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Personal Brand
Exploration
By Jordan Osborn
Project and portfolio Week 1
Sports Broadcasting 2/11/24
Short term
Goals
After graduation, I will try to land
a low-level position working for
the NCAA as a journalist even if it’s
an internship.
I will connect with them via LinkedIn and also send
them a promotional email about myself by March
1st, 2025.
I will have a bunch of stuff that I have done over the
past 2 years on my resume so they will say yes to
me.
Long Term
Goals
Starting Career
I will become a sideline reporter for ESPN
and also own my own business that will
inform people about sports news.
I will do this by the year 2032 by meeting the right people and
networking with everyone I can.
Profession Occupations:
Sports Broadcast
Sideline Reporting Sports Commentator
Sports Journalist
Target Audience
brands
people
in Sports
teens
curios
people
who want
to learn more
people who
want to be
entertained
people
who
want to
laugh
Competition
work experience--Weekend Anchor/ MMJWeekend Anchor/ MMJ
KOBI-TV/NBC5 · Full-time
education-Full Sail university
Noteworthy experience-On Air AnnouncerOn Air Announcer
Rollins College · Full-time
skills and proficiency -Teamwork 0 endorsements, typing
0 endorsements, Adobe Premiere
Pro 1 endorsements, Camera
Operation 0 endorsements.
Overall online presences -professional headshots and
profile photo. He has a lot of
videos of what he has done in
the passed. He is also has
Verifications
Demetrious Gamble
Jordan Osborn
work experience- Sideline informer for the Pro Bowl 2024/
state taker for Apple Valley High Schools football team.
Education- Apple Valley High School, Full sail
university
Noteworthy experience- High school sideline
reporter
skills and proficiency-Video Editing 0 endorsements/
writing 0 endorsements/filming
0 endorsements,
Overall online presence- professional profile photo, 1 follower, not
verified.
Idenity
Core Values
Fun/Playful/power/
knowledge/cleverness
VISON
My vision is to make an impact on
people in many ways, One
example would be educating them
on their lives, also to teach people
how to be more mindful.
Guiding priceable
“Everything in your life
is about balance”.
Passion
Writing about Sports
Super Power
My super power Knowledge.
Golden Circle
Why- To help people and to
Respect American culture and
honor the ones who came before
me.
HOW- Telling my audience how
they can change their lives if they
just change their mindsets.
WHAT-TELLING PEOPLES STORIES
To educate.
Promise
&
Position
“TIME IS NOW”
Helping people to manifest the lives they deserve.
Networking
The National Society of
Collegiate Scholars
DATE: March 8, 2024
Loc: Full Sail University
My primary objective for joining this
professional organization would be to
gain more respect for my name, it
would also help me create more job
opportunities.
Climping 3300+
Date: 2/16
Loc: Full Sail University
My primary objective for joining this
professional organization would be to
network with my classmates because I
might need their help sometime in the
future.
You know, do you have trouble finding someone comfortable on
camera, well I am a new upcoming TV talent, in fact, I go to Full
Sail for sportscasting and almost every time I’m in the studio I
practice being on camera, if you need someone for anything on
camera i’m your girl.
Elevator Pitch
Digital Marketing
Volume: zero
Relevance: Greater than 0
Purity: 100%
Diversity:-3
Validation-2
Online ID Score Brand Archetype
Archetype: Entertainer
Description: To live a life filled
with fun, humor, and play – and
encourage others to do the same.
To lighten up the world.
The variables I will be using for my first marketing endeavors will be to
try to get their validation.
My Brand Archetype Quiz result was the entertainer which means I live a
life filled with fun, humor, and play, I encourage others to do the same.
I will exude my brand archetype online and off through my work by just
being myself which will make people like me more and when people like
you get job opportunities.
The primary type of content I will produce and publish online regularly
will be sports content.
Technical Skills Transferable Skills
Public Speaking
TASK: Attending the Climbing 3300+ club at Full
Sail every month, where I will talk in front of
others about my ideas.
org: Climbing 3300+
Date: Fri 2/16
Meeting New people
TASK: Attending the Loud
Ladies organization to meet
new people.
org: Loud Ladies
Date: Feb 12th
Adobe Class
TASK: Sign up for an Adobe seminar so I
can master every Adobe app, it will look
good on a resume.
ORG: Adobe Summit.
Date: March 26-28 online
PLAY-BY-PLAY Seminar
Task: Go to this seminar and learn
more about play-by-play.
ORG. Full Sail School Of
Sportscasting.
Date: Feb 9th
Aughtmon, S. (n.d.). 31 types of content we crave
[infographic]. Retrieved from https://contentmarketinginstitute.com/articles/content-crave-
infographic/
Hoffman, R. (n.d.). Sign up.
LinkedIn.
https://www.linkedin.com/feed/
References
O*Net online. (1997). Retrieved from
https://www.onetonline.org/
O’Reilly, T. (n.d.). Retrieved from
https://learning.oreilly.com/library/view/book-
yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_lev
el1_1
The Golden Circle. (n.d.). Retrieved from
https://simonsinek.com/golden-circle/
Simon Sinek:
How great leaders inspire action. (2011).
Retrieved from
https://www.youtube.com/watch?v=7zFeuSagktM
Brand archetypes: Psychology-driven brand strategy.
