This document discusses the UNCTAD Creative Economy Reports and their role in shaping a new sustainable development paradigm. It summarizes the achievements of the reports in highlighting creativity, knowledge, and access to information as drivers of economic growth. The document then outlines some of the challenges and opportunities posed by trends like sustainability, digitization, urbanization, and changing labor markets for the creative economy. It presents the 17 UN Sustainable Development Goals and explores how the expert forum will rank and select goals to analyze the consequences for the creative economy and ways it can contribute to achieving the goals.

1. UNCTAD
Creative Economy Report 2016
TOWARDS A CREATIVE ECOLOGY
FOR SUSTAINABLE DEVELOPMENT
EXPERT MEETING

2. Transforming our world:
the 2030 Agenda
for Sustainable Development
• A plan of action for people, planet and prosperity
• 17 Sustainable Development Goals and 169 targets
• a wide range of economic, social and environmental
objectives
UNCTAD United Nations Conference on
Trade and Development
Palais des Nations
1211 Geneva 10, Switzerland
Rene Kooyman
Associated Fellow
rkooyman@creaeco.net

3. Creative Economy Reports
Series History
The challenge of
assessing the creative
economy: Towards
informed policymaking
(click here for publication)
Creative economy: A
feasible development
option
(click here for publication)
Widening local
development pathways
(click here for publication)
2008 2010 2013
Reach of the publications
52.000 downloads 1080 linked websites

4. • The UNCTAD Creative Economy Reports prove
that a new development paradigm is emerging
• It links the economy and culture, embracing
economic, cultural, technological and social
aspects of development at both the macro and
micro levels
• Central to the new paradigm is the fact that
creativity, knowledge and access to information
are increasingly recognized as engines for growth
• The creative economy is among the most dynamic
emerging sectors in world trade and is at the
forefront of global sustainable development
Creative Economy Reports
Achievements

5. State of Affairs
On the brink of a societal transition:
• Sustainable perspectives are a necessity
• Growing digitization of our every day
practices
• Continuous urbanisation
• Concern about the future of work /
dynamics of labor markets

6. Creative Economy:
Challenges / Opportunities
• Sustainability as
limitation/regulation
• Digitization: changing
institutions, business
models, consumption
patterns, and content
creation processes
• Labor markets: job
destruction
• Urbanization: fading
vocational traditions at
the rural areas
• Sustainable design
• Cross-overs, new
products, new markets
• Creative occupations
future-proof to
computerisation
• Creative Cities

7. Sustainable Development Goals
The 2030 Agenda for Sustainable Development
A plan of action
for people, planet and prosperity

8. Creative Ecology: Sustainable
development goals
Goal 9 Industry, innovation and
infrastructure
Goal 1 No Poverty Goal 10 Reduced inequalities
Goal 2 Zero Hunger
Goal 11 Sustainable cities and
communities
Goal 3 Good Health and Well-
Being
Goal 12 Responsible
consumption and production
Goal 4 Quality education Goal 13 Climate Action
Goal 5 Gender Equality Goal 14 Life below water
Goal 6 Clean water and
sanitation
Goal 15 Life on land
Goal 7 Affordable and clean
energy
Goal 16 Peace, justice and
strong institutions
Goal 8 Decent work and
economic growth
Goal 17 Partnerships for the
goals
Sustainable development goals

9. The
Process

10. Two rounds:
a. Ranking / Delphi
b. What has been done / what lies ahead?
Two perspectives:
1. What consequences do these development
goals have for the Creative Economy?
2. What can the Creative Economy contribute to
these goals?
Creative Economy Report 2016
eXpErt Forum

11. Ranking and selection
• Individual: Chose the top 3 goals; in order
(add your own goals ??)
• Delphi: Express and exchange arguments;
why nr. one?
• Come to one group priority list
• What has been done and can be shown?
• What will be done in near future?

12. Follow-up
• Contribute to the CER 2016; register !
• Wed 6 apr Brussels: ENCATC Forum
• Follow-up in May; response on the CER
Concept
• Funding and sponsoring; ideas / hints
• UNCTAD 14: 17-22 July 2016 Nairobi,
Kenia; public presentation CER
• Post-2015 development agenda

13. Rene Kooyman
Associated Fellow
UNCTAD United Nations Conference on
Trade and Development
Palais des Nations
8-14, Av. de la Paix
1211 Geneva 10, Switzerland
+31 6 5196 8339
rkooyman@creaeco.net
Creative Economy Report 2016
For further information