3. 94.93 million
41 million
46 million
124.7 million
50.05 million
Total population
Number of Internet users
Number of social network users
Number of subscribers
Number of people using social networking apps on mobile
VIETNAM ONLINE MARKET
ACCESS DEVICE
98%
Mobile
phone
97%
Smart
phone
72%
Laptop/
Computer
14%
TV
44%
Tablet
DEMAND OF USING INTERNET
50%
50.05 million people
47.19 million people
53%
Number of Internet users in Vietnam
Number of Internet users on mobile phone in Vietnam
4.
5.
6. Cooperate with over 50 reputation newspapers
Prompt booking Create content and photo design for
PR Articles
7.
8.
9. Flexible control and change update promptly
Full-budget management
Ensure the content direction, keyword and
target audience
10.
11. Banner design (15 size)
follow client require
Cost-saving and professional operating
Branding for spreading
market
93% reached-user
180 billion ads through Google
Adwords website
+25,5 million times access per month
12.
13. 35 million Vietnamese on Youtube at
least 1 time/month
45 minutes– Youtube average time-view
each day
Interacting with main target audience
Full-budget and effective operating
Highlight and creative content and visual
14. Skip Ad
Youtube True View In Stream
• Interacting user on view-time
• User can skip ad after 5s.
• Clients pay on over 30s or end of video
- Format
• No timing-limit (at least 10s)
• Optional attached banner:
Attached photo(468x60): YouTube & GDN
Video Wall (300x250): Auto mode when no
photo
- Position
• Behind main video
15. Youtube Overlay
• On air when you’re watching a video on Youtube
• Client pay for clicked-user
• AdBanner
• Link to Youtube Channel, Video or brand website
16.
17. Advertising structure:
- Content: A post on Fanpage
(contain text, photo, album, video,
link…)
- Note: Text area on banner < 20%
banner area.
This is a form of advertising that
increases the amount of likes,
comments, shares for a fanpage
post, and contributes to increase in
Fanpage interaction.
18. Advertising structure:
- Tittle: 25 characters (Right
hand side)
- Content: 90 characters
- Visual: Banner
Note: Text area on banner < 20%
banner area.
This is a form of advertising to
increase the fan community on
Fanpage of business.
19. Structure advertising:
- Tittle:
+ Right hand side: 25 characters
+ Newsfeed: 90 characters
- Content:
+ Right hand side: 90 characters
+ Newsfeed: 500 characters
Spread the video of business,
promote the video and attract
customers to watch the video of
business.
20. Structure advertising:
- Tittle:
+ Right hand side: 25 characters
+ Newsfeed: 90 characters
- Content:
+ Right hand side: 90 characters
+ Newsfeed: 500 characters
- Visual: Banner
- Note: Text area on banner <
20% banner area
Advertising aims are spreading
information about the event and
increasing the number of customer
participating in the event of the
business.
21. Structure advertising:
- Tittle:
+ Right hand side: 25 characters
+ Newsfeed: 90 characters
- Content:
+ Right hand side: 90 characters
+ Newsfeed: 500 characters
- Visual: Banner
Note: Text area on banner < 20% banner
ara
Spread the news about promotions and
stimulate customers to use promotions.
Detailed program information sent via
the user’s Facebook subscription email.
22. Structure advertising:
- Tittle: 25 characters
- Content:
+ Right hand side: 90 characters
+ Newsfeed: Unlimited
- Visual : Banner
Note: Text area on banner < 20% banner
area
This is a form of advertising to increase
the number of visitors to the website and
support to increased traffic to webssite
23. Content:
+ Right hand side: 90 characters
+ Newsfeed: Unlimited
The form of advertising is intended tp
cpllect information about registered
users to participate in a program
promotions.
24.
25. Communication activities
by creating themes
Create quality
backlink source
Increase traffic from
Google through the topic
Increased brand
identity
Attract feedback, product
information, service of the
business
32. Attract a large number of target
customers
Measure SEO easily
Save on other media costs
Raise Brand awareness
33. TỪ KHÓA TOP NGÀY 28/10 THỨ HẠNG NGÀY 31/10
Cuộc thi âm nhạc 1 1
Cuộc thi vũ đạo 1 1
Cuộc thi nhảy 1 8
Cuoc thi bong da 1 1
Thi hát 1 4
Giai bong da mini 1 2
Cuoc thi hat 1 2
Cuoc thi nhay 1 9
SEO keyword list
34.
35. VIPs/ Celebrities
Professional Influencers
Citizen Influencers
ChangmakeupChâu Bùi Chi Pu Yumi Dương Chị Qúy HằngChị Yến Nguyễn
- Celebrity/ Pulic Figure
- The influencers have the highest reach. However, not all celebrity have a relevance to the
industry.
- They are professionals, who have high expertise and influence in the industry
- The influencers have relatively high reach (lower than Celeb) and have the highest resonance
and relevance level to the industry.
- They have 5000+ friends, followes and share about the industry that gets a lot of attentions,
Consumers have shared about the industry or experience, product reviews.
- The influencers have relatively high Resonance and Relevance level, however, their reach
level is the lowest among 3 influencer groups.
36. Personal Fanpage/Facebook Post Live Video Photoshoot
Using Press Images Attending the Events
TYPES OF COOPERATION WITH INFLUENCERS
44. Facebook Ads
- Increased 4000 fans/month, up to now, it has reached nearly 40,000 fans.
- Attracted 5000 clicks/month on the posts.
45. Website
Google Display Network
Making idea, designing layout and writing
content for Honda BeU+ Website.
Got over 100,000 clicks/3 months. Reached 120% of the
KPI committed.
46. Facebook AdsFanpage Management
Orienting, creating content and image of posts.
- Increased 5,000 fans/month, up to now, it has more than
10,000 fans.
- Attracted 8000 clicks/month.