Please check out http://blog.kreativreisen.at/en for further details about the context of this international presentation in front of Creative Tourism Network Thailand!

1. Kreativ Reisen Österreich | Creative Tourism Austria
Developing & promoting creative tourism in Austria
Siam Society Bangkok, Thailand - 4 October, 2012
Elena Paschinger | Project Development

2. “Kreativ Reisen Österreich”
Creative Tourism Austria
• Introduction
• Concept & Idea
• Marketing & PR
• Int’l Networks
• Development
opportunities
• Discussion

3. Concept & Development
• Market Trends (authenticity, interest in regional culture,
self-development, generation 50+)
• Growing demand for new and innovative forms of cultural
tourism (“Österreich Neu Entdecken”), rising number of
interested partners for development
• Support from the Austrian National Tourist Board brand
message in 2012: “Passion for Tradition”

4. Brand Management

5. A way ahead …
• 10 November 2010: Foundation of the network
• 10 December 2010: Presentation at the European Creative
Tourism Network conference
• July 2011: Press conference, website launch
www.kreativreisen.at (English & German)
• Today: Marketing association with 100 members all over Austria
: Hotels, destinations, artists, creative clusters ...
• Common goal: Public relations, networking and marketing in
order to raise awareness for creative cultural offers

6. Partners of Creative Tourism Austria
“Experiencing arts, crafts & culinary holidays across
Austria” … ART & CULTURE

7. Partners of Creative Tourism Austria
“Experiencing arts, crafts & culinary holidays across
Austria” … TRADITIONAL CRAFTS

8. Partners of Creative Tourism Austria
Experience packages for creative cultural travellers in
Austria… CULINARY EXPERIENCES

9. Regional development in the
Examples for creative offers in the Waldviertel district of Lower Austria

10. Marketing & PR (Online)
• Homepage www.kreativreisen.at
– Bilingual presentation
– Event calendar (2012)
– News & Resources
• Online PR
– Press releases, Blog Trips,
Newsletter, (Press) conferences ..

12. Marketing & PR (Online)
Social Media Strategy
• http://BLOG.kreativreisen.at
– Encouraging links & backlinks
– Moderated discussion, feedback
• Facebook + Twitter
– 600+ Fans & Follower
– Discussion & interaction, follow up with events & special deals
• YouTube (Videos), Flickr (Photo gallery)
– www.youtube.com/creativetourism - www.flickr.com/photos/creativetourism

13. Marketing & PR (Offline)
• Printed magazine “Kreativ Reisen Österreich”
(distribution through members, trade shows, events &
PR conferences: 15.000 per year)
• Articles in national &
int’l media
• Seminars & Events
• Trade shows
• Workshops
• Conferences

14. Int’l Networks & Cooperation
• Austrian National Tourist Board (Web, Bulletin, KULTour
News, ...)
• Creative Tourism Network
• , kreativreisen-burgenland.at,
KreativeKurse.com, Vacaza, CreativeParis.info,
Creative Tourism Thailand …
– > building a strong European & int’l network!

16. Open discussion & Feedback
kreativ@kreativreisen.at
http://blog.kreativreisen.at