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1 of 10
This call to
action was so
strong,
Someone took
it to heart…
Weird
INSIPIRATION
Oh Yes…
Like I
will…
I want to
JOIN too…
But is it
FREE or
NOT ???
“NORMAL”
???
“U have”???
That’s
SURPRISING…
Before 1980’s, Reebok was selling
more shoes than Nike
So, in the late 1980s, Nike
created the "Just Do It."
campaign
It was a Hit. In 1988, Nike sales
were at $800 million; by 1998,
sales exceeded $9.2 billion.
"Just Do It." was short and
sweet, yet encapsulated
Creative Communication

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Creative Communication