VietBuzzAd Credentials - Nov11


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VietBuzzAd Credentials - November 11

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VietBuzzAd Credentials - Nov11

  1. 1. Online marketing solutions
  2. 2. Content 0 2 | Content
  3. 3. Content
  4. 4. Who we are? 0 4 | Who we are?
  5. 5. Who we are? | Our mantra 0 5 | Who we are?
  6. 6. <ul><li>Hanh has over 12 years of experiences in the media advertising industry with Bates , ZenithOptimedia , 2 years with Xone FM radio channel & single handily created a new radio trend for youth people. </li></ul><ul><li>Hanh has set up a very successful direct sales model for Yahoo Vietnam and yearly grew business more than 150% during 2.5 years online experience. She won the President Cub award for Yahoo Global. Hanh has a strong relationship with media owners, ad agencies and advertisers. </li></ul><ul><li>Recently, Hanh was a Managing Director of Yahoo and contributed a successfully managed team and grew revenues for 2010. </li></ul>Who we are? | CEO & Co-founder 0 6 | Who we are?
  7. 7. Who we are? | International consultant & Co-founder 0 7 | Who we are? <ul><li>Sonal has held positions as Director for Intl Client Services & most recently as Director for Platform Display Strategy for Yahoo APAC . Sonal grew RMX International team in their first international office in London and went on to grow the HK & SEA region. </li></ul><ul><li>Sonal is a veteran advertising expert with considerable international experience in technology advertising. Prior to Right Media, Sonal served as Head of BD at Octopus-travel ; a Travelport company and Orange as Strategic Manager. Sonal has over 12 years experience in the digital industry with focus on ad networks, ad exchanges, e-commerce, telecoms, multi-variate testing and Oil and Gas experience with Amerada Hess . </li></ul><ul><li>Sonal has worked in the US, Asia and Europe and considers herself as a global citizen who enjoys travelling and being immersed into new cultures with extensive backpacking in the US and Asia. She holds a LLB Hons from the London School of Economics , England. </li></ul>
  8. 8. Who we are? | In-house staff structure 0 8 | Who we are? Managing Director Developer Finance Event Viral Marketing Offline media Sales Head Creative Head Sales Manager Account Manager Admin Designer Copywriter
  9. 9. Content
  10. 10. Ad network Viral marketing Banner buying Services Full Customer Solutions POSM design Activation Website/ Microsite RM Banner design Print ad SEM/SEO Email/ SMS marketing PR article Strategic planning - online outdoor - 10 | Services
  11. 11. Ad network Viral marketing Banner buying Services Full Customer Solutions Email/ SMS marketing Strategic planning 11 | Services
  12. 12. Digital media | Strategic planning 12 | Services General concept Client Brief Banner buying Viral Search Activation Client send brief to VBA VBA Team will brainstorm for concepts suitable for client’s campaign. We will help you choose effective ad digital channels that really fit into your marketing needs During running campaign, we will deeply investigate the effectiveness of your campaign, then work out necessary advices and drive to other direction if needed Campaign run Campaign run Campaign run Campaign run When your campaign ends, VBA will provide you a professional post-by report, which gives you general ideas and also deep thoughts of the campaign effectiveness, so you will know what to do next to gain your marketing goals
  13. 13. Digital media | Banner Buying 13 | Services
  14. 14. Expertise in Viral Marketing <ul><li>Over 50 seeding staffs (forum, social network, hot blogger/ facebooker). </li></ul><ul><li>Professional Production Services (Taking photos & making videos). </li></ul><ul><li>Experienced (multi tasks) Viral Team to create effective topics/ concepts for seeding, plus manage conversations of online community. </li></ul><ul><li>Effective tools to monitor positive and negative conversations, not only in VN but also cross border. </li></ul><ul><li>Full service of Facebook Fan Page Management (including Page creation & Fan Recruitment). </li></ul>Digital media | Viral marketing 14 | Services We offer: <ul><ul><li>FORUM SEEDING </li></ul></ul><ul><ul><li>SOCIAL NETWORK </li></ul></ul><ul><ul><li>VDO & PHOTO SHARING </li></ul></ul><ul><ul><li>HOT BLOGGERS </li></ul></ul>
