TBWA\Media Arts Lab
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Organization / Workplace
TBWA\Media Arts LabLocation
London, United Kingdom United KingdomOccupation
Freelance creative strategistIndustry
Advertising / Marketing / PR
About
A brand and communications strategist with an integrated background. I have over 9 years of industry experience across a range of sectors including FMCG, Healthcare, Retail, Technology, Charity and Fitness. I'm particularly interested in decision science, the psychological motivators behind why we buy what we buy, and ways innovative research can push creative into weird and wonderful territories.