Creative Tourism Networks Community Empowerment

1. Creative Tourism Austria & International DevelopmentCreative Tourism Austria & International Development
Developing & promoting innovative tourism strategies around the worldDeveloping & promoting innovative tourism strategies around the world
CARAT International Conference – February 2015CARAT International Conference – February 2015
Elena Paschinger | International Travel Writer & Tourism ConsultantElena Paschinger | International Travel Writer & Tourism Consultant
www.CreativElena.comwww.CreativElena.com

2. Creative Tourism Austria & InternationalCreative Tourism Austria & International
• IntroductionIntroduction
• Concept & IdeaConcept & Idea
• Marketing & PRMarketing & PR
• IntInt’’l Networksl Networks
• DevelopmentDevelopment
opportunitiesopportunities
• DiscussionDiscussion

3. Concept & DevelopmentConcept & Development
• Market Trends (authenticity, interest in regional culture,Market Trends (authenticity, interest in regional culture,
self-actualization, generation 50+)self-actualization, generation 50+)
• Growing demand for new and innovative forms of cultureGrowing demand for new and innovative forms of culture
tourism, rising number of interested partners fortourism, rising number of interested partners for
development around the world (CT network)development around the world (CT network)
• Creative Tourism Austria: Support from the AustrianCreative Tourism Austria: Support from the Austrian
National Tourist Board & New Media Travel PublishingNational Tourist Board & New Media Travel Publishing

4. A way ahead for Creative Tourism WorldwideA way ahead for Creative Tourism Worldwide
• 2010: Foundation of the Creative Tourism Network2010: Foundation of the Creative Tourism Network
• 2011: Launching Creative Tourism Austria2011: Launching Creative Tourism Austria
• 2012: Presentation of the Creative Tourism Network Thailand &2012: Presentation of the Creative Tourism Network Thailand &
second International Conference on Creative Tourism in Parissecond International Conference on Creative Tourism in Paris
• 2013 – ongoing: Creative Tourism Networks around the world2013 – ongoing: Creative Tourism Networks around the world
• Creative Tourism Austria: Marketing association with 100 members :Creative Tourism Austria: Marketing association with 100 members :
Hotels, destinations, artists, creative clusters ...Hotels, destinations, artists, creative clusters ...
• Common goal: Public relations, networking and marketing in order toCommon goal: Public relations, networking and marketing in order to
raise awareness for creative cultural offersraise awareness for creative cultural offers

5. Creative Tourism AustriaCreative Tourism Austria
““Experiencing arts, crafts & culinary holidays acrossExperiencing arts, crafts & culinary holidays across
AustriaAustria”” …… ART & CULTUREART & CULTURE

6. Creative Tourism AustriaCreative Tourism Austria
““Experiencing arts, crafts & culinary holidays acrossExperiencing arts, crafts & culinary holidays across
AustriaAustria”” …… TRADITIONAL CRAFTSTRADITIONAL CRAFTS

7. Creative Tourism AustriaCreative Tourism Austria
Experience packages for creative cultural travellers inExperience packages for creative cultural travellers in
Austria…Austria… CULINARY EXPERIENCESCULINARY EXPERIENCES

8. Marketing & PR (Online)Marketing & PR (Online)
Social Media StrategySocial Media Strategy
• http://BLOG.kreativreisen.athttp://BLOG.kreativreisen.at
– Encouraging links & backlinksEncouraging links & backlinks
– Moderated discussion, feedbackModerated discussion, feedback
– Networking with high-profile, new media travel writersNetworking with high-profile, new media travel writers
• Facebook, Twitter, InstagramFacebook, Twitter, Instagram
– Discussion & interaction, promotionDiscussion & interaction, promotion
through events & special dealsthrough events & special deals
• YouTube (Videos), Flickr (Photo gallery), Pinterest …YouTube (Videos), Flickr (Photo gallery), Pinterest …

9. International Creative Tourism NetworksInternational Creative Tourism Networks

10. Development OpportunitiesDevelopment Opportunities
• Networking with related industries:Networking with related industries:
Food & Wine Travel, Adventure Travel,Food & Wine Travel, Adventure Travel,
Eco-Travel, ...Eco-Travel, ...
• Networking across industries: NewNetworking across industries: New
Media Publishing, Festivals, Meetings,Media Publishing, Festivals, Meetings,
Conferences & EventsConferences & Events
• Creative Travel Book PublicationCreative Travel Book Publication
• Securing Funding & InvestmentSecuring Funding & Investment
• Business Development & InnovationBusiness Development & Innovation