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94.93	million
41	million
46	million
124.7	million
50.05	million
Total population
Number of Internet users
Number of social network users
Number of subscribers
Number of people using social networking apps on mobile
VIETNAM ONLINE MARKET
ACCESS DEVICE
98%
Mobile
phone
97%
Smart
phone
72%
Laptop/
Computer
14%
TV
44%
Tablet
DEMAND OF USING INTERNET
50%
50.05 million people
47.19 million people
53%
Number of Internet users in Vietnam
Number of Internet users on mobile phone in Vietnam
Cooperate with over 50 reputation newspapers
Prompt booking Create content and photo design for
PR Articles
Flexible control and change update promptly
Full-budget management
Ensure the content direction, keyword and
target audience
Banner design (15 size)
follow client require
Cost-saving and professional operating
Branding for spreading
market
93% reached-user
180 billion ads through Google
Adwords website
+25,5 million times access per month
35 million Vietnamese on Youtube at
least 1 time/month
45 minutes– Youtube average time-view
each day
Interacting with main target audience
Full-budget and effective operating
Highlight and creative content and visual
Skip Ad
Youtube True View In Stream
• Interacting user on view-time
• User can skip ad after 5s.
• Clients pay on over 30s or end of video
- Format
• No timing-limit (at least 10s)
• Optional attached banner:
Attached photo(468x60): YouTube & GDN
Video Wall (300x250): Auto mode when no
photo
- Position
• Behind main video
Youtube Overlay
• On air when you’re watching a video on Youtube
• Client pay for clicked-user
• AdBanner
• Link to Youtube Channel, Video or brand website
Advertising structure:
- Content: A post on Fanpage
(contain text, photo, album, video,
link…)
- Note: Text area on banner < 20%
banner area.
This is a form of advertising that
increases the amount of likes,
comments, shares for a fanpage
post, and contributes to increase in
Fanpage interaction.
Advertising structure:
- Tittle: 25 characters (Right
hand side)
- Content: 90 characters
- Visual: Banner
Note: Text area on banner < 20%
banner area.
This is a form of advertising to
increase the fan community on
Fanpage of business.
Structure advertising:
- Tittle:
+ Right hand side: 25 characters
+ Newsfeed: 90 characters
- Content:
+ Right hand side: 90 characters
+ Newsfeed: 500 characters
Spread the video of business,
promote the video and attract
customers to watch the video of
business.
Structure advertising:
- Tittle:
+ Right hand side: 25 characters
+ Newsfeed: 90 characters
- Content:
+ Right hand side: 90 characters
+ Newsfeed: 500 characters
- Visual: Banner
- Note: Text area on banner <
20% banner area
Advertising aims are spreading
information about the event and
increasing the number of customer
participating in the event of the
business.
Structure advertising:
- Tittle:
+ Right hand side: 25 characters
+ Newsfeed: 90 characters
- Content:
+ Right hand side: 90 characters
+ Newsfeed: 500 characters
- Visual: Banner
Note: Text area on banner < 20% banner
ara
Spread the news about promotions and
stimulate customers to use promotions.
Detailed program information sent via
the user’s Facebook subscription email.
Structure advertising:
- Tittle: 25 characters
- Content:
+ Right hand side: 90 characters
+ Newsfeed: Unlimited
- Visual : Banner
Note: Text area on banner < 20% banner
area
This is a form of advertising to increase
the number of visitors to the website and
support to increased traffic to webssite
Content:
+ Right hand side: 90 characters
+ Newsfeed: Unlimited
The form of advertising is intended tp
cpllect information about registered
users to participate in a program
promotions.
Communication activities
by creating themes
Create quality
backlink source
Increase traffic from
Google through the topic
Increased brand
identity
Attract feedback, product
information, service of the
business
Design Website/App professional,
beautiful, match the brand
High confidentiality
Easy to manage and
user friendly.
Optimized acces speed and
search engine optimization
Website
App
Attract a large number of target
customers
Measure SEO easily
Save on other media costs
Raise Brand awareness
TỪ KHÓA TOP	NGÀY 28/10 THỨ HẠNG	NGÀY	31/10
Cuộc thi âm nhạc 1 1
Cuộc thi vũ đạo 1 1
Cuộc thi nhảy 1 8
Cuoc thi bong da 1 1
Thi hát 1 4
Giai bong da mini 1 2
Cuoc thi hat 1 2
Cuoc thi nhay 1 9
SEO keyword list
VIPs/ Celebrities
Professional Influencers
Citizen Influencers
ChangmakeupChâu Bùi Chi Pu Yumi Dương Chị Qúy HằngChị Yến Nguyễn
- Celebrity/ Pulic Figure
- The influencers have the highest reach. However, not all celebrity have a relevance to the
industry.
