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Creative Travellers in Austria
CABI Book Presentation Elena Paschinger
CABI Book Presentation Elena Paschinger
CABI Book Presentation Elena Paschinger
Creative Travellers in Austria – Key Points
• Different motives for national
and international visitors
• Alternatives for repeat visits
• Activities centred around cultural
clichés
• Marketing activities by Kreativ
Reisen Österreich / Creative
Tourism Austria, as well as the
Austrian National Tourist Board
• Personal service combined with
long-standing traditions
• Workshops that tie in with the
local cultural fabric AND answer
mega trends in society, such as
health, self-care, work-life
balance …
• High level of disposable income
• Other forms of tourism with
similar values: Slow tourism,
food and (mountain) eco-
tourism in the close vicinity of
creative tourism in Austria
Creative Tourism Marketing & Social Media
CABI Book Presentation Elena Paschinger
CABI Book Presentation Elena Paschinger
CABI Book Presentation Elena Paschinger
Creative Tourism: Influencer Marketing
Creative Tourism Marketing & Social Media
• Blogs, video posts and live
(story) updates on Social Media
as the most common form of
modern (creative tourism)
marketing
• Creative tourism # hashtags
• Build influencer campaigns
• Keep checking evolving formats
and platforms!

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CABI Book Presentation Elena Paschinger

  • 5. Creative Travellers in Austria – Key Points • Different motives for national and international visitors • Alternatives for repeat visits • Activities centred around cultural clichés • Marketing activities by Kreativ Reisen Österreich / Creative Tourism Austria, as well as the Austrian National Tourist Board • Personal service combined with long-standing traditions • Workshops that tie in with the local cultural fabric AND answer mega trends in society, such as health, self-care, work-life balance … • High level of disposable income • Other forms of tourism with similar values: Slow tourism, food and (mountain) eco- tourism in the close vicinity of creative tourism in Austria
  • 6. Creative Tourism Marketing & Social Media
  • 11. Creative Tourism Marketing & Social Media • Blogs, video posts and live (story) updates on Social Media as the most common form of modern (creative tourism) marketing • Creative tourism # hashtags • Build influencer campaigns • Keep checking evolving formats and platforms!