get all the Code for the Setup within the Presentation.
Learn how your business can benefit from IBM Blueworks Live. Join us in Dallas Feb 1-4, 2016 for Project Summit Business Analyst World. Register today at http://pmbaconferences.com/dallas.
Here's a quick overview of Credit Unions for anyone who would like to understand this type of financial services firm. Member owned, with products that are typical to banks. Perfect introduction to use for new customers. We can add to or modify this presentation for any credit union that would like a custom version for educating community groups. Contact us 316 680 6482.
How to build an Intranet portal in SharePoint using out of the box featuresGregory Zelfond
This slide deck illustrates how you can use SharePoint to build your organization's Intranet Portal, complete with Project Sites, Department Sites. Document Management Repository, Employee Directory and more.
Philippe Gelis, CEO & Co-Founder of Kantox, talking about the next 10 years in Fintech; A new co-petitive eco-system starts emerging within the financial sector
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the FinTech space. We cover banking tech (security, crm, analytics), payments (pos, money transfer, commerce), cyber currency (blockchain, bitcoin, wallets, cryptocurrency exchanges), business finance (lending, crowdfunding), personal finance (lending, wealth management, mortgage, credit), and alternative cores (banking, insurance).
An overview of SharePoint 2013 productivity features, why productivity is the key to end user adoption issues in SharePoint, and how gamification can further enhance end user engagement, loyalty, and advocacy.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
Slide from my webinar. A walkthru of the Top 10 productivity features in SharePoint 2013. I explain why a productivity focus is important, and compelling reasons to move to SP2013.
An inspiring and entertaining look at the Young & Free young adult marketing program.
Young & Free started as an interesting social media experiment for a mid-sized credit union in Alberta, Canada seeking to attract new young adult members. More than half a decade later, this innovative integrated marketing program has turned into a movement within the credit union movement. There are now more than 100,000 Young & Free members at credit unions in 11 U.S. states and two Canadian provinces. Tim will tell the story of how an interesting idea combined with social media, traditional marketing, grass roots community involvement and hard work have translating into business success with the allusive young adult segment. Learn from firsthand experience and come away with strategies that you can apply to your credit union.
Deck presented during the Havas Media's Meaningful Brands Launching Event at the University of Miami on June 13, 2012.
DOWNLOAD FROM www.havasmediamiami.com
Born in London in the 1960s, planning has struggled to keep pace with the significant changes in consumer behaviors. Here we’ll explore how planning can evolve to make advertising more effective, both now, and into the future.
The vision of advertising driven by savvy “experts” and their big ideas appears as a romantic memory. Increased consumer expectations, forged in yesterday’s mass media world, eclipse the capacity to artfully deliver results. The digitally connected world we find ourselves in brings new media, communications channels, and technology . . . to embrace, not to fear.
Join this engaging conversation to examine how trends in consumer expectations are increasingly matched to trends in media and technology innovation. Culminating in a case study presented by Nick Primola, SVP Citizens Bank, we examine how mathematics and technology are leveraged to define situational success as customers experience the brand, rather than situation comedy.
Co-presented with Kris Wickline at CUNA Mutual's 2008 Discovery Conference, this presentation provides an overview and business case for why credit unions NEED to focus on Gen Y as part of their overall business strategy.
Marketing to Millenials with overview of generational marketing, the evolution of talking, and key points with real world examples of how to reach this market with your brand. Initially presented by Raghu Kakarala for Engauge in Atlanta on January 28th, 2009.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Ideas to take the Puerto Rico VC Industry (or any country for that matter) to the next level. Policies, ecosystem development, think globally, liquidity and trust.
The annual report is the definitive ranking for creative excellence in branded communications and provides insights, analysis and interviews with Lion-winning creators.
Find out how your brand can create the right emotional connection for Millennials
Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. This segment tends to use more primary banking products than Baby Boomers and carry a higher minimum balance in their checking accounts. An additional reason for the increased focus on this segment is based on the rapid growth in size versus other cohorts such as Baby Boomers. This study will translate the many research documents into an ideal Millennial Experience (MX) for the banking industry through our Omni Experience Model and will help define the role of physical branches versus online. http://www.sld.com
In April 2009, Jason Sanio and Nathan Jenkins competed in Canada's Next Ad Exec. Over the course of three elimination rounds,competitors were charged with the task of relaunching the VW Routan in the Canadian marketplace with a limited budget. From over 150 submission, Jason and Nathan made it to the final and placed runner up. The top prize were two, bran new, Volkswagen Golf 6's.
