Discover our selection of advertising media cases for November 2013: the best of creativity in communications operations worldwide.

1. NOVEMBER 2013

2. ABOUT
impact
best
ads
marketing
survey
advertising
worldwide
inspiration
creative trends
competition
innovation
Creative library with 150.000 pieces of creative work (all
media types)
Approximately 1.000 of the latest and greatest ads added
each month from around the globe
Analyze creative trends, view and monitor the
competition, get inspired
Each week, we select and feature a media case
made to promote a creative operation or a
campaign of communication in a dedicated section
of our site
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NOVEMBER 2013

3. This month, discover the following…
Business Sectors
Food
Culture
Public Interest
Banking
Brands
Achla
Orquestra Sinfônica Brasileira
Christoffel Blindenmission
SABB
Agencies
BBR Saatchi & Saatchi
Artplan
Wirz Werbung
JWT Saudi Arabia
Media/Channels
Stunt
Digital
Ambient
Promotion TV
NOVEMBER 2013

4. FOOD
Hummus stunt
Achla Hummus misleading its customers
with packaged hummus in restaurant
In Israel, hummus is a pilar of the culture. In order to
prove that its product is as good as homemade
hummus served in restaurants, Achla Hummus set
up a "taste test". It opened a restaurant that served
its packaged product, without the customers
knowing it, and invited them to "pay by
taste", according to what they thought the hummus
was worth. The customers turned out to be satisfied
and surprised when the secret was revealed.
NOVEMBER 2013

5. FOOD
Hummus stunt
Click on image to watch the
complete case
NOVEMBER 2013

6. CULTURE
Switch behind the film.
How to attract people to a music
genre they don’t usually listen to
The audience of classical concert is an older
generation. To attract young people, Brazilian
Symphony Orchestra has used a channel
where they could reach a younger audience.
Great movies have great music and behind
each piece of great music, there is a
symphonic orchestra. They shot the orchestra
playing classic movies themes and used
YouTube to make people realize they already
like classical music….
NOVEMBER 2013

7. CULTURE
RESTAURANTS
Switch behind the film.
How to attract people to a music genre they don’t usually listen to
Click on image to watch the
complete case
NOVEMBER 2013

8. PUBLIC INTEREST
Enter a place where traditional advertising is banned
An art exhibition with banknotes to
raise funds
Worldwide 20 million people are blind as a result
of cataracts, the general public are mostly
unaware that it can get cured for just 50 Swiss
Franc. Christoffel Blindenmission wanted to
express this concept in a place known for its
affluence. The Dolder Grand Resort hotel in Zurich
is known for its interior design and its selected
artwork. The association and its agency created
an art installation with 50-franc-bills…
NOVEMBER 2013

9. PUBLIC INTEREST
Enter a place where traditional advertising is banned
An art exhibition with banknotes to
raise funds
Click on image to watch the
complete case
NOVEMBER 2013

10. BANKING
Contextual advertising on TV
New media space used for a promotion
In a country where there are no cinemas, movies are
seen at home on TV. Thus, TV ad breaks are almost
the only way for a brand to show a commercial.
Resulting in ads having to fight with many
competitors. Many TV networks already use the
screen corner to make announcements, mainly for
the next program. SABB decided to use this place to
show contextual advertising about low-rate loans
with SALE Tags…
NOVEMBER 2013

11. BANKING
Contextual advertising on TV
New media space used for a promotion
SEE THE COMPLETE CASE
NOVEMBER 2013

12. Last month showcase
(To see last month’s selection, click HERE)

13. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
NOVEMBER 2013