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ENROLLMENT MANAGEMENT 
Initiatives 
to centralize 
admissions 
incite confl ict 
BY DARSHAN PATEL 
STAFF WRITER 
Editor’s note: This is the second 
in a three-part series regarding 
contentious discussions 
over proposed changes to 
the University’s enrollment 
management, after thousands of 
emails were obtained by The Daily 
Illini under the Illinois Freedom of 
Information Act. 
Concerns about campus 
authority are still prevalent, 
as off-campus administrators 
push for a more centralized 
University of Illinois. 
The highly contested 
enrol lment management 
recommendations made last 
year urged the University 
to create an administrative 
position that would oversee 
See ENROLLMENT, Page 3A 
More online: To see the actual emails obtained by The Daily Illini 
through the Illinois Freedom of Information Act, visit our website 
at www.DailyIllini.com. 
» » » » » » » 
Dual-reporting in the works for campus admissions 
The University administration is proposing to create an executive 
director for enrollment management this spring. With this position, 
all campus enrollment managers will primarily report to the executive 
director and secondarily to the campus provost, as part of a 
dual-reporting relationship. 
Executive Director for Enrollment Management 
Chicago 
Provost 
Lon Kaufman 
» » » » » » 
%POU#SFBL6Q#Z1IPOF%PJUJO1FSTPO 
%PXOUPXO 
Breaking down enrollment 
management 
! Campus chancellors 
demanded that campus 
enrollment offi cials report 
to their respective provosts, 
in addition to the executive 
director for enrollment 
management. 
! University President Michael 
Hogan compromised by 
proposing a dual-reporting 
relationship, where the 
campus enrollment 
managers would primarily 
report to the University 
offi cial. 
! During last spring, campus 
offi cials were worried 
about a similar change that 
was implemented with 
information technology. 
Chicago 
Enrollment Manager 
Kevin Browne 
Before After 
Urbana 
Interim Provost 
Richard Wheeler 
Springfield 
Interim Provost 
Lynn Pardie 
Urbana 
Enrollment Manager 
Stacey Kostell 
Springfield 
Enrollment Manager 
Timothy Barnett 
Source: University of Illinois SHANNON LANCOR Assistant Design Editor
ENROLLMENT “Her position began to reveal itself in a conversation 
FROM PAGE 1A 
... about our enrollment management plans going 
forward,” Hogan told Kennedy, adding that Wise 
demanded the dual-reporting structure. “I made 
it clear to Phyllis that the decision to appoint and 
fully empower an executive director of enrollment 
management had been made over a year earlier by 
the board and we were not going to backpedal on it.” 
In an email from Hogan to Kennedy obtained by 
The Daily Illini, details about why the University 
rejected this idea on past reforms were redacted. 
But after her conversation with Hogan, Wise sought 
the opinion of interim provost Richard Wheeler, vice 
provost for academic affairs Barbara Wilson and 
former associate provost for enrollment management 
Keith Marshall. 
The next day, Nov. 23, Marshall told Wise that this 
was a direct contradiction of what Hogan told the 
campus enrollment managers in a summer meeting. 
Marshall said Hogan went to great pains in that 
meeting to say he would not implement enrollment 
management like human resources or information 
technology but would rather have the enrollment 
managers maintain their direct line to campus and 
the administration. 
Marshall left that position in mid-November 
after being “roundly criticized” by University 
administration, according to an email sent to 
colleagues by Eric Meyer, a member of the Urbana 
enrollment management task force. 
This is not the first time campus official has left the 
job while restructuring initiatives were imminent. 
Just last April, Sally Jackson, who was then 
Urbana’s chief information officer, resigned from 
her position, criticizing the decision to “centralize 
authority over academic and research computing.” 
The University had created an executive chief 
information officer position, similar to the executive 
director for enrollment management that Hogan 
intends to create. 
This shifted reporting lines of campus chief 
information officers from the provosts to the new 
University position. But even now, concerns have 
not died down about the possibility of centralization. 
“Each initiative that gets proposed or rolled out or 
tries to be implemented, we have seen over the last 18 
to 20 months a knee-jerk opposition in some quarter,” 
Hardy said. “These are natural occurrences. These 
things happen when you have a big institution and 
there’s change. Some people find it hard to adjust 
or accept change, (but) I think there has to be 
changes, as we all know, given the fiscal situation 
the University finds itself in.” 
enrollment decisions on all three campuses. 
But in a late-November meeting with University 
President Michael Hogan, Chancellor and Vice 
President Phyllis Wise and the other two chancellors 
demanded that campus enrollment managers 
continue reporting to their provosts, in addition to 
a University-wide director. 
Hogan gave in during a later discussion, promising 
that campus enrollment management will have a dual 
structure, reporting first to an executive director. 
This plan was provided in a document sent to the 
chancellors that outlined “talking points” for them to 
convey to faculty leaders. Wise passed these plans on 
to the Senate Executive Committee, which rejected 
Hogan’s plan to centralize admissions, at its Dec. 
12 meeting. 
University spokesman Tom Hardy said these back-and- 
forth discussions were all part of an ongoing 
collaboration. 
“The chancellors all voiced the concern that their 
respective campuses had ... (and) the president 
listened as part of a consultative process,” Hardy 
said Friday. “They compromised and reached an 
agreement to make sure the campus voice would 
be heard.” 
Whi le the enrol lment management 
recommendations were reviewed on both a 
campus and University level, Hogan had multiple 
conversations with the chancellors to reiterate his 
and the Board of Trustees’ plans. After one of the 
meetings in late November, Hogan emailed the 
chancellors explaining why he was hesitant to have 
dual-reporting lines. 
