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Social Media  Marketing & Monitoring Jaroslav Kalvoda, MSc. April 21, 2010
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Internet in Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CMR instead of CRM ,[object Object],[object Object],[object Object],[object Object],1. Action 2. Reaction 2. Reaction 1. Action
Social Media as Sales Channel ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Web Marketing Therapist
 
 
 
 
 
 
 
Social Media Marketing
Reporting Trend Comments Negative Comments Opportunity Comments
Monitoring & Reporting
Monitoring & Reporting
Reporting
Reporting
Reporting
Branding Negative Comments Branding Response Approved Response Recommended Response Negative Comments
 
The rooms are small. Also, we were disturbed by the dull, repetitive thud, thud, thud from the ball room three floors below. Theoph, Switzerland   We have just had a lovely two weeks at this hotel and would recommend it for couples looking for a quiet and relaxing holiday… Pasaric, Hampshire  Thank you for the review and sorry that we failed to meet your expectation. I am sorry you did not report these issues during your holiday as we always have many upgradable rooms available. Martin Rogers, General Manager of Hilton Taba Resort
The rooms are small. Also, we were disturbed by the dull, repetitive thud, thud, thud from the ball room three floors below. Theoph, Switzerland   … we stayed in the main building and although we had initial issues with our room, this was soon upgraded without question. Pasaric, Hampshire Thank you for the review and sorry that we failed to meet your expectation. I am sorry you did not report these issues during your holiday as we always have many upgradable rooms available. Martin Rogers, General Manager of Hilton Taba Resort
Branding
Selling Opportunity Comments Opportunity Comments Approved Response Recommended Response Selling Response
 
Selling
Chat with AT&T Operator Jaroslav:  Hi Mich, I am European coming to SF Bay Area four times a   year. Do you sell sim cards with US cell phone number to be ready for my   cell phone? Mich:  We sell them, however you would want to visit a local store to purchase them as they are not sold online.   Jaroslav:  OK, what is the program like? What is the monthly charge? I need phone mostly for incoming calls.
Chat with AT&T Operator Mich:  Since you do not have a social security number, it would have to be a Prepaid Go Phone account.   Mich:  We have two options.  On “Pay As You Go”, you can choose from either the flat rate of $.25 per minute for any call you make or receive for both local and long distance calls.  The other option is the unlimited mobile to mobile service where you are charged $1 fee per day, each day that phone is used for calls, and only $.10 per minute for calls to non-AT&T customers. Mich:  The 2nd prepaid option is the “Pick your Plan” is similar to a regular monthly plan but without a contract. It is billed every 30 days from a checking account or credit card.  They range from $29.99/month with 200 anytime minutes and go as high as $69.99/month with 650 anytime minutes, unlimited nights and weekends and unlimited mobile to mobile between AT&T customers. Jaroslav:  It is easy, thank you. Is there any activation fee? Mich:  For the non-contract accounts there would be no activation charges. Jaroslav:  How about the phone number? Is it differnet cell phone prefix if I buy it in San Francisco or in Palo Alto? Mich:  It would be the prefix for the area that you purchased it in.  If you want a different area, just call customer care to request it.   Jaroslav:  Ok, is there any shop in Palo Alto? Mich:  Yes, there are.  I will send you the Store Finder link.   Mich:  Please click here to locate stores in your area.  Mich:  http://www.wireless.att.com/find-a-store/  Jaroslav:  Thank you, you have been very helpful.
Social Media Marketing
US National Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Resume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 4 – May 25 socialmediasummit10.com
Thank you For more information Jaroslav Kalvoda, MSc. Phone: +420 724 300 978 (EU) Phone: 650-319-5328 (US) [email_address]
 

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Social Media Marketing

  • 1. Social Media Marketing & Monitoring Jaroslav Kalvoda, MSc. April 21, 2010
  • 2.
  • 3.  
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 19. Reporting Trend Comments Negative Comments Opportunity Comments
  • 25. Branding Negative Comments Branding Response Approved Response Recommended Response Negative Comments
  • 26.  
  • 27. The rooms are small. Also, we were disturbed by the dull, repetitive thud, thud, thud from the ball room three floors below. Theoph, Switzerland We have just had a lovely two weeks at this hotel and would recommend it for couples looking for a quiet and relaxing holiday… Pasaric, Hampshire Thank you for the review and sorry that we failed to meet your expectation. I am sorry you did not report these issues during your holiday as we always have many upgradable rooms available. Martin Rogers, General Manager of Hilton Taba Resort
  • 28. The rooms are small. Also, we were disturbed by the dull, repetitive thud, thud, thud from the ball room three floors below. Theoph, Switzerland … we stayed in the main building and although we had initial issues with our room, this was soon upgraded without question. Pasaric, Hampshire Thank you for the review and sorry that we failed to meet your expectation. I am sorry you did not report these issues during your holiday as we always have many upgradable rooms available. Martin Rogers, General Manager of Hilton Taba Resort
  • 30. Selling Opportunity Comments Opportunity Comments Approved Response Recommended Response Selling Response
  • 31.  
  • 33. Chat with AT&T Operator Jaroslav: Hi Mich, I am European coming to SF Bay Area four times a year. Do you sell sim cards with US cell phone number to be ready for my cell phone? Mich: We sell them, however you would want to visit a local store to purchase them as they are not sold online.   Jaroslav: OK, what is the program like? What is the monthly charge? I need phone mostly for incoming calls.
  • 34. Chat with AT&T Operator Mich: Since you do not have a social security number, it would have to be a Prepaid Go Phone account.   Mich: We have two options.  On “Pay As You Go”, you can choose from either the flat rate of $.25 per minute for any call you make or receive for both local and long distance calls.  The other option is the unlimited mobile to mobile service where you are charged $1 fee per day, each day that phone is used for calls, and only $.10 per minute for calls to non-AT&T customers. Mich: The 2nd prepaid option is the “Pick your Plan” is similar to a regular monthly plan but without a contract. It is billed every 30 days from a checking account or credit card.  They range from $29.99/month with 200 anytime minutes and go as high as $69.99/month with 650 anytime minutes, unlimited nights and weekends and unlimited mobile to mobile between AT&T customers. Jaroslav: It is easy, thank you. Is there any activation fee? Mich: For the non-contract accounts there would be no activation charges. Jaroslav: How about the phone number? Is it differnet cell phone prefix if I buy it in San Francisco or in Palo Alto? Mich: It would be the prefix for the area that you purchased it in.  If you want a different area, just call customer care to request it.   Jaroslav: Ok, is there any shop in Palo Alto? Mich: Yes, there are.  I will send you the Store Finder link.   Mich: Please click here to locate stores in your area. Mich: http://www.wireless.att.com/find-a-store/ Jaroslav: Thank you, you have been very helpful.
  • 36.
  • 37.  
  • 38.  
  • 39.
  • 40. Thank you For more information Jaroslav Kalvoda, MSc. Phone: +420 724 300 978 (EU) Phone: 650-319-5328 (US) [email_address]
  • 41.