  15. 15. 15 | Services Digital media | Viral marketing Hot Blogger/ Facebooker Social Network Fan Page VDO & Photo Sharing Forum Seeding CLIENT CAMPAIGN
  16. 16. 16 | Services Digital media |Viral marketing | Tool <ul><li>Use JamiQ tool to monitor online posts & feedbacks related to any targeted subject. </li></ul>Most feedbacks to KFC EZ Menu are positive
  17. 17. Took photos of hot boy/ girl enjoying food at KFC Store and seed them on many PR articles, & over 60 Forums & Social Network. Increased 9,000 real fans in 6 weeks Post Views: Increase 256% Post Feedback: Increase 836% New likes to be fans: Increase 337% Case study | KFC <ul><ul><li>Hold “Possible Mission” Game for KFC Fans on Page to increase interaction. </li></ul></ul>Provided full service of contest management: post photos, announcements; collect data & reply all emails of contestants instantly. <ul><li>Bonus : </li></ul><ul><li>Youtube Channel theme design </li></ul><ul><li>Facebook welcome tab creation </li></ul>
  18. 18. Took photos of hot boy/ girl with Acer & Gateway laptops, then seed them on many PR articles and over 80 types of Forum & Social Network. Increased 8.000 real fans in 4 weeks, and 20.000 fans in 2.5 months. Post Views: Increase 377% Post Feedback: Increase 183% New likes to be fans: Increase 674% 18 | Services Digital media |Viral marketing | Case study <ul><ul><li>Hold the photo contest “X-Moments” for fans to win a Acer TimelineX laptop in 3 weeks, with nearly 500 photos received . </li></ul></ul>Provided full service of contest management: post photos, announcements; collect data & reply all emails of contestants instantly. <ul><li>Bonus : </li></ul><ul><li>JamiQ </li></ul><ul><li>Contest poster design </li></ul>
  19. 19. <ul><ul><li>Achieved in 3 weeks </li></ul></ul><ul><li>2,041 contestants </li></ul><ul><li>256,877 visits </li></ul><ul><li>405,404 page views (til July 28) </li></ul><ul><li>19,514 comments </li></ul><ul><li>28,712 votes </li></ul><ul><li>KPI in 3,5 months </li></ul><ul><li>1,500 contestants </li></ul><ul><li>100,000 visits </li></ul><ul><li>200,000 page views </li></ul><ul><li>10,000 comments </li></ul><ul><li>10,000 votes </li></ul>Case study | Taiwan Excellence <ul><ul><li>Continuously post contents onto hundreds of forums & social network to increase awareness & recruit contestants. </li></ul></ul>19 | Services
  20. 20. Creative | Fan page Tab on Facebook| Case study 20 | Services
  21. 21. 21 | Services Digital media | Email marketing <ul><li>Basic Applications </li></ul><ul><ul><li>Customer services: new product/promotion updates, new letters,… </li></ul></ul><ul><ul><li>Account activation/Registration. </li></ul></ul><ul><li>Email blasts to target audience </li></ul><ul><ul><li>For Branding: “Opened” </li></ul></ul><ul><ul><li>For interaction: “Clicked or Filled or Surveyed” </li></ul></ul><ul><ul><li>For Selling: “No. of orders” </li></ul></ul>
  22. 22. 22 | Services Digital media |Email marketing | Applications Quick survey on email Registration for event attendance by email Registration for lucky draw
  23. 23. 21 | Services Digital media |Email marketing | Case study Registration for gifts <ul><li>Objective: Data collection. </li></ul><ul><li>Duration: 2 months. </li></ul><ul><li>KPIs </li></ul><ul><ul><li>Email sent/pushed: 433,312 </li></ul></ul><ul><ul><li>Bounced rate (0.73%): 3,143 </li></ul></ul><ul><ul><li>Delivered (99.23%): 430,169 </li></ul></ul><ul><ul><li>Opened (16.21%): 69,740  CPM </li></ul></ul><ul><ul><li>Unique opened (10.64%): 45,760 </li></ul></ul><ul><ul><li>Clicked (35.10% of Opened): 24,447 </li></ul></ul><ul><ul><li> CPC </li></ul></ul><ul><ul><li>Data filled (14.26% of Clicked): 3,491 </li></ul></ul><ul><ul><li> CPA </li></ul></ul>
  24. 24. 22 | Services Digital media | SMS marketing <ul><li>Optionally choose sending date, time, name, brand, company. </li></ul><ul><li>Data can be rented in case customers need support. </li></ul><ul><li>Effective support for promotion campaigns, customer care, new product information, or build customer data ... </li></ul>