- They are professionals, who have high expertise and influence in the industry
- The influencers have relatively high reach (lower than Celeb) and have the highest resonance
and relevance level to the industry.
- They have 5000+ friends, followes and share about the industry that gets a lot of attentions,
Consumers have shared about the industry or experience, product reviews.
- The influencers have relatively high Resonance and Relevance level, however, their reach
level is the lowest among 3 influencer groups.
Personal Fanpage/Facebook Post Live Video Photoshoot
Using Press Images Attending the Events
TYPES OF COOPERATION WITH INFLUENCERS
Website
- Creating ideas.
- Designing website layout to suit the brand
of the customer.
Fanpage Management
Building, navigating content and posts in campaigns: Christmas 2016, New Year 2017, Brand Opening 4
branches Marukame Udon restaurant...
PR Online
Orienting writing and PR booking on major online newspaper such as Zing, 24h, Kenh14 ...
Making ideas, orienting content and image to be suitable for the promotions of Co.opXtra
Fanpage Management
Fanpage Management
Managing mini game online that attracts more than 2000 participants
Facebook Ads
- Increased 4000 fans/month, up to now, it has reached nearly 40,000 fans.
- Attracted 5000 clicks/month on the posts.
Website
Google Display Network
Making idea, designing layout and writing
content for Honda BeU+ Website.
Got over 100,000 clicks/3 months. Reached 120% of the
KPI committed.
Facebook AdsFanpage Management
Orienting, creating content and image of posts.
- Increased 5,000 fans/month, up to now, it has more than
10,000 fans.
- Attracted 8000 clicks/month.
Google Display Network
Reached 12,000 clicks/3 months
Facebook AdsCreating content, image and carring out Christmas Campaign
2016: "Giving Love - Sharing Joy" on the Facebook Fanpage,
Facebook Ads, Instagram Ads, GDN,...
- Attracted 100,000 clicks/month.
- Reached 13,000 clicks/post/3 days.
Instagram Advertising
Reached 23,000 clicks/2 weeks.
Google Display Network
Reached 7,000 clicks/3 weeks.
CONTACT MIIXAD COMMUNICATION CORPORATION
76 Mai Thi Luu Str, Da Kao Ward, Dist. 1, HCMC
miixad.com
info@miixad.com
(28) 6684 1891
THANK
YOU

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Credential MiixAd 2017

  • 1.
  • 2.
  • 3. 94.93 million 41 million 46 million 124.7 million 50.05 million Total population Number of Internet users Number of social network users Number of subscribers Number of people using social networking apps on mobile VIETNAM ONLINE MARKET ACCESS DEVICE 98% Mobile phone 97% Smart phone 72% Laptop/ Computer 14% TV 44% Tablet DEMAND OF USING INTERNET 50% 50.05 million people 47.19 million people 53% Number of Internet users in Vietnam Number of Internet users on mobile phone in Vietnam
  • 4.
  • 5.
  • 6. Cooperate with over 50 reputation newspapers Prompt booking Create content and photo design for PR Articles
  • 7.
  • 8.
  • 9. Flexible control and change update promptly Full-budget management Ensure the content direction, keyword and target audience
  • 10.
  • 11. Banner design (15 size) follow client require Cost-saving and professional operating Branding for spreading market 93% reached-user 180 billion ads through Google Adwords website +25,5 million times access per month
  • 12.
  • 13. 35 million Vietnamese on Youtube at least 1 time/month 45 minutes– Youtube average time-view each day Interacting with main target audience Full-budget and effective operating Highlight and creative content and visual
  • 14. Skip Ad Youtube True View In Stream • Interacting user on view-time • User can skip ad after 5s. • Clients pay on over 30s or end of video - Format • No timing-limit (at least 10s) • Optional attached banner: Attached photo(468x60): YouTube & GDN Video Wall (300x250): Auto mode when no photo - Position • Behind main video
  • 15. Youtube Overlay • On air when you’re watching a video on Youtube • Client pay for clicked-user • AdBanner • Link to Youtube Channel, Video or brand website
  • 16.
  • 17. Advertising structure: - Content: A post on Fanpage (contain text, photo, album, video, link…) - Note: Text area on banner < 20% banner area. This is a form of advertising that increases the amount of likes, comments, shares for a fanpage post, and contributes to increase in Fanpage interaction.
  • 18. Advertising structure: - Tittle: 25 characters (Right hand side) - Content: 90 characters - Visual: Banner Note: Text area on banner < 20% banner area. This is a form of advertising to increase the fan community on Fanpage of business.
  • 19. Structure advertising: - Tittle: + Right hand side: 25 characters + Newsfeed: 90 characters - Content: + Right hand side: 90 characters + Newsfeed: 500 characters Spread the video of business, promote the video and attract customers to watch the video of business.
