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Inspiration and ideas from
         the sector

       19 January 2012

         Lucy Gower



                         ©lucyinnovation
This session

• Why think differently about your
  fundraising?
• Where good ideas come from
• Ways to generate different ideas
• How to think differently every day
• Practice


                                 ©lucyinnovation
creativity
having the ability or power to
create: human beings are creative
animals

innovation
introducing something new –
actioning your idea

                           ©lucyinnovation
Small fish




small steps
©lucyinnovation
©lucyinnovation
How can thinking differently
              help

• YOU?

• Action for Children?



                          ©lucyinnovation
"If you always do what you've
always done, you'll always get
    what you've always got."
          Henry Ford



                        ©lucyinnovation
“Insanity: doing the same thing
     over and over again and
   expecting different results.”
         Albert Einstein
Purple cow
Where good ideas come from?


 “a series of
 previously
 unconnected
 connections”


                      © lucyinnovation
Connecting the dots
          “it was impossible to
             connect the dots
             looking forward
             when I was in
             college.

           But it was very, very
           clear looking
           backwards ten years
           later.”
“Part of what made the Macintosh great
  was that the people working on it were
  musicians, and poets, and artists, and
  zoologists, and historians who also
  happened to be the best computer
  scientists in the world.” Steve Jobs



                                ©lucyinnovation
Deliberate dot connectors
Think differently about your audience –
get to know them
Making connections




                     ©lucyinnovation
Make more of your own
         connections
   How are you going to make more
             connections?

How are you going to gain insight about
 your donors, prospects and volunteers?

How are you going to make this a habit?
"It's not enough to be busy. Ants are busy. What
  are we busy about?" Ralph Waldo Emerson




                                     ©lucyinnovation
“If I had one hour to save the world,
 I would spend the first 55 minutes
   analysing the problem and then
      5 minutes on the solutions”
               Einstein
ways to generate
 different ideas
  Ask „What if?‟
Your challenge


You are marketers of toothpaste
    Find ways to sell more
Using What if? to get out of your
       existing mindset

Step 1. What are the (unwritten) rules of
  toothpaste?



Step 2. Choose one and mess with it
ways to generate different
          ideas

    Where in the world?
Ways to generate
      different ideas

Someone else's shoes
“An ounce of practice is worth
 more than tons of preaching”
       Mahatma Gandhi




                        ©lucyinnovation
Fail to succeed

            “I have not failed.
I've just found 10,000 ways that won't
                  work.”
             Thomas Edison




                               ©lucyinnovation
©lucyinnovation
“Attitude
 is a little thing
  that makes a
 big difference.”
Winston Churchill
How to get ideas and inspiration

•   Focus on your goal
•   Choose your attitude
•   Deliberately make connections
•   Seek real insights
•   Trust yourself and your intuition
•   Be brave
•   Do something
©lucyinnovation
Do something
• On your postcard write at least one new
  thing that you are going to try
• Tell the person next to you
• Put your name, address and email on the
  postcard
• Give the postcard to Lucy
• She will send and email it back to you to
  remind you
Find out more
                     www.sofii.org


Where good ideas Steven Johnson
come from
Switch                    Chip and Dan Heath
Sticky Wisdom             ?What if! The Innovation Company
Business beyond
the Box                   John O‟Keefe
Linchpin and Purple Cow
Seth Godin
Questions?

lucy@lucyinnovation.co.uk
    @lucyinnovation




                     ©lucyinnovation

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Action for Children

  • 1. Inspiration and ideas from the sector 19 January 2012 Lucy Gower ©lucyinnovation
  • 2. This session • Why think differently about your fundraising? • Where good ideas come from • Ways to generate different ideas • How to think differently every day • Practice ©lucyinnovation
  • 3. creativity having the ability or power to create: human beings are creative animals innovation introducing something new – actioning your idea ©lucyinnovation
  • 5.
  • 8. How can thinking differently help • YOU? • Action for Children? ©lucyinnovation
  • 9. "If you always do what you've always done, you'll always get what you've always got." Henry Ford ©lucyinnovation
  • 10. “Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein
  • 12.
  • 13.
  • 14.
  • 15. Where good ideas come from? “a series of previously unconnected connections” © lucyinnovation
  • 16. Connecting the dots “it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.”
  • 17. “Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.” Steve Jobs ©lucyinnovation
  • 19. Think differently about your audience – get to know them
  • 20.
  • 21.
  • 22.
  • 23. Making connections ©lucyinnovation
  • 24.
  • 25. Make more of your own connections How are you going to make more connections? How are you going to gain insight about your donors, prospects and volunteers? How are you going to make this a habit?
  • 26. "It's not enough to be busy. Ants are busy. What are we busy about?" Ralph Waldo Emerson ©lucyinnovation
  • 27. “If I had one hour to save the world, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein
  • 28. ways to generate different ideas Ask „What if?‟
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Your challenge You are marketers of toothpaste Find ways to sell more
  • 37. Using What if? to get out of your existing mindset Step 1. What are the (unwritten) rules of toothpaste? Step 2. Choose one and mess with it
  • 38. ways to generate different ideas Where in the world?
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Ways to generate different ideas Someone else's shoes
  • 45.
  • 46.
  • 47.
  • 48. “An ounce of practice is worth more than tons of preaching” Mahatma Gandhi ©lucyinnovation
  • 49. Fail to succeed “I have not failed. I've just found 10,000 ways that won't work.” Thomas Edison ©lucyinnovation
  • 51.
  • 52.
  • 53. “Attitude is a little thing that makes a big difference.” Winston Churchill
  • 54. How to get ideas and inspiration • Focus on your goal • Choose your attitude • Deliberately make connections • Seek real insights • Trust yourself and your intuition • Be brave • Do something
  • 55.
  • 57. Do something • On your postcard write at least one new thing that you are going to try • Tell the person next to you • Put your name, address and email on the postcard • Give the postcard to Lucy • She will send and email it back to you to remind you
  • 58. Find out more www.sofii.org Where good ideas Steven Johnson come from Switch Chip and Dan Heath Sticky Wisdom ?What if! The Innovation Company Business beyond the Box John O‟Keefe Linchpin and Purple Cow Seth Godin
  • 59. Questions? lucy@lucyinnovation.co.uk @lucyinnovation ©lucyinnovation

Editor's Notes

  1. I know what you are thinking – im busy enough as it is – need time. True making time is a big challenge Take you back to the beginning – if you don’t do anything different how are you going to put new connections together to make better ideas? We all have the same amount of time in a day: 24 hours or 1,440 minutes. (write on flip chart) You have exactly the same amount of time that was given to Thomas Edison, Helen Keller, Michelangelo, Mother Teresa and Albert Einstein. It’s how you maximise the difference you make that’s the real challenge.Funnel of focus
  2. Try and get out of your own mindset into someone elses – job as a fundraiser to connect your donors to the cause