You service your car every year to check for faults and ensure optimum performance, but do you do the same for your website? Whether your website is a few months or a few years old, an annual website audit is recommended to ensure optimum performance from a functional and user standpoint. We call it a Website MOT.

1. Website
MOT Checklist

2. UX Audit
Website MOT Checklist
Define current business and user goals
Review available data and highlight missing data
Usability review-Review that UX best practice and standards
are being met
Competitor analysis
Collate findings into actionable insights and heuristic
recommendations
Create a roadmap for implementing recommendations
Review site performance metrics

3. Site
Performance
Website MOT Checklist
Perform page speed performance test
Review results
Identify pages being affected by performance
Highlight key actionable fixes
Provide solutions on how to rectify performance issues

4. Site
Responsiveness
Website MOT Checklist
Identify what the most common devices users are
accessing the site from
Perform a usability review of the site across
different devices
Perform a UI review of the site across all devices
Use third party software where needed to review
specific devices
Identify responsive and usability issues.

5. Technical
Site Audit
Website MOT Checklist
Reporting and analysis
Identify any security flaws
Identify major performance issues
Familiarise development team with site/code
Identify opportunities for future development and any risks
to the roadmap

6. Front-End
Code Audit
Website MOT Checklist
Review UI technologies used
Check existing UI dev process
Analyse website performance to establish baseline
and recommendations
Assess 3rd party service usage and impact on performance

7. GA Audit
Website MOT Checklist
Identify issues with misattribution, goals and revenue
Ensure GA data is correctly tracked
Check settings
Looking for opportunities to improve data accuracy
Demographic analysis
Web traffic by device and browser
Identifying content driving high-engagement/high
bounce-rates
Understanding audience acquisition

8. Content Audit
Website MOT Checklist
In depth analysis of all of your site content
Improve content marketing efforts
Optimise SEO site search
Identifying which content is performing best?
Which topics does your audience most connect with?
Which posts are now outdated and need reviewing?
How does this align with your internal KPIs

9. Get in touch
Speak to us today to discuss your
website objectives and how we can
help you achieve them.
hello@netconstruct.co.uk
+44 (0) 1937 581 123