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Action for Children
This document summarizes Lucy Gower's presentation on generating new fundraising ideas. The presentation discusses why organizations should think differently about fundraising, where good ideas come from such as making connections between unrelated concepts, and ways to generate different ideas such as asking "what if?" and thinking from other perspectives. It encourages attendees to actively seek insights about donors and make connecting information a habit to develop innovative solutions.
Action for Children
- 1. Inspiration and ideasfrom the sector 19 January 2012 Lucy Gower ©lucyinnovation
- 2. This session • Whythink differently about your fundraising? • Where good ideas come from • Ways to generate different ideas • How to think differently every day • Practice ©lucyinnovation
- 3. creativity having the abilityor power to create: human beings are creative animals innovation introducing something new – actioning your idea ©lucyinnovation
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- 8. How can thinkingdifferently help • YOU? • Action for Children? ©lucyinnovation
- 9. "If you alwaysdo what you've always done, you'll always get what you've always got." Henry Ford ©lucyinnovation
- 10. “Insanity: doing thesame thing over and over again and expecting different results.” Albert Einstein
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- 15. Where good ideascome from? “a series of previously unconnected connections” © lucyinnovation
- 16. Connecting the dots “it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.”
- 17. “Part of whatmade the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.” Steve Jobs ©lucyinnovation
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- 19. Think differently aboutyour audience – get to know them
- 23. Making connections ©lucyinnovation
- 25. Make more ofyour own connections How are you going to make more connections? How are you going to gain insight about your donors, prospects and volunteers? How are you going to make this a habit?
- 26. "It's not enoughto be busy. Ants are busy. What are we busy about?" Ralph Waldo Emerson ©lucyinnovation
- 27. “If I hadone hour to save the world, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein
- 28. ways to generate different ideas Ask „What if?‟
- 36. Your challenge You aremarketers of toothpaste Find ways to sell more
- 37. Using What if?to get out of your existing mindset Step 1. What are the (unwritten) rules of toothpaste? Step 2. Choose one and mess with it
- 38. ways to generatedifferent ideas Where in the world?
- 44. Ways to generate different ideas Someone else's shoes
- 48. “An ounce ofpractice is worth more than tons of preaching” Mahatma Gandhi ©lucyinnovation
- 49. Fail to succeed “I have not failed. I've just found 10,000 ways that won't work.” Thomas Edison ©lucyinnovation
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- 53. “Attitude is alittle thing that makes a big difference.” Winston Churchill
- 54. How to getideas and inspiration • Focus on your goal • Choose your attitude • Deliberately make connections • Seek real insights • Trust yourself and your intuition • Be brave • Do something
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- 57. Do something • Onyour postcard write at least one new thing that you are going to try • Tell the person next to you • Put your name, address and email on the postcard • Give the postcard to Lucy • She will send and email it back to you to remind you
- 58. Find out more www.sofii.org Where good ideas Steven Johnson come from Switch Chip and Dan Heath Sticky Wisdom ?What if! The Innovation Company Business beyond the Box John O‟Keefe Linchpin and Purple Cow Seth Godin
- 59. Questions? lucy@lucyinnovation.co.uk @lucyinnovation ©lucyinnovation
Editor's Notes
- #27 I know what you are thinking – im busy enough as it is – need time. True making time is a big challenge Take you back to the beginning – if you don’t do anything different how are you going to put new connections together to make better ideas? We all have the same amount of time in a day: 24 hours or 1,440 minutes. (write on flip chart) You have exactly the same amount of time that was given to Thomas Edison, Helen Keller, Michelangelo, Mother Teresa and Albert Einstein. It’s how you maximise the difference you make that’s the real challenge.Funnel of focus
- #45 Try and get out of your own mindset into someone elses – job as a fundraiser to connect your donors to the cause