Growing Money - It's a Money Thing JuniorTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Giving Money - It's a Money Thing JuniorTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Saving Money - It's a Money Thing JuniorTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Spending Money - It's a Money Thing JuniorTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Borrowing Money - It's a Money Thing JuniorTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Making Money - It's a Money Thing JuniorTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Breakdown of a Credit Score - It's a Money Thing (Spanish)Tim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Working from Home - It's a Money ThingTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Navigating Income Loss - It's a Money ThingTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Responding to Financial Emergencies - It's a Money ThingTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Credit Union Myths - It's a Money ThingTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Writing a Business Plan - It's a Money ThingTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Building a Budget - It's a Money ThingTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Owning vs. Renting a Home - It's a Money Thing Tim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Pay Yourself First - It's a Money ThingTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Growing Your Money Locally - It's a Money ThingTim McAlpine
It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. These presentations and other elements are all customizable with your credit union's logo. Check out Currency Marketing at currencymarketing.ca/money-thing for more information.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
4. anti hype technology confident spenders savvy
cool goals college respect planning influence
truthful authenticity distrust forward thinking
family questioning quality media university wary
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5. “
We actually
believe we
can change
the world.
Regardless of our
agendas, beliefs, or
reasoning, we
believe that we can
make the world
better than previous
generations have left
it. We will change the
course of history.” JORDAN FLORA
GEN Y BLOGGER
6. 89 % Use social
media sites
regularly
Source: The College Board Arts and Sciences Group
15. 60
45
30
Credit union members
aged 25 to 42
have dropped by 17%
in the past two decades
38
of credit union
members are aged
%
25 to 42
15
Where are our future
prime borrowers?
0
1985 1995 2003 2007
Source: CUNA Market Research
16. 10
8
5
4 %
1
3
07
1989 1996
%
of the population is
between 18 and 24
2000 2002 2006
of credit union
members are between
2008
18 and 24
Source: CUNA Market Research
17. Based on 100 million members, the credit union movement should have
14
7
million 18 to 24
year old members
but only has million
Source: CUNA Market Research
19. 24
of Gen Y have no idea
what a credit union is
%
RON SHEVLIN
AITE GROUP ANALYST
Source: Aite Group Engaging Gen Y: Cultivating a New Generation of Banking Customers
20. 5 % of Gen Y will
consider a credit
union the next time
they need a
financial product
RON SHEVLIN
AITE GROUP ANALYST
Source: Aite Group Engaging Gen Y: Cultivating a New Generation of Banking Customers
39. ALBERTA
1 SITUATION ANALYSIS
TEXAS
1 SITUATION ANALYSIS
40. FREE
UNLIMITED
HEAD
START
NO
HIDDEN
FEES
CROSS
SELL
2
ALBERTA
PRODUCT RECOMMENDATIONS & BUSINESS CASE
SUITE
THREE
ACCOUNTS
ONLINE
ACCOUNT
OOPS
REFUNDS
FINANCE
WORKS
OPENING
SOUTH CAROLINA
2 PRODUCT RECOMMENDATIONS & BUSINESS CASE
44. YOUNG
&FREE
TEXAS
ARE YOU THE
VOICE
OF THE 25 AND UNDER TEXAS CROWD?
YoungFreeTexas.com
Powered by
Federally Insured by NCUA
MY
TEXAS
ACCOUNTS
4 PLANNING & IMPLEMENTATION
YOUNG
&FREE SM
SOUTH
CAROLINA
ARE YOU THE
VOICE?
ARE YOU THE
VOICE?
Powered by YoungFreeSC.com
YoungFreeSC.com
SOUTH CAROLINA
4 PLANNING & IMPLEMENTATION
67. Credit Union Central of Canada
• National Credit Union Innovation Award
CUES Golden Mirror Awards
• 1st place coordinated campaigns
• 1st place segmented campaigns
• 1st place for PR
Forrester Research Groundswell Awards
• 1st place in the talking category
MAC Network Awards
• Gold Award for market segment program
• Gold Award for PR
• Gold Award for websites
• Best of Show MACQUEE
MACU AIME Awards
• Gold AIME new product launch
• Silver AIME coordinated campaigns
• Silver AIME radio
• Silver AIME websites
• People's Choice Award
68. “
You deserved to win.
You did a great job and just as important,
actually delivered business value with
your application. The big companies did
too, but your application was more
impressive based on the creativity and
the results delivered on a limited budget.”
JOSH BERNOFF
CO-AUTHOR OF
GROUNDSWELL
72. ARE YOU THE
VOICE
OF THE 25
AND UNDER
TEXAS CROWD?
YoungFreeTexas.com
Apply for the ultimate job!
Be the 2009 Young & Free
Texas Spokesperson.
Apply by October 1 for
this one-year position with
tons of cool perks.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82. Tim McAlpine DeAndré Upshaw
President & Creative Director Young & Free Change Agent
Currency Marketing Currency Marketing
@currencytim on Twitter @deandresays on Twitter