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- 1. Personal Brand Exploration Paul Weick Project and Portfolio 1: Personal Branding 9/26/2022
- 2. Identity I believe in working smart not working hard as they say. Coming from NY I grew up in a very fast paced impulsive life style. Moving to FL I have dialed that back and learned to relax and not be so impulsive. I do a lot of research into things before I get involved and more once I am involved to make sure I am educated enough to make smart decisions. I am dedicated and all in when I believe in something. I never quit something once I have started it but I will walk away after it is completed if I don’t feel it is bene fi cial.
- 3. Profession Even though growing up playing sports led me to my major Sports Marketing and Media, my ideal occupation would be content creator, video game designer, special effects artist or animator. I am very good at breaking down codes quickly and playing video games for a living would be where my heart would be. The Creator archetype gives new ideas to the world and creates structure by bringing something that didn't previously exist into being, it is also driven by the free fl ow of creativity–while also staying within certain parameters of control.
- 4. Target Audience Recruiters and HR director for Social media markets such as TikTok or Instagram and Disney corporations. EA sports and Activision are some of the gaming companies I would also want to work with. I fi nd I will be able to reach out to an audience of 20-35yr olds that are interested in imagination and creative talents. I plan to email HR directors listed for the above companies and include what I know about their company and what my strengths are for being successful in the position. Including a video blog or vlog I also think will give the recruiters or HR directors a sense of my dedication and how I can become an asset to their mission statement.
- 5. Career Goals Three of my top career goals I plan to achieve are increasing my knowledge of the profession. This will be over the course of my entire career because every day is a new learning experience. You can never have enough education. I look to fi nd fi nancial stability by eventually earning a leadership role within the companies within the fi rst 5-10yrs. I state this range of time because I plan to earn new roles higher and higher throughout the years. I don’t plan on stopping until all my goals within the company are reached. I also hope to bring to the table new ideas to expand not only the audience but the product. By 2032, I plan to be as high on the corporate ladder as the CEO. By 2042, to be a successful owner and developer of my own company within the industry.
- 6. Skills Analysis I am a dedicated individual and like to break down codes to fi nd the “easter eggs” of the software. I would say this would help to make any software more interesting to the gamer. However, when it comes to computer programming and design I have a lot to learn but de fi nitely willing to learn. I have a great imagination and I am very creative. Even though I am dedicated, creative and imaginative I do have to build my con fi dence in areas of communication to become successful in my goals.
- 7. Promise I will make sure I am dedicated to your mission statement to your need of a genuine product.
- 8. Credentials Soon to be Full Sail University graduate with a bachelors in Sports Marketing and Media that will cover business. I have been a mentor to new players and growing players within my time playing baseball, whether in the community, little league or school. I have plans on reaching out for internships within the industry while still earning my degree to build my knowledge and prepare myself for any role within the industry.
- 9. Competition Time Washington is a content creator at YouTube. She has 62 followers. She has been with YouTube from Jan 2017-present, prior to that she was with Amazon as an audit manager for 8 months. She has an associates degree from Southwest Tennesee Community College in Business Administration and Management. Her skills range through digital marketing, digital strategy and customer service all within YouTube. I am Paul Weick a student at Full Sail University. I am studying for my bachelors degree in Sports Marketing and Media. I would like to expand my education to content creator and gaming software. I don’t have any work experience at this time and I am not established on social media. I have skills in gaming and sports. I have developed knowledge and experience of both by participating and researching to become better at what I have been passionate about.
- 10. Brand Position I build my brand on honesty, dedication, creativity and genuine education. I plan on building a brand that not only can be trusted but known for quality based on the above. I fi nd that by being a listener and not rigid in thought I can build quality. Allowing others ideas to re fl ect in the brand can only make it stronger to any audience. By being a listener I can incorporate what has been working with the creativity and want of the audience to make the product more successful. To be successful doesn’t mean you have to scrap the original building blocks.
- 11. Networking & Marketing MegaCon Orlando at the Orange County Convention Center, Orlando, FL from March 30-April 2, 2023, Fan Expo Dallas at the Kay Bailey Hutchinson Convention Center, Philidelphia, PA from June 9-11, 2023, and CoMo Retro Game Convention at the Stoney Creek Hotel Columbia, Columbia MO on April 22, 2023 are three events I plan to attend . I also plan to join OpTic Gaming. I plan on marketing software for new innovative games that special needs players can fi nd challenging but at the same time have easter eggs to help them succeed in completing the challenges within each level. I will use social media such as Facebook groups that target these audiences and Sports outlets that will reach challenged individuals who will bene fi t and enjoy these type of games. They will be the same games as anyone else will play just with the easter eggs I mentioned before to help the player use their thinking process to succeed. My digital portfolio will contain prototypes of the games to demonstrate the ability of anyone being able to enjoy the game.
- 12. Professional Development While pursuing my education at Full Sail University I plan on applying for internships within companies that I can partner with for further education and experience within the industry. Being dedicated to my craft I will further education in computer programming and design. I will look for mentors that are willing to take me under their wing and build their success by creating my success. I will learn communication skills with the target audience as well as other content developers and marketers.
- 13. Elevator Pitch I'm a Full Sail University student majoring in Sports Marketing and Media. I am interested in broadening my creativity into the software industry with a sports video game geared to special needs individuals. We are all individuals that learn and process information at different levels. No one wants to be left out of the popular movement. Video gaming is included in this. The software I developed allows for easter eggs to reach out to each level of understanding to move you further through the game at your own pace regardless of your processing abilities but having the same end result as everyone else.