The document summarizes research conducted to understand public interest and engagement with emerging technology. Interviews and surveys found that people prefer interactive exhibits and want to understand how technology can benefit ordinary people. A visitor from London said technology needs to be designed for ordinary users, not just make entrepreneurs famous or rich. The researchers also learned that people are willing to contribute to causes they believe in and support research they find meaningful. Their next steps are to create a pop-up event, interview citizen scientists, and look for supporters and advocates of citizen science programs.

1. HELIUM
Weiwei Hsu | Nino Panes | Kailen Swain | Alex Shon
October 17th, 2017

2. WHAT WE THOUGHT !

3. Researchers want this
because it gives them
funding. Will it be the
same for people who want
to visit?

4. Who are these people that
will give us patronage?

5. WHAT WE DID "

6. Interviews/ Surveys/
Landing Page/ Secondary
Research/ Social Media Push

7. We talked to people.

8. "The exploratorium is never not fun. It has to be
interactive, that is the most important part. It is
okay when geared towards kids, but it is always
cooler when there is an aspect that adults will
enjoy.”
"I like installations I can touch”
“it was absolutely mental”

9. People prefer to be engaged
with exhibits
Insight:

11. What can we do to make you
care more about emerging
technology?

12. A visitor from London at SF MOMA -
“Technology needs to be designed
with ordinary people in mind. People
are creating solutions to problems
that we don’t have. What we get ends
up being inapplicable”

13. Survey respondent -
“Convince me that it's not about
making a bunch of Silicon Valley
dudes famous and/or rich. Explain it
to me in a way that isn't just going
to make sense from a technology POV,
but a layman/human POV.”

14. Scientists don't know how
to communicate with the
general public.
Insight:

15. Insight: Engagement tactics
and re-phrasing wording.
Different for different
audience.

18. Bought a domain and set up
a landing page

19. Insert slide photo of our
website here

20. WHAT WE LEARNED #

21. People want to contribute
to something bigger than
themselves.

22. People are willing to give
time, effort and money to
research that they align
with.

23. There’s an interest for
exclusive viewing of
technology research.

24. NEXT STEPS $

25. Create a pop up event and
invite people to see if
they are interested.

26. Look for Citizen Scientist
to interview.

27. Look for SOM SAM TAM of
Citizen Scientist

28. FEEDBACK? ⚖