  • 20. Structure advertising: - Tittle: + Right hand side: 25 characters + Newsfeed: 90 characters - Content: + Right hand side: 90 characters + Newsfeed: 500 characters - Visual: Banner - Note: Text area on banner < 20% banner area Advertising aims are spreading information about the event and increasing the number of customer participating in the event of the business.
  • 21. Structure advertising: - Tittle: + Right hand side: 25 characters + Newsfeed: 90 characters - Content: + Right hand side: 90 characters + Newsfeed: 500 characters - Visual: Banner Note: Text area on banner < 20% banner ara Spread the news about promotions and stimulate customers to use promotions. Detailed program information sent via the user’s Facebook subscription email.
  • 22. Structure advertising: - Tittle: 25 characters - Content: + Right hand side: 90 characters + Newsfeed: Unlimited - Visual : Banner Note: Text area on banner < 20% banner area This is a form of advertising to increase the number of visitors to the website and support to increased traffic to webssite
  • 23. Content: + Right hand side: 90 characters + Newsfeed: Unlimited The form of advertising is intended tp cpllect information about registered users to participate in a program promotions.
  • 24.
  • 25. Communication activities by creating themes Create quality backlink source Increase traffic from Google through the topic Increased brand identity Attract feedback, product information, service of the business
  • 26.
  • 27.
  • 28. Design Website/App professional, beautiful, match the brand High confidentiality Easy to manage and user friendly. Optimized acces speed and search engine optimization
  • 30. App
  • 31.
  • 32. Attract a large number of target customers Measure SEO easily Save on other media costs Raise Brand awareness
  • 33. TỪ KHÓA TOP NGÀY 28/10 THỨ HẠNG NGÀY 31/10 Cuộc thi âm nhạc 1 1 Cuộc thi vũ đạo 1 1 Cuộc thi nhảy 1 8 Cuoc thi bong da 1 1 Thi hát 1 4 Giai bong da mini 1 2 Cuoc thi hat 1 2 Cuoc thi nhay 1 9 SEO keyword list
  • 34.
  • 35. VIPs/ Celebrities Professional Influencers Citizen Influencers ChangmakeupChâu Bùi Chi Pu Yumi Dương Chị Qúy HằngChị Yến Nguyễn - Celebrity/ Pulic Figure - The influencers have the highest reach. However, not all celebrity have a relevance to the industry. - They are professionals, who have high expertise and influence in the industry - The influencers have relatively high reach (lower than Celeb) and have the highest resonance and relevance level to the industry. - They have 5000+ friends, followes and share about the industry that gets a lot of attentions, Consumers have shared about the industry or experience, product reviews. - The influencers have relatively high Resonance and Relevance level, however, their reach level is the lowest among 3 influencer groups.
  • 36. Personal Fanpage/Facebook Post Live Video Photoshoot Using Press Images Attending the Events TYPES OF COOPERATION WITH INFLUENCERS
  • 37.
  • 38.
  • 39. Website - Creating ideas. - Designing website layout to suit the brand of the customer.
  • 40. Fanpage Management Building, navigating content and posts in campaigns: Christmas 2016, New Year 2017, Brand Opening 4 branches Marukame Udon restaurant...
  • 41. PR Online Orienting writing and PR booking on major online newspaper such as Zing, 24h, Kenh14 ...
  • 42. Making ideas, orienting content and image to be suitable for the promotions of Co.opXtra Fanpage Management
  • 43. Fanpage Management Managing mini game online that attracts more than 2000 participants
  • 44. Facebook Ads - Increased 4000 fans/month, up to now, it has reached nearly 40,000 fans. - Attracted 5000 clicks/month on the posts.
  • 45. Website Google Display Network Making idea, designing layout and writing content for Honda BeU+ Website. Got over 100,000 clicks/3 months. Reached 120% of the KPI committed.
  • 46. Facebook AdsFanpage Management Orienting, creating content and image of posts. - Increased 5,000 fans/month, up to now, it has more than 10,000 fans. - Attracted 8000 clicks/month.
  • 47. Google Display Network Reached 12,000 clicks/3 months
  • 48. Facebook AdsCreating content, image and carring out Christmas Campaign 2016: "Giving Love - Sharing Joy" on the Facebook Fanpage, Facebook Ads, Instagram Ads, GDN,... - Attracted 100,000 clicks/month. - Reached 13,000 clicks/post/3 days.
  • 50. Google Display Network Reached 7,000 clicks/3 weeks.
  • 51. CONTACT MIIXAD COMMUNICATION CORPORATION 76 Mai Thi Luu Str, Da Kao Ward, Dist. 1, HCMC miixad.com info@miixad.com (28) 6684 1891 THANK YOU