The document discusses creativity and how it is used in horror movie trailers. Creativity is defined as inventing or originating something new that has value, using imagination. It involves both thinking of ideas and implementing them. Horror movie trailers employ creative features like direct address to engage audiences, special effects with flashing lights and graphic scenes, a narrator with a deep scary voice, pacing that starts slow and speeds up, and editing techniques like objects falling and manipulating lighting to set a dark and depressing mood.