The document discusses the changing role of museums in a Web 2.0 world where lifelong learning is emphasized. It notes the history of audience research in museums and focuses on making museums more visitor-centered and accessible for diverse audiences. The document advocates for constructivist exhibitions that allow free choice, multiple entry points, and user-controlled learning. It also stresses the need for museums to recognize how social media and Web 2.0 can impact the physical museum experience and engage visitors wherever they are.

1. What does lifelong learning mean for museums in a Web 2.0 world?

6. I’m Josh. I’ve come to the Museum three times now with our NOVA employment training group to see Lynda and tell her about what we like in exhibitions. I really liked the Monsters because it was fun to see Inspector Gadget and the big crocodile from Peter Pan, it looked so much more scary up close than when we went to the movies. Whodunit was a really hard exhibition to visit because I can’t concentrate for too long and there was too much writing and hard things to do. When we came last time Grace came with us. She’s in a wheelchair. We found it a bit hard getting around with the sloping floors, and the parking took a lot to arrange as well. Oh well, this happens to us a lot and I think that museums should really think better about that ‘cos Grace loves getting out and she always has at least three people visiting with her. They always look for friendly places to visit – when they find somewhere they go there lots and talk about it all the time! What I really want to do is to visit the Museum just with my friend Alex, kind of in like, a club where mum will know that I’ll be safe and looked after, and she won’t have to worry too much, even though I am 19! I’d really tell all my friends at Nova about that and get them to join too. NOTE: Image removed for privacy purposes

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16. “ Web 2.0 puts users and not the organisation at the centre of the equation. This is threatening, but also exciting in that it has the potential to lead to richer content, a more personal experience.” Mike Ellis and Brian Kelly, Web 2.0: How to Stop Thinking and Start Doing: Addressing Organisational Barriers, April 2007

18. http://www.australianmuseum.net.au/amarc/ http://www.amarclk.blogspot.com http://museum30.ning.com