(2023). Retrieved from https://www.kayeputnam.com/brand-archetypes/
Online reputation management (2020 guide):
BrandYourself. (n.d.). Retrieved from
https://brandyourself.com/online-reputation-management
(N.d.-a). Retrieved from https://www.udemy.com/
Williammailes, & Williammailes. (2016). The origins and evolution of sports journalism –
part 1. Retrieved from https://williammailes.wordpress.com/2016/03/11/the-origins-and-evolution-of-sports-journalism-part-1/
{{productdata.name}}. (n.d.). Retrieved from https://saleroivs.live/product_details/36458101.html

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Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf

  • 1. Personal Brand Exploration By Jordan Osborn Project and portfolio Week 1 Sports Broadcasting 2/11/24
  • 2. Short term Goals After graduation, I will try to land a low-level position working for the NCAA as a journalist even if it’s an internship. I will connect with them via LinkedIn and also send them a promotional email about myself by March 1st, 2025. I will have a bunch of stuff that I have done over the past 2 years on my resume so they will say yes to me. Long Term Goals Starting Career I will become a sideline reporter for ESPN and also own my own business that will inform people about sports news. I will do this by the year 2032 by meeting the right people and networking with everyone I can.
  • 3. Profession Occupations: Sports Broadcast Sideline Reporting Sports Commentator Sports Journalist
  • 4. Target Audience brands people in Sports teens curios people who want to learn more people who want to be entertained people who want to laugh
  • 5. Competition work experience--Weekend Anchor/ MMJWeekend Anchor/ MMJ KOBI-TV/NBC5 · Full-time education-Full Sail university Noteworthy experience-On Air AnnouncerOn Air Announcer Rollins College · Full-time skills and proficiency -Teamwork 0 endorsements, typing 0 endorsements, Adobe Premiere Pro 1 endorsements, Camera Operation 0 endorsements. Overall online presences -professional headshots and profile photo. He has a lot of videos of what he has done in the passed. He is also has Verifications Demetrious Gamble Jordan Osborn work experience- Sideline informer for the Pro Bowl 2024/ state taker for Apple Valley High Schools football team. Education- Apple Valley High School, Full sail university Noteworthy experience- High school sideline reporter skills and proficiency-Video Editing 0 endorsements/ writing 0 endorsements/filming 0 endorsements, Overall online presence- professional profile photo, 1 follower, not verified.
  • 6. Idenity Core Values Fun/Playful/power/ knowledge/cleverness VISON My vision is to make an impact on people in many ways, One example would be educating them on their lives, also to teach people how to be more mindful. Guiding priceable “Everything in your life is about balance”. Passion Writing about Sports Super Power My super power Knowledge. Golden Circle Why- To help people and to Respect American culture and honor the ones who came before me. HOW- Telling my audience how they can change their lives if they just change their mindsets. WHAT-TELLING PEOPLES STORIES To educate.
  • 7. Promise & Position “TIME IS NOW” Helping people to manifest the lives they deserve.
  • 8. Networking The National Society of Collegiate Scholars DATE: March 8, 2024 Loc: Full Sail University My primary objective for joining this professional organization would be to gain more respect for my name, it would also help me create more job opportunities. Climping 3300+ Date: 2/16 Loc: Full Sail University My primary objective for joining this professional organization would be to network with my classmates because I might need their help sometime in the future. You know, do you have trouble finding someone comfortable on camera, well I am a new upcoming TV talent, in fact, I go to Full Sail for sportscasting and almost every time I’m in the studio I practice being on camera, if you need someone for anything on camera i’m your girl. Elevator Pitch
  • 9. Digital Marketing Volume: zero Relevance: Greater than 0 Purity: 100% Diversity:-3 Validation-2 Online ID Score Brand Archetype Archetype: Entertainer Description: To live a life filled with fun, humor, and play – and encourage others to do the same. To lighten up the world. The variables I will be using for my first marketing endeavors will be to try to get their validation. My Brand Archetype Quiz result was the entertainer which means I live a life filled with fun, humor, and play, I encourage others to do the same. I will exude my brand archetype online and off through my work by just being myself which will make people like me more and when people like you get job opportunities. The primary type of content I will produce and publish online regularly will be sports content.
  • 10. Technical Skills Transferable Skills Public Speaking TASK: Attending the Climbing 3300+ club at Full Sail every month, where I will talk in front of others about my ideas. org: Climbing 3300+ Date: Fri 2/16 Meeting New people TASK: Attending the Loud Ladies organization to meet new people. org: Loud Ladies Date: Feb 12th Adobe Class TASK: Sign up for an Adobe seminar so I can master every Adobe app, it will look good on a resume. ORG: Adobe Summit. Date: March 26-28 online PLAY-BY-PLAY Seminar Task: Go to this seminar and learn more about play-by-play. ORG. Full Sail School Of Sportscasting. Date: Feb 9th
  • 11. Aughtmon, S. (n.d.). 31 types of content we crave [infographic]. Retrieved from https://contentmarketinginstitute.com/articles/content-crave- infographic/ Hoffman, R. (n.d.). Sign up. LinkedIn. https://www.linkedin.com/feed/ References O*Net online. (1997). Retrieved from https://www.onetonline.org/ O’Reilly, T. (n.d.). Retrieved from https://learning.oreilly.com/library/view/book- yourself- solid/9781118611357/9781118611357c2.xhtml#c02_lev el1_1 The Golden Circle. (n.d.). Retrieved from https://simonsinek.com/golden-circle/ Simon Sinek: How great leaders inspire action. (2011). Retrieved from https://www.youtube.com/watch?v=7zFeuSagktM Brand archetypes: Psychology-driven brand strategy. (2023). Retrieved from https://www.kayeputnam.com/brand-archetypes/ Online reputation management (2020 guide): BrandYourself. (n.d.). Retrieved from https://brandyourself.com/online-reputation-management (N.d.-a). Retrieved from https://www.udemy.com/ Williammailes, & Williammailes. (2016). The origins and evolution of sports journalism – part 1. Retrieved from https://williammailes.wordpress.com/2016/03/11/the-origins-and-evolution-of-sports-journalism-part-1/ {{productdata.name}}. (n.d.). Retrieved from https://saleroivs.live/product_details/36458101.html