SustainableCreativityFostering New IdeasDe-clutter your brain, and let the ideas flow. Learn techniques which can help you be more creative and show you how to foster sustainable-creative-efforts within a young organization. 1
Who is this guy?Ehsan NoursalehiMaterials Science and Engineering 2011ENworkshop | www.enworkshop.comIPT | www.SupportIPT.com  Selected CourseworkPSYC 101, TE 461, PIRL, Drawing 1, Human Factors (IE 340), TE 360, UOCD, Design Drawing 2
An Agenda of CreativityDefinitionIdeation TechniquesApplication3
Defining CreativityWhat is creativity?4
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Defining CreativityWhat is creativity?Why do we like creativity?6
7Explaining CreativityBy Kieth SawyerAdapted from Amazon.com Also available from books.google.com
Defining CreativityWhat is creativity?Why do we like creativity?How do you practice creativity?8
9An American independent filmmaker.
Ideation ActivitySupplies:Pen/Pencil1 sheet of paper3-5 Note cards10
PromptThink about all of the challenges or problems you face on a daily basis as a student at the University of Illionis. 113 MinutesWrite down as many problems as you can think of on a sheet of paper.
Prompt 2Based on your list of daily challenges, generate 3-5 new business ideas to resolve these unsolved problems. 125 MinutesWrite down 1 idea per each note card.
Prompt 3Turn a bad idea, into a good idea. Flip the idea on its head. Dream big. Make it spectacular. 133 MinutesWrite down your new idea on the backside of the provided note card.
Do’s & Don'tsCollaborate with colleaguesBuild off other ideasBe inefficientDon’t take creditDon’t expect the solution to jump out instantly14
Do’s & Don'ts (continued)Define a goal/problemUse promptsLimit yourselfLook for inspirationRecord all ideasBe obsessiveVote on the best ideasDon’t be afraidDon’t criticize Don’t save ideas in your headDon’t overuse or abuseDon’t get stuckDon’t multitask15
16How six engineers sustained creative efforts for six weeksApplication to IPT…with nine, 3-hr sessions.
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Expand-Contract“Cycle of rapid idea generation from a ‘seed’ and subsequent categorization of those ideas.”20A UOCD Technique
211. Seed2. Expansion3. Contraction
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23Note Cards + Sharpie
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25Quality Control
Say Hello!Ehsan NoursalehiEmail		enoursalehi@gmail.comWebsite		www.enworkshop.com IPT			www.supportIPT.com 26

Creativity