  25. 25. Data collection Customer care / Accumulating program Text to win or lucky draw Branded SMS blasts 25 | Services Digital media |SMS marketing | Applications ACNES <Product code> to 6158 SMS Marketing
  26. 26. 26 | Services Digital media |SMS marketing | Case study <ul><li>Over 400.000 sms had been sent to join in the program. </li></ul><ul><li>Over 400.000 products were sold during this sales promotion. </li></ul><ul><li>Over 350.000 unique participants. </li></ul><ul><li>90% wanted to continue joining in a similar campaign in the next season with more attractive prizes. </li></ul><ul><li>96% knew about the campaign from product. </li></ul>
  27. 27. <ul><li>Evolving from the banner creative to the contextual targeting; utilising behavioural audience based solution driven advertising. This evolution is propelled by the drive in technology & data . </li></ul>Digital media | Ad network 27 | Services Performance display advertising is constantly evolving… Different pricing models
  28. 28. Digital media | Ad network | Balloon ads 28 | Services
  29. 29. Services Full Customer Solutions SEM/SEO
  30. 30. <ul><li>We have partnership with Clicks2Customer in South Africa, who bring into VN a bidding tool (PPC) with the most effective bidding cost. </li></ul>Search media | SEM/ SEO 30 | Services Pay-per-click (PPC) & Search engines optimization (SEO) <ul><li>SEO expert will help client’s URL locate on top of the result search list of Google. </li></ul>
  31. 31. Acer – SEM using C2C tools Search media | SEM tool 31 | Services
  32. 32. <ul><li>Guide clients with the best bidding cost using Google Adwords. </li></ul>Search media | Google Adwords 32 | Services
  33. 33. Services Full Customer Solutions Website/ Microsite RM Banner design Print ad PR article 33 | Services
  34. 34. Creative | Microsite | Case study 34 | Services
  35. 35. Creative | Microsite | Case study 35 | Services
  36. 36. Page tear in Yahoo News <ul><li>Expertise in Website/ Microsite/ Rich Media banner ad </li></ul><ul><li>Professionally write text copy. </li></ul><ul><li>Come up with creative ideas for various range of brand/promotion campaigns. </li></ul>Creative | Banner | Case study 36 | Services ·         Q Mobile: ·          Dasani:    ( TVC is included) ·         Nokia:  
  37. 37. <ul><li>Y!Mail log-in creative </li></ul>Creative | Banner | Case study 37 | Services
  38. 38. Creative | Banner | Case study 38 | Services Acer AS 4750
  39. 39. Creative | Banner | Online Display Network | <ul><li>KFC TVC will be embedded on Kenh14, Zing, Yeah1, Facebook… banners from November 1 st . </li></ul>2 3a 3b 4 1
  40. 40. Facebook ads: Creative | Banner | Case study 40 | Services Acer Việt Nam KFC Việt Nam
  41. 41. Creative | Print ad | Case study 41 | Services
  42. 42. Creative | PR article | Case study 42 | Services PR offline PR online
  43. 43. Services Full Customer Solutions POSM design Activation
  44. 44. <ul><li>Organize product launch event, exhibition, & press conference. </li></ul><ul><li>PR written copy, concepts, booking. </li></ul><ul><li>Good relationship with top publications and websites. </li></ul><ul><li>POSM & production design. </li></ul>Event management | Activation 44 | Services
  45. 45. Acer booth in their product launch event at Bitexco Building (May, 2011) Event management | POSM | Case study 45 | Services Brochure Hand bag
  46. 46. Event management | POSM | Case study 46 | Services Rain coat Hat Pen T-shirt Leaflet Hat
  47. 47. Services Full Customer Solutions - online outdoor -
  48. 48. Offline media | 48 | Services <ul><li>We offer a brand new state-to-the-art way to buy & sell Outdoor Advertising Space in & outside of Vietnam through a web page called </li></ul>
  49. 49. Offline media | | Media type 49 | Services <ul><li>Buy & sell outdoor advertising space in and outside of Vietnam cannot be easier with </li></ul>
  50. 50. Partners & Clients 46 | Partners & Clients
  51. 51. Viet Tien Phong Advertising Company Ltd. A: 468 Nguyen Van Linh, Tan Phu Ward, Dist. 7 HCMC T: +84 (0)8 62838383 F:   +84 (0)8 62603800 Nguyen Huu Hanh M: 0903740506 E: [email_address]