“A dual-reporting relationship was never 
envisioned by the board or me. Indeed, it would be 
impossible to recruit someone who would be held 
accountable for the job but not have full authority 
to get it done,” Hogan said. “Nevertheless, I remain 
open to other suggestions that might ameliorate your 
concerns.” 
However, two weeks after that email, Hogan 
wrote to board chairman Christopher Kennedy to 
say that he was surprised how Wise had handled the 
conversations to that point.

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The Daily Illini- Enrollment Management

  • 1. ENROLLMENT MANAGEMENT Initiatives to centralize admissions incite confl ict BY DARSHAN PATEL STAFF WRITER Editor’s note: This is the second in a three-part series regarding contentious discussions over proposed changes to the University’s enrollment management, after thousands of emails were obtained by The Daily Illini under the Illinois Freedom of Information Act. Concerns about campus authority are still prevalent, as off-campus administrators push for a more centralized University of Illinois. The highly contested enrol lment management recommendations made last year urged the University to create an administrative position that would oversee See ENROLLMENT, Page 3A More online: To see the actual emails obtained by The Daily Illini through the Illinois Freedom of Information Act, visit our website at www.DailyIllini.com. » » » » » » » Dual-reporting in the works for campus admissions The University administration is proposing to create an executive director for enrollment management this spring. With this position, all campus enrollment managers will primarily report to the executive director and secondarily to the campus provost, as part of a dual-reporting relationship. Executive Director for Enrollment Management Chicago Provost Lon Kaufman » » » » » » %POU#SFBL6Q#Z1IPOF%PJUJO1FSTPO %PXOUPXO Breaking down enrollment management ! Campus chancellors demanded that campus enrollment offi cials report to their respective provosts, in addition to the executive director for enrollment management. ! University President Michael Hogan compromised by proposing a dual-reporting relationship, where the campus enrollment managers would primarily report to the University offi cial. ! During last spring, campus offi cials were worried about a similar change that was implemented with information technology. Chicago Enrollment Manager Kevin Browne Before After Urbana Interim Provost Richard Wheeler Springfield Interim Provost Lynn Pardie Urbana Enrollment Manager Stacey Kostell Springfield Enrollment Manager Timothy Barnett Source: University of Illinois SHANNON LANCOR Assistant Design Editor
  • 2. ENROLLMENT “Her position began to reveal itself in a conversation FROM PAGE 1A ... about our enrollment management plans going forward,” Hogan told Kennedy, adding that Wise demanded the dual-reporting structure. “I made it clear to Phyllis that the decision to appoint and fully empower an executive director of enrollment management had been made over a year earlier by the board and we were not going to backpedal on it.” In an email from Hogan to Kennedy obtained by The Daily Illini, details about why the University rejected this idea on past reforms were redacted. But after her conversation with Hogan, Wise sought the opinion of interim provost Richard Wheeler, vice provost for academic affairs Barbara Wilson and former associate provost for enrollment management Keith Marshall. The next day, Nov. 23, Marshall told Wise that this was a direct contradiction of what Hogan told the campus enrollment managers in a summer meeting. Marshall said Hogan went to great pains in that meeting to say he would not implement enrollment management like human resources or information technology but would rather have the enrollment managers maintain their direct line to campus and the administration. Marshall left that position in mid-November after being “roundly criticized” by University administration, according to an email sent to colleagues by Eric Meyer, a member of the Urbana enrollment management task force. This is not the first time campus official has left the job while restructuring initiatives were imminent. Just last April, Sally Jackson, who was then Urbana’s chief information officer, resigned from her position, criticizing the decision to “centralize authority over academic and research computing.” The University had created an executive chief information officer position, similar to the executive director for enrollment management that Hogan intends to create. This shifted reporting lines of campus chief information officers from the provosts to the new University position. But even now, concerns have not died down about the possibility of centralization. “Each initiative that gets proposed or rolled out or tries to be implemented, we have seen over the last 18 to 20 months a knee-jerk opposition in some quarter,” Hardy said. “These are natural occurrences. These things happen when you have a big institution and there’s change. Some people find it hard to adjust or accept change, (but) I think there has to be changes, as we all know, given the fiscal situation the University finds itself in.” enrollment decisions on all three campuses. But in a late-November meeting with University President Michael Hogan, Chancellor and Vice President Phyllis Wise and the other two chancellors demanded that campus enrollment managers continue reporting to their provosts, in addition to a University-wide director. Hogan gave in during a later discussion, promising that campus enrollment management will have a dual structure, reporting first to an executive director. This plan was provided in a document sent to the chancellors that outlined “talking points” for them to convey to faculty leaders. Wise passed these plans on to the Senate Executive Committee, which rejected Hogan’s plan to centralize admissions, at its Dec. 12 meeting. University spokesman Tom Hardy said these back-and- forth discussions were all part of an ongoing collaboration. “The chancellors all voiced the concern that their respective campuses had ... (and) the president listened as part of a consultative process,” Hardy said Friday. “They compromised and reached an agreement to make sure the campus voice would be heard.” Whi le the enrol lment management recommendations were reviewed on both a campus and University level, Hogan had multiple conversations with the chancellors to reiterate his and the Board of Trustees’ plans. After one of the meetings in late November, Hogan emailed the chancellors explaining why he was hesitant to have dual-reporting lines. “A dual-reporting relationship was never envisioned by the board or me. Indeed, it would be impossible to recruit someone who would be held accountable for the job but not have full authority to get it done,” Hogan said. “Nevertheless, I remain open to other suggestions that might ameliorate your concerns.” However, two weeks after that email, Hogan wrote to board chairman Christopher Kennedy to say that he was surprised how Wise had handled the conversations to that point.