In this session, the challenges of localizing and evaluating creative content will be discussed. There is a pressing need to ensure quality even for marketing, game, hospitality, multimedia and mobile content just to name a few. One of the aims of the session is to define what’s relevant to QE for content that might have a short life cycle or low visibility within the product versus aspects of user experience that might be more critical. Speakers will discuss the role of traditional linguistic and functional quality testing versus new approaches that focus on areas that users might consider more important. How to balance quality - as we currently define it - with real expectations set by users, keeping in mind that user expectations might touch a variety of product areas and not include linguistic quality at all? Session leader: Margarita Núñez-González (Simultrans) Panelists: Suzanne Marie Frank (Vistatec), Orly González Kahn (Google)

1. Suzanne Marie Frank
Business Development Director USA Markets

2. One Size Fits Nobody

5. • Flexibility to customize and create client bespoke variants
• Unlimited number of verticals and component types
• Four pre-defined error categories, unlimited number of error sub-categories
• Four pre-defined error severities
• Adjustable error weighting linked to component (content type), error category, and severity
• Overall PASS thresholds specific to verticals or components
• Calculated quantitative scoring per error category (feeding into overall score)
• Calculated overall quantitative scoring
• Free-form, impression-based qualitative grading (per Error Category and overall evaluation sample)
• Detailed error analysis for root cause analysis
• Automated error aggregation across multiple scorecards for metrics and trend reporting
• Workflow and tool independent
• File format independent
Features

7. • Don’t be afraid to break the rules: The of error categorization used by other systems
did not fully fit our requirements. We adjusted based on live work and practical realities.
• Listen to customers, linguists, and colleagues
• Continue to progress, share and collaborate
Quality Recommendations